The 'Brand Yourself Blueprint' is a three-part training series centered on the significance of personal branding, highlighting how first impressions influence reputation and client attraction. It offers practical guidance for building a personal brand that aligns with business goals, emphasizing aspects like presentation, communication, and reputation. The program, led by Rachel Quilty, aims to help individuals enhance their professional image, improve communication, and strategically position themselves as authorities in their fields.

1. Brand Yourself Blueprint - 3 Part Training Series

2. Why is Branding So Important?
Social psychologists tells us that 67% of first
impressions are accurate.

3. Brand Yourself Blueprint
• The Quick Start
Guide to Building
Your Personal
Brand
• Rachel Quilty

4. • Grab Your Copy of The Brand Yourself Blueprint and
Work Journal at www.BrandYourselfBlueprint.com
Brand Yourself Blueprint

5. What if ...
• What if you could simply and cost effectively ...
• »» build a powerful personal brand
• »» create a brand that attracts clients
• »» develop a brand reflecting your business goals

6. What if ...
• What if you could simply and cost effectively ...
• »» build a business presence that projects integrity
and credibility
• »» position your personal brand for your market’s
expectations.

7. Building A Powerful Personal Brand
• You’ll be surprised how
simple it is and more
importantly, anyone can
do it.

8. Brand Yourself! Jump the Q…
Hi, I’m Rachel Quilty, Personal
Brand Strategist and Chief Dream-
caster at Jump the Q Inc, a personal
brand consulting firm with offices in
Las Vegas, USA & Brisbane,
Australia.

9. Brand Yourself! Jump the Q…
I am the author of the must have
instructional manual ‘Brand Yourself’
which is the first book in the series…

10. Brand Yourself! Jump the Q…
I am the
Director of
the Brand
Yourself
Academy

11. Brand Yourself! Jump the Q…
Creator of the
“Brand Yourself
Action Plan”
training
program

12. Brand Yourself! Jump the Q…
And I am frequently asked as ‘the
Authority’ on personal branding to
discuss it’s importance in personal and
business success.

13. Brand Yourself! Jump the Q…
Our goal at Jump the Q is to assist you strategically
and systematically build your professional profile …
and leverage your authentic personal brand to
become the recognized authority in your industry.

14. This Is Especially For You…
This blueprint is especially for you if:
»» you are having difficulty gaining authority
»» you are unsure of the appropriate brand to support
your goals
»» your existing brand does not reflect your potential.

15. Video 1 - Review
• Introduction
• Why is brand image so important to your personal
brand?
• Why is personal branding so important?

16. Video 2 - Overview Page 6
So what is a personal brand made of?
1. Presentation
2. Attitude and communications skills
3. Performance and reputation

17. Video 2 - Overview Page 6
• What is your current personal brand or image?
• What is your best personal brand?
• Why change or update your personal brand? Or
Professional Image?

18. Total Brand Image
Let’s consider the concepts which comprise your total
brand image ...
1. Presentation
2. Attitude and communications skills
3. Performance and reputation

19. 1. Presentation
•It’s a startling fact that 67% of first impressions are
accurate. Is your personal brand an accurate
reflection of you and your organisation?
•Social psychologists say first impressions are made
up of 55% visual, 38% tonality, and lastly 7% in the
words we use.

20. 1. Presentation
Visual impressions are important and part of the
communication process.
Visual aspects of your business such as vehicles, staff
attire, workspaces and stationery should reflect the
overall elected business image and personal brand.

21. 1. Presentation
Select a professional image and attire which impacts
on your business success.
Look at the leaders in your field and model them.
If you look like the top people in your field, you are
inevitably on the path to the top.

22. 1. Presentation
Many companies change their results by establishing
a dress code for the people in their company who deal
with clients.
They know the importance of appearance.
They recognize people make lasting and important
decisions based on how the business looks on the
outside.

23. 1. Presentation
Presenting a professional image is a direct reflection
on you:
»» Do you care about yourself?
»» Are you disciplined?
»» Do you provide attention to detail?
»» How you will treat a client?

24. 1. Presentation
This includes personal image aspects such as hair,
nails, oral and skin care, personal hygiene, overall
presentation and shoes.
Your grooming must be impeccable. Encourage your
staff to appear as neat, tidy and attractive as possible.
Act as a role model in this regard.
It has been proven that more professional, well
groomed people are more persuasive.

25. 2. Attitude and communications skills
Being your own PR
department means your
relationships and
promotion opportunities
depend on your own
communication efforts.

26. 2. Attitude and communications skills
More than 70 percent of us do not care for
advertising. We are looking instead for the human
touch.
Too many marketers have forgotten one simple truth -
human communication is one of our greatest needs.

27. 2. Attitude and communications skills
Research has shown when businesses lose clients 70
percent are lost because they do not like the human
side of doing business with that organization.
Through more effective communication, you can build
your human side and your personal brand.

28. 2. Attitude And Communications Skills
Be positive, upbeat and decisive.
If someone likes their work, it shows in happier
communication, reflecting well on the business.
We prefer to talk with somebody who smiles and
laughs readily, and is interested and enthusiastic.

29. 2. Attitude And Communications Skills
Corporations also know the importance of the human
touch and train their client service people in the art of
remembering and using names.

30. 2. Attitude And Communications Skills
If you take a positive and deliberate approach to
networking, you will find this extra level of attention
makes it easier to establish relationships.

31. 2. Attitude And Communications Skills
The advantage in small business or as a professional is
you can manage this simply by being you.
You will succeed by being yourself, not by pretending
to be someone you are not.

32. 2. Attitude And Communications Skills
Tailor your message to whomever you are talking.
Always make sure you are prepared to have a bit of
fun, even when dealing with the serious side of
business.

33. 2. Attitude And Communications Skills
Successful communication occurs when performance
matches the image.

34. 3. Performance And Reputation
Business Professionals are continually looking for the
edge.
Successful communication occurs when performance
matches the image.
Only when you add action to words are you believed.

35. 3. Performance And Reputation
Communication is not a neutral act; it aims for a
result.
Often you can contribute significantly by doing what
you promised.

36. 3. Performance And Reputation
The total ‘experience’ a client has with you and your
product or services will determine your business
success.
The buying decisions of clients are based on value and
image.

37. 3. Performance And Reputation
However, attaining and maintaining a good image
can’t be an end in itself.
The first rule of effective business image is not just to
look good, but also to be good.
Every organization, regardless of size is challenged to
remain differentiated, significant and relevant.

38. 3. Performance And Reputation
Therefore, as tangible differences in actual services
and products diminish, the client perception of an
organization and their product or services has now
become the key market place differentiator.

39. 3. Performance And Reputation
Branding and brand
awareness become
essential to business
success.

40. Your Current Personal Brand
What is your current personal brand or image?

41. Your Current Personal Brand
Making a statement about your professional image or
personal brand includes the following:
»» office stationery
»» attire or uniforms of frontline staff
»» marketing material
»» website
»» email and correspondence

42. Your Current Personal Brand
»» answering machine message
»» telephone greeting
»» response to client queries
»» vehicles
»» staff conduct and appearance.

43. Your Current Personal Brand
Consider each issue and what message these items
say about your personal, professional and business
brand?
Create a list of phrases that come to mind.

44. Your Current Personal Brand
This is step one to improving your professional image
and building a powerful personal brand and will be
referred to later.
[Transcribe these notes to your Brand Yourself
Blueprint Work Journal. ]

45. Grab Your Copy of The Brand Yourself Blueprint and Work Journal at
www.BrandYourselfBlueprint.com
Brand Yourself Blueprint

46. Your Current Personal Brand
So, what is your current Personal Brand?
How you are perceived contributes to how people
behave towards you.
It is in your best interest to develop a credible and
effective professional image to develop the most
persuasive brand.

47. What Is Your Best Personal Brand?
What is your best personal brand?
Your personal brand should reflect your abilities,
values, goals and mission.

48. What Is Your Best Personal Brand?
Your image MUST:
»» reach your target clientele
»» reinforce your brand and preferred reputation
»» generate trust
»» have a degree of longevity and consistency.

49. What Is Your Best Personal Brand?
• Create a list of phrases that reflects your preferred
personal brand.
• This list will be used later in Step 2 when identifying
an appropriate image for your personal brand.
[Transcribe these notes to your Brand Yourself
Blueprint Work Journal.]

50. What Is Your Best Personal Brand?
In summary, you should have outlined attributes you
would like clients to list about you and your business
and what reputation you would like to have in the
marketplace.

51. Why Update Your Personal Brand?
Individuals who have a professional image, are
appropriately attired and/or have the trappings of
authority are accorded more attention or obedience
by those they encounter.

52. Why Update Your Personal Brand?
The right personal brand can:
»» help you achieve your business goals
»» improve your business credibility, branding and
positioning
»» improve your communication and persuasiveness
»» increase your staff’s confidence and effectiveness
»» earn you improved market standing and success.

53. Why Update Your Personal Brand?
When you communicate with purpose you begin to
build your brand edge.

54. Why Update Your Personal Brand?
• Seventy percent of a market will pay a 20% premium
on branded products, and forty percent will pay a
30% premium.

55. Why Update Your Personal Brand?
Your professional image directly influences your
thinking, what you are feeling and your behavior;
and then influences those we interact with through
their thoughts, feelings and behavior.

56. Why Update Your Personal Brand?
Therefore, directly effecting your reputation and their
perception of you.

57. Why Update Your Personal Brand?
Sixty-seven percent of first impressions are accurate.
People judge you firstly by appearance,
then by how you communicate, and finally by the
words you use.

58. Why Update Your Personal Brand?
Is your professional image and personal brand an
accurate reflection?
In order to create perceptions, a steady flow of
information is needed to raise awareness.

59. Why Update Your Personal Brand?
You can save money by improving all aspects of your
professional image.
Improving your image has a direct effect of improving
your perceived professionalism and quality of your
brand.

60. Why Update Your Personal Brand?
• Research has shown time and again there is a direct
correlation between a product’s level of awareness
and its market share.

61. Why Update Your Personal Brand?
Even more fascinating is
the fairly common
perception that a better
known product is a better
product;
whether it is or not.

62. Why Update Your Personal Brand?
• In order to create perceptions, a steady flow of
information is needed to raise awareness.
• Remember your goal is to control the flow of
information about you and to do that,

63. Why Update Your Personal Brand?
you must provide information that clearly defines
your business which in turn is you!

64. Why Update Your Personal Brand?
• Keeping up a steady flow of information increases
your chances of influencing what people think of
you, your product, service or company.

65. Why Update Your Personal Brand?
The absence of such information leaves it for your
critics and competitors to define your business.

66. Why Update Your Personal Brand?
A fact, which has been confirmed by many studies, is
that individuals who have a professional image, are
appropriately attired and/or have the trappings of
authority are accorded more attention or obedience
by those they encounter.

67. Why Update Your Personal Brand?
Improving your professional image and personal
brand increases your persuasiveness.

68. Why Update Your Personal Brand?
• It is likely you are not taking advantage of this
principle. Why change or update your personal
brand?

69. Why Update Your Personal Brand?
• Consequently you are undervaluing and very
possibly, underselling yourself and/or your business.

70. • Grab Your Copy of The Brand Yourself Blueprint and Work Journal at
• www.BrandYourselfBlueprint.com
Brand Yourself Blueprint

71. Video 2 - Overview
So what is a personal brand?
1. Presentation
2. Attitude and communications skills
3. Performance and reputation

72. Video 2 - Overview
• What is your current personal brand or image?
• What is your best personal brand?
• Why change or update your personal brand? Or
Professional Image?

73. In Our Last Training Video, We Cover:
Video 3 Brand Yourself Blueprint - Page 11
Jump the Q’s Mini Personal Brand Audit
• How do we improve our image and design the best
personal brand?
Step 1 - Identify your existing brand
Step 2 - Determine your preferred brand

74. In Our Last Training Video, We Cover:
Video 3 Brand Yourself Blueprint - Page 11
Step 3 - Plan the strategic aspects of your new brand
Step 4 - Implementing your new professional image and
personal brand
Your Next Step – Join our Free Branding Webinar
Training - “Fast Track the Your Brand Recognition, Brand
Impact And Respect You Deserve As THE Recognized
Leader In Your Industry”

75. Your personal brand should reflect your
abilities and potential… Rachel Quilty
Brand Yourself! And Jump the Q!

76. Take Jump the Q’s
Mini Personal Brand Audit
Start today…
to create
your celebrity brand
http://www.brandyourselfblueprint.com

77. So you can … position your personal brand and
build credibility
… gain brand awareness which means more
market share

78. … become crystal clear about your life and brand
purpose, your calling and your path!
… leverage your personal brand to become a
recognized authority in your field!

79. … discover how productivity explodes as you
become strategic, purposeful and intentional
around your brand design, communication plan
and engagement activities!

80. …YOU CAN STOP failing to own your brand story,
your expertise and your authority and
START to intentionally focus on your brand,
establishing brand leadership and differentiating
your brand in the marketplace …

81. Thanks again for your time today! I so am grateful for
your company.
What did you learn? What resonated with you? What
do you need to do? Leave a comment and let us know
If you enjoyed it, hit that like or heart button, add an
emoji and share.

82. It important to express your opinion and share
information that is important to you and…
I would love to help your friends, staff and the people
that are important to you learn more about building
their credibility and brand leadership as well. And in
time, share their brand story and message with the
world…

83. I look forward to sharing your personal brand story
and journey with you.
I would love to support you as you build your
professional profile and share your brand message
with the world.
Join me with your Work Journals ready in Part 3 of our
Brand Yourself Blueprint training series.