- The document discusses trends in search engines, social networking, and how companies can leverage these tools for marketing and PR purposes. It notes that Google accounts for 60-80% of US internet traffic and covers Google's expansion into various new areas. - It also summarizes various social networking and professional networking tools like LinkedIn, Facebook, and ZoomInfo and their features. It emphasizes the importance of finding and networking with people. - Finally, it discusses challenges from the increasing commoditization of traditional marketing services and the importance of human intelligence and creativity over automated or aggregated approaches.

1. Search and Social Networking for Satisfaction Presented By: Dawn Marie Yankeelov, ASPectx [email_address] www.aspectx.com Date: Oct. 15, 2007

6. Limited Dataset Blessings

9. Be in the Clustered Drilldown

10. Back to Might is Right: Single Vendor

16. Spock

17. GleamD

18. ZoomInfo 4 Million Monthly Visitors ZoomInfo Power Search 1,700 customers

19. Cambridge Who’s Who

20. Fast Pitch

21. Shameless Self Promotion

26. Linked In

27. Linked In

29. What’s happening at Facebook?

31. Power Networking Candies

32. Pownce

33. Community at the Bar

36. Social Architecture

37. Enterprise 2.0 --Social Computing Magazine, Editor Dion Hinchcliffe Only 15% of corporate environments have blogs, or wiki opportunities for employees -June 2007

38. Send Out Cards

39. Spotrunner.com

40. Click4talk.com

42. Vilox: newcomer Agile Business Intelligence