SlideShare a Scribd company logo

Mobile Web Design - Why a Mobile Website?

•
•
10X Media Limited
10X Media Limited

The document discusses the growing importance of mobile websites. It notes that mobile internet usage is increasing rapidly and will soon surpass desktop usage. It also highlights that most desktop websites have poor user experiences on mobile devices. The document argues that businesses need to create dedicated mobile websites to provide good user experiences and capture the growing mobile traffic, in order to not lose customers to competitors. It stresses the importance of making websites fast, easy to use and relevant on mobile.

1 of 30
Why a Mobile Website? © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
4th Quarter Update (Oct-Dec 2011) Why A Mobile Website? © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
Due to the massive uptake in Smartphones and the ever increasing growth in mobile internet access… (53% penetration among Australians using the mobile web) Source: Nielsen, Feb 2011 http://au.nielsen.com/ © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
The Mobile Web is fast becoming the dominant destination for Social Connectivity, Shopping, News and Local Information. © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
Mobile Internet Searches Grew by 400% in the Past Year! Source: Google Insights Mobile Movement Study and the Mobile Marketing Association, April 2011 © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
Aussie Smartphone Users Jumped to 9.73 MILLION (Mar 2011) © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
Over 22 Million Australian Mobile Devices in Use © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
4.2 BILLION Worldwide © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
In the next 18 months, Mobile internet usage will overtake Desktop internet usage globally! Source: Microsoft, August 2011 © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
Which means more websites will be viewed on mobile devices than on PC’s. © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
But what do people see when they visit your website on a mobile device? © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
If you haven’t done so already, take a look at your website on a mobile internet browser! © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
How does your website look?  Does it load ok?  How long does it take to load?  Can people navigate easily?  Is the font too small?  Do flash images work at all?  How does it look on the iPhone?  How does it look on a Galaxy?  How does it look on a BlackBerry?  How does it look on the other 5,000+ mobile devices accessing the web??? © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
Most websites work fine on a desktop computer © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
…or on a laptop © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
However the same site on a mobile device can be a frustrating user experience! © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
Most desktop websites were not designed to be viewed on a mobile device.  Fonts can be too small  Images are too large  Navigation is difficult  Flash simply doesn’t work  Pages load extremely slowly © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
Even with zoom features, your visitors will not stay if they have to “pinch” and “pull” to find what they need. © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
Don’t risk annoying your customers, losing them to your competition or harming your brand! © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
Mobile Websites Are Inevitable! If you want to properly capture the massive amount of traffic that comes from mobile devices, you must have a dedicated mobile friendly website. © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
Because 9 out of 10 Smartphone Users Demand Good Mobile User Experiences! Sources: Google Mobile Study and the Mobile Marketing Association © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
With potentially millions of customers now trying to access your website from a mobile device, it’s imperative that your business delivers what they’re looking for, quickly and easily! © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
…before they find a competitor who does! © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
So… © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
How do you take advantage of the Mobile movement? © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
 Build a mobile website that’s RELEVANT and FAST to use!  Make it EASY for people to navigate and take action easily!  Create an experience that's USEFUL and unique to mobile  Learn how customers interact with your site, then adapt your experience accordingly  Make mobile part of your day to day marketing plan © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
Don't have a mobile website yet? © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
What are you waiting for? © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
Mobilise your business to reach the new Smartphone consumer today! © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
Visit: www.AppMedia.com.au © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au

Recommended

Mobile is your friend, not enemy.
Mobile is your friend, not enemy. Mobile is your friend, not enemy.
Mobile is your friend, not enemy.
Edith Yeung
 
Bouncie and IoT (African Digital Summit)
Bouncie and IoT (African Digital Summit)Bouncie and IoT (African Digital Summit)
Bouncie and IoT (African Digital Summit)
Bouncie
 
Mobile Marketing 101 for Small Business - May 2014
Mobile Marketing 101 for Small Business - May 2014Mobile Marketing 101 for Small Business - May 2014
Mobile Marketing 101 for Small Business - May 2014
Edith Yeung
 
Your Guide to a Modern Mobile-First Web Strategy
Your Guide to a Modern Mobile-First Web StrategyYour Guide to a Modern Mobile-First Web Strategy
Your Guide to a Modern Mobile-First Web Strategy
TechBlocks
 
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
SiteTuners Conversion Rate Optimization
 
4 business mobile app trends 2016
4 business mobile app trends 20164 business mobile app trends 2016
4 business mobile app trends 2016
iMOBDEV Technologies Pvt. Ltd.
 
Edith Yeung Mobile Growth Hacking @ App World 2015
Edith Yeung Mobile Growth Hacking @ App World 2015Edith Yeung Mobile Growth Hacking @ App World 2015
Edith Yeung Mobile Growth Hacking @ App World 2015
Edith Yeung
 
Mobile First Strategy - A Game-Changing Opportunity for Your Enterprise
Mobile First Strategy - A Game-Changing Opportunity for Your EnterpriseMobile First Strategy - A Game-Changing Opportunity for Your Enterprise
Mobile First Strategy - A Game-Changing Opportunity for Your Enterprise
WSO2
 

Recommended

Mobile is your friend, not enemy.
Mobile is your friend, not enemy. Mobile is your friend, not enemy.
Mobile is your friend, not enemy.
Edith Yeung
 
Bouncie and IoT (African Digital Summit)
Bouncie and IoT (African Digital Summit)Bouncie and IoT (African Digital Summit)
Bouncie and IoT (African Digital Summit)
Bouncie
 
Mobile Marketing 101 for Small Business - May 2014
Mobile Marketing 101 for Small Business - May 2014Mobile Marketing 101 for Small Business - May 2014
Mobile Marketing 101 for Small Business - May 2014
Edith Yeung
 
Your Guide to a Modern Mobile-First Web Strategy
Your Guide to a Modern Mobile-First Web StrategyYour Guide to a Modern Mobile-First Web Strategy
Your Guide to a Modern Mobile-First Web Strategy
TechBlocks
 
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
SiteTuners Conversion Rate Optimization
 
4 business mobile app trends 2016
4 business mobile app trends 20164 business mobile app trends 2016
4 business mobile app trends 2016
iMOBDEV Technologies Pvt. Ltd.
 
Edith Yeung Mobile Growth Hacking @ App World 2015
Edith Yeung Mobile Growth Hacking @ App World 2015Edith Yeung Mobile Growth Hacking @ App World 2015
Edith Yeung Mobile Growth Hacking @ App World 2015
Edith Yeung
 
Mobile First Strategy - A Game-Changing Opportunity for Your Enterprise
Mobile First Strategy - A Game-Changing Opportunity for Your EnterpriseMobile First Strategy - A Game-Changing Opportunity for Your Enterprise
Mobile First Strategy - A Game-Changing Opportunity for Your Enterprise
WSO2
 
iOS 10 - What you need to know
iOS 10 - What you need to knowiOS 10 - What you need to know
iOS 10 - What you need to know
The App Business
 
iOS 8 Pre-Release Briefing
iOS 8 Pre-Release BriefingiOS 8 Pre-Release Briefing
iOS 8 Pre-Release Briefing
The App Business
 
iOS 9 Pre-release Briefing
iOS 9 Pre-release BriefingiOS 9 Pre-release Briefing
iOS 9 Pre-release Briefing
The App Business
 
Beyond being responsive, a mobile first strategy
Beyond being responsive, a mobile first strategyBeyond being responsive, a mobile first strategy
Beyond being responsive, a mobile first strategy
internet-inspired
 
500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFN
500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFN500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFN
500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFN
Edith Yeung
 
Android M Pre-Release Briefing
Android M Pre-Release Briefing Android M Pre-Release Briefing
Android M Pre-Release Briefing
The App Business
 
Why and How to Build a Mobile First Web Strategy
Why and How to Build a Mobile First Web StrategyWhy and How to Build a Mobile First Web Strategy
Why and How to Build a Mobile First Web Strategy
TechBlocks
 
Sync mobile 8 (yow and i phone 6) v1.1
Sync mobile 8 (yow and i phone 6) v1.1Sync mobile 8 (yow and i phone 6) v1.1
Sync mobile 8 (yow and i phone 6) v1.1
Vlado Grancaric
 
BeInspired Platform Introduction
BeInspired Platform IntroductionBeInspired Platform Introduction
BeInspired Platform IntroductionSushant Panda
 
WUD Systemic Saving
WUD Systemic SavingWUD Systemic Saving
WUD Systemic Saving
MobiKwik
 
Easyreach digital signage for social and context based communication
Easyreach digital signage for social and context based communicationEasyreach digital signage for social and context based communication
Easyreach digital signage for social and context based communication
Amol Vedak
 
How to Realize the Benefits of Mobile Apps in a Marina or Boatyard
How to Realize the Benefits of Mobile Apps in a Marina or BoatyardHow to Realize the Benefits of Mobile Apps in a Marina or Boatyard
How to Realize the Benefits of Mobile Apps in a Marina or Boatyard
Exuma Technologies (DockMaster/RVMaster)
 
Bizness Apps Webinar - 10/11/12
Bizness Apps Webinar - 10/11/12Bizness Apps Webinar - 10/11/12
Bizness Apps Webinar - 10/11/12
Andrew Gazdecki
 
Media Storm weekly trends 9.12
Media Storm weekly trends 9.12Media Storm weekly trends 9.12
Media Storm weekly trends 9.12
Charlie Fiordalis
 
THE FUTURE IS HERE - Matthew Wells, Naked Element
THE FUTURE IS HERE - Matthew Wells, Naked ElementTHE FUTURE IS HERE - Matthew Wells, Naked Element
THE FUTURE IS HERE - Matthew Wells, Naked Element
Norfolk Chamber of Commerce
 
Why Blind Users love iOS
Why Blind Users love iOSWhy Blind Users love iOS
Why Blind Users love iOS
Nexer Digital
 
How to pitch your IOT startup to investors - Edith Yeung @ IoT World 2016
How to pitch your IOT startup to investors - Edith Yeung @ IoT World 2016How to pitch your IOT startup to investors - Edith Yeung @ IoT World 2016
How to pitch your IOT startup to investors - Edith Yeung @ IoT World 2016
Edith Yeung
 
Stunning, multi-device, responsive websites
Stunning, multi-device, responsive websitesStunning, multi-device, responsive websites
Stunning, multi-device, responsive websites
Inventeam Solutions Pvt. Ltd.
 
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Psychology behind mobile apps, Mobile Trends Conference Kraków 2015
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015
Piotr Biegun
 
Making the Mobile Mind Shift
Making the Mobile Mind ShiftMaking the Mobile Mind Shift
Making the Mobile Mind Shift
Axway Appcelerator
 
V1 technologies australia
V1 technologies australiaV1 technologies australia
V1 technologies australia
V1 Technologies
 
Why You Need a Mobile Website
Why You Need a Mobile WebsiteWhy You Need a Mobile Website
Why You Need a Mobile Website
Shelly Kramer
 

More Related Content

What's hot

iOS 10 - What you need to know
iOS 10 - What you need to knowiOS 10 - What you need to know
iOS 10 - What you need to know
The App Business
 
iOS 8 Pre-Release Briefing
iOS 8 Pre-Release BriefingiOS 8 Pre-Release Briefing
iOS 8 Pre-Release Briefing
The App Business
 
iOS 9 Pre-release Briefing
iOS 9 Pre-release BriefingiOS 9 Pre-release Briefing
iOS 9 Pre-release Briefing
The App Business
 
Beyond being responsive, a mobile first strategy
Beyond being responsive, a mobile first strategyBeyond being responsive, a mobile first strategy
Beyond being responsive, a mobile first strategy
internet-inspired
 
500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFN
500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFN500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFN
500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFN
Edith Yeung
 
Android M Pre-Release Briefing
Android M Pre-Release Briefing Android M Pre-Release Briefing
Android M Pre-Release Briefing
The App Business
 
Why and How to Build a Mobile First Web Strategy
Why and How to Build a Mobile First Web StrategyWhy and How to Build a Mobile First Web Strategy
Why and How to Build a Mobile First Web Strategy
TechBlocks
 
Sync mobile 8 (yow and i phone 6) v1.1
Sync mobile 8 (yow and i phone 6) v1.1Sync mobile 8 (yow and i phone 6) v1.1
Sync mobile 8 (yow and i phone 6) v1.1
Vlado Grancaric
 
BeInspired Platform Introduction
BeInspired Platform IntroductionBeInspired Platform Introduction
BeInspired Platform IntroductionSushant Panda
 
WUD Systemic Saving
WUD Systemic SavingWUD Systemic Saving
WUD Systemic Saving
MobiKwik
 
Easyreach digital signage for social and context based communication
Easyreach digital signage for social and context based communicationEasyreach digital signage for social and context based communication
Easyreach digital signage for social and context based communication
Amol Vedak
 
How to Realize the Benefits of Mobile Apps in a Marina or Boatyard
How to Realize the Benefits of Mobile Apps in a Marina or BoatyardHow to Realize the Benefits of Mobile Apps in a Marina or Boatyard
How to Realize the Benefits of Mobile Apps in a Marina or Boatyard
Exuma Technologies (DockMaster/RVMaster)
 
Bizness Apps Webinar - 10/11/12
Bizness Apps Webinar - 10/11/12Bizness Apps Webinar - 10/11/12
Bizness Apps Webinar - 10/11/12
Andrew Gazdecki
 
Media Storm weekly trends 9.12
Media Storm weekly trends 9.12Media Storm weekly trends 9.12
Media Storm weekly trends 9.12
Charlie Fiordalis
 
THE FUTURE IS HERE - Matthew Wells, Naked Element
THE FUTURE IS HERE - Matthew Wells, Naked ElementTHE FUTURE IS HERE - Matthew Wells, Naked Element
THE FUTURE IS HERE - Matthew Wells, Naked Element
Norfolk Chamber of Commerce
 
Why Blind Users love iOS
Why Blind Users love iOSWhy Blind Users love iOS
Why Blind Users love iOS
Nexer Digital
 
How to pitch your IOT startup to investors - Edith Yeung @ IoT World 2016
How to pitch your IOT startup to investors - Edith Yeung @ IoT World 2016How to pitch your IOT startup to investors - Edith Yeung @ IoT World 2016
How to pitch your IOT startup to investors - Edith Yeung @ IoT World 2016
Edith Yeung
 
Stunning, multi-device, responsive websites
Stunning, multi-device, responsive websitesStunning, multi-device, responsive websites
Stunning, multi-device, responsive websites
Inventeam Solutions Pvt. Ltd.
 
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Psychology behind mobile apps, Mobile Trends Conference Kraków 2015
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015
Piotr Biegun
 
Making the Mobile Mind Shift
Making the Mobile Mind ShiftMaking the Mobile Mind Shift
Making the Mobile Mind Shift
Axway Appcelerator
 

What's hot (20)

iOS 10 - What you need to know
iOS 10 - What you need to knowiOS 10 - What you need to know
iOS 10 - What you need to know
 
iOS 8 Pre-Release Briefing
iOS 8 Pre-Release BriefingiOS 8 Pre-Release Briefing
iOS 8 Pre-Release Briefing
 
iOS 9 Pre-release Briefing
iOS 9 Pre-release BriefingiOS 9 Pre-release Briefing
iOS 9 Pre-release Briefing
 
Beyond being responsive, a mobile first strategy
Beyond being responsive, a mobile first strategyBeyond being responsive, a mobile first strategy
Beyond being responsive, a mobile first strategy
 
500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFN
500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFN500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFN
500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFN
 
Android M Pre-Release Briefing
Android M Pre-Release Briefing Android M Pre-Release Briefing
Android M Pre-Release Briefing
 
Why and How to Build a Mobile First Web Strategy
Why and How to Build a Mobile First Web StrategyWhy and How to Build a Mobile First Web Strategy
Why and How to Build a Mobile First Web Strategy
 
Sync mobile 8 (yow and i phone 6) v1.1
Sync mobile 8 (yow and i phone 6) v1.1Sync mobile 8 (yow and i phone 6) v1.1
Sync mobile 8 (yow and i phone 6) v1.1
 
BeInspired Platform Introduction
BeInspired Platform IntroductionBeInspired Platform Introduction
BeInspired Platform Introduction
 
WUD Systemic Saving
WUD Systemic SavingWUD Systemic Saving
WUD Systemic Saving
 
Easyreach digital signage for social and context based communication
Easyreach digital signage for social and context based communicationEasyreach digital signage for social and context based communication
Easyreach digital signage for social and context based communication
 
How to Realize the Benefits of Mobile Apps in a Marina or Boatyard
How to Realize the Benefits of Mobile Apps in a Marina or BoatyardHow to Realize the Benefits of Mobile Apps in a Marina or Boatyard
How to Realize the Benefits of Mobile Apps in a Marina or Boatyard
 
Bizness Apps Webinar - 10/11/12
Bizness Apps Webinar - 10/11/12Bizness Apps Webinar - 10/11/12
Bizness Apps Webinar - 10/11/12
 
Media Storm weekly trends 9.12
Media Storm weekly trends 9.12Media Storm weekly trends 9.12
Media Storm weekly trends 9.12
 
THE FUTURE IS HERE - Matthew Wells, Naked Element
THE FUTURE IS HERE - Matthew Wells, Naked ElementTHE FUTURE IS HERE - Matthew Wells, Naked Element
THE FUTURE IS HERE - Matthew Wells, Naked Element
 
Why Blind Users love iOS
Why Blind Users love iOSWhy Blind Users love iOS
Why Blind Users love iOS
 
How to pitch your IOT startup to investors - Edith Yeung @ IoT World 2016
How to pitch your IOT startup to investors - Edith Yeung @ IoT World 2016How to pitch your IOT startup to investors - Edith Yeung @ IoT World 2016
How to pitch your IOT startup to investors - Edith Yeung @ IoT World 2016
 
Stunning, multi-device, responsive websites
Stunning, multi-device, responsive websitesStunning, multi-device, responsive websites
Stunning, multi-device, responsive websites
 
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Psychology behind mobile apps, Mobile Trends Conference Kraków 2015
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015
 
Making the Mobile Mind Shift
Making the Mobile Mind ShiftMaking the Mobile Mind Shift
Making the Mobile Mind Shift
 

Similar to Mobile Web Design - Why a Mobile Website?

V1 technologies australia
V1 technologies australiaV1 technologies australia
V1 technologies australia
V1 Technologies
 
Why You Need a Mobile Website
Why You Need a Mobile WebsiteWhy You Need a Mobile Website
Why You Need a Mobile Website
Shelly Kramer
 
Why you need a mobile website
Why you need a mobile websiteWhy you need a mobile website
Why you need a mobile website
Al Bonner
 
AMP Presentation For Destinations
AMP Presentation For DestinationsAMP Presentation For Destinations
AMP Presentation For DestinationsRand_Arnold
 
110621 Brown Bag Lunch - iPhone & Android Apps for Business
110621 Brown Bag Lunch - iPhone & Android Apps for Business110621 Brown Bag Lunch - iPhone & Android Apps for Business
110621 Brown Bag Lunch - iPhone & Android Apps for Business
crassi
 
March 2011 app presentation v2
March 2011 app presentation v2March 2011 app presentation v2
March 2011 app presentation v2propertynews.com
 
Mobile trends india_2013__smart_insights
Mobile trends india_2013__smart_insightsMobile trends india_2013__smart_insights
Mobile trends india_2013__smart_insights
Retailemall
 
Mobile Marketing 101 for Businesses Report
Mobile Marketing 101 for Businesses ReportMobile Marketing 101 for Businesses Report
Mobile Marketing 101 for Businesses ReportIowaMobileMarketing
 
Mobile Trends, Strategy & Sites 2012 - DGA
Mobile Trends, Strategy & Sites 2012 - DGAMobile Trends, Strategy & Sites 2012 - DGA
Mobile Trends, Strategy & Sites 2012 - DGA
Danielle Leitch
 
Enterprise mobile apps development
Enterprise mobile apps developmentEnterprise mobile apps development
Enterprise mobile apps development
Multidimensionusa
 
Web foundation mobile entrepreneurs in africa
Web foundation mobile entrepreneurs in africaWeb foundation mobile entrepreneurs in africa
Web foundation mobile entrepreneurs in africa
Stephen Wolak
 
SoLoMo University by Mobilosoft - Conference 1 - 23/11/2012
SoLoMo University by Mobilosoft - Conference 1 - 23/11/2012SoLoMo University by Mobilosoft - Conference 1 - 23/11/2012
SoLoMo University by Mobilosoft - Conference 1 - 23/11/2012
Mobilosoft
 
Mobile application development
Mobile application developmentMobile application development
Mobile application development
emporiumtechs
 
Whitelabelresellerprogram 130304234750-phpapp01
Whitelabelresellerprogram 130304234750-phpapp01Whitelabelresellerprogram 130304234750-phpapp01
Whitelabelresellerprogram 130304234750-phpapp01Appxquare Technologies
 
Why you need a mobile site
Why you need a mobile siteWhy you need a mobile site
Why you need a mobile site
Francisco Nieves, MBA
 
2014 SharePoint Enterprise Mobile Strategy
2014 SharePoint Enterprise Mobile Strategy2014 SharePoint Enterprise Mobile Strategy
2014 SharePoint Enterprise Mobile Strategy
Joel Oleson
 
Aipm state conference_sept_2010_presentation_mobo_dev
Aipm state conference_sept_2010_presentation_mobo_devAipm state conference_sept_2010_presentation_mobo_dev
Aipm state conference_sept_2010_presentation_mobo_dev
Mobodev
 
Eworks WSI Cyprus 2012 Mobilemarketing simplified
Eworks WSI Cyprus 2012 Mobilemarketing simplifiedEworks WSI Cyprus 2012 Mobilemarketing simplified
Eworks WSI Cyprus 2012 Mobilemarketing simplified
EworksWSI Cyprus
 
Spiral Asia Digital Services
Spiral Asia Digital Services Spiral Asia Digital Services
Spiral Asia Digital Services
Tim Sandars
 

Similar to Mobile Web Design - Why a Mobile Website? (20)

V1 technologies australia
V1 technologies australiaV1 technologies australia
V1 technologies australia
 
Why You Need a Mobile Website
Why You Need a Mobile WebsiteWhy You Need a Mobile Website
Why You Need a Mobile Website
 
Why you need a mobile website
Why you need a mobile websiteWhy you need a mobile website
Why you need a mobile website
 
AMP Presentation For Destinations
AMP Presentation For DestinationsAMP Presentation For Destinations
AMP Presentation For Destinations
 
110621 Brown Bag Lunch - iPhone & Android Apps for Business
110621 Brown Bag Lunch - iPhone & Android Apps for Business110621 Brown Bag Lunch - iPhone & Android Apps for Business
110621 Brown Bag Lunch - iPhone & Android Apps for Business
 
March 2011 app presentation v2
March 2011 app presentation v2March 2011 app presentation v2
March 2011 app presentation v2
 
Mobile trends india_2013__smart_insights
Mobile trends india_2013__smart_insightsMobile trends india_2013__smart_insights
Mobile trends india_2013__smart_insights
 
Mobile Marketing 101 for Businesses Report
Mobile Marketing 101 for Businesses ReportMobile Marketing 101 for Businesses Report
Mobile Marketing 101 for Businesses Report
 
Mobile Trends, Strategy & Sites 2012 - DGA
Mobile Trends, Strategy & Sites 2012 - DGAMobile Trends, Strategy & Sites 2012 - DGA
Mobile Trends, Strategy & Sites 2012 - DGA
 
Enterprise mobile apps development
Enterprise mobile apps developmentEnterprise mobile apps development
Enterprise mobile apps development
 
Web foundation mobile entrepreneurs in africa
Web foundation mobile entrepreneurs in africaWeb foundation mobile entrepreneurs in africa
Web foundation mobile entrepreneurs in africa
 
SoLoMo University by Mobilosoft - Conference 1 - 23/11/2012
SoLoMo University by Mobilosoft - Conference 1 - 23/11/2012SoLoMo University by Mobilosoft - Conference 1 - 23/11/2012
SoLoMo University by Mobilosoft - Conference 1 - 23/11/2012
 
Mobile seminar-worksheet
Mobile seminar-worksheetMobile seminar-worksheet
Mobile seminar-worksheet
 
Mobile application development
Mobile application developmentMobile application development
Mobile application development
 
Whitelabelresellerprogram 130304234750-phpapp01
Whitelabelresellerprogram 130304234750-phpapp01Whitelabelresellerprogram 130304234750-phpapp01
Whitelabelresellerprogram 130304234750-phpapp01
 
Why you need a mobile site
Why you need a mobile siteWhy you need a mobile site
Why you need a mobile site
 
2014 SharePoint Enterprise Mobile Strategy
2014 SharePoint Enterprise Mobile Strategy2014 SharePoint Enterprise Mobile Strategy
2014 SharePoint Enterprise Mobile Strategy
 
Aipm state conference_sept_2010_presentation_mobo_dev
Aipm state conference_sept_2010_presentation_mobo_devAipm state conference_sept_2010_presentation_mobo_dev
Aipm state conference_sept_2010_presentation_mobo_dev
 
Eworks WSI Cyprus 2012 Mobilemarketing simplified
Eworks WSI Cyprus 2012 Mobilemarketing simplifiedEworks WSI Cyprus 2012 Mobilemarketing simplified
Eworks WSI Cyprus 2012 Mobilemarketing simplified
 
Spiral Asia Digital Services
Spiral Asia Digital Services Spiral Asia Digital Services
Spiral Asia Digital Services
 

Recently uploaded

What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deckPitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
HajeJanKamps
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
Safe PaaS
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
Sam H
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
PaulBryant58
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 

Recently uploaded (20)

What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deckPitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 

Mobile Web Design - Why a Mobile Website?

  • 1. Why a Mobile Website? © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 2. 4th Quarter Update (Oct-Dec 2011) Why A Mobile Website? © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 3. Due to the massive uptake in Smartphones and the ever increasing growth in mobile internet access… (53% penetration among Australians using the mobile web) Source: Nielsen, Feb 2011 http://au.nielsen.com/ © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 4. The Mobile Web is fast becoming the dominant destination for Social Connectivity, Shopping, News and Local Information. © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 5. Mobile Internet Searches Grew by 400% in the Past Year! Source: Google Insights Mobile Movement Study and the Mobile Marketing Association, April 2011 © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 6. Aussie Smartphone Users Jumped to 9.73 MILLION (Mar 2011) © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 7. Over 22 Million Australian Mobile Devices in Use © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 8. 4.2 BILLION Worldwide © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 9. In the next 18 months, Mobile internet usage will overtake Desktop internet usage globally! Source: Microsoft, August 2011 © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 10. Which means more websites will be viewed on mobile devices than on PC’s. © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 11. But what do people see when they visit your website on a mobile device? © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 12. If you haven’t done so already, take a look at your website on a mobile internet browser! © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 13. How does your website look?  Does it load ok?  How long does it take to load?  Can people navigate easily?  Is the font too small?  Do flash images work at all?  How does it look on the iPhone?  How does it look on a Galaxy?  How does it look on a BlackBerry?  How does it look on the other 5,000+ mobile devices accessing the web??? © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 14. Most websites work fine on a desktop computer © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 15. …or on a laptop © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 16. However the same site on a mobile device can be a frustrating user experience! © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 17. Most desktop websites were not designed to be viewed on a mobile device.  Fonts can be too small  Images are too large  Navigation is difficult  Flash simply doesn’t work  Pages load extremely slowly © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 18. Even with zoom features, your visitors will not stay if they have to “pinch” and “pull” to find what they need. © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 19. Don’t risk annoying your customers, losing them to your competition or harming your brand! © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 20. Mobile Websites Are Inevitable! If you want to properly capture the massive amount of traffic that comes from mobile devices, you must have a dedicated mobile friendly website. © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 21. Because 9 out of 10 Smartphone Users Demand Good Mobile User Experiences! Sources: Google Mobile Study and the Mobile Marketing Association © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 22. With potentially millions of customers now trying to access your website from a mobile device, it’s imperative that your business delivers what they’re looking for, quickly and easily! © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 23. …before they find a competitor who does! © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 24. So… © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 25. How do you take advantage of the Mobile movement? © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 26. Build a mobile website that’s RELEVANT and FAST to use!  Make it EASY for people to navigate and take action easily!  Create an experience that's USEFUL and unique to mobile  Learn how customers interact with your site, then adapt your experience accordingly  Make mobile part of your day to day marketing plan © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 27. Don't have a mobile website yet? © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 28. What are you waiting for? © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 29. Mobilise your business to reach the new Smartphone consumer today! © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 30. Visit: www.AppMedia.com.au © 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au