This document provides a business plan summary for a new Sabah cuisine restaurant to be opened in Subang Jaya, Selangor, Malaysia. The key points are: 1. The restaurant aims to promote underrepresented Sabah foods and earn a profit. 2. The target market is locals including young adults, teenagers, workers and families. 3. Competition in the area includes a spacious restaurant and two noodle shops. 4. The business will be a partnership with 4 members filling manager, supervisor, chef and accountant roles. 5. An initial capital of RM80,000 is contributed to cover rental, equipment, renovation, advertising and starting inventory and staff costs.

1. BUSINESS BACKGROUND

3. SS15
High Way
-Famous food hunting place
-Accessible

4. The reasons for opening this
restaurant is because:
1. We want to promote Sabah food.
2. Sabah food is not famous in West Malaysia.
3. Of course, we want to earn profits.

5. Hoa Liao = Nice Recipe

7. Market Analysis

8. Population: 708 296 citizens
Customers consists of :
• Young adults
• Teenagers
• Workers
• families
• SABAH culture food is not implemented yet in ss15
subang jaya.

9. Our target market Customers’ background
Prime source for
earning our profits as
also being local
customers.
• for whoever enters our restaurant are limited to
all ages and all of this people they are able to
afford our daily meal.

10. Geographic Location
Facilities: institution,
residential area, SOHO and
business companies.

11. Competitor/ Rival
• Having 3 outlets
• Famous of its main dish
Strength
• Very spacious ( can chill
out)
• Pleasant environment
Weakness
• Expensive, ranging
from(rm9-16) per dish
• not strategically located as
not facing the main roads
• Newly open around
2014
• Instant buffet noodles
Strength
• With rm19.00 can
enjoy full meal with
free refillable drinks
Weakness
• Not a very healthy
meal
• Traditional Sarawak
noodle(kolok mee)
• One of the Fast growing
food and beverage
industries in Malaysia
Strength
• Having more than 10 outlet
• The menu is been set for
economic price(cheap cost)
• WIFI

12. Marketing
Strategies

13. RM
6.50
Sang Nyuk Mee (生肉面 in Chinese)

14. RM
6.50
Tuaran Mee (斗亚兰面 in Chinese)

15. SS 15 is often hard to find a parking.

16. Food Delivery Service
Therefore, to solve this problem, we provide:

17. -Give food sample. -Distribute Fliers.
Sales strategies:

18. -Post posters outside and inside our restaurant.

19. -use social media to promote our food.

20. MANAGEMENT STRATEGIES

21. Business Legal Structure
 PARTNERSHIP

22. REASONS OF STARTING PARTNERSHIP
 Easy and less expansive to set up.
 Profits and losses can be shared between
partners.
 Allows for greater flexibility in holiday and sick
leave.

23. JOB SCOPE OF MEMBERS
● Jeff Ong- Manager ● Weng Chuan- Supervisor
● Ng Hong Bin- Main Chef ● Sing Yew- Accountant

24. Number of Employees
 Lower Level - 2 Cleaners
2 Waiters and Waitresses
 Higher Level - 2 Chefs

25. FINANCIAL PLAN

26. We decided to contribute RM20,000
each person to start our business.
Total : RM20,000 x 4 = RM80,000
Total Capital = RM 80,000

27. • Rental Fee = RM4500
• Kitchen Equipment = RM15,000

28. • Renovation of shop = RM 10,000
• Advertising = RM 500

29. • Furniture = RM8,000
• Worker’s salary = RM 9,200

30. • Utility = RM 800
• Ingredients = RM5000

31. Total amount to be expended to start our
business
RM80,000 - RM53,000 = RM27,000

32. Expenses of starting up the business
INCOME RM EXPENSES RM
Capital 80,000 Renovation of shop 10,000
Furniture 8,000
Advertising 500
Waiter/Cleaner’s salary 3,200
Junior Chef’s salary 6,000
Rental Fee 4,500
Kitchen Equipment 15,000
Ingredients 5,000
Utility 800
Balance c/d 27,000
80,000 80,000

33. Sales Estimate
• We estimate to sell 100-150 bowls
noodle per day

34. INCOME RM EXPENSES RM
Capital 80,000 Renovation of shop 10,000
Income from restaurant (3years) 1,000,000 Furniture 8,000
Advertising(3years) 1,000
Food ingredients (3years) 100,000
Waiter/Cleaner’s salary (3years) 120,000
Junior Chef’s salary (3years) 210,000
Rental Fee (3years) 162,000
Utility (3years) 30,000
Balance c/d 439,000
1,080,000 1,080,000
Forecasted sales and profit of 3 years
In three years time we estimate our profit will be around
RM439,000

35. We will split our profit equally
RM800,000 x ¼ = RM 200,000

36. Future Plan
• Add workers if got enough money.
• Open franchise at different states in west Malaysia.

37. THANK YOU!