Ran Liron discusses various methods for creative design processes when developing the ultimate to-do lists app. He advocates for exploring ideas through techniques like crazy 8 where designers rapidly generate 8 unique designs. Liron also recommends using limitations and restrictions to spark creativity, as well as researching user needs to find areas for innovative solutions. Designers can also find inspiration from unrelated domains by copying concepts and adapting them to the context of to-do lists. The overall goal is to use exploration, limitations, research, and cross-domain inspiration to develop the best design.

1. UX Innovation
Ran Liron
Head of UX, Varonis
UX mentor at Google Launchpad
SlideShare.net/RanLiron

2. The creative process
Idea
Design
Execution
Research

3. Exploration:
Playing with Ideas
3

4. Let's play...

5. Design the ultimate
“To do” Lists App

6. Crazy 8 !
8 different design
in 8 minutes
different

7. Crazy 8 !
8 different design
in 12 minutes
different

8. Design the ultimate
“To do” Lists App

9.  Who have generated at least 3 designs?
 Who have generated at least 6 designs?
 Who has 8 completely different designs?
Crazy 8

10. Can you come up with
another 8, completely different
designs?
Creative blast

11. Searching for inspiration

12.  Who is using listing applications?
 What is the need?
 What is missing?
 Is there a “blue ocean” out there?
Method 1: research the need

13. Restrictions harms creativity?

14. “Write a short story”
Vs.
“Write a story on a single page, that start with
the sentence: “Yesterday I met an old friend”
and end with the sentence “I went back to the
office, hoping that I will never meet her again”.
The value of limitation

15. ?Restrictions ______ creativitybreed
The value of limitation

16. Make it all about one thing.
For example:
 Remembering to buy Milk
 Setting a plan and following it
 Sharing lists
 …
Method 2: Hyper-focus

17. Method 3: Copy & Switch
"Good Artists Copy
Great Artists Steal!"
Steve Jobs

18. Method 3: Copy & Switch
"Good Artists Copy
Great Artists Steal!"
Pablo Picasso

19. Method 3: Copy & Switch
19
"Immature poets imitate
mature poets steal"
T.S. Eliot

20. Copy & Switch
Q: How can a copy be innovative?
A: Change a domain. Get inspired by
something completely different.

21. Design the ultimate “To do” Lists App
Base it on:

22. Design the ultimate “To do” Lists App
Base it on:

23. Design the ultimate “To do” Lists App
Base it on:

24. Design the ultimate “To do” Lists App
Base it on:

25. Design the ultimate “To do” Lists App
Base it on:

26. Conclusion

27. Research your users in order
to provide better solutions
Fit the solution to the need

28. Use restrictions as a tool
to enhance creativity
Limitations as inspiration

29. Get creative by tapping
sources of inspiration
from different contexts
Inspiration from different domains

30. LironRan@Gmail.com
054-5-99-99-47
The presentation is available on SlideShare:
SlideShare.net/RanLiron