Captivate and inspire your audience with your ideas, improve your career prospects and ultimately live a better life by learning how to communicate/present like an expert.

1. By Pam Cheing, Marketing Manager @ iconnect360
pam.cheing@iconnect360.com

2. Based on the book by Nancy Duarte.

3. Sending Good Vibrations to the
Audience
Defining “Resonance”:
When an object’s natural vibration frequency responds to an external
stimulus of the same frequency
This will cause CHANGE.

4. Remember? We like change.

5. Change is good.

6. Change is innovation.

7. How good would it be to have the
power to change yourself and the
power to change the whole world.

8. Just by sharing your thoughts and
ideas.

9. Executive Survey Results show that
86% believe personal presentation skills
directly impacts career and income

10. Executive Survey Results show that
36% find it challenging to put together a
good message for a presentation

11. Executive Survey Results show that
1 in 4 presenters spend over two hours
getting ready for a presentation

12. So Why Are Presentations So Boring?
Because facts and analysis are boring.
Because people are not moved by numbers.
People are moved by people.

13. If two products have the same features,
the one that appeals to an emotional
need will be chosen.

14. Hold on, a minute!

15. Stop being a hero.
Be less like Luke Skywalker.
Yoda-like, be more you should.
Award winning
Saved the universe
last summer About Us
We have been in
business for a long time!

16. The audience is and always will be
the hero.

17. See?

18. Create drama.

19. Method One: Syd Field’s Paradigm

20. Method Two: The Hero’s Journey

21. The audience’s journey

22. Method Three: Contour of Communication

23. Understand your hero
Design your presentation like a love letter.

24. What’s the big idea?
Your presentation message: one sentence, with your unique point of view.
“If we wait until we’re ready, we’ll be
waiting for the rest of our lives.”
- Lemony Snicket

25. It won’t be easy…
People don’t like to change because when you change, it means you sacrificed
something else.

26. Don’t ignore this. Accept it.
• What are they sacrificing to adopt this idea?
• How much will it cost them in time and
money?
• What is the perceived risk?
• Are there physical or emotional risks?
• Who or what might they have to confront?

27. Then show them it’s worth it.
• Identify the reward
• Identify personal benefits
• Identify benefits by association
• Identify benefit to mankind

28. Summary
Tell stories, not presentations
There are many ways to tell a story but you must first:
• Understand your hero
• Decide on one big message
• Acknowledge the risks
• Acknowledge the rewards
• Practice, practice, practice

29. “If I am to speak for ten minutes, I need a week for
preparation; if fifteen minutes, three days; if half an hour,
two days; if an hour, I am ready now.” – Woodrow Wilson