This document summarizes a lecture on pricing strategies for subscription businesses. It discusses strategic pricing principles like being value-based, proactive, and profit-driven. It also covers topics like pricing structures, communicating value, pricing policies, and price levels. Specific subscription pricing tools are examined, like recurring payments, billing periods, tiers, trials, and usage-based models. Best practices are provided around simplicity, reflecting customer value, testing prices, and managing price changes. The document concludes with assigning students to present on an innovative subscription business model.