Slides from my three-part series Designing for Multiple Devices class run in one evening on the 26th of November with General Assembly in London.
https://generalassemb.ly/education/designing-for-multiple-devices-3-part-series
The rise in mobiles and tablets have not only changed the way we consume and interact with content, but also the way we design and what we base our design approach on.
This series of classes will cover how user expectations as well as behaviour and consumption patterns have shifted—and what that means for designing products that will be used on multiple devices. Coming out of these classes, you'll be equipped with the essential principles and tools to tackle the multiple device jungle.
Three part series: Designing for multiple devices - GA, London, 20 Jan 2014Anna Dahlström
Slides from my three-part series Designing for Multiple Devices class run on the 20th of January with General Assembly in London.
The rise in mobiles and tablets have not only changed the way we consume and interact with content, but also the way we design and what we base our design approach on.
This series of classes will cover how user expectations as well as behaviour and consumption patterns have shifted—and what that means for designing products that will be used on multiple devices. Coming out of these classes, you'll be equipped with the essential principles and tools to tackle the multiple device jungle.
Best Practice For UX Deliverables - Eventhandler, London, 22 Oct 2013Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
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Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 22nd of October.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables
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Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
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ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
Device Agnostic Design - UCD2014, London 25 Oct 2014Anna Dahlström
Slides from my Device Agnostic Design talk at UCD London
http://2014.ucduk.org/session/device-agnostic-design-how-to-get-your-content-to-go-anywhere/
ABSTRACT:
There was a time when we did glossy page designs and when those designs were pretty much what we saw in our desktop browsers. With the introduction and rise of smartphones, tablets, phablets there isn’t one view of our designs anymore.
Instead, what we create needs to be able to adapt in a way that is suitable for the device as well as where and how it’s being used.
With responsive design we’ve learnt the basics of how to adapt content, interactions and layouts so that it works across devices. But with further developments in technology and screens, our content is going to go anywhere. As a result we need to move away from designing for specific devices to solutions that are device agnostic. For us as UX designers this means means letting content rather than devices guide layouts, and also increasingly moving away from designing and wireframing pages to focusing on the modules that those views are made up of. But there are other aspects to consider in device agnostic design.
In this talk I walk through why device agnostic design matters, what it means and how we go about it.
Three part series: Designing for multiple devices - GA, London, 20 Jan 2014Anna Dahlström
Slides from my three-part series Designing for Multiple Devices class run on the 20th of January with General Assembly in London.
The rise in mobiles and tablets have not only changed the way we consume and interact with content, but also the way we design and what we base our design approach on.
This series of classes will cover how user expectations as well as behaviour and consumption patterns have shifted—and what that means for designing products that will be used on multiple devices. Coming out of these classes, you'll be equipped with the essential principles and tools to tackle the multiple device jungle.
Best Practice For UX Deliverables - Eventhandler, London, 22 Oct 2013Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
---
Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 22nd of October.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
-----
ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
Device Agnostic Design - UCD2014, London 25 Oct 2014Anna Dahlström
Slides from my Device Agnostic Design talk at UCD London
http://2014.ucduk.org/session/device-agnostic-design-how-to-get-your-content-to-go-anywhere/
ABSTRACT:
There was a time when we did glossy page designs and when those designs were pretty much what we saw in our desktop browsers. With the introduction and rise of smartphones, tablets, phablets there isn’t one view of our designs anymore.
Instead, what we create needs to be able to adapt in a way that is suitable for the device as well as where and how it’s being used.
With responsive design we’ve learnt the basics of how to adapt content, interactions and layouts so that it works across devices. But with further developments in technology and screens, our content is going to go anywhere. As a result we need to move away from designing for specific devices to solutions that are device agnostic. For us as UX designers this means means letting content rather than devices guide layouts, and also increasingly moving away from designing and wireframing pages to focusing on the modules that those views are made up of. But there are other aspects to consider in device agnostic design.
In this talk I walk through why device agnostic design matters, what it means and how we go about it.
Speech di Enrico Speranza (SPVR) al Meetup di Roma ML & Data Science: https://www.meetup.com/it-IT/Machine-Learning-Data-Science-Meetup/events/246262103/.
It's a strange world after all- Wim JanssensMonkeyshot
Monkeytalk Fall 2014
We leven in een zeer boeiend tijdperk. Zonder dat we het misschien zelf beseffen, zijn we allemaal onderdeel van een enorme verandering in hoe we leven en omgaan met elkaar en onze omgeving. Met enkele handige voorbeelden gaan we eventjes mee in de wereld van Wim die vooral gekenmerkt wordt door het constant in vraag stellen van vanzelfsprekendheden.
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...UCD UK Ltd
Anna Dahlstrom - Device Agnostic Design: How to get your content to go anywhere
There was a time when we did glossy page designs and when those designs were pretty much what we saw in our desktop browsers. With the introduction and rise of smartphones, tablets, phablets there isn't one view of our designs anymore.
Instead, what we create needs to be able to adapt in a way that is suitable for the device as well as where and how it’s being used.
With responsive design we've learnt the basics of how to adapt content, interactions and layouts so that it works across devices. But with further developments in technology and screens, our content is going to go anywhere. As a result we need to move away from designing for specific devices to solutions that are device agnostic. For us as UX designers this means means letting content rather than devices guide layouts, and also increasingly moving away from designing and wireframing pages to focusing on the modules that those views are made up of. But there are other aspects to consider in device agnostic design.
In this talk Anna will walk through why device agnostic design matters, what it means and how we go about it.
Do your websites adapt to the device or screen on which they're being viewed? Do they accommodate viewing on a smart phone as elegantly as on a 1920-pixel wide monitor? Or a 5000px monitor? Or a netbook?
Responsive Design is the answer. It's a technique that employs flexible grids, fluid layouts, and most importantly - CSS3 media queries that let you change how things are laid out on the screen depending on the screen size (and many other factors), dynamically.
Speech di Enrico Speranza (SPVR) al Meetup di Roma ML & Data Science: https://www.meetup.com/it-IT/Machine-Learning-Data-Science-Meetup/events/246262103/.
It's a strange world after all- Wim JanssensMonkeyshot
Monkeytalk Fall 2014
We leven in een zeer boeiend tijdperk. Zonder dat we het misschien zelf beseffen, zijn we allemaal onderdeel van een enorme verandering in hoe we leven en omgaan met elkaar en onze omgeving. Met enkele handige voorbeelden gaan we eventjes mee in de wereld van Wim die vooral gekenmerkt wordt door het constant in vraag stellen van vanzelfsprekendheden.
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...UCD UK Ltd
Anna Dahlstrom - Device Agnostic Design: How to get your content to go anywhere
There was a time when we did glossy page designs and when those designs were pretty much what we saw in our desktop browsers. With the introduction and rise of smartphones, tablets, phablets there isn't one view of our designs anymore.
Instead, what we create needs to be able to adapt in a way that is suitable for the device as well as where and how it’s being used.
With responsive design we've learnt the basics of how to adapt content, interactions and layouts so that it works across devices. But with further developments in technology and screens, our content is going to go anywhere. As a result we need to move away from designing for specific devices to solutions that are device agnostic. For us as UX designers this means means letting content rather than devices guide layouts, and also increasingly moving away from designing and wireframing pages to focusing on the modules that those views are made up of. But there are other aspects to consider in device agnostic design.
In this talk Anna will walk through why device agnostic design matters, what it means and how we go about it.
Do your websites adapt to the device or screen on which they're being viewed? Do they accommodate viewing on a smart phone as elegantly as on a 1920-pixel wide monitor? Or a 5000px monitor? Or a netbook?
Responsive Design is the answer. It's a technique that employs flexible grids, fluid layouts, and most importantly - CSS3 media queries that let you change how things are laid out on the screen depending on the screen size (and many other factors), dynamically.
Presented at Mobilism.nl
Device diversity is about to get an order of magnitude worse. SmartTVs are hitting the market in mass this year. Sony, LG, Vizio, and Samsung are all shipping televisions with Google TV built in.
And if the rumors that Apple will release a TV this year are true, 2012 will turn out to be the year web developers start to tackle the glass screen hanging on our walls.
Why should web developers focused on mobile learn about the web on TVs? Because TVs represent the next challenge in device proliferation. They share common characteristics with their smaller brethren. They create new challenges and opportunities we haven't encountered yet. And most importantly, learning how to build for TVs helps inform our practices of building for mobile devices.
It's Business Time: Givin' User Experience Love with CSS3Denise Jacobs
Advanced CSS and CSS3 can add richness to your site’s experience layer by enhancing interactivity. While the CSS3 specification as a whole is still in flux, but you can still use many CSS3 properties today. Regardless of the project, anyone can inject flexible techniques that enrich the interactions built into websites.
These are the slides I used for a workshop/presentation about HTML5 and related techniques to build web and mobile applications. The session was about half theoretical and half practical. The audience consisted of students wanting to get up to speed with new HTML5/CSS3 related techniques in web development.
Slides from my talk at NCC Group's Web Performance Day in May 2016.
Compares the features of apps and the web, what's great about each and explores some of the technologies that will allow us to build websites that can deliver native like experiences.
Beyond The Hamburger Menu - MOBX, 13 Sep 2014Anna Dahlström
Slides from my talk at MOBX in Berlin on 13 Sep 2014 - http://2014.mobxcon.com/
Beyond the hamburger menu - What you need to know about designing for multiple devices.
Abstract: From myths to trends and best practice, actual usage, engagement, design patterns and interactions, we’ll go through the insights behinds the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014Anna Dahlström
Slides from my talk at Digital Doughnut on the 25th of November in London where I talked about 10 things you need to know about mobile.
http://events.digitaldoughnut.com/Meetups/1500/161/other/0/false
The web is finally coming of age with respect to increasing sophistication of the structure and presentation of visual information, the standardization of technologies to more easily create and display this information, physical devices that make this information easily accessible, and finally growing social connectivity. Presented at Rich Web Experience 2011, Ft. Lauderdale, FL.
Fundamentals of Designing for Multiple Devices - GA, New York, 07 Oct 2013Anna Dahlström
Slides from my Designing for multiple devices class at General Assembly in New York on the 7th of October 2013.
The rise in smartphones and tablets has not only changed the way we consume and interact with content, but also the way we design and approach it. This class will explore the shifting of user expectations, changes in behavior and consumption patterns, and what these advancements mean for designing products across different platforms.
Takeaways:
- An understanding of how user expectations have shifted over the last few years with regards to the use of multiple devices and how this has affected behavior and consumption patterns among consumers
- The impact this has on how to approach and design products and services that will be used on multiple devices
- An overview and understanding of the difference between mobile websites vs. responsive design vs. apps and the basics of each
- Guiding principles, resources and tools to help tackle the multiple device jungle
Adapting to Input — Smashing Conference NYCJason Grigsby
Responsive Web Design has forced us to accept that we don't know the size of our canvas, and we've learned to embrace the squishiness of the web. Input, it turns out, is every bit as challenging as screen size. We have tablets with keyboards, laptops that become tablets, laptops with touch screens, phones with physical keyboards, and even phones that become desktop computers.
In this session, Jason will guide you through the input landscape, showing you new forms of input like sensors and voice control, as well as new lessons about old input standbys. You'll learn the design principles necessary to build web sites that respond and adapt to whatever input people use.
Designing Around Storytelling - UCD2013, London 08 Oct 2013Anna Dahlström
Slides from my talk around storytelling in design at the UCD 2013 Conference in London http://2013.ucduk.org.
Stories have played an important part in our societies and development through history. In the last few years it's gained attention as a tool for and important aspect in communication, and rightfully so. But it's also an integral part of the design process and at UCD 2013 I talked about why as well as how we can use it, from the start, during definition and development as well as going forwards.
The Mobile Question: Lessons in Design and Strategy for Your Mobile ExperienceJeremy Johnson
Earlier this month I gave a presentation at the 2010 IA Summit in Phoenix, AZ on Mobile Strategy. I'm happy to say it was well attended, and everyone had lots of good questions. In the presentation I went over a method to determine where you should spend your time "going mobile". For some it's an app, others it's a site - where others should be focusing on Blackberry vs an iPhone (or vice-versa). Hopefully I made everything a little less confusing, and gave everyone the information needed to make an informed roadmap to move forward.
Similar to Three part series: Designing for multiple devices - GA, London, 26 Nov 2013 (20)
Optimising Landing Pages Through Narrative Structure - Digital Growth Unleash...Anna Dahlström
Slides from my talk at Digital Growth Unleashed in London on the 17 October 2018.
ABSTRACT
In all good stories things happen for a reason. Every prop and character that is present, every line that is spoken and song that is played has a role to play in making the story come together. In this talk Anna takes us on a journey of what we can learn from traditional storytelling methods when it comes to optimising landing pages and how narrative structure is key in ensuring we're telling the right story to the right audience, at the right time.
https://digitalgrowthunleashed.co.uk/agenda/?rmid=session57101#s-session57101
Using Storytelling to Create Experiences that Convert - Conversion Elite, Lon...Anna Dahlström
Slides from my 'Using Storytelling to Create Experience that Convert' talk at Conversion Elite on 6 June 2018
https://www.conversion-elite.co.uk/the-programme/
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ABSTRACT
As users’ paths to conversion are becoming increasingly diverse understanding the context of our users, and the products and services we create, is ever more important. In this talk, Anna walks us through how storytelling principles and tools combined with UX and traditional conversion and optimisation approaches can be used to create better experiences for our users and healthier bottom lines for the business.
How To Use Storytelling To Craft Experiences That Engage - IIeX EU, Amsterda...Anna Dahlström
Slides from my talk at IIeX EU 2018 in Amsterdam
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ABSTRACT
To every great story there's a bit of magic involved. The same applies to experiences that just work and deliver the right content, interactions and notifications at the right time, and on the right device.
Drawing on tried and tested storytelling principles from film, fiction, and music and applying them to the context of UX design and business, in this talk Anna shares how we can instill a bit of magic in the work we do and thereby ensuring that we create better multi-device experiences for our users and healthier bottom lines for our businesses.
Beyond The Hamburger Menu - UX In The City Oxford, 21 Apr 2017Anna Dahlström
Slides from my talk Beyond the Hamburger Menu at UX In The City Oxford
http://uxinthecity.net/2017/oxford/sessions/index.php?session=109
ABSTRACT
From myths to trends and best practice, actual usage, engagement, design patterns and interactions - in this session, I will go through the insights behind the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
Using Storytelling To Craft Multi-device Experiences That Convert - CXL Live,...Anna Dahlström
Slides from my talk 'Using Storytelling To Craft Multi-device Experiences' at CXL Live
https://live.conversionxl.com/
ABSTRACT
As the number of devices that we use, when, where and how we use them becomes increasingly complex, understanding and optimising the experience for what matters to the specific user, at specific points in time, is ever more important. In this talk, we’ll look at how storytelling principles and tools can be used together with traditional conversion and growth optimisation approaches to create better experiences for our customers and healthier bottom lines.
The talk will cover:
✓ how storytelling in design will help you set the right KPIs and measure the right metrics
✓ how it can help you define and assess hypotheses
✓ how it can guide you to the right data and connect it back to the experience
✓ how storytelling in design can help create the right multi-device experience and content, from the beginning
Storytelling In Design - SXSW, 13 March 2017Anna Dahlström
Slides from my two talks at SXSW 2017 about my upcoming book 'Storytelling in design'.
http://schedule.sxsw.com/2017/events/PP65833
ABSTRACT
To every great story there's a bit of magic involved and so there is to experiences that just work and deliver the right content, interactions and notifications at the right time, and on the right device.
Drawing on tried and tested storytelling principles from film, fiction, and music and applying them to the context of UX design and business, in this talk Ms. Dahlstrom shares how we can instil a bit of magic in the work we do and hereby ensure that we create better multi-device experiences for our users and healthier bottom lines for our businesses.
Storytelling In Design - DXN, Nottingham, 8 Feb 2017Anna Dahlström
Slides from my talk about Storytelling In Design at Design Exchange Nottingham on 8 Feb 2017.
http://dxnevent.com/
ABSTRACT
To every great story there's a bit of magic involved and so there is to experiences that just work and deliver the right content, interactions and nudges at the right time, and on/via the right device. Drawing on tried and tested storytelling principles from film, fiction, and music and applying them to the context of UX design, in this talk Anna shares how the increasingly complex world we’re designing for is our biggest asset and how storytelling in design can help us instil a bit of everyday magic in the work we do, for our users, and for us.
Storytelling In Design - Conversion Hotel, Texel NL, 20 Nov 2016Anna Dahlström
Slides from my talk at Conversion Hotel on 20th November 2016 about how we can apply principles from traditional storytelling to our design process to help define and create better multi-device experiences.
http://conversionhotel.com/
Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016Anna Dahlström
Slides from my talk at UX Ireland on 10 November 2016
http://uxireland.net/sessions/index.php?session=108
Abstract:
From myths to trends and best practice, actual usage, engagement, design patterns and interactions - in this session, I will go through the insights behinds the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
Slides from my talk at Generate London on the 23 September 2016 http://www.generateconf.com/london-2016 #generateconf
ABSTRACT
There was a time when we did glossy page designs and those designs were pretty much what we saw in our desktop browsers. With the rise of smartphones, tablets and smartwatches, there isn’t one view of our designs any more.
With further developments in technology and screens, our content could go anywhere. As a result we need to move away from designing for specific devices to solutions that are device-agnostic. For UX designers that means means letting content guide layouts, and moving away from designing pages to focusing on the modules that those views are made up of.
In this talk Anna will walk through why device-agnostic design matters, what it means and how we go about it.
Storytelling In Design - Funkas Tillgänglighetsdagar, 12 Apr 2016Anna Dahlström
Slides from my talk at Funkas Tillgänglighetsdagar 12 April 2016
http://www.funka.com/vi-erbjuder/funkas-tillganglighetsdagar/
ABSTRACT
As the number of devices we use on a daily basis grows, considering each device's role at different times, situations and contexts is becoming increasingly important. Our ability to control where a user is coming from and how they get around the experiences we design is fading. Yet our need to ensure we understand where they are in their journey, so that we can deliver the right content and interactions at the right time, and on the right device, is ever more important. In this talk I will look a the principles behind storytelling in design and how they can be translated onto a multi device landscape to help ensure we create better multi-device experiences for our users and healthier bottom lines for our businesses.
Storytelling For Multi-device Design - Bulgaria Web Summit, 20 Feb 2016Anna Dahlström
Slides from my talk at The Bulgaria Web Summit on 20 Feb 2016
http://bulgariawebsummit.com/
ABSTRACT
As the number of devices we use on a daily basis grows, considering each device's role at different times, situations and contexts is becoming increasingly important. Our ability to control where a user is coming from and how they get around the experiences we design is fading. Yet our need to ensure we understand where they are in their journey, so that we can deliver the right content and interactions at the right time, and on the right device, is ever more important. In this talk Anna will look a the principles behind storytelling in design and how they can be translated onto a multi device landscape to help ensure we create better multi-device experiences for our users and healthier bottom lines for our businesses.
Storytelling In A Multi Device Landscape - Amuse, Budapest 30 Oct 2015Anna Dahlström
Slides from my talk at the Amuse conference in Budapest 28 - 30 October 2015. http://amuseconf.com/ #amuseconf
ABSTRACT
As the number of devices we use are increasing, considering each device's role at different times, situations and context is becoming increasingly important. Our ability to control where a user is coming from and how they get around the experiences we design are becoming less and less. But the one we can still understand is what a user wants, and needs. In this talk I will look a the principles behind storytelling in design and how they can be translated onto a multi device landscape.
Designing Around Storytelling - Breaking Borders, Reading 18 August 2015Anna Dahlström
Slides from my talk at Breaking Borders on the 18 August. http://breakingborde.rs/past-events/engagement/
Storytelling has always played an important part in our societies throughout history. In the last few years it's gained attention as an important aspect in communicating and building engagement with a brand’s customer base. But storytelling is also an integral part of the design process. It’s a tool that not only can help us define our content and messaging, but the experience as a whole. Both across platforms and screens, and how we interact with it.
Responsivt - Inte bara för mobilen + Webbdagarna Växjö, 04 Dec 2014Anna Dahlström
Slides from my talk at Webbdagarna Växjö on the 4 December 2014.
http://www.webbdagarna.se/vaxjo-2014/program
Video (in Swedish): http://internetworld.idg.se/2.1006/1.600683/responsivt---inte-bara-for-mobilen
Abstract:
Responsiv design ses av många som ett sätt att anpassa sina sajter till att användare surfar på mobilen eller surfplattan. Men responsivt är mycket mer än så. Det är ett sätt att framtidssäkra sina digitala tjänster för en framtid med nya enheter av alla olika storlekar.
Slides from my talk at Cambridge Usability Group on the 12th of May 2014
http://www.eventbrite.co.uk/e/designing-better-ux-deliverables-tickets-11542298325
Needing to produce some kind of deliverables throughout a project is inevitable: it might be user research reports to inform senior stakeholder; usability test results to communicate to developers; sketches and wireframes to pass on to web designers.
Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Designing around storytelling - UX Oxford, 23 April 2014Anna Dahlström
Slides from my talk at UX Oxford on 23 April
http://www.meetup.com/UX-Oxford/events/172543682/
Storytelling has always played an important part in our societies throughout history. In the last few years it's gained attention as an important aspect in communicating and building engagement with a brand’s customer base. But storytelling is also an integral part of the design process. It’s a tool that not only can help us define our content and messaging, but the experience as a whole. Both across platforms and screens, and how we interact with it.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Three part series: Designing for multiple devices - GA, London, 26 Nov 2013
1. 3 classes
in 1
AN EVENING OF
D!"#$%#%$ for multiple devices
Anna Dahlström
www.annadahlstrom.com
annadahlstrom
2. I’& A%%'
IA & UX designer | freelance since 2011
Swedish | in London since 2006
www.flickr.com/photos/dahlstroms/4411448782
3. (#" !v!%#%$
6.00 pm P'r) 1: Understanding the multiple device landscape
Practice
7.00 pm Break
7.15 pm P'r) 2: Practicalities of multiple device projects
Practice
8.15 pm Break
8.30 pm P'r) 3: Adapting to input, orientation & the future
Practice
Q&A
4. P'r) 1: Understanding the
multiple devices landscape
Introduction & defining your mobile strategy
5. (! w*r+, we design for
has become more complex
www.flickr.com/photos/pagedooley/2121472112
6. W! -"!, )* only have to deal with
different browsers, and the fold
www.flickr.com/photos/jorgeq82/4732700819
7. T*,'. #)’" br*w"!r" AND endless numbers
of devices & screen sizes
www.flickr.com/photos/adactio/6153481666
8. I% 2009 1% of global internet traffic came from
mobiles. By the end of 2012 it had risen to 13% and by
2015 #)’" /p!0)!, )* b! 'b*v! 50%.*
* Source: www.forbes.com/sites/parmyolson/2012/12/04/5-eye-opening-stats-that-show-the-world-is-going-mobile
www.flickr.com/photos/nasamarshall/6289116940
9. A" *f Q3 2012 we passed
1 billion smartphones in use
www.flickr.com/photos/raincitystudios/95234968
10. I 1'v! ' 2*b )1') #" -%3%*w% )* &'%.
F*r !v!r. 1-&'% that enters the world, five mobile
I’devices are created.*UX designer
m a freelance IA &
* Source: http://blogs.windows.com/ie/b/ie/archive/2013/07/17/the-companion-web-the-internet-and-how-we-use-it-is-evolving.aspx
www.flickr.com/photos/hlkljgk/5764422581
www.flickr.com/photos/helga/3952984450/
11. 41% *f !&'#+" are now opened on mobile devices *
* Source: http://econsultancy.com/uk/blog/62268-41-of-email-is-now-opened-on-mobile-devices
www.flickr.com/photos/jayfresh/3388253576
12. B. )1! !%, *f 2013, mobile phones will overtake PCs
as the most common web access device worldwide*
Source: www.gartner.com/newsroom/id/2429815
Image courtesy of Shutterstock
13. The average person looks at their phone
150 )#&!" ' ,'..*
* Source: www.textually.org/textually/archives/2012/02/030229.htm
www.flickr.com/photos/jorgeq82/4732700819
14. 40% *f p!*p+! use their phone in the bathroom. *
* Source: http://www.lukew.com/ff/entry.asp?1500
www.flickr.com/photos/exlibris/2552107635
19. B!f*r! )1! 4r") #P1*%!
the mobile use case was limited
www.flickr.com/photos/frantaylor/4296536332
20. W! b-#+) separate sites
for mobile & desktop
DESKTOP
FULL WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
http://desktopwallpaper-s.com/19-Computers/-/Future
21. I% f'0), we still do
but we’re noticing something
www.flickr.com/photos/demandaj/7287174776
22. U"!r" /p!0) an equal & continuous
experience across devices
www.flickr.com/photos/joachim_s_mueller/7110473339
23. “ 7 *-) *f 10 smartphone and tablet users expect the
same quality of experience on all devices. ” *
* Source: www.vibrantmedia.co.uk/press/press.asp?section=press_releases&id=256
www.flickr.com/photos/pandiyan/4550066009
24. (!r! 'r! a number
of reasons for this
www.flickr.com/photos/martinteschner/4569495912
25. P!*p+! 0'rr. *-) the same tasks on
mobiles as they do on desktops
www.flickr.com/photos/philippe/2462550872
26. D!v#0!" & "!rv#0!" are getting more
advanced & optimised for complex tasks
www.flickr.com/photos/joeybones/6791201819
27. W! %* +*%$!r *w% just one device but
multiple & use them interchangeably
www.flickr.com/photos/soyproject/6066959891
28. W! w'%) )* find what we’re looking for
irrespectively of the device we use
www.flickr.com/photos/visualpunch/7351572896
29. M*b#+! 0*%)/) ≠ &*b#+! -"! 0'"!
The latter is about the task, the former about
the total sum of the user’s mobile experience
www.flickr.com/photos/icedsoul/2486885051
30. H'v#%$ "!p'r')! sites
does, for the most part, not make sense
DESKTOP
FULL WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
http://desktopwallpaper-s.com/19-Computers/-/Future
31. S*, w1')
should we do?
www.flickr.com/photos/tomitapio/4053123799/in/photostream
32. O-r &'#% *p)#*%" are bespoke
mobile sites, responsive sites and apps
www.flickr.com/photos/martinteschner/4569495912
33. B!"p*3! &*b#+! "#)!" have a separate url
& means maintaining different sites
DESKTOP
FULL WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
http://desktopwallpaper-s.com/19-Computers/-/Future
34. R!"p*%"#v! "#)!" have the same url
& is basically “one site”
FULL WEBSITE
FULL
WEBSITE
FULL
WEBSITE
http://desktopwallpaper-s.com/19-Computers/-/Future
35. App", well we all know
they come from app stores
www.flickr.com/photos/paul-r/217948368
36. H*w do we know
when to do what?
www.flickr.com/photos/tomitapio/4053123799/in/photostream
38. “T*,'.’" p*p-+'r ,!v#0!" 'r! %*) )*&*rr*w'" so
building something which works on any device is better
than building something which works on
today's devices“
- C*&b#%!, w#"! w*r," fr*& @*%!/)r'p5!+ & @)r!%)w'+)*%
www.flickr.com/photos/lastquest/1472794031
39. Tw* &'#% /0!p)#*%":
technical limitations to the CMS, or
if required for the audience
www.flickr.com/photos/st3f4n/3476036180
44. F*r )1! 4r") )#&! smartphones and tablets made up
more than one-third of total clicks on Google in Q3*
* Source: http://econsultancy.com/uk/blog/63605-us-mobile-paid-search-spend-up-66-year-on-year-stats
www.flickr.com/photos/antoniolas/4367543346
56. M'#%+. "1'r!, +#%3":
ensure your site is optimised for mobile
www.flickr.com/photos/soundslogical/4255801733
57. “ D*%’) b-#+, '% 'pp f*r )1! "'3! *f #). Focus on
the goal of your mobile initiatives, prioritize your
company’s needs, and choose a solution that can best
address these needs now and into the future.* ”
* Source: http://success.adobe.com/en/na/programs/products/digitalmarketing/offers/apr/1304-32060-2013-optimization-survey-results.html
www.flickr.com/photos/dougbelshaw/4360008898
60. N*) '" !'". '" just
doing an app for e.g. iOS or Android
www.flickr.com/photos/nrkbeta/3906687294/in/photostream
61. N!!, )* 0*%"#,!r fragmentation
across different versions &
backwards compatibility
www.flickr.com/photos/aforgrave/6168689222
62. R!+')#v! %-&b!r of active
Android devices across different versions
Source: http://developer.android.com/about/dashboards/index.html
www.flickr.com/photos/blakespot/4773693893
63. C*&p'r#"*% *f adoption rate
of iOS7, iOS6 and iOS5
Source: www.fiksu.com/iOS-7-iPhone-5s-5c-Usage-Tracker
www.flickr.com/photos/blakespot/4773693893
64. Ev!r. p+')f*r& has their own
ui guidelines that their users are used to
www.flickr.com/photos/gadl/3570118243
67. B'"#0 iOS
app structure
CONSISTENT ACROSS VERSIONS
NAVIGATION BAR
Enables navigation through the app
hierarchy. Holds the back button,
controls for managing screen content &
the title of the screen.
BACK BUTTON
Should always take the user one step back from where
they came from & be descriptive.
TAB BAR
Can often be customised. Holds the main sections of the
app.
‘MORE’ TAB BAR ITEM
Used to hold & provide access to all other sections of the
app that don’t fit in the tab bar.
68. B'"#0 Android
app structure
DIFFERENT BETWEEN VERSIONS:
NAVIGATION BAR
For devices that don't have the
hardware keys. Holds 'Back', 'Home'
and 'Recents'
ACTION BAR
Holds the most important action buttons for your app (3 +
overflow menu)
UP VS. BACK BUTTON
The Up button is used to navigate up one level based on
the hierarchical structure of the site.
Back is used to navigate back one step from where you
came from & as such works in reverse chronological order.
70. Av*#, using the home screen as a stepping
point. Instead deliver value from first view
www.flickr.com/photos/lindzgraham/5605911999
71. ” M*%!. "p!%) developing a pretty but limited iPhone
app only benefits [...] the few, but money spent on the
website UI would have benefitted everyone. ”
- G'r. M'r"1'++ *% ‘(! 'pp )r'p’ #% .%!) M'$8#%!
www.flickr.com/photos/dougbelshaw/4360008898
72. (!r! 'r!
different types of apps
NATIVE APPS (e.g. Instagram)
• MOST OPTIMISED USER EXPERIENCE
• ACCESS TO DEVICE CAPABILITIES & APIs
• BUT REQUIRES PLATFORM SPECIFIC CODE BASE
HYBRID (e.g. First Facebook, Basecamp)
• USE OF HTML5 & JAVASRIPT
• WRAPPER TO PROVIDE NATIVE CAPABILITIES
• FEWER “VERSIONS” TO MAINTAIN
• BUT CAN BE TIME CONSUMING TO CREATE APP LIKE INTERACTIONS
• CAN'T JUST BE WRAPPED. MUST HAVE APP LIKE FUNCTIONALITIES
74. R!"p*%"#v! "#)!" have the same url
& is basically “one site”
FULL WEBSITE
FULL
WEBSITE
FULL
WEBSITE
http://desktopwallpaper-s.com/19-Computers/-/Future
75. “ D!"#$% & ,!v!+*p&!%) "1*-+, r!"p*%, to the
user’s behaviour & environment based on screen size,
platform & orientation. [It’s]...a mix of flexible grids &
layouts, images & an intelligent use of media queries. “
- S&'"1#%$ M'$8#%!
www.flickr.com/photos/adactio/5818096043
76. (! b'03b*%! #"
your grid & breakpoints
http://foundation.zurb.com/docs/layout.php
77. C*+-&%" & $-))!r" can be
fluid or fixed, or a combination.
http://foundation.zurb.com/docs/layout.php
79. “ C*%)!%) %!!," )* b! 01*r!*$r'p1!, to
ensure the intended message is preserved on any
device and at any width “
www.flickr.com/photos/theaftershock/2811382400
- Tr!%) W'+)*%
81. I,!%)#f. '%, pr#*r#)#"! the content
across devices & orientations
Mobile
Desktop/ tablet
1
Logo
1
Logo
2
Header
4
Bath section intro
5
Ad
3
Nav
8 Store
locator
6
Types of baths
2 Header
3
Nav
4
Bath
section
intro
5
Ad
7
Related
products
6
Types of baths
9 Tools
10
Footer
7
Related products
8 Store
locator
9 Tools
10
Footer
82. D*%’) 2-") work with columns
but think of the narrative of the views
www.flickr.com/photos/garrettc/6260768486/
83. S* )1') #)’" 0'r!9++.
considered, like this
http://thenextweb.com/
84. M*b#+! *r ,!"3)*p 4r"),
the key is considering the content &
how it will work across devices
86. (! BRIEF
A major dating site has asked you to create a campaign for Valentines day 2014
focused on "unexpected moments". The purpose is to facilitate encounters &
dates between people in the London looking to find that special someone.
The site/app should support finding people nearby and location should be a key
way for both discovering people & suggestions for date activities.
The following should also be included:
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
87. 01
BESPOKE MOBILE SITE
VS. RESPONSIVE VS. AN APP
The client has come to you with the ‘unexpected moments’ idea and are asking
for your advice on what they should be doing.
W1') w*-+, .*- r!0*&&!%, #% )!r&" *f &*b#+! pr!"!%0! & w1.?
A bespoke mobile site, responsive site, an app or a combination?
Consider:
HOW WOULD MOST PEOPLE ACCESS IT?
• Direct traffic vs. shared links?
WHAT DO YOU NEED IT TO DO?
• Device specific capabilities needed?
• Is offline reading/ usage required?
www.flickr.com/photos/pinkpurse/5355919491
WHAT ARE THE OBJECTIVES & PRACTICALITIES?
• The budget
• The current technical platform
• Could an app be re-used later
• The marketing value of an app
88. 02
CONTENT STACKING STRATEGY
Together the client and you have decided to go with a responsive site, which can
also form the basis for their app presence. Now it’s time to get to work.
F*r )1! 1*&! p'$! *%+., w*r3 )1r*-$1 1*w )1! 0*%)!%) "1*-+, b! +'#,
*-) '%, pr#*r#)#"!, (0*%)!%) ")'03#%$) f*r ,!"3)*p '%, "&'r)p1*%!".
The site should support finding people nearby and location should be a key way
for both discovering people & suggestions for date activities.
The client’s requirements were:
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
89. D!4%! your content stacking strategy
across devices & orientations
Mobile
Desktop/ tablet
1
Logo
1
Logo
2
Header
4
Bath section intro
5
Ad
3
Nav
8 Store
locator
6
Types of baths
2 Header
3
Nav
4
Bath
section
intro
5
Ad
7
Related
products
6
Types of baths
9 Tools
10
Footer
7
Related products
8 Store
locator
9 Tools
10
Footer
90. D*%’) 2-") work with columns
but think of the narrative of the views
www.flickr.com/photos/garrettc/6260768486/
91. 02
CONTENT STACKING STRATEGY
Together the client and you have decided to go with a responsive site, which can
also form the basis for their app presence. Now it’s time to get to work.
F*r )1! 1*&! p'$! *%+., w*r3 )1r*-$1 1*w )1! 0*%)!%) "1*-+, b! +'#,
*-) '%, pr#*r#)#"!, (0*%)!%) ")'03#%$) f*r ,!"3)*p '%, "&'r)p1*%!".
The site should support finding people nearby and location should be a key way
for both discovering people & suggestions for date activities.
The client’s requirements were:
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
92. P'r) 2: Practicalities of
multiple device projects
Common challenges, content strategy, structures,
navigation patterns, testing
93. S*&! *f )1! most common
challenges with responsive design are...
www.flickr.com/photos/helga/3952984450
94. 1. K%*w#%$ where to start...
• Define your mobile strategy
• Start sketching
• And work across disciplines
www.flickr.com/photos/pinkpurse/5355919491
95. 2. H*w &'%. versions to wireframe...
• Depends on your project, budget & team as well as who’s
building it
• Focus on identifying key templates & then the modules tat
make up the views
www.flickr.com/photos/jorgeq82/4732700819
96. 3. H*w )* 'ppr*'01 visual design
• Less static designs
• Focus on modules & modularity
• Continuously prototype to test how the content behaves
www.flickr.com/photos/donsolo/2136923757
97. 4. W1') "0r!!% ";!" & which resolutions?
• Use analytics as a guidance
• Design for the most common ones
www.flickr.com/photos/dpstyles/3448453466
98. 5. H*w )* define breakpoints
• As much possible let the content be the guide
• Use breakpoints & tweakpoints & EMS instead of px
• Consult analytics for devices to identify most important
screen sizes & ensure content displays properly for those
• If all things fail, use screensizes for mayor layout changes
www.slideshare.net/yiibu/pragmatic-responsive-design
99. 6. H*w &'%. devices to test on
• As many as possible
• Prioritise based on your audience
• Use research & analytics for guidance
www.flickr.com/photos/nomadic_lass/5598218199
100. “ 80% *f .*-r )r'ffi0 in your analytics will often
come from 20% of devices…seems a shame not to
ensure that the site looks and works especially well on
these devices.*
Source: * Source: www.slideshare.net/yiibu/pragmatic-responsive-design
www.flickr.com/photos/adactio/6153481666
101. 7. H*w )* handle images
• Images & icons should be as flexible as possible
• Consult the internet (see resources in the back)
xxx
103. “ M*b#+! %'v#$')#*% should be like a good friend:
there when you need them but cool enough to give you
your space. “
* Source: http://bradfrostweb.com/blog/web/responsive-nav-patterns
www.flickr.com/photos/melodramababs/2766765248
104. Br', Fr<) has written 2 excellent posts
on Responsive navigation patterns
xxx
http://bradfrostweb.com/blog/web/responsive-nav-patterns
http://bradfrostweb.com/blog/web/complex-navigation-patterns-for-responsive-design
105. L!)’" take a closer look...
www.flickr.com/photos/suttonhoo22/2070700035
106. S#&p+! navigation patterns
1) Top nav or “do nothing”
2) The toggle
3) The left nav flyout
http://bradfrostweb.com/blog/web/responsive-nav-patterns
107. Via B
ra
d Fro
st (th
T*p %'v *r “D* %*)1#%$”
keeps the navigation at the top
ank y
ou!)
PROS
Simple to implement
Less design & development
implications
CONS
Not scalable
Potential height issues
http://skinnyties.com
108. Via B
ra
d Fro
st (th
(! )*$$+!
hides navigation items in a menu
PROS
Optimises screen use
Recognised from apps
Scalable
CONS
Possible animation
performance problems
Javascript dependent
www.smashingmagazine.com
ank y
ou!)
109. Via B
ra
d Fro
st (th
(! +!= %'v >.*-)
menu items are accessed from a tray sliding in
ank y
ou!)
PROS
Space generous
Recognised nav pattern from
apps
CONS
More advanced and doesn’t
work on all devices
Images from Barack Obama via Brad Frost
110. C*&p+/ navigation patterns
1) The multi toggle
2) Right to left
3) Skip the sub-nav
4) Priority+
5) The carousel+
http://bradfrostweb.com/blog/web/complex-navigation-patterns-for-responsive-design
111. (! &-+)# )*$$+!
nested navigation grouped under a menu
Via B
ra
d Fro
st (th
PROS
Scannable
Scalable
CONS
Animation performance
Javascript dependent
http://thenextweb.com
Barack Obama - image via Stephanie Rieger
ank y
ou!)
112. Via B
ra
d Fro
st (th
R#$1) )* +!=
the next level navigation slides in right to left
ank y
ou!)
PROS
Nice looking
Follows mobile conventions
Scalable
CONS
More complex to implement
Animation performance
www.sony.com
113. Via B
ra
d Fro
st (th
S3#p )1! "-b-%'v
next level navigation is displayed on that level
PROS
Simple
Removes complexities
around sub-navigation
CONS
Re-quires page refresh &
visit for access
http://worldwildlife.org
ank y
ou!)
114. Via B
ra
d Fro
st (th
Pr#*r#).+
shows most important & hides the rest in a menu
ank y
ou!)
PROS
Simple
Supports (supposedly) most
used)
Scalable
CONS
Hides potentially important
items
www.bbc.co.uk/sport
115. Via B
ra
d Fro
st (th
(! 0'r*-"!++
carousel for main sections, sub-nav when in focus
ank y
ou!)
PROS
Easy to navigate
Suitable for touch
CONS
Doesn’t display all parent
categories at once
Less good for non-touch
devices
Not suitable for multi-level
sub-navs
Image from Intel via Brad Frost
120. L'") b-) %*) +!'"), consider navigation
across products & keep it similar
to aid familiarity
BBC Sport - mobile site
BBC Sport - desktop
BBC Sport - app
122. Ev!r. p+')f*r& has their own
ui guidelines that their users are used to
www.flickr.com/photos/gadl/3570118243
123. B'"#0 iOS
app structure
CONSISTENT ACROSS VERSIONS
NAVIGATION BAR
Enables navigation through the app
hierarchy. Holds the back button,
controls for managing screen content &
the title of the screen.
BACK BUTTON
Should always take the user one step back from where
they came from & be descriptive.
TAB BAR
Can often be customised. Holds the main sections of the
app.
‘MORE’ TAB BAR ITEM
Used to hold & provide access to all other sections of the
app that don’t fit in the tab bar.
124. B'"#0 Android
app structure
DIFFERENT BETWEEN VERSIONS:
NAVIGATION BAR
For devices that don't have the
hardware keys. Holds 'Back', 'Home'
and 'Recents'
ACTION BAR
Holds the most important action buttons for your app (3 +
overflow menu)
UP VS. BACK BUTTON
The Up button is used to navigate up one level based on
the hierarchical structure of the site.
Back is used to navigate back one step from where you
came from & as such works in reverse chronological order.
136. Fr*& testing sketches as
paper prototypes or as clickable prototypes...
www.flickr.com/photos/grinblo/8659685975
www.flickr.com/photos/waagsociety/8888907062
139. 03
APP STRUCTURE
With a better idea of the content for the ‘unexpected moments’ campaign, work
also begins on the app. Based on the content & functionality requirements as
well as what you know, consider what would be suitable to include in the app.
F*0-"#%$ *%+. *% )1! 'pp %'v#$')#*% 1*w w*-+, .*- ")r-0)-r! )1#" #f
.*- w!r! )* ,* '% #OS 'pp & '% A%,r*#, 'pp?
Look at the Tab bar items respectively Action bar items & what would go in them
as well as the ‘More’ respectively ‘Overflow menu’.
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
140. B'"#0 iOS
app structure
CONSISTENT ACROSS VERSIONS
NAVIGATION BAR
Enables navigation through the app
hierarchy. Holds the back button,
controls for managing screen content &
the title of the screen.
BACK BUTTON
Should always take the user one step back from where
they came from & be descriptive.
TAB BAR
Can often be customised. Holds the main sections of the
app.
‘MORE’ TAB BAR ITEM
Used to hold & provide access to all other sections of the
app that don’t fit in the tab bar.
141. B'"#0 Android
app structure
DIFFERENT BETWEEN VERSIONS:
NAVIGATION BAR
For devices that don't have the
hardware keys. Holds 'Back', 'Home'
and 'Recents'
ACTION BAR
Holds the most important action buttons for your app (3 +
overflow menu)
UP VS. BACK BUTTON
The Up button is used to navigate up one level based on
the hierarchical structure of the site.
Back is used to navigate back one step from where you
came from & as such works in reverse chronological order.
142. 03
APP STRUCTURE
As you start to have a better idea of the content, work also begins on the app.
Based on the content & functionality requirements as well as what you know
about apps, consider what would be suitable to include in the app.
F*0-"#%$ *%+. *% )1! 'pp %'v#$')#*% 1*w w*-+, .*- ")r-0)-r! )1#" #f
.*- w!r! )* ,* '% #OS 'pp & '% A%,r*#, 'pp?
Look at the Tab bar items respectively Action bar items & what would go in them
as well as the ‘More’ respectively ‘Overflow menu’.
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
143. 04
SIMPLE RESPONSIVE NAVIGATION
Now that you have a good understanding of the content and the main sections,
it’s time to tackle the navigation for the responsive site for the ‘unexpected
moments’ campaign.
B'"!, *% w1') .*-’v! #,!%)#4!, "* f'r, ,!4%! 1*w )1! %'v#$')#*% w#++
w*r3 f*r ,!"3)*p '%, "&'r)p1*%! '%, /p+'#% 1*w .*- 0'&! )* #)
Consider what you need, future aspects, cross device patterns and the client’s
requirements:
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
144. Via B
ra
d Fro
st (th
T*p %'v *r “D* %*)1#%$”
keeps the navigation at the top
ank y
ou!)
PROS
Simple to implement
Less design & development
implications
CONS
Not scalable
Potential height issues
http://skinnyties.com
145. Via B
ra
d Fro
st (th
(! )*$$+!
hides navigation items in a menu
PROS
Optimises screen use
Recognised from apps
Scalable
CONS
Possible animation
performance problems
Javascript dependent
www.smashingmagazine.com
ank y
ou!)
146. Via B
ra
d Fro
st (th
(! +!= %'v >.*-)
menu items are accessed from a tray sliding in
ank y
ou!)
PROS
Space generous
Recognised nav pattern from
apps
CONS
More advanced and doesn’t
work on all devices
Images from Barack Obama via Brad Frost
147. 04
SIMPLE RESPONSIVE NAVIGATION
Now that you have a good understanding of the content and the main sections,
it’s time to tackle the navigation for the responsive site for the ‘unexpected
moments’ campaign.
B'"!, *% w1') .*-’v! #,!%)#4!, "* f'r, ,!4%! 1*w )1! %'v#$')#*% w#++
w*r3 f*r ,!"3)*p '%, "&'r)p1*%! '%, /p+'#% 1*w .*- 0'&! )* #)
Consider what you need, future aspects, cross device patterns and the client’s
requirements:
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
148. 05
COMPLEX RESPONSIVE NAVIGATION
The client loves the work that you’ve done so far and other stakeholders within
the business wants the campaign in their city too, so it’s going UK wide.
A decision has also been made to support viewing people and activity
suggestions by borough as well as activity type (e.g. night out, dinner for two)
H*w w*-+, )1#" 01'%$! .*-r %'v#$')#*% r!0*&&!%,')#*% '%, w1.?
Define the navigation for desktop and smartphone.
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
149. (! &-+)# )*$$+!
nested navigation grouped under a menu
Via B
ra
d Fro
st (th
PROS
Scannable
Scalable
CONS
Animation performance
Javascript dependent
http://thenextweb.com
Barack Obama - image via Stephanie Rieger
ank y
ou!)
150. Via B
ra
d Fro
st (th
R#$1) )* +!=
the next level navigation slides in right to left
ank y
ou!)
PROS
Nice looking
Follows mobile conventions
Scalable
CONS
More complex to implement
Animation performance
www.sony.com
151. Via B
ra
d Fro
st (th
S3#p )1! "-b-%'v
next level navigation is displayed on that level
PROS
Simple
Removes complexities
around sub-navigation
CONS
Re-quires page refresh &
visit for access
http://worldwildlife.org
ank y
ou!)
152. Via B
ra
d Fro
st (th
Pr#*r#).+
shows most important & hides the rest in a menu
ank y
ou!)
PROS
Simple
Supports (supposedly) most
used)
Scalable
CONS
Hides potentially important
items
www.bbc.co.uk/sport
153. Via B
ra
d Fro
st (th
(! 0'r*-"!++
carousel for main sections, sub-nav when in focus
ank y
ou!)
PROS
Easy to navigate
Suitable for touch
CONS
Doesn’t display all parent
categories at once
Less good for non-touch
devices
Not suitable for multi-level
sub-navs
Image from Intel via Brad Frost
154. 05
COMPLEX RESPONSIVE NAVIGATION
The client loves the work that you’ve done so far and other stakeholders within
the business wants the campaign in their city too, so it’s going UK wide.
A decision has also been made to support viewing people and activity
suggestions by borough as well as activity type (e.g. night out, dinner for two)
H*w w*-+, )1#" 01'%$! .*-r %'v#$')#*% r!0*&&!%,')#*% '%, w1.?
Define the navigation for desktop and smartphone.
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
155. P'r) 3: Adapting to input,
orientations & the future
Touch across devices, device orientation, mobile context,
device agnostic design
156. “T*,'.’" p*p-+'r ,!v#0!" 'r! %*) )*&*rr*w'" so
building something which works on any device is better
than building something which works on
today's devices“
- C*&b#%!, w#"! w*r," fr*& @*%!/)r'p5!+ & @)r!%)w'+)*%
www.flickr.com/photos/lastquest/1472794031
161. “ T*-01 has landed on the desktop. “
- J<1 C+'r3
www.flickr.com/photos/patdavid/9391602153
162. ‘N!w r-+!: every desktop design has to go
finger-friendly’*
* Source: http://globalmoxie.com/blog/desktop-touch-design.shtml
www.flickr.com/photos/66327170@N07/7296381856
164. “ T*-01 "0r!!% +'p)*p "'+!" have jumped 52%
in the last quarter. 5 years from now you will you not
be able to buy a Windows computer without a
touch screen. ”*
* Source: http://www.lukew.com/ff/entry.asp?1750
Screenshot from www.currys.co.uk
165. W! "1*-+, consider touch across all devices
& screen sizes. Not just smartphones & tablets
www.flickr.com/photos/adactio/6153481666
167. 49% *f -"!r" hold their phone in one hand,
but how they hold it differs
www.flickr.com/photos/jorgeq82/4732700819
168. ONE HAND (R: 66% L: 33%)
O)1!r v'r#')#*%"
based on 1,333 observations
during 2 months
72%
28%
CRADLING (L: 79% R: 21%)
90%
10%
TWO HANDS
Source & images from UX Matters - www.uxmatters.com/mt/archives/2013/02/how-do-users-really-hold-mobile-devices.php
169. H*+,#%$ our devices
is not a static stage. It changes
Source & images from UX Matters - www.uxmatters.com/mt/archives/2013/02/how-do-users-really-hold-mobile-devices.php
170. “ D!"#$%#%$ f*r )*-01 means designing for
fingers, yes, but to be more specific, you’re really
designing for thumbs. ”
- J<1 C+'r3
Image courtesy of Shutterstock
173. O-r 0-rr!%) 'ppr*'01 to navigation
is based on the mouse as input
Source: Luke W - www.lukew.com/ff/entry.asp?1649
174. F*r 1.br#," we tend to
rest arms & grab bottom corners
www.flickr.com/photos/intelfreepress/6837427202
175. C*%"#,!r reach & obscuring content
& adjust navigation accordingly
From...
...towards
Source: Luke W - www.lukew.com/ff/entry.asp?1649
176. “ L**3#%$ ') the Polar interface on a laptop can be a
bit disconcerting because we’ve essentially left the
middle of the page “blank”. ”
- L-3! W
Screenshot from http://polarb.com/polls/tags/mobiledesign
177. B'"!, *% the context & use case,
posture, grip & orientation varies
www.flickr.com/photos/chicitoloco/8468592748/in/photostream
www.flickr.com/photos/edduddiee/4307943164
182. M*b#+! 0*%)/) ≠ &*b#+! -"! 0'"!
The latter is about the task, the former about
the total sum of the user’s mobile experience
www.flickr.com/photos/icedsoul/2486885051
183. (! 0*%)/) differs based on
situation, attitudes & preferences
www.flickr.com/photos/hoyvinmayvin/5873697252
184. (! "'&! 0*%)/) doesn’t
equal the same situation
www.flickr.com/photos/hoyvinmayvin/5873139941
185. O)1!r '"p!0)" to consider
for the mobile context are...
www.flickr.com/photos/icedsoul/2486885051
194. R!&!&b!r 1*w we can’t
successfully tell what devices users are using
www.flickr.com/photos/adactio/6153481666
195. (! w!b is after all about content.
Not what device we are using
Image courtesy of Shutterstock
196. “ G!) .*-r 0*%)!%) to go anywhere,
because it’s going to go everywhere. ”
- Br', Fr<)
www.flickr.com/photos/mirafoto/494444094
197. A#& )* make it more future proof
by moving away from specific devices
www.flickr.com/photos/byte/8282578241
198. U"! %')-r'+ breakpoints based on
content layout rather than focusing on devices
www.flickr.com/photos/sharynmorrow/127184319
199. L**3 ') what’s suitable for your content
& best practice for layout principles
www.flickr.com/photos/visualpunch/7351572896
200. I)’" %*) without challenges,
but challenges are meant to be overcome
Image courtesy of Shutterstock
201. “ B. ,!f'-+) the web has no optimal width, optimal
height, optimal font-size or optimal anything really. ”
- E,w'r, O’R#*r,'%
www.flickr.com/photos/nikio/3899114449
202. “ (! w!b has always been fluid; we’ve just wasted a
good number of years forcing fixed pixels onto an
inherently responsive framework. ”
- E++#*) J S)*03"
www.flickr.com/photos/soundslogical/4255801733
204. W*r3 w#)1 breakpoints & tweakpoints,
focus on content layout & EMS instead of px
www.slideshare.net/yiibu/pragmatic-responsive-design
205. (! "'&! with columns,
opt for fluid as much possible
http://foundation.zurb.com/docs/layout.php
206. (#" brings us back to
the importance of modularity
www.flickr.com/photos/donsolo/2136923757/
207. L!"" 'b*-) p'$!" & more focus on
the building blocks that makes up those views
www.flickr.com/photos/boltofblue/4418442567
208. N* &*r! is it
about beautiful page designs...
www.flickr.com/photos/miuenski/3127285991
209. ...b-) 'b*-) v#!w" that will look different
across browsers, screen sizes & devices
www.flickr.com/photos/jorgeq82/4732700819
www.flickr.com/photos/adactio/6153481666
210. (! &*r! you reuse, the less modules
there will be to design, define and develop
www.flickr.com/photos/boltofblue/4418442567
219. D!4%! your content stacking strategy
across devices & orientations
Mobile
Desktop/ tablet
1
Logo
1
Logo
2
Header
4
Bath section intro
5
Ad
3
Nav
8 Store
locator
6
Types of baths
2 Header
3
Nav
4
Bath
section
intro
5
Ad
7
Related
products
6
Types of baths
9 Tools
10
Footer
7
Related products
8 Store
locator
9 Tools
10
Footer
220. D!4%! display variations as well as
the elements they are made up of
Desktop/ Tablet
Desktop/ tablet
1
Logo
Mobile
Mobile
2
Header
4
Bath section intro
1
Logo
5
Ad
3
Nav
8 Store
locator
6
Types of baths
2 Header
3
Nav
4
Bath
section
intro
5
Ad
7
Related
products
6
Types of baths
9 Tools
10
Footer
7
Related products
8 Store
locator
9 Tools
10
Footer
221. I"*+')! !+!&!%)" that need to be able to break
out to meet your content stacking strategy
Desktop/ Tablet
Desktop/ tablet
1
Logo
Mobile
Mobile
2
Header
4
Bath section intro
1
Logo
5
Ad
3
Nav
8 Store
locator
6
Types of baths
2 Header
3
Nav
4
Bath
section
intro
5
Ad
7
Related
products
6
Types of baths
9 Tools
10
Footer
7
Related products
8 Store
locator
9 Tools
10
Footer
222. A,'p) )* the device & screen in question;
both order & priority as well as interactions,
how much to show & how
www.flickr.com/photos/katherinekenny
223. Desktop/ Tablet
Desktop/ tablet
1
Logo
Mobile
Mobile
2
Header
1
Logo
2 Header
L#))+! b. +#))+! you build up a module library
of defined components for your views,
across devices & orientations
4
Bath section intro
5
Ad
3
Nav
8 Store
locator
6
Types of baths
3
Nav
4
Bath
section
intro
5
Ad
7
Related
products
6
Types of baths
9 Tools
10
Footer
7
Related products
8 Store
locator
9 Tools
10
Footer
224. “ W#)1 )1*-"'%," and thousands of pages on the
Crayola site, it wasn’t efficient to wireframe every
single page and state. We created a system of
components that could be assembled in different
configurations to accommodate the unique content
needed for each type of page. ”
- D'%#!+ M'++
Screenshot: www.crayola.co.uk/
225. H*w w! 'ppr*'01 #) depends
on your project, budget and time frame
& if it’s being built externally
www.flickr.com/photos/75905404@N00/7126146307
226. W1') w! 0'%%*) ,* is take
a waterfall approach with responsive design
where we hand over from to the other
www.flickr.com/photos/bingisser/154452815
232. 06
DEVICE AGNOSTIC DESIGN
The ‘unexpected moments’ client have asked you to look at doing their new
responsive site with breakpoints based on content rather than devices. For that
we need to really understand the content and how it’s going to flow
F*r )1! "#)!, #,!%)#f. )1! &'#% 0*%)!%) )?!" '%, 1*w )1!. 'r! $*#%$ )*
b! ,#"p+'.!, '%, ','p)!, '0r<" "0r!!% ";!".
Think about natural breakpoints and good practice for display of content as well
as how to reuse as much as possible.
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
234. D!4%! your content stacking strategy
across devices & orientations
Mobile
Desktop/ tablet
1
Logo
1
Logo
2
Header
4
Bath section intro
5
Ad
3
Nav
8 Store
locator
6
Types of baths
2 Header
3
Nav
4
Bath
section
intro
5
Ad
7
Related
products
6
Types of baths
9 Tools
10
Footer
7
Related products
8 Store
locator
9 Tools
10
Footer
235. D!4%! display variations as well as
the elements they are made up of
Desktop/ Tablet
Desktop/ tablet
1
Logo
Mobile
Mobile
2
Header
4
Bath section intro
1
Logo
5
Ad
3
Nav
8 Store
locator
6
Types of baths
2 Header
3
Nav
4
Bath
section
intro
5
Ad
7
Related
products
6
Types of baths
9 Tools
10
Footer
7
Related products
8 Store
locator
9 Tools
10
Footer
236. I"*+')! !+!&!%)" that need to be able to break
out to meet your content stacking strategy
Desktop/ Tablet
Desktop/ tablet
1
Logo
Mobile
Mobile
2
Header
4
Bath section intro
1
Logo
5
Ad
3
Nav
8 Store
locator
6
Types of baths
2 Header
3
Nav
4
Bath
section
intro
5
Ad
7
Related
products
6
Types of baths
9 Tools
10
Footer
7
Related products
8 Store
locator
9 Tools
10
Footer
237. A,'p) )* the device & screen in question;
both order & priority as well as interactions,
how much to show & how
www.flickr.com/photos/katherinekenny
238. Desktop/ Tablet
Desktop/ tablet
1
Logo
Mobile
Mobile
2
Header
1
Logo
2 Header
L#))+! b. +#))+! you build up a module library
of defined components for your views,
across devices & orientations
4
Bath section intro
5
Ad
3
Nav
8 Store
locator
6
Types of baths
3
Nav
4
Bath
section
intro
5
Ad
7
Related
products
6
Types of baths
9 Tools
10
Footer
7
Related products
8 Store
locator
9 Tools
10
Footer
239. 06
DEVICE AGNOSTIC DESIGN
The ‘unexpected moments’ client have asked you to look at doing their new
responsive site with breakpoints based on content rather than devices. For that
we need to really understand the content and how it’s going to flow
F*r )1! "#)!, #,!%)#f. )1! &'#% 0*%)!%) )?!" '%, 1*w )1!. 'r! $*#%$ )*
b! ,#"p+'.!, '%, ','p)!, '0r<" "0r!!% ";!".
Think about natural breakpoints and good practice for display of content as well
as how to reuse as much as possible.
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
240. 07
ADAPTING TO DEVICE ORIENTATION
The client has asked you to consider how the content is going to adapt based on
device orientation.
P#03 *%! *f .*-r p'$!" '%, ,!4%! 1*w )1! 0*%)!%) 0*-+, ','p) b'"!,
*% ,!v#0! *r#!%)')#*%.
Consider desktop, tablet and smartphone
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
243. (!r! 'r! three main approaches
for adapting to orientation
SCALE
RE-POSITION
REVEAL/ HIDE
244. 07
ADAPTING TO DEVICE ORIENTATION
The client has asked you to consider how the content is going to adapt based on
device orientation.
P#03 *%! *f .*-r p'$!" '%, ,!4%! 1*w )1! 0*%)!%) 0*-+, ','p) b'"!,
*% ,!v#0! *r#!%)')#*%.
Consider desktop, tablet and smartphone
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
246. A%. "0r!!% should be
your starting point
www.flickr.com/photos/byte/8282578241
247. “ Ev!r. r!"p*%"#v! ,!"#$% pr*2!0) is also
a content strategy project. ”
- K'r!% M0Gr'%!
Image courtesy of Shutterstock
248. (!r! #" %* right way
& the following is just
one way of approaching it
www.flickr.com/photos/jtravism/2417205289
249. S)!p" f*r responsive & modular design
1. Define target audiences, goals & needs (user & business)
2. Identify key user journeys
3. Identify key pages
4. Identify the content & functional requirements for each key page
5. Across all pages identify common content module types, e.g. featured product
6. Re-visit, list & prioritise the content for each page
7. From this Identify the variations that are needed for each content module type
8. Lay out the content modules across key pages (mobile or desktop first)
9. Work through layout and content stacking strategy across devices
10. Define templates for the content module types (variations & across devices)
11. Iteratively work through your pages, test & adjust modules & variations as needed
www.flickr.com/photos/poetatum/3335900523
250. I)’" %*) 2-") about the
smaller screens but also the big ones
www.flickr.com/photos/jolives/2889944573/