The document outlines strategies for building an online presence, including focusing on your target audience and their needs, collaborating with others, having a rollout plan for content, being personal, and keeping content short and engaging. It discusses the importance of building relationships through social media and investing in those relationships over time. Finally, it encourages organizations to start small with their online efforts and learn through iterative experiments.

1. Man Bartlett (as himself) Meg Cotner We Heart Astoria Nora Gomez Queens Museum Rebecca Krause-Hardie AudienceWorks March 24, 2011 Building an Online Presence Queens Art Express Boot Camp Hashtag #xxxxxx

9. What do they want?

10. How does what you have to offer benefit them?

11. Where do they hang out?

12. How do you communicate with them?

13. Social Media is all about building and sustaining relationships

15. trusting

16. sharing

17. being responsive

18. valuing each other

19. even, OMG … giving away control!

21. The Five Canonical Rules of Online Content

22. 1. Tell a Story What’ s the point?

24. Have the right Protagonist! Who is the hero of your story? Hint: not you!

25. More is not Better! One message per story

26. Draw people In Use humor or suspense

27. How do you want people to feel? Use humor or suspense

28. Include Call to action? WWF campaign

29. 2. Collaborate!

30. Jordan Matter + Ballet Hispanico = Awesome!

31. Jordan Matter + Ballet Hispanico = Awesome!

32. Ballet Hispanico on facebook

33. Jordan Matter on facebook

35. 4. Be Personal Psychic numbing

36. 5. Short! Really!

48. Links to contemporary society

49. Links to contemporary society

59. Social Media Learning is Iterative

61. Just Do It (Its Okay to Take Risks)

63. Questions? Thank you!