Presentation from Arts and Technology Conference 10-11-2008 West & KrauseHardie

2. Leveraging New Media and Social Networking to Drive Results Technology in the Arts Conference October 11, 2008

5. The Opportunity

7. It’s all about Relationships

9. Personal Relationships are, well, personal Flickr attribution Amit Gupta

10. Trusting Flickr attribution opxphile

11. Sharing Flickr attribution Andy Woo

12. Responsive Flickr attribution ClickFlashPhotos

13. Valuing Flickr attribution avriette

14. Giving away control Flickr attribution kitchenkam

15. Being Real

16. Sharing Flickr attribution goldberg

17. Creating a Social Media Strategy

18. Use Social Media to…  Build deeper connections with your patrons  Increase patron satisfaction  Attract new audiences  Tell your story  ???

21. What is “Web Analytics”?

24. What’s the point?

29. 3. Get the Right People Tools People Business Value Action Wisdom Knowledge Information Data

30. 4. Get the right Tool

42. Go Where Your Audience Is:

43. Go Where Your Audience Is:

44. Go Where Your Audience Is:

45. Tie in to your Mission

46. Tie in to your Mission

47. Collaborate

48. Trust and Giving Up Control

49. Trust and Giving Up Control

50. Trust and Giving Up Control

51. Trust and Giving Up Control

52. Trust and Giving Up Control

53. Trust and Giving Up Control

54. Trust and Giving Up Control

55. Match project with the right place

56. Match project with the right place

57. Match project with the right place

58. Match project with the right place

59. Be Personal

60. Just Do It (Take Risks) Flickr attribution b d solis

61. Just Do It

62. Just Do It (Take Risks)

63. Case Study: Steppenwolf Theatre

65. Goals  Support ‘Public Square’ Initiative  Cultivate conversation with audience  Extend Steppenwolf brand  Build anticipation  Drive repeat visitation to the website

67. Blog Visits by Month

68. Blog Reader Location Map

69. Join the conversation

70. Take Risks

75. YouTube Before

76. YouTube After

77. MySpace Before

78. MySpace After

79. Facebook Wall Page

80. Facebook Wall Close-Up

81. Facebook Wall Page

82. Facebook Navigation Tabs

85. Lessons Learned  Must tie to organizational strategy  Invite conversation  Invite collaboration  Don’t underestimate the cost.  Dive in. Start small.  Don’t neglect your core audience.  There is no such thing as done.  Ask forgiveness, not permission.

86. www.wearemedia.org share the love

87. Sharing ideas & experiences