Email Marketing- 10 Critical Trends to Understand for 2010<br />Presented by EquipmentFX<br />Summarized from LyrisHQ Webi...
Trends to understand for 2010<br />Summary<br />Email marketing as a cornerstone<br />Automation is essential<br />Use web...
Summary cont…<br />Search marketing extends email intelligence<br />Global reach opportunity<br />Integration and engageme...
Email Marketing as a cornerstone<br />90% of businesses use email marketing!<br />
Automation Tools<br />88% plan on using webinars, nurturing campaigns to cross and up-sell<br />
Analytics<br />Traffic patterns help ID opportunities to sell specifics, offers<br />Response rates and analysis to unders...
Social Influence<br />Survey says!<br />81% agree social extends email reach<br />78% agree it improves brand awareness an...
Social Influence<br />Email is social, so think of it that way<br />78% of email links to story about something<br />Grows...
Get Mobile<br />2008 Statistic: Users sent 357 text messages per month, made 204 voice calls per month<br />Projected Reve...
Direct Marketer Survey Says: <br />70% response rate to text message for product or service<br />42% respond to surveys<br...
Get Mobile<br />Consumers are accessing the internet 4X more on phone vs PC<br />It is more intimate<br />It is more urgen...
Get Mobile<br />Expands reach, extends viral campaigns, builds list, improves customer retention because of response, impr...
Search Growth<br />$15B spend in 2009; 34B spend in 2014<br />Companies moving traditional dollars to search from traditio...
Search Growth<br />Focus on driving traffic to specific landing pages with offers<br />Use search data to better ID indust...
Extend Global Reach<br />China #1, India #2 for opportunity for products and services<br />Made in USA, product of service...
Relevant Content<br />Means high engagement<br />Add value by helping to solve problems<br />Relevance boosts deliverabili...
Integration of messages and campaigns<br />Create as many touch points as possible<br />Use campaigns to leverage each oth...
Marketing as a strategic advantage<br />Understand all possible tools<br />Trade out old and replace with new<br />
Marketing as a strategic advantage<br />Automate and streamline processes at all opportunity<br />Create dynamic content<b...
Marketing as a strategic advantage<br />Provide deliverability tools and metrics<br />Integrate with CRM system of any kin...
Conclusion<br />Don’t ignore trends that will affect your business<br />Formulate a plan, take small steps<br />Assign a “...
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Email Marketing 10 Critical Trends To Understand (Intro)

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Email Marketing 10 Critical Trends To Understand (Intro)

  1. 1. Email Marketing- 10 Critical Trends to Understand for 2010<br />Presented by EquipmentFX<br />Summarized from LyrisHQ Webinar dated November 20, 2009<br />
  2. 2. Trends to understand for 2010<br />Summary<br />Email marketing as a cornerstone<br />Automation is essential<br />Use web analytics to improve your campaign<br />Social media entwined with email<br />Get Mobile<br />
  3. 3. Summary cont…<br />Search marketing extends email intelligence<br />Global reach opportunity<br />Integration and engagement of online messaging campaigns<br />Marketing technologies and proper use<br />How to use as a competitive advantage<br />
  4. 4. Email Marketing as a cornerstone<br />90% of businesses use email marketing!<br />
  5. 5. Automation Tools<br />88% plan on using webinars, nurturing campaigns to cross and up-sell<br />
  6. 6. Analytics<br />Traffic patterns help ID opportunities to sell specifics, offers<br />Response rates and analysis to understand open, opt out, response<br />
  7. 7. Social Influence<br />Survey says!<br />81% agree social extends email reach<br />78% agree it improves brand awareness and company reputation<br />53% agree it increases ROI<br />47% agree it increases growth of email lists<br />31% agree it generates more leads<br />THE OTHER MAJORITY OF THE PERCENTAGES DIDN’T KNOW<br />
  8. 8. Social Influence<br />Email is social, so think of it that way<br />78% of email links to story about something<br />Grows opt-in list virally<br />Increases response exponentially<br />Decreases opt-out rate<br />Increases trust and improves reputation<br />Improves response rates<br />Improves deliverability<br />Insert Social Widgets into other forms you use<br />
  9. 9. Get Mobile<br />2008 Statistic: Users sent 357 text messages per month, made 204 voice calls per month<br />Projected Revenue growth for Mobile: $1.8B in 2007, $24B by 2013<br />
  10. 10. Direct Marketer Survey Says: <br />70% response rate to text message for product or service<br />42% respond to surveys<br />30% respond to offer of product or service<br />22% accept web offers on internet browser<br />18% accept coupon offer on their browser<br />
  11. 11. Get Mobile<br />Consumers are accessing the internet 4X more on phone vs PC<br />It is more intimate<br />It is more urgent<br />It is more relevant<br />
  12. 12. Get Mobile<br />Expands reach, extends viral campaigns, builds list, improves customer retention because of response, improves customer acquisition, improves ROI<br />Suggestions:<br />Offer mobile only incentives<br />“Text for free Guide to”…<br />Deliver content via link and mobile alert<br />
  13. 13. Search Growth<br />$15B spend in 2009; 34B spend in 2014<br />Companies moving traditional dollars to search from traditional sources: print, trade publications<br />
  14. 14. Search Growth<br />Focus on driving traffic to specific landing pages with offers<br />Use search data to better ID industries to sell to<br />Apply paid search data to organic search data<br />
  15. 15. Extend Global Reach<br />China #1, India #2 for opportunity for products and services<br />Made in USA, product of service, great reputation overseas<br />
  16. 16. Relevant Content<br />Means high engagement<br />Add value by helping to solve problems<br />Relevance boosts deliverability<br />Create email preference center<br />Customize with trigger and drip campaigns<br />
  17. 17. Integration of messages and campaigns<br />Create as many touch points as possible<br />Use campaigns to leverage each other, cross sell at every opportunity<br />Use email and social together<br />Create infrastructure to take advantage of everything<br />
  18. 18. Marketing as a strategic advantage<br />Understand all possible tools<br />Trade out old and replace with new<br />
  19. 19. Marketing as a strategic advantage<br />Automate and streamline processes at all opportunity<br />Create dynamic content<br />Use email triggers<br />API integration<br />Create good looking templates<br />
  20. 20. Marketing as a strategic advantage<br />Provide deliverability tools and metrics<br />Integrate with CRM system of any kind<br />Stay at it!<br />Carve out some time each day to understand change and it’s impact on your dealership<br />
  21. 21. Conclusion<br />Don’t ignore trends that will affect your business<br />Formulate a plan, take small steps<br />Assign a “research analyst”, start understanding how to connect the dots<br />Get busy<br />www.equipmentfx.com<br />

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