Building device agnostic UX systems
by Anna Dahlström | @annadahlstrom
GENERATE	
  LONDON,	
  23	
  SEPTEMBER	
  2016 Image from Creative Bloq
We always hoped for snow on the morning of
Christmas Eve (‘Julaftons morgon’ in Swedish)
Shutterstock
Shutterstock
…or ‘Julafton moron’ 

as auto correct would have it
Shutterstock
We always hoped for snow on the morning of
Christmas Eve (‘Julaftons morgon’ in Swedish)
This is what Christmas 

in my hometown usually looks like
https://www.flickr.com/photos/sigfridlundberg/6755434225/
The snow didn’t arrive
but Santa did
https://www.flickr.com/photos/38446022@N00/4866804674/
Not the actual
model I got
There was a 

lot of Lego
https://www.flickr.com/photos/clement127/19093561751/in/album-72157640172443564/
Mum Dad
Me
David
Johan
Sara
Martin
https://www.flickr.com/photos/j_regan/6454379951/in/photostream/
The people at Lego 

are very, very clever
Source: Google
Source: Google
Source: Google
Source: http://gizmodo.com/303370/lego-iphone-already-pre-bricked-out-of-the-box
https://www.flickr.com/photos/boltofblue/4418442567/in/photostream/
Only when it’s needed 

do they create bespoke pieces
We tried to keep the
Lego pieces organised but..
https://www.flickr.com/photos/meddygarnet/3871865379/
This is the most exciting time
None of these existed
when I moved to London 10 years ago
“Just a giant
iPhone”
Source: Screenshots apple.co.uk + oculus.com
https://www.flickr.com/photos/125026780@N05/28847382404/
https://www.flickr.com/photos/quattrovageena/2664049226/
“ Every once in a while, a revolutionary product 

comes along that changes everything. ”
- Steve Jobs
Smart homes are 

the new smartphones
Screenshot fromThe Next Web http://thenextweb.com/insider/2015/12/23/2016-predictions-for-iot-and-smart-homes/#gref
Screenshot: Minority Report
Screenshot: Minority Report Source: https://www.corning.com/cala/en/innovation/a-day-made-of-glass.html
Screenshot: Her
https://www.flickr.com/photos/seryo/3035815376/in/photostream/
“ Get your content to go anywhere,
because it’s going to go everywhere. ”
- Brad Frost
Screenshot: Minority Report Source: https://medium.com/@maxbraun/my-bathroom-mirror-is-smarter-than-yours-94b21c6671ba#.ndwoxzamc
https://www.flickr.com/photos/websummit/15089463204/
A boundless future where 

content flows from one “device” to another
Source: https://www.youtube.com/watch?v=9J7GpVQCfms
Source: Duo Skin
Screenshot: https://blog.intercom.com/the-end-of-apps-as-we-know-them/
“ The idea of an app as an
independent destination is
becoming less important, and
the idea of an app as a
publishing tool, with related
notifications that contain
content and actions, is
becoming more important. ”
- Source: The End of Apps As We Know Them
It’s one of the
ideas behind iOS 10
Screenshot: Apple.co.uk
…everywhere
https://www.flickr.com/photos/paradoxicallystrange/8077764591/in/photostream/
There are around 7.8bn conncted devices on earth
- GSMA’s Real-time tracker
Source: Open Signal http://opensignal.com/reports/2015/08/android-fragmentation/
The big reveal of 

the page design is gone
https://www.flickr.com/photos/s-e-f/6455978889/
It depends
https://www.flickr.com/photos/tunggul/9011104633/
44% of the world’s population
were connected to the internet
at the end of 2015
- Source: Mobile Connectivity Index
“ You get shit done… 

while you get shit done. ”
- Buzzfeed
http://randytsang.com/blog/2010/04/ipad-review-revolutionising-the-way-we-consume-media-in-small-ways/
device
browser
screen
input method
connection speed
Any
anytime
anywhereUsed
“ The site you build is not dependent on 

knowing what device it is being displayed on. ”
- Sarita Harbour, WDD
Image courtesy of Shutterstock
How can we not do
a wireframe for every page?
https://www.flickr.com/photos/avlxyz/15633960313/
Little did 

I know…
https://www.flickr.com/photos/44949218@N02/17941113065/
http://www.bbc.co.uk/sport/olympics/19266882
In reality it’s not too 

different from building lego
https://www.flickr.com/photos/mwboeckmann/3275537425
www.flickr.com/photos/ulfk/7976687420
We’ve been doing
modular design for a long time
This is Lund Cathedral in my
hometown. It’s nearly 900 years old
There’s been a need for
modular design for a long time
https://www.flickr.com/photos/kullez/5897887693/
I grew up 15
mins, by foot,
from here
Magic and ‘stop’
all in one
https://www.flickr.com/photos/wlodi/3085157011
The majority will be sad, 

just like Wall-e
https://www.flickr.com/photos/meddygarnet/3871865379/
This guy hasn’t
realised it, yet
If we’re not careful
we’ll be swimming in pieces
https://www.flickr.com/photos/wwworks/2472230611
Sooner or later you’ve 

got to clearn up the mess
https://www.flickr.com/photos/clement127/28800579010/
It’s always been
about building blocks and grids
www.flickr.com/photos/dahlstroms/4411448782/
Fluid FixedFixed Fluid
www.flickr.com/photos/theaftershock/2811382400
“ Content needs to be choreographed to ensure 

the intended message is preserved on any device and at any width. ”


- Trent Walton
To really do that we need 

to know our building blocks
xxxxwww.flickr.com/photos/ulfk/7976687420
We need to know
what we’re building
https://www.flickr.com/photos/fallentomato/24818009379/
Define views & key templates
Header& Nav
Products
Footer
Filter & search
Product listing Product pageCategoriesHome
Header& Nav
Features
Footer
Featured products
Featured categories
Header& Nav
Footer
Categories
Header& Nav
Gallery
Descrip-
tion
Footer
Additional info
Related products
Break down content further & explore layouts
1 Header& Nav
2 Filter & search
Product listing
1 Header& Nav
2

Gallery
2

Descrip-
tion
8 Footer
3

Additional info
Product page
1 Header& Nav
2

Category
3

Category
4 Category
9

Categ
7

Categ
10 Footer
Categories
7

Prod
6

Categ
5

Categ
1 Header& Nav
2

Features
11 Footer
Home
3

Category
4 Category
6 

Categ
6 

Categ
10

Prod
9
Prod
8

Prod
7

Prod
8

Categ
6

Prod
5
Prod
4

Prod
3

Prod
10

Prod
9
Prod
8

Prod
7

Prod
14

Prod
13
Prod
12

Prod
11

Prod
18

Prod
17
Prod
16

Prod
15

Prod
19 Footer
7

Prod
6
Prod
5

Prod
4

Prod
Home - large
Header& Nav
Features
Footer
Featured products
Featured categories
1 Header& Nav
2

Features
11 Footer
3

Category
4 Category
6 

Categ
6 

Categ
10

Prod
9
Prod
8

Prod
7

Prod
1 Header& Nav
2

Features
10 Footer
3 Category
4 

Categ
5 

Categ
6 

Product
7 

Product
8 

Product
9 

Product
Header& Nav
Features
Footer
Home - small
Featured
categories
Featured
products
Do the same across screen sizes
Break down each module into elements
Home - large
Header& Nav
Features
Footer
Featured products
Featured categories
1 Header& Nav
2

Features
11 Footer
3

Category
4 Category
6 

Categ
6 

Categ
10

Prod
9
Prod
8

Prod
7

Prod
1 Header& Nav
2

Features
10 Footer
3 Category
4 

Categ
5 

Categ
6 

Product
7 

Product
8 

Product
9 

Product
Header& Nav
Features
Footer
Home - small
Featured
categories
Featured
products
Views
Home - large Home - small
Start identifying your building blocks & variations
Views
Home - large Home - small
Start identifying your building blocks & variations
Feature - large Feature - small
Views Modules
Home - large Home - small
Start identifying your building blocks & variations
Feature - large Feature - small
Views Modules
Home - large Home - small
Start identifying your building blocks & variations
Feature - large Feature - small
Featured products - large Featured products - small
Views Modules
Home - large Home - small
Start identifying your building blocks & variations
Feature - large Feature - small
Featured products - large Featured products - small
Views Modules
Home - large Home - small
Start identifying your building blocks & variations
Feature - large Feature - small
Featured products - large
Single product - large
Featured products - small
Single product- small
Views Modules
Home - large Home - small
Start identifying your building blocks & variations
Iterate & refine across views & key templates
Header& Nav
Products
Footer
Filter & search
Product listing Product pageCategoriesHome
Header& Nav
Features
Footer
Featured products
Featured categories
Header& Nav
Footer
Categories
Header& Nav
Gallery
Descrip-
tion
Additional info
Related products
Footer
Iterate & refine across views & key templates
Header& Nav
Products
Footer
Filter & search
Product listing Product pageCategoriesHome
Header& Nav
Features
Footer
Featured categories
Header& Nav
Footer
Categories
Header& Nav
Gallery
Descrip-
tion
Additional info
Related products
10

Prod
9
Prod
8

Prod
7

Prod
Footer
Iterate & refine across views & key templates
Header& Nav
Products
Footer
Filter & search
Product listing Product pageCategoriesHome
Header& Nav
Features
Footer
Featured categories
Header& Nav
Footer
Categories
Header& Nav
Gallery
Descrip-
tion
Additional info
Related products
Footer
Iterate & refine across views & key templates
Header& Nav
Products
Footer
Filter & search
Product listing Product pageCategoriesHome
Header& Nav
Features
Footer
Featured categories
Header& Nav
Footer
Categories
Header& Nav
Gallery
Descrip-
tion
Additional info
7

Prod
6
Prod
5

Prod
4

Prod
Footer
Iterate & refine across views & key templates
Header& Nav
Products
Footer
Filter & search
Product listing Product pageCategoriesHome
Header& Nav
Features
Footer
Featured categories
Header& Nav
Footer
Categories
Header& Nav
Gallery
Descrip-
tion
Additional info
Footer
Iterate & refine across views & key templates
Header& Nav
Footer
Filter & search
Product listing Product pageCategoriesHome
Header& Nav
Features
Footer
Featured categories
Header& Nav
Footer
Categories
Header& Nav
Gallery
Descrip-
tion
Additional info
Footer
6

Prod
5
Prod
4

Prod
3

Prod
10

Prod
9
Prod
8

Prod
7

Prod
14

Prod
13
Prod
12

Prod
11

Prod
18

Prod
17
Prod
16

Prod
15

Prod
Iterate & refine across views & key templates
Header& Nav
Footer
Filter & search
Product listing Product pageCategoriesHome
Header& Nav
Features
Footer
Featured categories
Header& Nav
Footer
Categories
Header& Nav
Gallery
Descrip-
tion
Additional info
Footer
6

Prod
5
Prod
4

Prod
10

Prod
9
Prod
8

Prod
7

Prod
14

Prod
13
Prod
12

Prod
11

Prod
18

Prod
17
Prod
16

Prod
15

Prod
Iterate & refine across views & key templates
Header& Nav
Footer
Filter & search
Product listing Product pageCategoriesHome
Header& Nav
Features
Footer
Featured categories
Header& Nav
Footer
Categories
Header& Nav
Gallery
Descrip-
tion
Additional info
Footer
Gradually build your module library
Feature - large Feature - small
Featured products - large Featured products - small
Single product - large Single product- small
Also used for:
• Module REL01 - Related products
1
3
4
1
2
3
1
2
1
2
3
4
2
3
1
2
3
1
2
1
1
Pretty much the 

same as lego
www.flickr.com/photos/toomuchdew/5243719740
Re-use & sparingly 

do bespoke modules
www.flickr.com/photos/toomuchdew/5243719740
www.flickr.com/photos/toomuchdew/5914351500
www.flickr.com/photos/toomuchdew/5148233898
www.flickr.com/photos/toomuchdew/3792159077
www.flickr.com/photos/toomuchdew/3792972952
The key to making it happen
is working together across disciplines
https://www.flickr.com/photos/levork/3760382453/
…and with clients
Pussle vs Lego
It’s really about 

going back to basics
www.flickr.com/photos/dahlstroms/4411448782/
Responsive design has allowed us to 

adapt views & interactions
Each device is different. 

Make the most of it
Browse
Research
Buy & Pay
Get notified
✓ ✓ ✓
✓ ✓ ✓
✓ ✓ ✓
✓ ✓
✓
1. Take 2 pieces of A4 paper
2. Fold one in half and rip it 

into two pieces
3. Continue until you have 5
uniquely sized pieces of paper, the
intact A4 piece of paper included
4. Consider their physical size to
be the size of the screen you’re
designing for
4. Sketch your main pages and
views onto each one
https://www.flickr.com/photos/skynoir/8825832242/
1. Consider any device your starting point
2. Define key pages/ views and your (content) templates
3. Approach it like lego, not a puzzle
4. Sketch and rip up paper
5. Collaborate across disciplines
In summary
https://www.flickr.com/photos/tunggul/9011104633/ http://randytsang.com/blog/2010/04/ipad-review-revolutionising-the-way-we-consume-media-in-small-ways/
This is 

the future
It’s a sweetspot somewhere
in the middle between this…
https://www.flickr.com/photos/petaqui/8789580419
…and
this…
https://www.flickr.com/photos/artisticrichmond/2716147621/
We can all
do our bit
https://www.flickr.com/photos/brickresort/6823916051/in/photostream/
Thank you
annadahlstrom.com| @annadahlstrom
eepurl.com/bZxppz Image from Creative Bloq

Bulding Device Agnostic UX Systems - Generate London, 23 Sep 2016

  • 1.
    Building device agnosticUX systems by Anna Dahlström | @annadahlstrom GENERATE  LONDON,  23  SEPTEMBER  2016 Image from Creative Bloq
  • 2.
    We always hopedfor snow on the morning of Christmas Eve (‘Julaftons morgon’ in Swedish) Shutterstock
  • 3.
    Shutterstock …or ‘Julafton moron’
 as auto correct would have it
  • 4.
    Shutterstock We always hopedfor snow on the morning of Christmas Eve (‘Julaftons morgon’ in Swedish)
  • 5.
    This is whatChristmas 
 in my hometown usually looks like https://www.flickr.com/photos/sigfridlundberg/6755434225/
  • 6.
    The snow didn’tarrive but Santa did https://www.flickr.com/photos/38446022@N00/4866804674/ Not the actual model I got
  • 7.
    There was a
 lot of Lego https://www.flickr.com/photos/clement127/19093561751/in/album-72157640172443564/ Mum Dad Me David Johan Sara Martin
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
    We tried tokeep the Lego pieces organised but.. https://www.flickr.com/photos/meddygarnet/3871865379/
  • 15.
    This is themost exciting time
  • 16.
    None of theseexisted when I moved to London 10 years ago
  • 17.
    “Just a giant iPhone” Source:Screenshots apple.co.uk + oculus.com
  • 18.
  • 19.
    https://www.flickr.com/photos/quattrovageena/2664049226/ “ Every oncein a while, a revolutionary product 
 comes along that changes everything. ” - Steve Jobs
  • 20.
    Smart homes are
 the new smartphones Screenshot fromThe Next Web http://thenextweb.com/insider/2015/12/23/2016-predictions-for-iot-and-smart-homes/#gref
  • 21.
  • 22.
    Screenshot: Minority ReportSource: https://www.corning.com/cala/en/innovation/a-day-made-of-glass.html
  • 23.
  • 24.
    https://www.flickr.com/photos/seryo/3035815376/in/photostream/ “ Get yourcontent to go anywhere, because it’s going to go everywhere. ” - Brad Frost
  • 25.
    Screenshot: Minority ReportSource: https://medium.com/@maxbraun/my-bathroom-mirror-is-smarter-than-yours-94b21c6671ba#.ndwoxzamc
  • 26.
    https://www.flickr.com/photos/websummit/15089463204/ A boundless futurewhere 
 content flows from one “device” to another
  • 27.
  • 28.
  • 29.
    Screenshot: https://blog.intercom.com/the-end-of-apps-as-we-know-them/ “ Theidea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more important. ” - Source: The End of Apps As We Know Them
  • 30.
    It’s one ofthe ideas behind iOS 10 Screenshot: Apple.co.uk
  • 31.
  • 32.
  • 33.
    Source: Open Signalhttp://opensignal.com/reports/2015/08/android-fragmentation/
  • 34.
    The big revealof 
 the page design is gone https://www.flickr.com/photos/s-e-f/6455978889/
  • 35.
  • 36.
    https://www.flickr.com/photos/tunggul/9011104633/ 44% of theworld’s population were connected to the internet at the end of 2015 - Source: Mobile Connectivity Index
  • 37.
    “ You getshit done… 
 while you get shit done. ” - Buzzfeed http://randytsang.com/blog/2010/04/ipad-review-revolutionising-the-way-we-consume-media-in-small-ways/
  • 38.
  • 39.
    “ The siteyou build is not dependent on 
 knowing what device it is being displayed on. ” - Sarita Harbour, WDD Image courtesy of Shutterstock
  • 40.
    How can wenot do a wireframe for every page? https://www.flickr.com/photos/avlxyz/15633960313/
  • 41.
    Little did 
 Iknow… https://www.flickr.com/photos/44949218@N02/17941113065/
  • 42.
  • 43.
    In reality it’snot too 
 different from building lego https://www.flickr.com/photos/mwboeckmann/3275537425
  • 44.
    www.flickr.com/photos/ulfk/7976687420 We’ve been doing modulardesign for a long time This is Lund Cathedral in my hometown. It’s nearly 900 years old
  • 45.
    There’s been aneed for modular design for a long time https://www.flickr.com/photos/kullez/5897887693/ I grew up 15 mins, by foot, from here
  • 46.
    Magic and ‘stop’ allin one https://www.flickr.com/photos/wlodi/3085157011
  • 47.
    The majority willbe sad, 
 just like Wall-e https://www.flickr.com/photos/meddygarnet/3871865379/ This guy hasn’t realised it, yet
  • 48.
    If we’re notcareful we’ll be swimming in pieces https://www.flickr.com/photos/wwworks/2472230611
  • 49.
    Sooner or lateryou’ve 
 got to clearn up the mess https://www.flickr.com/photos/clement127/28800579010/
  • 50.
    It’s always been aboutbuilding blocks and grids www.flickr.com/photos/dahlstroms/4411448782/
  • 51.
  • 52.
    www.flickr.com/photos/theaftershock/2811382400 “ Content needsto be choreographed to ensure 
 the intended message is preserved on any device and at any width. ” 
 - Trent Walton
  • 53.
    To really dothat we need 
 to know our building blocks xxxxwww.flickr.com/photos/ulfk/7976687420
  • 54.
    We need toknow what we’re building https://www.flickr.com/photos/fallentomato/24818009379/
  • 55.
    Define views &key templates Header& Nav Products Footer Filter & search Product listing Product pageCategoriesHome Header& Nav Features Footer Featured products Featured categories Header& Nav Footer Categories Header& Nav Gallery Descrip- tion Footer Additional info Related products
  • 56.
    Break down contentfurther & explore layouts 1 Header& Nav 2 Filter & search Product listing 1 Header& Nav 2
 Gallery 2
 Descrip- tion 8 Footer 3
 Additional info Product page 1 Header& Nav 2
 Category 3
 Category 4 Category 9
 Categ 7
 Categ 10 Footer Categories 7
 Prod 6
 Categ 5
 Categ 1 Header& Nav 2
 Features 11 Footer Home 3
 Category 4 Category 6 
 Categ 6 
 Categ 10
 Prod 9 Prod 8
 Prod 7
 Prod 8
 Categ 6
 Prod 5 Prod 4
 Prod 3
 Prod 10
 Prod 9 Prod 8
 Prod 7
 Prod 14
 Prod 13 Prod 12
 Prod 11
 Prod 18
 Prod 17 Prod 16
 Prod 15
 Prod 19 Footer 7
 Prod 6 Prod 5
 Prod 4
 Prod
  • 57.
    Home - large Header&Nav Features Footer Featured products Featured categories 1 Header& Nav 2
 Features 11 Footer 3
 Category 4 Category 6 
 Categ 6 
 Categ 10
 Prod 9 Prod 8
 Prod 7
 Prod 1 Header& Nav 2
 Features 10 Footer 3 Category 4 
 Categ 5 
 Categ 6 
 Product 7 
 Product 8 
 Product 9 
 Product Header& Nav Features Footer Home - small Featured categories Featured products Do the same across screen sizes
  • 58.
    Break down eachmodule into elements Home - large Header& Nav Features Footer Featured products Featured categories 1 Header& Nav 2
 Features 11 Footer 3
 Category 4 Category 6 
 Categ 6 
 Categ 10
 Prod 9 Prod 8
 Prod 7
 Prod 1 Header& Nav 2
 Features 10 Footer 3 Category 4 
 Categ 5 
 Categ 6 
 Product 7 
 Product 8 
 Product 9 
 Product Header& Nav Features Footer Home - small Featured categories Featured products
  • 59.
    Views Home - largeHome - small Start identifying your building blocks & variations
  • 60.
    Views Home - largeHome - small Start identifying your building blocks & variations
  • 61.
    Feature - largeFeature - small Views Modules Home - large Home - small Start identifying your building blocks & variations
  • 62.
    Feature - largeFeature - small Views Modules Home - large Home - small Start identifying your building blocks & variations
  • 63.
    Feature - largeFeature - small Featured products - large Featured products - small Views Modules Home - large Home - small Start identifying your building blocks & variations
  • 64.
    Feature - largeFeature - small Featured products - large Featured products - small Views Modules Home - large Home - small Start identifying your building blocks & variations
  • 65.
    Feature - largeFeature - small Featured products - large Single product - large Featured products - small Single product- small Views Modules Home - large Home - small Start identifying your building blocks & variations
  • 66.
    Iterate & refineacross views & key templates Header& Nav Products Footer Filter & search Product listing Product pageCategoriesHome Header& Nav Features Footer Featured products Featured categories Header& Nav Footer Categories Header& Nav Gallery Descrip- tion Additional info Related products Footer
  • 67.
    Iterate & refineacross views & key templates Header& Nav Products Footer Filter & search Product listing Product pageCategoriesHome Header& Nav Features Footer Featured categories Header& Nav Footer Categories Header& Nav Gallery Descrip- tion Additional info Related products 10
 Prod 9 Prod 8
 Prod 7
 Prod Footer
  • 68.
    Iterate & refineacross views & key templates Header& Nav Products Footer Filter & search Product listing Product pageCategoriesHome Header& Nav Features Footer Featured categories Header& Nav Footer Categories Header& Nav Gallery Descrip- tion Additional info Related products Footer
  • 69.
    Iterate & refineacross views & key templates Header& Nav Products Footer Filter & search Product listing Product pageCategoriesHome Header& Nav Features Footer Featured categories Header& Nav Footer Categories Header& Nav Gallery Descrip- tion Additional info 7
 Prod 6 Prod 5
 Prod 4
 Prod Footer
  • 70.
    Iterate & refineacross views & key templates Header& Nav Products Footer Filter & search Product listing Product pageCategoriesHome Header& Nav Features Footer Featured categories Header& Nav Footer Categories Header& Nav Gallery Descrip- tion Additional info Footer
  • 71.
    Iterate & refineacross views & key templates Header& Nav Footer Filter & search Product listing Product pageCategoriesHome Header& Nav Features Footer Featured categories Header& Nav Footer Categories Header& Nav Gallery Descrip- tion Additional info Footer 6
 Prod 5 Prod 4
 Prod 3
 Prod 10
 Prod 9 Prod 8
 Prod 7
 Prod 14
 Prod 13 Prod 12
 Prod 11
 Prod 18
 Prod 17 Prod 16
 Prod 15
 Prod
  • 72.
    Iterate & refineacross views & key templates Header& Nav Footer Filter & search Product listing Product pageCategoriesHome Header& Nav Features Footer Featured categories Header& Nav Footer Categories Header& Nav Gallery Descrip- tion Additional info Footer 6
 Prod 5 Prod 4
 Prod 10
 Prod 9 Prod 8
 Prod 7
 Prod 14
 Prod 13 Prod 12
 Prod 11
 Prod 18
 Prod 17 Prod 16
 Prod 15
 Prod
  • 73.
    Iterate & refineacross views & key templates Header& Nav Footer Filter & search Product listing Product pageCategoriesHome Header& Nav Features Footer Featured categories Header& Nav Footer Categories Header& Nav Gallery Descrip- tion Additional info Footer
  • 74.
    Gradually build yourmodule library Feature - large Feature - small Featured products - large Featured products - small Single product - large Single product- small Also used for: • Module REL01 - Related products 1 3 4 1 2 3 1 2 1 2 3 4 2 3 1 2 3 1 2 1 1
  • 75.
    Pretty much the
 same as lego www.flickr.com/photos/toomuchdew/5243719740
  • 76.
    Re-use & sparingly
 do bespoke modules www.flickr.com/photos/toomuchdew/5243719740 www.flickr.com/photos/toomuchdew/5914351500 www.flickr.com/photos/toomuchdew/5148233898 www.flickr.com/photos/toomuchdew/3792159077 www.flickr.com/photos/toomuchdew/3792972952
  • 77.
    The key tomaking it happen is working together across disciplines https://www.flickr.com/photos/levork/3760382453/ …and with clients
  • 78.
  • 79.
    It’s really about
 going back to basics www.flickr.com/photos/dahlstroms/4411448782/
  • 80.
    Responsive design hasallowed us to 
 adapt views & interactions
  • 81.
    Each device isdifferent. 
 Make the most of it Browse Research Buy & Pay Get notified ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
  • 82.
    1. Take 2pieces of A4 paper 2. Fold one in half and rip it 
 into two pieces 3. Continue until you have 5 uniquely sized pieces of paper, the intact A4 piece of paper included 4. Consider their physical size to be the size of the screen you’re designing for 4. Sketch your main pages and views onto each one https://www.flickr.com/photos/skynoir/8825832242/
  • 83.
    1. Consider anydevice your starting point 2. Define key pages/ views and your (content) templates 3. Approach it like lego, not a puzzle 4. Sketch and rip up paper 5. Collaborate across disciplines In summary
  • 84.
  • 85.
    It’s a sweetspotsomewhere in the middle between this… https://www.flickr.com/photos/petaqui/8789580419
  • 86.
  • 87.
    We can all doour bit https://www.flickr.com/photos/brickresort/6823916051/in/photostream/
  • 88.