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CCEO Summer Conference - Marketing Overhaul

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Brad Kleinman of WorkSmart eMarketign helps Ohio Chambers overhaul their marketing strategy with this value packed 2 hour workshop!

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CCEO Summer Conference - Marketing Overhaul

  1. 1. eMarketing Strategy Overhaul<br />Presented by<br />Brad Kleinman<br />Brad@WorkSmart-eMarketing.com<br />
  2. 2. About The Speaker – Brad Kleinman<br />
  3. 3. Workshop Outline<br />Accountability<br />Web 1.0 -&gt; Web 2.0<br />Social Media Trends<br />Creating your Marketing System<br />Best Practices Overview<br />Website Optimization<br />Email Marketing<br />Search Engine Optimization<br />Social Media Optimization<br />Question & Answer<br />
  4. 4. Accountability<br />Choose a partner<br />Introduce yourself<br />Commit to do ONE thing you learn today<br />Connect outside of this workshop<br />Check up with each other - MIH <br />
  5. 5. What is Web 2.0?<br />
  6. 6. Statistics & Trends<br />Social media trends<br />Facebook over 225M, 500K users per day<br />A blog is created every half second<br />Over 150K videos uploaded to YouTube every day<br />75% of adults 18-24 are on social networks<br />Facebook – Year to Year – 700% Growth<br />Twitter Growth – Year to Year – 3712% Growth<br />
  7. 7. Budget Line Increases VS Decreases<br />
  8. 8. Significant Barriers to Adoption<br />
  9. 9. Accepting Social Media<br />From Influential Marketing Blog<br />
  10. 10. Creating Your Marketing System<br />
  11. 11. Optimizing Websites for Conversion<br />Capture viewers attention immediately<br />Make sure you have a call-to-action<br />Capture their email<br />Get them to come back<br />Measure results with Google Analytics<br />
  12. 12. Email Marketing Best Practices <br />Focus on users needs (80%/20%)<br />Have a call to action<br />Use a good mix of text & graphics<br />Track results and follow-up<br />
  13. 13. eMarketing Best Practices – SEM<br />Use title tags<br />Key in to your keywords<br />Inbound links!<br />
  14. 14. Use Website Grader<br />
  15. 15. The Technology & The tools<br />
  16. 16. The Big Three<br />
  17. 17. Growth of The Big Three<br />
  18. 18. Facebook Stats<br />General Growth<br />More than 225 million active users<br />More than 100 million users log on once each day<br />More than 2/3rds of users are outside of college<br />The fastest growing demographic is 35+ years old<br />About 70% of Facebook users are outside the US<br />From April 2008 to April 2009, total minutes spent on Facebook increased from 1.7 billion minutes to 13.9 billion minutes<br />From Facebook.com<br />
  19. 19. Facebook is “Attention King”<br />From AllFacebook.com<br />
  20. 20. Facebook – The Social Network<br />
  21. 21. Getting Started<br />Edit your profile<br />Basic info<br />Personal info<br />Contact info<br />Education and work<br />
  22. 22. Facebook Basics<br />
  23. 23. What’s on your mind?<br />
  24. 24. Facebook for Business – Events<br />
  25. 25. Facebook for Business – Ads<br />
  26. 26. Facebook for Business – Public Profiles<br />
  27. 27. Facebook Pages – Step 1Pick a category and name<br />
  28. 28. Facebook Pages – Step 2Upload your picture<br />
  29. 29. Facebook Pages – Step 3Add your information<br />
  30. 30. Your ‘Canvas’<br />
  31. 31. Embed custom content with FBML<br />
  32. 32. Facebook Pages – Step 4Customize Your Page<br />
  33. 33. Facebook Pages – Step 5Update it regularly!<br />
  34. 34. Using LinkedIn<br />
  35. 35. Getting Started Best Practices<br />Create an account<br />Fill out profile information<br />Invite your contacts<br />Make some recommendations<br />Join a group<br />Promote your profile<br />Be proactive<br />
  36. 36. Using LinkedIn<br />
  37. 37. Groups on LinkedIn<br />
  38. 38. Features of LinkedIn<br />
  39. 39. Using Twitter<br />
  40. 40. Getting Started with Twitter<br />
  41. 41. Getting Started Best Practices <br />Use a branded background graphic<br />Use a nice headshot for your picture<br />Send important updates to your cell<br />http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/<br />
  42. 42. Twitter Basics (Twasics)<br />@ Replies<br />Direct messages<br />Retweeting<br />TinyURLS<br />
  43. 43. Getting Started with Twitter<br />
  44. 44. Getting Started with Twitter<br />
  45. 45. Some Twitter Tips (Twips)<br />90% / 10%<br />Use Search.Twitter.com for real-time tweets<br />Use a URL shortener<br />Retweet! (RT)<br />Use #hashtags<br />
  46. 46. Creating Your Marketing System<br />
  47. 47. eMarketing Strategy Overhaul<br />Presented by<br />Brad Kleinman<br />Brad@WorkSmart-eMarketing.com<br />

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