For my Grad class, Marketing Ethics, our topic was Tobacco and all the ethics that played into marketing this product. It was interesting!

1. Presented by:
Yuan Chiao Kuo
Amanda Walton

2. Identification of the Facts
 Who
 Drinks Companies
 Executive
 Organizations
 Retailers/Restaurants
 Experts/Critics
 What
 Why
 Where
 When

3. Affected Stakeholders
 Primary Stakeholders
Makers of fattening foods & tobacco,
executives, legislatures, retailers…
 Indirect Stakeholders
Victims, family member and schools
 Secondary stakeholders
Media, experts/critics, ads agencies…

4. Ethical issue
 Makers of alcoholic drinks whether they
can evade same level as food and
tobacco of scrutiny or not.

5. Primary Stakeholders
• Producers and Sellers- Big Alcohol
– Utilitarianism and Cultural Relativism
– Legal, Special Obligations, Consequences, and
Virtue Tests
– Integrative Social Contracts
– Virtue Ethics
• What do you think the most important
ethical theory is for Big Alcohol?
• What do you think secondary stakeholders
is the most important theory?

6. Alternatives
 Underlying Issue: Alcohol Abuse and
Dependence
 What should Big Alcohol Do?

7. Alternatives
 Underlying Issue: Alcohol Abuse and
Dependence

8. Alternatives
 Underlying Issue: Alcohol Abuse and
Dependence

9. Alternatives
 Underlying Issue: Alcohol Abuse and
Dependence
 What’s the best action to take?

10. Decision From Alternatives
 Underlying Issue: Alcohol Abuse and
Dependence

11. Conclusion
 Thank you for your participation and
attention! 
 Please feel free to ask any questions!