You have an idea, lot of motivation and some skills. That’s a great beginning if you want to build a product but you might find a few issues on the way of making it successful. Let’s discuss together about what is a product. Don’t expect the magic formula but tools and questions to help you transform your idea into something valuable. Talk given at Softshake 2015

1. From idea to
product
Géraud de Laval -­‐ @gerauddelaval

2. •What
is
your
favorite
product
?
And
why?

3. "People don't want to buy a quarter-inch drill.
They want a quarter-inch hole!”
Theodore Levitt 1960
Job-to-be-done framework
Clayton M Christensen 2006

4. h6ps://www.youtube.com/watch?t=1&v=f84LymEs67Y

5. h6p://jobstobedone.info/

6. As
a
product
leader,
what
are
the
key
points
that
I
will
have
to
take
care
of?

7. Launch
Think it Build it Ship it Tweak it

8. So, now we can build it,
right?
What about making
money?

9. New mobile
puzzle game
Commuters
with a mobile
phone
Ideal for the
commute
Casual gamers
Appstore
Play store
Social network
App sales In app purchaseDevelopment
Stores 30%
Marketing
iOS AR library
development
marketing
stores
Android AR
library
Indirect
occasional
relationship

10. - So some code is not enough to make a product !?
- Great Scott!

11. ANY
QUESTION ?
Géraud de Laval -­‐ @gerauddelaval

12. www.sysmosoft.com
Resources
https://www.youtube.com/watch?t=1&v=f84LymEs67Y
http://jobstobedone.info/
https://flic.kr/p/JF6H7
http://blog.crisp.se/2013/01/13/henrikkniberg/how-spotify-builds-products
http://businessmodelgeneration.com/