SlideShare a Scribd company logo

Twitter Tutorial

Twitter tutorial created by Chris Sietsema of Teach to Fish Digital in May 2010.

1 of 10
Download to read offline
 
	
  

What	
  is	
  Twitter?	
  
Twitter	
  is	
  a	
  social	
  networking	
  or	
  microblogging	
  platform	
  that	
  enables	
  people	
  to	
  send	
  and	
  
read	
  short	
  messages	
  via	
  their	
  computers	
  or	
  mobile	
  devices.	
  	
  Each	
  message,	
  or	
  “tweet”,	
  is	
  a	
  
maximum	
  of	
  140	
  characters	
  in	
  length.	
  	
  These	
  messages	
  are	
  public,	
  and	
  individuals	
  decide	
  
what	
  kinds	
  of	
  messages	
  they	
  would	
  like	
  to	
  receive	
  by	
  “following”	
  others	
  who	
  create	
  them.	
  	
  
Each	
  Twitter	
  account	
  is	
  connected	
  to	
  a	
  unique	
  web	
  page	
  that	
  displays	
  the	
  tweets	
  of	
  that	
  
individual	
  and	
  all	
  those	
  she	
  follows.	
  
	
  
Twitter	
  is	
  a	
  rich	
  source	
  of	
  information	
  and	
  allows	
  people	
  to	
  update	
  and	
  stay	
  updated	
  in	
  real	
  
time.	
  	
  Further,	
  Twitter	
  has	
  proven	
  to	
  be	
  a	
  reliable	
  and	
  highly	
  adopted	
  business	
  utility.	
  

Personal	
  Uses	
  
Primary	
  use	
  among	
  individuals	
  is	
  to	
  share	
  news	
  and	
  information	
  and	
  communicate	
  with	
  
friends	
  and	
  acquaintances.	
  Studies	
  have	
  found	
  that	
  people	
  are	
  most	
  interested	
  in	
  news	
  
items	
  followed	
  by	
  tech	
  info	
  and	
  entertainment/celebrity	
  gossip.	
  


                  What	
  People	
  Tweet	
                                                  What	
  People	
  Want	
  

                                                         Random	
  Messages	
                                                                   News	
  
                                                         Conversations	
                                                                        Tech	
  
                                                         Repeat	
  Messages	
                                                                   Entertainment	
  
                                                         News	
                                                                                 Movies	
  
                                                         Spam	
                                                                                 How	
  To	
  /	
  DIY	
  
                                                         Self	
  Promotion	
                                                                    Other	
  




                                                                                                Sources:	
  Mashable	
  &	
  Chitika	
  Advertising,	
  March	
  2010	
  
                                                                                                                                                                     	
  
	
  
Additionally,	
  Twitter	
  users	
  frequently	
  exchange	
  information	
  about	
  products	
  &	
  services.	
  

                    Product/Service	
  Information	
  Exchange	
  on	
  Twitter	
  
        50%	
            42%	
                 41%	
  
        40%	
                                                             31%	
             28%	
  
        30%	
                                                                                                         21%	
                       19%	
  
        20%	
  
        10%	
  
         0%	
  
                   Learn	
  about	
  	
     Provide	
                   Ask	
  for	
     Look	
  for	
             Purchase	
            Seek	
  customer	
  
                                            opinions	
                 opinions	
        discounts	
               products	
               service	
  

                                                                                                 Sources:	
  Arbitron	
  &	
  Edison	
  Research,	
  February	
  2010	
  


	
  
	
  
       ©	
  2010	
  Teach	
  to	
  Fish	
  Digital,	
  LLC	
                                                                                                                1	
  
 
	
  

Business	
  Uses	
  
The	
  following	
  companies	
  currently	
  manage	
  accounts	
  on	
  Twitter	
  and	
  provide	
  customer	
  
service	
  around	
  the	
  clock.	
  




A	
  survey	
  of	
  over	
  200	
  businesses	
  on	
  Twitter	
  in	
  August	
  2009	
  found	
  that	
  over	
  two	
  thirds	
  of	
  
businesses	
  utilize	
  Twitter	
  for	
  three	
  primary	
  objectives:	
  1)	
  generate	
  traffic,	
  2)	
  stay	
  up	
  to	
  
date	
  on	
  industry	
  news,	
  and	
  3)	
  communicate	
  with	
  existing	
  customers.	
  	
  A	
  significant	
  
percentage	
  also	
  uses	
  Twitter	
  to	
  perform	
  real-­‐time	
  market	
  research.	
  

                                                     Business	
  Objectives	
  
                                  Trafdic	
                                                                                               79%	
  
                       Industry	
  News	
                                                                                       72%	
  
        Customer	
  Communication	
                                                                                         70%	
  
                    Market	
  Research	
                                                     41%	
  

                                            0%	
      10%	
      20%	
       30%	
     40%	
     50%	
     60%	
      70%	
        80%	
            90%	
  
                                                                                                                                                              	
  
                                                                                                             Source:	
  TrafficHug.com,	
  August	
  2009	
  


Twitter	
  also	
  has	
  an	
  impact	
  on	
  other	
  measurable	
  results	
  for	
  several	
  businesses.	
  	
  Given	
  a	
  
company’s	
  ability	
  to	
  pitch	
  followers,	
  reward	
  loyalty,	
  perform	
  market	
  research	
  and	
  target	
  
niche	
  audiences,	
  a	
  recent	
  study	
  shows	
  that	
  small	
  and	
  medium-­‐sized	
  B2C	
  companies	
  are	
  
generating	
  new	
  leads	
  as	
  a	
  result	
  of	
  their	
  commitment	
  to	
  Twitter.	
  

	
  
	
  
       ©	
  2010	
  Teach	
  to	
  Fish	
  Digital,	
  LLC	
                                                                                                  2	
  
 
	
  


                       Median	
  Number	
  of	
  Monthly	
  Leads	
  (Q4	
  '09)	
  
        100	
                                                                                                        86	
  
          80	
  
          60	
  
                                                                                                                                        43	
  
          40	
                                                               31	
  

                              10	
                                                                 15	
  
          20	
                                      5	
  
            0	
  
                                       1-­‐10	
                                          11-­‐50	
                            51+	
  

                                                            With	
  Twitter	
               Without	
  Twitter	
  
                                                                                                                                                              	
  
                                                                                                                       Source:	
  Hubspot,	
  March	
  2010	
  
	
  
Setting	
  Up	
  an	
  Account	
  
         1. Go	
  to	
  http://twitter.com	
  and	
  select	
  the	
  “Let	
  me	
  in”	
  
            button.	
  	
  	
  
         2. Think	
  about	
  what	
  your	
  identity	
  on	
  Twitter	
  should	
  be.	
  	
  
            Choose	
  a	
  username	
  that	
  is	
  relevant,	
  descriptive	
  and	
  easy	
  
            to	
  understand.	
  	
  Try	
  to	
  avoid	
  using	
  special	
  symbols	
  or	
  
            underscores	
  that	
  might	
  confuse	
  someone	
  who	
  is	
  trying	
  to	
  
            view	
  or	
  follow	
  your	
  account.	
  
         3. Enter	
  your	
  name	
  (for	
  personal	
  accounts)	
  or	
  business	
  
            name	
  (for	
  corporate	
  accounts)	
  in	
  the	
  Full	
  Name	
  box.	
  Type	
  
            in	
  a	
  username	
  or	
  “handle”	
  by	
  which	
  you	
  will	
  be	
  known	
  on	
  
            Twitter.	
  	
  Twitter	
  will	
  tell	
  you	
  instantly	
  if	
  that	
  handle	
  is	
  
            available	
  or	
  not.	
  	
  Choose	
  a	
  secure	
  password,	
  possibly	
  
            with	
  special	
  characters	
  and	
  
            numbers	
  for	
  security,	
  and	
  enter	
  
            your	
  email	
  address.	
  
         4. Click	
  the	
  “Create	
  my	
  account”	
  
            button	
  and	
  you	
  are	
  on	
  your	
  way.	
  	
  
            Twitter	
  will	
  send	
  an	
  email	
  to	
  the	
  
            address	
  submitted	
  to	
  confirm	
  your	
  
            identity.	
  	
  Meanwhile	
  you	
  will	
  be	
  
            able	
  to	
  find	
  others	
  currently	
  on	
  
            Twitter	
  by	
  viewing	
  popular	
  
            accounts	
  by	
  category,	
  by	
  importing	
  
            your	
  contacts	
  from	
  Gmail,	
  Yahoo	
  or	
  
            AOL	
  or	
  by	
  simply	
  searching	
  for	
  
            someone	
  specifically.	
  
	
  
	
  
	
  
	
  
       ©	
  2010	
  Teach	
  to	
  Fish	
  Digital,	
  LLC	
                                                                                                  3	
  
 
	
  

Other	
  Twitter	
  Account	
  Attributes	
  
         1. Backgrounds	
  –	
  Select	
  a	
  background	
  for	
  your	
  page	
  that	
  will	
  appear	
  behind	
  your	
  
            Twitter	
  stream	
  and	
  account	
  information.	
  	
  This	
  can	
  be	
  updated	
  in	
  the	
  Settings	
  tab	
  
            under	
  “Design”	
  along	
  with	
  font	
  and	
  column	
  colors.	
  
         2. Avatar	
  –	
  Choose	
  a	
  photo	
  for	
  your	
  account.	
  	
  Either	
  a	
  personal	
  headshot	
  or	
  company	
  
            logo	
  will	
  suffice.	
  	
  This	
  can	
  be	
  updated	
  in	
  the	
  settings	
  tab.	
  
         3. Following	
  –	
  Here	
  you	
  can	
  see	
  the	
  number	
  of	
  accounts	
  your	
  account	
  is	
  following.	
  	
  
            When	
  these	
  people	
  post	
  to	
  Twitter,	
  it	
  will	
  appear	
  in	
  your	
  stream.	
  
         4. Followers	
  –	
  The	
  number	
  of	
  people	
  who	
  are	
  following	
  you.	
  	
  When	
  you	
  tweet,	
  these	
  
            people	
  are	
  listening.	
  
         5. Mentions	
  –	
  Select	
  this	
  link	
  and	
  see	
  who	
  has	
  mentioned	
  your	
  handle	
  and	
  when.	
  
         6. Direct	
  Messages	
  –	
  Not	
  everything	
  in	
  Twitter	
  is	
  public.	
  	
  Send	
  a	
  direct	
  message	
  to	
  
            those	
  who	
  follow	
  you	
  similar	
  to	
  a	
  text	
  message	
  on	
  your	
  mobile	
  phone.	
  Only	
  the	
  
            person	
  to	
  whom	
  you	
  sent	
  the	
  message	
  will	
  be	
  able	
  to	
  access	
  it.	
  
         7. Favorites	
  –	
  Collect	
  your	
  favorite	
  tweets	
  and	
  save	
  them	
  in	
  your	
  “Favorites”	
  to	
  
            reference	
  later.	
  	
  
         8. ReTweets	
  –	
  A	
  listing	
  of	
  tweets	
  reposted	
  by	
  those	
  you	
  follow.	
  	
  Also,	
  find	
  out	
  who	
  has	
  
            ReTweeted	
  your	
  messages	
  and	
  have	
  access	
  to	
  a	
  full	
  list	
  of	
  items	
  you	
  have	
  reposted.	
  
         9. Lists	
  –	
  Create	
  lists	
  of	
  specific	
  Twitter	
  handles	
  based	
  on	
  categories.	
  	
  This	
  allows	
  
            account	
  holders	
  to	
  better	
  manage	
  information	
  from	
  specific	
  groups	
  of	
  people.	
  
	
  




                                                                                                                                                       	
  
	
  

	
  
	
  
       ©	
  2010	
  Teach	
  to	
  Fish	
  Digital,	
  LLC	
                                                                                           4	
  
 
	
  

How	
  to	
  Follow	
  
When	
  you	
  choose	
  to	
  Follow	
  another	
  account	
  on	
  Twitter	
  that	
  account’s	
  messages	
  will	
  
appear	
  on	
  your	
  Twitter	
  Home	
  page	
  as	
  they	
  are	
  posted.	
  	
  There	
  are	
  two	
  primary	
  ways	
  to	
  
follow	
  another	
  Twitter	
  account:	
  
	
  
1.	
  Go	
  to	
  a	
  specific	
  account’s	
  page	
  and	
  hit	
  the	
  “Follow”	
  button.	
  	
  	
  
	
  




                                                                                                                        	
  
	
  
2.	
  While	
  on	
  your	
  page,	
  hover	
  your	
  mouse	
  arrow	
  over	
  
      an	
  account	
  name	
  from	
  any	
  tweet.	
  	
  Twitter	
  will	
  
      display	
  more	
  detail	
  about	
  that	
  account	
  and	
  allow	
  
      you	
  to	
  follow	
  directly	
  from	
  your	
  own	
  page.	
  
	
  
	
  
Deciding	
  Whom	
  to	
  Follow	
  
Follow	
  People	
  You	
  Know	
  –	
  Twitter	
  is	
  a	
  great	
  way	
  to	
  keep	
  up	
  with	
  your	
  existing	
  contacts.	
  	
  
There	
  are	
  three	
  ways	
  to	
  find	
  out	
  if	
  those	
  you	
  know	
  are	
  on	
  Twitter	
  very	
  quickly.	
  
    1. Upload	
  Your	
  Contacts	
  –	
  Visit	
  Twitter.com/invitations	
  to	
  import	
  existing	
  contacts	
  
          from	
  your	
  Gmail,	
  Yahoo!	
  or	
  AOL	
  email	
  account.	
  	
  
    2. Find	
  People	
  –	
  In	
  the	
  upper	
  right	
  hand	
  corner	
  of	
  any	
  Twitter	
  page,	
  click	
  the	
  “Find	
  
          People”	
  link.	
  	
  From	
  here	
  you	
  will	
  be	
  able	
  to	
  search	
  for	
  a	
  person’s	
  or	
  company’s	
  name	
  
          and	
  be	
  given	
  a	
  list	
  of	
  results.	
  	
  Click	
  to	
  follow	
  directly	
  from	
  the	
  search	
  results	
  page.	
  




                                                                                                                      	
  
         3. Just	
  Ask	
  –	
  Many	
  people	
  place	
  their	
  Twitter	
  handle	
  on	
  business	
  cards,	
  email	
  
            signatures	
  and	
  letterhead.	
  	
  Simply	
  follow	
  those	
  you	
  meet	
  in	
  everyday	
  life.	
  	
  

	
  
	
  
       ©	
  2010	
  Teach	
  to	
  Fish	
  Digital,	
  LLC	
                                                                                        5	
  
 
	
  

Follow	
  Those	
  Who	
  Follow	
  You	
  –	
  It	
  is	
  definitely	
  not	
  required,	
  but	
  you	
  can	
  opt	
  to	
  follow	
  those	
  
that	
  follow	
  you.	
  	
  This	
  is	
  often	
  considered	
  best	
  practice	
  for	
  corporate	
  accounts	
  when	
  it	
  is	
  
clear	
  that	
  new	
  follower	
  is	
  a	
  real	
  customer.	
  	
  Exercise	
  caution	
  when	
  clicking	
  on	
  links	
  from	
  
unknown	
  sources	
  as	
  they	
  may	
  lead	
  you	
  to	
  a	
  site	
  or	
  web	
  page	
  you	
  do	
  not	
  want	
  to	
  visit.	
  	
  To	
  
receive	
  an	
  email	
  alert	
  everytime	
  your	
  account	
  garners	
  a	
  new	
  follower,	
  go	
  to	
  the	
  “Settings”	
  
tab	
  and	
  select	
  “Notices”.	
  	
  There	
  you	
  will	
  be	
  able	
  to	
  control	
  email	
  notifications	
  for	
  new	
  
follower	
  updates.	
  




                                                                                                                                                           	
  
Follow	
  Those	
  Followed	
  by	
  Those	
  You	
  Follow	
  –	
  This	
  sounds	
  complicated,	
  but	
  if	
  you	
  enjoy	
  a	
  
particular	
  person’s	
  messages	
  or	
  respect	
  an	
  influential	
  Twitter	
  account	
  holder,	
  consider	
  
following	
  some	
  of	
  the	
  accounts	
  that	
  person	
  follows.	
  	
  Using	
  this	
  “any	
  friend	
  of	
  yours	
  is	
  a	
  
friend	
  of	
  mine”	
  logic,	
  you	
  may	
  discover	
  new	
  contacts	
  that	
  tweet	
  about	
  interesting	
  and	
  
relevant	
  topics.	
  
	
  
Use	
  a	
  Directory	
  –	
  There	
  are	
  several	
  Twitter	
  Directories	
  that	
  can	
  be	
  utilized	
  to	
  find	
  accounts	
  
that	
  consistently	
  post	
  messages	
  about	
  certain	
  topics.	
  	
  A	
  few	
  examples	
  of	
  reliable	
  Twitter	
  
directories	
  include	
  Twellow,	
  WeFollow	
  and	
  TwitDir.	
  
	
  
Follow	
  Based	
  on	
  Conversations	
  –	
  The	
  best	
  way	
  to	
  determine	
  what	
  people	
  are	
  tweeting	
  about	
  
in	
  real	
  time	
  is	
  to	
  use	
  Twitter	
  Search.	
  	
  This	
  tool	
  allows	
  you	
  to	
  enter	
  a	
  keyword	
  similar	
  to	
  
Google’s	
  search	
  engine.	
  	
  The	
  results	
  show	
  the	
  most	
  recent	
  posts	
  that	
  include	
  the	
  keyword.	
  	
  
Utilize	
  search	
  terms	
  relevant	
  to	
  your	
  interests,	
  your	
  business	
  and	
  your	
  customer’s	
  
vernacular	
  to	
  find	
  conversations.	
  	
  	
  
	
  
Based	
  on	
  the	
  content	
  
and	
  context	
  of	
  the	
  
tweets	
  and	
  
conversations	
  you	
  find,	
  
you	
  may	
  choose	
  to	
  
interact	
  with	
  or	
  follow	
  
those	
  taking	
  part.	
  	
  
Choosing	
  to	
  interact	
  
works	
  best	
  when	
  
answering	
  questions	
  or	
  
when	
  providing	
  
customer	
  service.	
  
	
  
	
  

	
  
	
  
       ©	
  2010	
  Teach	
  to	
  Fish	
  Digital,	
  LLC	
                                                                                               6	
  

Recommended

Multichannel Marketing: The New Black
Multichannel Marketing: The New BlackMultichannel Marketing: The New Black
Multichannel Marketing: The New BlackMatt Wilcox
 
5 good reasons why magazines win!
5 good reasons why magazines win! 5 good reasons why magazines win!
5 good reasons why magazines win! magazinespuntnl
 
China’s Innovations on the Web
China’s Innovations on the WebChina’s Innovations on the Web
China’s Innovations on the WebDayDayUp
 
Linked Data ROI 20110426
Linked Data ROI 20110426Linked Data ROI 20110426
Linked Data ROI 20110426David Wood
 
Nova media - Vyuziti pro komunikaci a PR
Nova media - Vyuziti pro komunikaci a PRNova media - Vyuziti pro komunikaci a PR
Nova media - Vyuziti pro komunikaci a PRInnovation Tank
 
Discovery 7 Dm In Media Mix
Discovery 7 Dm In Media MixDiscovery 7 Dm In Media Mix
Discovery 7 Dm In Media Mixbpost
 

More Related Content

Similar to Twitter Tutorial

Digital Media: A driver for economic growth
Digital Media: A driver for economic growthDigital Media: A driver for economic growth
Digital Media: A driver for economic growthDelvinia
 
Avoiding Accidental IR: What Not To Tweet - November 18, 2011
Avoiding Accidental IR: What Not To Tweet - November 18, 2011Avoiding Accidental IR: What Not To Tweet - November 18, 2011
Avoiding Accidental IR: What Not To Tweet - November 18, 2011Darrell Heaps
 
FounderBus Marketing presentation Cambridge 2nd Dec 2012
FounderBus Marketing presentation Cambridge 2nd Dec 2012FounderBus Marketing presentation Cambridge 2nd Dec 2012
FounderBus Marketing presentation Cambridge 2nd Dec 2012Mihiri Bonney
 
Social Networking 4 Fundraisers
Social Networking 4 FundraisersSocial Networking 4 Fundraisers
Social Networking 4 FundraisersWilma Colon-Ariza
 
Q4 Web Systems: Social Media Disclosure - Is Now The Time?
Q4 Web Systems: Social Media Disclosure - Is Now The Time?Q4 Web Systems: Social Media Disclosure - Is Now The Time?
Q4 Web Systems: Social Media Disclosure - Is Now The Time?Q4 Web Systems
 
Criteo research paper_1-en
Criteo research paper_1-enCriteo research paper_1-en
Criteo research paper_1-enSumit Roy
 
Online marketing report_by_industry_hubspot
Online marketing report_by_industry_hubspotOnline marketing report_by_industry_hubspot
Online marketing report_by_industry_hubspotkhibinite
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessLisa Harris
 
NGCOA Total Branding Presentation Alberta 2009
NGCOA   Total Branding Presentation   Alberta 2009NGCOA   Total Branding Presentation   Alberta 2009
NGCOA Total Branding Presentation Alberta 2009Mark Thompson
 
Whitemyer Advertising- AEM Integrated Marketing Communications Presentation
Whitemyer Advertising- AEM Integrated Marketing Communications PresentationWhitemyer Advertising- AEM Integrated Marketing Communications Presentation
Whitemyer Advertising- AEM Integrated Marketing Communications PresentationWhitemyer Advertising, Inc.
 
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...Linda Gridley
 
Twitter and the consumer marketer dynamic (360i.com)
Twitter and the consumer marketer dynamic (360i.com)Twitter and the consumer marketer dynamic (360i.com)
Twitter and the consumer marketer dynamic (360i.com)Constantin Cocioaba
 
360i twitter-and-the-consumer-marketer-dynamic
360i twitter-and-the-consumer-marketer-dynamic360i twitter-and-the-consumer-marketer-dynamic
360i twitter-and-the-consumer-marketer-dynamicDianova
 
Estudo da 360i sobre marcas no Twitter
Estudo da 360i sobre marcas no TwitterEstudo da 360i sobre marcas no Twitter
Estudo da 360i sobre marcas no TwitterMaico Eckert
 
Twitter Trend Report Oct 2010
Twitter Trend Report Oct 2010Twitter Trend Report Oct 2010
Twitter Trend Report Oct 2010AdamFyfe
 
Twitter Business Model
Twitter Business ModelTwitter Business Model
Twitter Business ModelDhroov Sharma
 
Twitter, trends and acquisition
Twitter, trends and acquisitionTwitter, trends and acquisition
Twitter, trends and acquisitionDavid Carr
 
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
 
Forrester deck 10 21-12
Forrester deck 10 21-12Forrester deck 10 21-12
Forrester deck 10 21-12Matt Moog
 
The State Of Social Media
The State Of Social MediaThe State Of Social Media
The State Of Social MediaJulie Hansen
 

Similar to Twitter Tutorial (20)

Digital Media: A driver for economic growth
Digital Media: A driver for economic growthDigital Media: A driver for economic growth
Digital Media: A driver for economic growth
 
Avoiding Accidental IR: What Not To Tweet - November 18, 2011
Avoiding Accidental IR: What Not To Tweet - November 18, 2011Avoiding Accidental IR: What Not To Tweet - November 18, 2011
Avoiding Accidental IR: What Not To Tweet - November 18, 2011
 
FounderBus Marketing presentation Cambridge 2nd Dec 2012
FounderBus Marketing presentation Cambridge 2nd Dec 2012FounderBus Marketing presentation Cambridge 2nd Dec 2012
FounderBus Marketing presentation Cambridge 2nd Dec 2012
 
Social Networking 4 Fundraisers
Social Networking 4 FundraisersSocial Networking 4 Fundraisers
Social Networking 4 Fundraisers
 
Q4 Web Systems: Social Media Disclosure - Is Now The Time?
Q4 Web Systems: Social Media Disclosure - Is Now The Time?Q4 Web Systems: Social Media Disclosure - Is Now The Time?
Q4 Web Systems: Social Media Disclosure - Is Now The Time?
 
Criteo research paper_1-en
Criteo research paper_1-enCriteo research paper_1-en
Criteo research paper_1-en
 
Online marketing report_by_industry_hubspot
Online marketing report_by_industry_hubspotOnline marketing report_by_industry_hubspot
Online marketing report_by_industry_hubspot
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
NGCOA Total Branding Presentation Alberta 2009
NGCOA   Total Branding Presentation   Alberta 2009NGCOA   Total Branding Presentation   Alberta 2009
NGCOA Total Branding Presentation Alberta 2009
 
Whitemyer Advertising- AEM Integrated Marketing Communications Presentation
Whitemyer Advertising- AEM Integrated Marketing Communications PresentationWhitemyer Advertising- AEM Integrated Marketing Communications Presentation
Whitemyer Advertising- AEM Integrated Marketing Communications Presentation
 
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...
 
Twitter and the consumer marketer dynamic (360i.com)
Twitter and the consumer marketer dynamic (360i.com)Twitter and the consumer marketer dynamic (360i.com)
Twitter and the consumer marketer dynamic (360i.com)
 
360i twitter-and-the-consumer-marketer-dynamic
360i twitter-and-the-consumer-marketer-dynamic360i twitter-and-the-consumer-marketer-dynamic
360i twitter-and-the-consumer-marketer-dynamic
 
Estudo da 360i sobre marcas no Twitter
Estudo da 360i sobre marcas no TwitterEstudo da 360i sobre marcas no Twitter
Estudo da 360i sobre marcas no Twitter
 
Twitter Trend Report Oct 2010
Twitter Trend Report Oct 2010Twitter Trend Report Oct 2010
Twitter Trend Report Oct 2010
 
Twitter Business Model
Twitter Business ModelTwitter Business Model
Twitter Business Model
 
Twitter, trends and acquisition
Twitter, trends and acquisitionTwitter, trends and acquisition
Twitter, trends and acquisition
 
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...
 
Forrester deck 10 21-12
Forrester deck 10 21-12Forrester deck 10 21-12
Forrester deck 10 21-12
 
The State Of Social Media
The State Of Social MediaThe State Of Social Media
The State Of Social Media
 

More from Chris Sietsema

Five Ways to Make Friends with Google
Five Ways to Make Friends with GoogleFive Ways to Make Friends with Google
Five Ways to Make Friends with GoogleChris Sietsema
 
Digital Analytics for Agencies
Digital Analytics for AgenciesDigital Analytics for Agencies
Digital Analytics for AgenciesChris Sietsema
 
Eight Ways to Deliver Relevance with Email Marketing
Eight Ways to Deliver Relevance with Email MarketingEight Ways to Deliver Relevance with Email Marketing
Eight Ways to Deliver Relevance with Email MarketingChris Sietsema
 
Marketing Analytics: Tag Manager Tutorial
Marketing Analytics: Tag Manager TutorialMarketing Analytics: Tag Manager Tutorial
Marketing Analytics: Tag Manager TutorialChris Sietsema
 
Marketing Analytics: Building a Reporting Format You Can Own
Marketing Analytics: Building a Reporting Format You Can OwnMarketing Analytics: Building a Reporting Format You Can Own
Marketing Analytics: Building a Reporting Format You Can OwnChris Sietsema
 
Marketing Analytics 101
Marketing Analytics 101Marketing Analytics 101
Marketing Analytics 101Chris Sietsema
 
10 Easy Ways to Take Your Website from Good to Great
10 Easy Ways to Take Your Website from Good to Great10 Easy Ways to Take Your Website from Good to Great
10 Easy Ways to Take Your Website from Good to GreatChris Sietsema
 
Paid Search Match Types
Paid Search Match TypesPaid Search Match Types
Paid Search Match TypesChris Sietsema
 
Email Marketing Tutorial
Email Marketing TutorialEmail Marketing Tutorial
Email Marketing TutorialChris Sietsema
 
Content Marketing: Be The Media
Content Marketing: Be The MediaContent Marketing: Be The Media
Content Marketing: Be The MediaChris Sietsema
 
Building an Email Marketing Practice
Building an Email Marketing PracticeBuilding an Email Marketing Practice
Building an Email Marketing PracticeChris Sietsema
 
Building an Email Practice
Building an Email PracticeBuilding an Email Practice
Building an Email PracticeChris Sietsema
 
Fun Social Media Stats
Fun Social Media StatsFun Social Media Stats
Fun Social Media StatsChris Sietsema
 

More from Chris Sietsema (20)

Five Ways to Make Friends with Google
Five Ways to Make Friends with GoogleFive Ways to Make Friends with Google
Five Ways to Make Friends with Google
 
Digital Analytics for Agencies
Digital Analytics for AgenciesDigital Analytics for Agencies
Digital Analytics for Agencies
 
Eight Ways to Deliver Relevance with Email Marketing
Eight Ways to Deliver Relevance with Email MarketingEight Ways to Deliver Relevance with Email Marketing
Eight Ways to Deliver Relevance with Email Marketing
 
Marketing Analytics: Tag Manager Tutorial
Marketing Analytics: Tag Manager TutorialMarketing Analytics: Tag Manager Tutorial
Marketing Analytics: Tag Manager Tutorial
 
Marketing Analytics: Building a Reporting Format You Can Own
Marketing Analytics: Building a Reporting Format You Can OwnMarketing Analytics: Building a Reporting Format You Can Own
Marketing Analytics: Building a Reporting Format You Can Own
 
Marketing Analytics 101
Marketing Analytics 101Marketing Analytics 101
Marketing Analytics 101
 
Email Design Primer
Email Design PrimerEmail Design Primer
Email Design Primer
 
Email Extinction?
Email Extinction?Email Extinction?
Email Extinction?
 
Owned Media
Owned MediaOwned Media
Owned Media
 
10 Easy Ways to Take Your Website from Good to Great
10 Easy Ways to Take Your Website from Good to Great10 Easy Ways to Take Your Website from Good to Great
10 Easy Ways to Take Your Website from Good to Great
 
Paid Search Match Types
Paid Search Match TypesPaid Search Match Types
Paid Search Match Types
 
Email Marketing Tutorial
Email Marketing TutorialEmail Marketing Tutorial
Email Marketing Tutorial
 
Content Marketing: Be The Media
Content Marketing: Be The MediaContent Marketing: Be The Media
Content Marketing: Be The Media
 
The Data Game
The Data GameThe Data Game
The Data Game
 
Building an Email Marketing Practice
Building an Email Marketing PracticeBuilding an Email Marketing Practice
Building an Email Marketing Practice
 
Building an Email Practice
Building an Email PracticeBuilding an Email Practice
Building an Email Practice
 
Data Drives Decisions
Data Drives DecisionsData Drives Decisions
Data Drives Decisions
 
Fun Social Media Stats
Fun Social Media StatsFun Social Media Stats
Fun Social Media Stats
 
YouTube Tutorial
YouTube TutorialYouTube Tutorial
YouTube Tutorial
 
LinkedIn Tutorial
LinkedIn TutorialLinkedIn Tutorial
LinkedIn Tutorial
 

Recently uploaded

Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Product School
 
IT Nation Evolve event 2024 - Quarter 1
IT Nation Evolve event 2024  - Quarter 1IT Nation Evolve event 2024  - Quarter 1
IT Nation Evolve event 2024 - Quarter 1Inbay UK
 
Utilising Energy Modelling for LCSF and PSDS Funding Applications
Utilising Energy Modelling for LCSF and PSDS Funding ApplicationsUtilising Energy Modelling for LCSF and PSDS Funding Applications
Utilising Energy Modelling for LCSF and PSDS Funding ApplicationsIES VE
 
National Institute of Standards and Technology (NIST) Cybersecurity Framework...
National Institute of Standards and Technology (NIST) Cybersecurity Framework...National Institute of Standards and Technology (NIST) Cybersecurity Framework...
National Institute of Standards and Technology (NIST) Cybersecurity Framework...MichaelBenis1
 
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Product School
 
Roundtable_-_API_Research__Testing_Tools.pdf
Roundtable_-_API_Research__Testing_Tools.pdfRoundtable_-_API_Research__Testing_Tools.pdf
Roundtable_-_API_Research__Testing_Tools.pdfMostafa Higazy
 
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...Neo4j
 
My Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceMy Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceVijayananda Mohire
 
Campotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company ProfileCampotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company ProfileCampotelPhilippines
 
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro KozhevinFwdays
 
"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor Fesenko"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor FesenkoFwdays
 
"Running Open-Source LLM models on Kubernetes", Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes", Volodymyr TsapFwdays
 
"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys VasylievFwdays
 
How to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response PlanHow to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response PlanDatabarracks
 
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...UiPathCommunity
 
GraphSummit London Feb 2024 - ABK - Neo4j Product Vision and Roadmap.pptx
GraphSummit London Feb 2024 - ABK - Neo4j Product Vision and Roadmap.pptxGraphSummit London Feb 2024 - ABK - Neo4j Product Vision and Roadmap.pptx
GraphSummit London Feb 2024 - ABK - Neo4j Product Vision and Roadmap.pptxNeo4j
 
Enterprise Architecture As Strategy - Book Review
Enterprise Architecture As Strategy - Book ReviewEnterprise Architecture As Strategy - Book Review
Enterprise Architecture As Strategy - Book ReviewAshraf Fouad
 
How we think about an advisor tech stack
How we think about an advisor tech stackHow we think about an advisor tech stack
How we think about an advisor tech stackSummit
 
Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)
Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)
Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)François
 

Recently uploaded (20)

Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...
 
IT Nation Evolve event 2024 - Quarter 1
IT Nation Evolve event 2024  - Quarter 1IT Nation Evolve event 2024  - Quarter 1
IT Nation Evolve event 2024 - Quarter 1
 
Utilising Energy Modelling for LCSF and PSDS Funding Applications
Utilising Energy Modelling for LCSF and PSDS Funding ApplicationsUtilising Energy Modelling for LCSF and PSDS Funding Applications
Utilising Energy Modelling for LCSF and PSDS Funding Applications
 
National Institute of Standards and Technology (NIST) Cybersecurity Framework...
National Institute of Standards and Technology (NIST) Cybersecurity Framework...National Institute of Standards and Technology (NIST) Cybersecurity Framework...
National Institute of Standards and Technology (NIST) Cybersecurity Framework...
 
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
 
Roundtable_-_API_Research__Testing_Tools.pdf
Roundtable_-_API_Research__Testing_Tools.pdfRoundtable_-_API_Research__Testing_Tools.pdf
Roundtable_-_API_Research__Testing_Tools.pdf
 
In sharing we trust. Taking advantage of a diverse consortium to build a tran...
In sharing we trust. Taking advantage of a diverse consortium to build a tran...In sharing we trust. Taking advantage of a diverse consortium to build a tran...
In sharing we trust. Taking advantage of a diverse consortium to build a tran...
 
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
 
My Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceMy Journey towards Artificial Intelligence
My Journey towards Artificial Intelligence
 
Campotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company ProfileCampotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company Profile
 
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
 
"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor Fesenko"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor Fesenko
 
"Running Open-Source LLM models on Kubernetes", Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes", Volodymyr Tsap
 
"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev
 
How to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response PlanHow to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response Plan
 
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
 
GraphSummit London Feb 2024 - ABK - Neo4j Product Vision and Roadmap.pptx
GraphSummit London Feb 2024 - ABK - Neo4j Product Vision and Roadmap.pptxGraphSummit London Feb 2024 - ABK - Neo4j Product Vision and Roadmap.pptx
GraphSummit London Feb 2024 - ABK - Neo4j Product Vision and Roadmap.pptx
 
Enterprise Architecture As Strategy - Book Review
Enterprise Architecture As Strategy - Book ReviewEnterprise Architecture As Strategy - Book Review
Enterprise Architecture As Strategy - Book Review
 
How we think about an advisor tech stack
How we think about an advisor tech stackHow we think about an advisor tech stack
How we think about an advisor tech stack
 
Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)
Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)
Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)
 

Twitter Tutorial

  • 1.     What  is  Twitter?   Twitter  is  a  social  networking  or  microblogging  platform  that  enables  people  to  send  and   read  short  messages  via  their  computers  or  mobile  devices.    Each  message,  or  “tweet”,  is  a   maximum  of  140  characters  in  length.    These  messages  are  public,  and  individuals  decide   what  kinds  of  messages  they  would  like  to  receive  by  “following”  others  who  create  them.     Each  Twitter  account  is  connected  to  a  unique  web  page  that  displays  the  tweets  of  that   individual  and  all  those  she  follows.     Twitter  is  a  rich  source  of  information  and  allows  people  to  update  and  stay  updated  in  real   time.    Further,  Twitter  has  proven  to  be  a  reliable  and  highly  adopted  business  utility.   Personal  Uses   Primary  use  among  individuals  is  to  share  news  and  information  and  communicate  with   friends  and  acquaintances.  Studies  have  found  that  people  are  most  interested  in  news   items  followed  by  tech  info  and  entertainment/celebrity  gossip.   What  People  Tweet   What  People  Want   Random  Messages   News   Conversations   Tech   Repeat  Messages   Entertainment   News   Movies   Spam   How  To  /  DIY   Self  Promotion   Other   Sources:  Mashable  &  Chitika  Advertising,  March  2010       Additionally,  Twitter  users  frequently  exchange  information  about  products  &  services.   Product/Service  Information  Exchange  on  Twitter   50%   42%   41%   40%   31%   28%   30%   21%   19%   20%   10%   0%   Learn  about     Provide   Ask  for   Look  for   Purchase   Seek  customer   opinions   opinions   discounts   products   service   Sources:  Arbitron  &  Edison  Research,  February  2010       ©  2010  Teach  to  Fish  Digital,  LLC   1  
  • 2.     Business  Uses   The  following  companies  currently  manage  accounts  on  Twitter  and  provide  customer   service  around  the  clock.   A  survey  of  over  200  businesses  on  Twitter  in  August  2009  found  that  over  two  thirds  of   businesses  utilize  Twitter  for  three  primary  objectives:  1)  generate  traffic,  2)  stay  up  to   date  on  industry  news,  and  3)  communicate  with  existing  customers.    A  significant   percentage  also  uses  Twitter  to  perform  real-­‐time  market  research.   Business  Objectives   Trafdic   79%   Industry  News   72%   Customer  Communication   70%   Market  Research   41%   0%   10%   20%   30%   40%   50%   60%   70%   80%   90%     Source:  TrafficHug.com,  August  2009   Twitter  also  has  an  impact  on  other  measurable  results  for  several  businesses.    Given  a   company’s  ability  to  pitch  followers,  reward  loyalty,  perform  market  research  and  target   niche  audiences,  a  recent  study  shows  that  small  and  medium-­‐sized  B2C  companies  are   generating  new  leads  as  a  result  of  their  commitment  to  Twitter.       ©  2010  Teach  to  Fish  Digital,  LLC   2  
  • 3.     Median  Number  of  Monthly  Leads  (Q4  '09)   100   86   80   60   43   40   31   10   15   20   5   0   1-­‐10   11-­‐50   51+   With  Twitter   Without  Twitter     Source:  Hubspot,  March  2010     Setting  Up  an  Account   1. Go  to  http://twitter.com  and  select  the  “Let  me  in”   button.       2. Think  about  what  your  identity  on  Twitter  should  be.     Choose  a  username  that  is  relevant,  descriptive  and  easy   to  understand.    Try  to  avoid  using  special  symbols  or   underscores  that  might  confuse  someone  who  is  trying  to   view  or  follow  your  account.   3. Enter  your  name  (for  personal  accounts)  or  business   name  (for  corporate  accounts)  in  the  Full  Name  box.  Type   in  a  username  or  “handle”  by  which  you  will  be  known  on   Twitter.    Twitter  will  tell  you  instantly  if  that  handle  is   available  or  not.    Choose  a  secure  password,  possibly   with  special  characters  and   numbers  for  security,  and  enter   your  email  address.   4. Click  the  “Create  my  account”   button  and  you  are  on  your  way.     Twitter  will  send  an  email  to  the   address  submitted  to  confirm  your   identity.    Meanwhile  you  will  be   able  to  find  others  currently  on   Twitter  by  viewing  popular   accounts  by  category,  by  importing   your  contacts  from  Gmail,  Yahoo  or   AOL  or  by  simply  searching  for   someone  specifically.           ©  2010  Teach  to  Fish  Digital,  LLC   3  
  • 4.     Other  Twitter  Account  Attributes   1. Backgrounds  –  Select  a  background  for  your  page  that  will  appear  behind  your   Twitter  stream  and  account  information.    This  can  be  updated  in  the  Settings  tab   under  “Design”  along  with  font  and  column  colors.   2. Avatar  –  Choose  a  photo  for  your  account.    Either  a  personal  headshot  or  company   logo  will  suffice.    This  can  be  updated  in  the  settings  tab.   3. Following  –  Here  you  can  see  the  number  of  accounts  your  account  is  following.     When  these  people  post  to  Twitter,  it  will  appear  in  your  stream.   4. Followers  –  The  number  of  people  who  are  following  you.    When  you  tweet,  these   people  are  listening.   5. Mentions  –  Select  this  link  and  see  who  has  mentioned  your  handle  and  when.   6. Direct  Messages  –  Not  everything  in  Twitter  is  public.    Send  a  direct  message  to   those  who  follow  you  similar  to  a  text  message  on  your  mobile  phone.  Only  the   person  to  whom  you  sent  the  message  will  be  able  to  access  it.   7. Favorites  –  Collect  your  favorite  tweets  and  save  them  in  your  “Favorites”  to   reference  later.     8. ReTweets  –  A  listing  of  tweets  reposted  by  those  you  follow.    Also,  find  out  who  has   ReTweeted  your  messages  and  have  access  to  a  full  list  of  items  you  have  reposted.   9. Lists  –  Create  lists  of  specific  Twitter  handles  based  on  categories.    This  allows   account  holders  to  better  manage  information  from  specific  groups  of  people.             ©  2010  Teach  to  Fish  Digital,  LLC   4  
  • 5.     How  to  Follow   When  you  choose  to  Follow  another  account  on  Twitter  that  account’s  messages  will   appear  on  your  Twitter  Home  page  as  they  are  posted.    There  are  two  primary  ways  to   follow  another  Twitter  account:     1.  Go  to  a  specific  account’s  page  and  hit  the  “Follow”  button.             2.  While  on  your  page,  hover  your  mouse  arrow  over   an  account  name  from  any  tweet.    Twitter  will   display  more  detail  about  that  account  and  allow   you  to  follow  directly  from  your  own  page.       Deciding  Whom  to  Follow   Follow  People  You  Know  –  Twitter  is  a  great  way  to  keep  up  with  your  existing  contacts.     There  are  three  ways  to  find  out  if  those  you  know  are  on  Twitter  very  quickly.   1. Upload  Your  Contacts  –  Visit  Twitter.com/invitations  to  import  existing  contacts   from  your  Gmail,  Yahoo!  or  AOL  email  account.     2. Find  People  –  In  the  upper  right  hand  corner  of  any  Twitter  page,  click  the  “Find   People”  link.    From  here  you  will  be  able  to  search  for  a  person’s  or  company’s  name   and  be  given  a  list  of  results.    Click  to  follow  directly  from  the  search  results  page.     3. Just  Ask  –  Many  people  place  their  Twitter  handle  on  business  cards,  email   signatures  and  letterhead.    Simply  follow  those  you  meet  in  everyday  life.         ©  2010  Teach  to  Fish  Digital,  LLC   5  
  • 6.     Follow  Those  Who  Follow  You  –  It  is  definitely  not  required,  but  you  can  opt  to  follow  those   that  follow  you.    This  is  often  considered  best  practice  for  corporate  accounts  when  it  is   clear  that  new  follower  is  a  real  customer.    Exercise  caution  when  clicking  on  links  from   unknown  sources  as  they  may  lead  you  to  a  site  or  web  page  you  do  not  want  to  visit.    To   receive  an  email  alert  everytime  your  account  garners  a  new  follower,  go  to  the  “Settings”   tab  and  select  “Notices”.    There  you  will  be  able  to  control  email  notifications  for  new   follower  updates.     Follow  Those  Followed  by  Those  You  Follow  –  This  sounds  complicated,  but  if  you  enjoy  a   particular  person’s  messages  or  respect  an  influential  Twitter  account  holder,  consider   following  some  of  the  accounts  that  person  follows.    Using  this  “any  friend  of  yours  is  a   friend  of  mine”  logic,  you  may  discover  new  contacts  that  tweet  about  interesting  and   relevant  topics.     Use  a  Directory  –  There  are  several  Twitter  Directories  that  can  be  utilized  to  find  accounts   that  consistently  post  messages  about  certain  topics.    A  few  examples  of  reliable  Twitter   directories  include  Twellow,  WeFollow  and  TwitDir.     Follow  Based  on  Conversations  –  The  best  way  to  determine  what  people  are  tweeting  about   in  real  time  is  to  use  Twitter  Search.    This  tool  allows  you  to  enter  a  keyword  similar  to   Google’s  search  engine.    The  results  show  the  most  recent  posts  that  include  the  keyword.     Utilize  search  terms  relevant  to  your  interests,  your  business  and  your  customer’s   vernacular  to  find  conversations.         Based  on  the  content   and  context  of  the   tweets  and   conversations  you  find,   you  may  choose  to   interact  with  or  follow   those  taking  part.     Choosing  to  interact   works  best  when   answering  questions  or   when  providing   customer  service.           ©  2010  Teach  to  Fish  Digital,  LLC   6  
  • 7.     Anatomy  of  a  Tweet   140  Characters  –  Each  post  on  twitter  is  a  maximum  of  140  characters  including  spaces.         ReTweets  –  If  a  certain  post  is  relevant  to  you  or  your  business  and  you  would  like  to  share   it  with  those  that  follow  your  account,  you  can  repost  it  or  “Retweet”  it.         Replies  –  Send  messages  to  anyone  on  Twitter  in  public  by  hitting  “Reply”  or  simply  by   including  that  account’s  handle  in  a  tweet.    Businesses  do  this  often  when  conducting   customer  service.               ©  2010  Teach  to  Fish  Digital,  LLC   7  
  • 8.     URL  Shorteners  –  Since  the  140  character  max  gives  you  limited  space  with  which  to  work,   Twitter  users  often  use  URL  shorteners  which  redirect  to  your  chosen  link  destination  but   simply  use  less  characters.    Some  URL  shorteners  offer  methods  for  tracking  clicks.       Hashtags  –  People  often  use  hashtags  in  their  tweets  to  add  context  to  a  particular  post.     Similar  to  tags  on  blogs  or  other  social  networking  sites,  hashtags  act  as  metadata  for   Twitter  that  help  people  follow  and  contribute  to  a  conversation  about  a  particular  topic.           Twitter  Best  Practices   Bios  &  Backgrounds  –  Provide  insightful  and  valuable  information  in  backgrounds  and   account  bio  areas  to  give  followers  a  good  indication  of  what  you  share  on  Twitter.     What  to  Post  –  Not  every  tweet  is  created  equal.    Avoid   annoying  your  followers  or  providing  meaningless  babble.   Before  posting  to  twitter,  ask  this  series  of  questions:     • Is  this  valuable?   • Is  this  relevant?   • Is  this  actionable?       ©  2010  Teach  to  Fish  Digital,  LLC   8  
  • 9.     Frequency  Considerations  –  Those  who  follow  your  account  have  to  sift  through  dozens  of   tweets  constantly.    Tweet  throughout  the  day  and  determine  what  times  have  the  most   impact  on  readership  and  click  behavior.    Determine  a  flexible  method  for  tweeting  that   ensures  you  are  noticed  in  the  stream  of  tweets  throughout  the  day  and  week.    Utilities  like   URL  Shorteners  and  tools  such  as  Twitter  Counter  and  TweetStats  (below)  help  individuals   and  organizations  make  educated  decisions  on  when  to  tweet.       Source:  TweetStats     Real-­Time  Responses  &  Customer  Service  –  If  one  of  your  objectives  with  Twitter  is  to  use  it   as  a  customer  service  tool,  create  a  system  for  providing  responses  to  questions,   complaints  and  praise  in  a  timely  manner.    Waiting  an  hour  to  respond  on  Twitter  could   seem  like  days  to  the  customer.    Use  RSS  feeds,  Twitter  Search,  listening  tools  and  Tweet   aggregators  like  TweetDeck  to  manage  customer  queries.     One-­to-­One  vs.  One-­to-­Many  Discussions  –  Be  mindful  of  conversations  that  you  have  with   one  person  versus  an  entire  group.    Customer  service  responses  should  be  done  in  public   for  all  to  see,  but  there  may  be  some  situations  that  warrant  a  private,  direct  message.    Use   hashtags  to  participate  in  group  conversations  about  a  topic  or  while  attending  an  event.     Asking  Questions  &  Soliciting  Feedback  –  Don’t  ignore  Twitter  as  a  method  for  garnering   timely  information  from  your  online  community.    Ask  questions,  seek  feedback,  and  invite   followers  to  give  input.    In  time,  you  will  find  that  some  people  are  very  apt  to  respond.     Tools   Due  to  Twitter’s  open  framework,  hundreds  of  programmers  and  application  developers   have  built  helpful  utilities  that  allow  individuals  and  businesses  to  manage  their  Twitter   accounts  more  effectively.    Here  are  just  a  few  of  those  tools.     Aggregation  –  The  standard  Twitter  account  page  offers  links  to  several  account  attributes   such  as  mentions,  direct  messages  and  previous  tweets.    There  are  also  several  tools  that   aggregate  all  this  data  onto  one  screen  for  ease  of  viewing  and  management.     Two  sample  tools  for  managing  Twitter  messages  and  contacts  are  TweetDeck  &  Seesmic:       ©  2010  Teach  to  Fish  Digital,  LLC   9  
  • 10.               Efficiency  –  Managing  a  corporate  Twitter  account  can  be  very  time  consuming.    There  are   several  tools  that  allow  you  to  automate  the  process  of  Twitter  account  management.   Hootsuite  and  Social  Oomph  offer  the  ability  to  deliver  messages  with  scheduled  tweets   and  control  multiple  Twitter  accounts  from  a  single  interface.                               Popular  Mobile  Applications  -­  The  following  is  a  list  of  Twitter  clients  for  iPhone,  Blackberry   and  Android  mobile  operating  systems.    Each  of  these  tools  allows  you  to  manage  your   Twitter  presence  from  your  personal  mobile  device.                             • Tweetie   • Blackbird   • Twitter  for   • Echofon   • Twitterberry   Android   • Twitter  for   • Twidroid   • Twitterific   Blackberry   • Seesmic   • Twizzle   • UberTwitter   • Twidget         ©  2010  Teach  to  Fish  Digital,  LLC   10