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YouTube Tutorial

YouTube tutorial document created by Chris Sietsema of Teach to Fish Digital in May 2010.

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What	
  is	
  YouTube?	
  
YouTube	
  is	
  an	
  online	
  video	
  sharing	
  website	
  used	
  by	
  millions.	
  It	
  provides	
  a	
  free	
  service	
  for	
  
those	
  seeking	
  to	
  share	
  and	
  view	
  video	
  content.	
  	
  Both	
  individuals	
  and	
  organizations	
  utilize	
  
YouTube	
  to	
  upload,	
  watch,	
  promote,	
  share	
  and	
  embed	
  online	
  videos.	
  	
  The	
  third	
  most	
  
popular	
  site	
  in	
  the	
  Web	
  behind	
  Google	
  and	
  Facebook,	
  YouTube	
  enjoys	
  more	
  than	
  90	
  million	
  
unique	
  visits	
  per	
  month.	
  	
  24	
  hours	
  of	
  video	
  are	
  uploaded	
  to	
  YouTube	
  every	
  minute.	
  	
  More	
  
people	
  view	
  videos	
  on	
  YouTube	
  than	
  all	
  other	
  television,	
  cable	
  and	
  social	
  media	
  networks	
  
combined.	
  
	
  
Other	
  relevant	
  numbers:	
  	
  
     • 1	
  billion	
  –	
  The	
  total	
  number	
  of	
  videos	
  YouTube	
  serves	
  in	
  one	
  day.	
  
     • 12.2	
  billion	
  –	
  Videos	
  viewed	
  per	
  month	
  on	
  YouTube	
  in	
  the	
  US	
  (November	
  2009).	
  
     • 924	
  million	
  –	
  Videos	
  viewed	
  per	
  month	
  on	
  Hulu	
  in	
  the	
  US	
  (November	
  2009).	
  
     • 182	
  –	
  The	
  number	
  of	
  online	
  videos	
  the	
  average	
  Internet	
  user	
  watches	
  in	
  a	
  month	
  
          (USA).	
  
     • 82%	
  –	
  Percentage	
  of	
  Internet	
  users	
  that	
  view	
  videos	
  online	
  (USA).	
  
     • 39.4%	
  –	
  YouTube	
  online	
  video	
  market	
  share	
  (USA).	
  
     • 81.9%	
  –	
  Percentage	
  of	
  embedded	
  videos	
  on	
  blogs	
  that	
  are	
  YouTube	
  videos.	
  
                                                                                                                                                  	
  
                                                                           Sources:	
  Comscore,	
  Sysomos	
  and	
  YouTube,	
  November	
  2009	
  
	
  
Personal	
  Uses	
  	
  
Primary	
  uses	
  for	
  individuals	
  are	
  to	
  view	
  and	
  share	
  online	
  video	
  content.	
  	
  Among	
  the	
  entire	
  
YouTube	
  community,	
  there	
  are	
  subsets	
  of	
  individuals	
  that	
  create	
  smaller	
  groups	
  and	
  share	
  
content	
  based	
  on	
  their	
  particular	
  interests.	
  	
  From	
  gardening	
  to	
  humor,	
  from	
  politics	
  to	
  
poetry,	
  YouTube	
  is	
  utilized	
  as	
  a	
  means	
  of	
  sharing	
  infomation	
  and	
  ideas	
  via	
  online	
  video.	
  	
  

                                           Share	
  of	
  Views	
  By	
  Category	
  
                                                                                                                         Music	
  
                                                                                                                         Entertainment	
  
                                                                                                                         People	
  and	
  Blogs	
  
                                                                                                                         News	
  and	
  Politics	
  
                                                                                                                         Sports	
  
                                                                                                                         Comedy	
  
                                                                                                                         Education	
  
                                                                                                                         Film	
  
                                                                                                                         Animation	
  
                                                                                                                         How	
  To,	
  Style	
  
                                                                                                                                                       	
  
                                                                                                            Source:	
  Sysomos,	
  February	
  2010	
  




	
                                                                                                                                                     1	
  
       ©	
  2010	
  Teach	
  to	
  Fish	
  Digital,	
  LLC	
  
 


Business	
  Uses	
  
Commercial	
  and	
  nonprofit	
  organizations	
  use	
  YouTube	
  to	
  promote	
  their	
  brands	
  and	
  share	
  
corporate	
  video	
  content	
  with	
  customers,	
  partners,	
  investors	
  and	
  internal	
  teams.	
  
	
  
Sample	
  business	
  uses	
  include:	
  	
  
     • Explaining	
  products	
  or	
  services	
  in	
  detail	
  
     • Creating	
  promotional	
  content	
  (e.g.	
  contests,	
  events,	
  limited	
  time	
  offers)	
  
     • Conducting	
  interviews	
  with	
  employees	
  or	
  industry	
  experts	
  
     • Posting	
  customer	
  testimonial	
  videos	
  
     • Recording	
  meetings	
  
     • Developing	
  “how-­‐to”	
  videos	
  to	
  answer	
  common	
  questions	
  
     • Re-­‐broadcasting	
  television	
  commercials	
  
	
  
YouTube	
  is	
  utilized	
  by	
  several	
  Fortune	
  500	
  companies	
  and	
  50%	
  of	
  the	
  Fortune	
  Global	
  100.	
  

                           Fortune	
  Global	
  100	
  Companies	
  Active	
  in	
  Social	
  Media	
  
        70%	
                   65%	
  

        60%	
                                                    54%	
  
                                                                                                 50%	
  
        50%	
  

        40%	
                                                                                                                     33%	
  
        30%	
  

        20%	
  

        10%	
  

         0%	
  
                               Twitter	
                     Facebook	
                       YouTube	
                        Blogging	
  
                                                                                                                                                         	
  
                                                             Source:	
  Burson-­‐Marsteller	
  Evidence-­‐Based	
  Communications,	
  February	
  2010	
  
	
  
Primary	
  Features	
  
         •        Video	
  embedding	
  -­‐	
  Users	
  can	
  insert	
  a	
  YouTube	
  video	
  into	
  Facebook	
  and	
  MySpace	
  
                  accounts,	
  blogs,	
  or	
  other	
  Web	
  sites	
  where	
  anyone	
  can	
  watch	
  them.	
  
         •        Public	
  or	
  private	
  videos	
  -­‐	
  Users	
  can	
  elect	
  to	
  broadcast	
  their	
  videos	
  publicly	
  or	
  share	
  
                  them	
  privately	
  with	
  friends	
  and	
  family	
  upon	
  upload.	
  
         •        Subscriptions	
  -­‐	
  Users	
  are	
  able	
  to	
  keep	
  track	
  of	
  their	
  favorite	
  users'	
  new	
  videos.	
  
         •        Record	
  from	
  Webcam	
  -­‐	
  Users	
  with	
  a	
  webcam	
  and	
  Flash	
  software	
  are	
  able	
  to	
  instantly	
  
                  record	
  video	
  responses	
  or	
  normal	
  videos	
  onto	
  the	
  site	
  rather	
  than	
  having	
  to	
  
                  prerecord	
  and	
  then	
  upload	
  the	
  video.	
  
	
  




	
                                                                                                                                                       2	
  
       ©	
  2010	
  Teach	
  to	
  Fish	
  Digital,	
  LLC	
  
 


Video	
  Attributes	
  
	
  
	
  




         1. Video	
  Title	
  –	
  Use	
  a	
  simple	
  title	
  that	
  includes	
  search	
  keywords	
  if	
  possible.	
  
         2. Videos	
  by	
  Creator	
  –	
  A	
  link	
  to	
  other	
  videos	
  from	
  this	
  account	
  holder’s	
  Channel.	
  
         3. Subscribe	
  –	
  An	
  option	
  to	
  subscribe	
  to	
  this	
  person’s	
  videos.	
  	
  New	
  videos	
  will	
  appear	
  
             in	
  your	
  YouTube	
  account	
  inbox	
  when	
  they	
  are	
  created.	
  
         4. Video	
  Play	
  Options	
  –	
  Play	
  and	
  pause	
  the	
  video	
  and	
  adjust	
  volume	
  controls.	
  
         5. Video	
  Time	
  /	
  Length	
  –	
  Numeric	
  and	
  visual	
  display	
  of	
  where	
  you	
  are	
  in	
  the	
  video.	
  
         6. View	
  Controls	
  –	
  Expand	
  or	
  contract	
  your	
  view	
  of	
  the	
  video	
  on	
  your	
  screen.	
  
         7. Video	
  Creator	
  –	
  The	
  account	
  name	
  of	
  the	
  person	
  who	
  created	
  this	
  video.	
  
         8. Video	
  Description	
  –	
  Provide	
  descriptive	
  text	
  to	
  explain	
  the	
  video	
  content.	
  
         9. Views	
  –	
  The	
  number	
  of	
  times	
  this	
  video	
  has	
  been	
  viewed	
  on	
  YouTube	
  
         10. Review	
  –	
  Give	
  feedback	
  for	
  the	
  video	
  with	
  a	
  “thumbs	
  up”	
  or	
  “thumbs	
  down”	
  rating.	
  
         11. Share	
  &	
  Save	
  –	
  Share	
  or	
  send	
  the	
  video	
  to	
  friends	
  and	
  colleagues.	
  	
  Save	
  the	
  video	
  to	
  
             your	
  favorites,	
  or	
  include	
  it	
  in	
  a	
  playlist	
  of	
  videos	
  you	
  enjoy.	
  
         12. Embed	
  Option	
  –	
  Access	
  code	
  to	
  copy	
  and	
  paste	
  on	
  a	
  website	
  or	
  blog	
  so	
  that	
  the	
  video	
  
             can	
  be	
  shared	
  outside	
  of	
  YouTube.	
  




	
                                                                                                                                                         3	
  
       ©	
  2010	
  Teach	
  to	
  Fish	
  Digital,	
  LLC	
  
 


Creating	
  an	
  Account	
  
Since	
  YouTube	
  is	
  property	
  of	
  Google,	
  creating	
  an	
  account	
  is	
  very	
  easy,	
  and	
  chances	
  are	
  you	
  
already	
  have	
  one.	
  	
  If	
  you	
  have	
  not	
  yet	
  created	
  a	
  Google/YouTube	
  account,	
  follow	
  the	
  
following	
  steps.	
  
	
  
1.	
  Select	
  the	
  “Create	
  Account”	
  link	
  at	
  the	
  top	
  of	
  the	
  page	
  on	
  YouTube.com.	
  
	
  

                                                                                                                                                    	
  
	
  
2.	
  Select	
  a	
  username	
  that	
  aligns	
  with	
  your	
  personal	
  
      identity	
  or	
  company	
  name.	
  	
  Indicate	
  your	
  
      location,	
  postal	
  code	
  and	
  date	
  of	
  birth.	
  	
  	
  
	
  
3.	
  From	
  here	
  you	
  will	
  be	
  able	
  to	
  add	
  assign	
  this	
  
      YouTube	
  account	
  to	
  an	
  existing	
  account	
  or	
  
      create	
  a	
  new	
  Google	
  account.	
  




                                                                                	
  
4.	
  After	
  step	
  3,	
  you	
  have	
  successfully	
  created	
  your	
  YouTube	
  account.	
  	
  At	
  this	
  point,	
  you	
  can	
  
      customize	
  a	
  YouTube	
  Channel,	
  upload	
  new	
  videos	
  and	
  refresh	
  account	
  settings.	
  
	
  




                                                                                                                                 	
  
	
  




	
                                                                                                                                                 4	
  
       ©	
  2010	
  Teach	
  to	
  Fish	
  Digital,	
  LLC	
  
 


Recording	
  &	
  Uploading	
  
There	
  are	
  literally	
  hundreds	
  of	
  available	
  recording	
  devices	
  for	
  YouTube	
  video	
  content.	
  	
  
From	
  sophisticated,	
  high	
  definition	
  digital	
  video	
  recorders	
  to	
  inexpensive	
  tools	
  that	
  fit	
  in	
  
your	
  pocket,	
  like	
  the	
  Flip	
  below,	
  your	
  decision	
  when	
  choosing	
  a	
  recorder	
  will	
  depend	
  upon	
  
your	
  goals	
  with	
  YouTube,	
  your	
  audience,	
  your	
  content	
  and	
  your	
  budget.	
  	
  You	
  can	
  even	
  
record	
  video	
  from	
  an	
  enabled	
  mobile	
  phone	
  or	
  your	
  computer’s	
  webcam.	
  	
  	
  
	
  
As	
  long	
  as	
  you	
  can	
  create	
  and	
  export	
  a	
  digital	
  file,	
  your	
  device	
  will	
  work	
  with	
  YouTube.	
  
	
  
Accepted	
  file	
  formats	
  include:	
  	
  
       • Windows	
  Media	
  Video	
  (.WMV)	
  
       • .3GP	
  (cell	
  phones)	
  
       • .AVI	
  (windows)	
  
       • .MOV	
  (mac)	
  
       • .MP4	
  (ipod/psp)	
  
       • .MPEG	
  
       • .FLV	
  (adobe	
  flash)	
  
       • .MKV	
  (h.264)	
  
	
  
	
  
YouTube	
  places	
  a	
  size	
  limit	
  on	
  videos	
  that	
  can	
  be	
  uploaded.	
  	
  No	
  video	
  can	
  be	
  greater	
  than	
  
2GB	
  in	
  file	
  size	
  or	
  10	
  minutes	
  in	
  length.	
  
	
  
Once	
  you	
  have	
  a	
  video	
  that	
  is	
  suitable	
  for	
  uploading,	
  follow	
  these	
  steps:	
  
	
  
1.	
  Click	
  the	
  upload	
  button	
  
	
  




                                                                                                                                                    	
  
	
  
2.	
  Select	
  a	
  movie	
  from	
  your	
  computer	
  or	
  record	
  a	
  video	
  from	
  your	
  webcam.	
  
	
  




	
                                                                                                                                                 5	
  
       ©	
  2010	
  Teach	
  to	
  Fish	
  Digital,	
  LLC	
  
 


3.	
  Name	
  the	
  video	
  –	
  use	
  a	
  descriptive	
  title	
  and	
  
      helpful	
  description	
  
	
  
4.	
  Use	
  tags	
  –	
  these	
  are	
  keywords	
  that	
  indicate	
  
      what	
  the	
  video	
  contains	
  
	
  
5.	
  Select	
  a	
  video	
  category	
  
	
  
6.	
  Decide	
  to	
  make	
  the	
  video	
  public	
  or	
  private	
  
	
  
7.	
  Choose	
  sharing	
  and	
  publishing	
  items	
  to	
  
      allow/disallow	
  comments,	
  ratings,	
  
      embedding,	
  etc.	
  
	
  
8.	
  Save	
  your	
  video	
  settings	
  
	
  

                                                                             	
  
	
  
9.	
  Wait	
  for	
  processing	
  –	
  usually	
  a	
  few	
  minutes	
  
      but	
  can	
  depend	
  upon	
  the	
  size	
  of	
  the	
  video.	
  
	
  
10.	
  Share	
  it	
  on	
  Facebook,	
  Twitter	
  and	
  Google	
  Reader	
  using	
  AutoShare	
  options.	
  	
  	
  
	
  




                                                                                                                             	
  
	
  
Once	
  the	
  video	
  is	
  process	
  and	
  live	
  on	
  
YouTube	
  in	
  public	
  or	
  private	
  settings,	
  
you	
  may	
  also	
  choose	
  to	
  embed	
  the	
  
video	
  onto	
  a	
  website	
  or	
  blog	
  by	
  copying	
  
and	
  pasting	
  embed	
  code	
  wherever	
  you	
  
want	
  to	
  show	
  it.	
  	
  
	
  
	
  



	
                                                                                                                          6	
  
       ©	
  2010	
  Teach	
  to	
  Fish	
  Digital,	
  LLC	
  

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YouTube Tutorial

  • 1.   What  is  YouTube?   YouTube  is  an  online  video  sharing  website  used  by  millions.  It  provides  a  free  service  for   those  seeking  to  share  and  view  video  content.    Both  individuals  and  organizations  utilize   YouTube  to  upload,  watch,  promote,  share  and  embed  online  videos.    The  third  most   popular  site  in  the  Web  behind  Google  and  Facebook,  YouTube  enjoys  more  than  90  million   unique  visits  per  month.    24  hours  of  video  are  uploaded  to  YouTube  every  minute.    More   people  view  videos  on  YouTube  than  all  other  television,  cable  and  social  media  networks   combined.     Other  relevant  numbers:     • 1  billion  –  The  total  number  of  videos  YouTube  serves  in  one  day.   • 12.2  billion  –  Videos  viewed  per  month  on  YouTube  in  the  US  (November  2009).   • 924  million  –  Videos  viewed  per  month  on  Hulu  in  the  US  (November  2009).   • 182  –  The  number  of  online  videos  the  average  Internet  user  watches  in  a  month   (USA).   • 82%  –  Percentage  of  Internet  users  that  view  videos  online  (USA).   • 39.4%  –  YouTube  online  video  market  share  (USA).   • 81.9%  –  Percentage  of  embedded  videos  on  blogs  that  are  YouTube  videos.     Sources:  Comscore,  Sysomos  and  YouTube,  November  2009     Personal  Uses     Primary  uses  for  individuals  are  to  view  and  share  online  video  content.    Among  the  entire   YouTube  community,  there  are  subsets  of  individuals  that  create  smaller  groups  and  share   content  based  on  their  particular  interests.    From  gardening  to  humor,  from  politics  to   poetry,  YouTube  is  utilized  as  a  means  of  sharing  infomation  and  ideas  via  online  video.     Share  of  Views  By  Category   Music   Entertainment   People  and  Blogs   News  and  Politics   Sports   Comedy   Education   Film   Animation   How  To,  Style     Source:  Sysomos,  February  2010     1   ©  2010  Teach  to  Fish  Digital,  LLC  
  • 2.   Business  Uses   Commercial  and  nonprofit  organizations  use  YouTube  to  promote  their  brands  and  share   corporate  video  content  with  customers,  partners,  investors  and  internal  teams.     Sample  business  uses  include:     • Explaining  products  or  services  in  detail   • Creating  promotional  content  (e.g.  contests,  events,  limited  time  offers)   • Conducting  interviews  with  employees  or  industry  experts   • Posting  customer  testimonial  videos   • Recording  meetings   • Developing  “how-­‐to”  videos  to  answer  common  questions   • Re-­‐broadcasting  television  commercials     YouTube  is  utilized  by  several  Fortune  500  companies  and  50%  of  the  Fortune  Global  100.   Fortune  Global  100  Companies  Active  in  Social  Media   70%   65%   60%   54%   50%   50%   40%   33%   30%   20%   10%   0%   Twitter   Facebook   YouTube   Blogging     Source:  Burson-­‐Marsteller  Evidence-­‐Based  Communications,  February  2010     Primary  Features   • Video  embedding  -­‐  Users  can  insert  a  YouTube  video  into  Facebook  and  MySpace   accounts,  blogs,  or  other  Web  sites  where  anyone  can  watch  them.   • Public  or  private  videos  -­‐  Users  can  elect  to  broadcast  their  videos  publicly  or  share   them  privately  with  friends  and  family  upon  upload.   • Subscriptions  -­‐  Users  are  able  to  keep  track  of  their  favorite  users'  new  videos.   • Record  from  Webcam  -­‐  Users  with  a  webcam  and  Flash  software  are  able  to  instantly   record  video  responses  or  normal  videos  onto  the  site  rather  than  having  to   prerecord  and  then  upload  the  video.       2   ©  2010  Teach  to  Fish  Digital,  LLC  
  • 3.   Video  Attributes       1. Video  Title  –  Use  a  simple  title  that  includes  search  keywords  if  possible.   2. Videos  by  Creator  –  A  link  to  other  videos  from  this  account  holder’s  Channel.   3. Subscribe  –  An  option  to  subscribe  to  this  person’s  videos.    New  videos  will  appear   in  your  YouTube  account  inbox  when  they  are  created.   4. Video  Play  Options  –  Play  and  pause  the  video  and  adjust  volume  controls.   5. Video  Time  /  Length  –  Numeric  and  visual  display  of  where  you  are  in  the  video.   6. View  Controls  –  Expand  or  contract  your  view  of  the  video  on  your  screen.   7. Video  Creator  –  The  account  name  of  the  person  who  created  this  video.   8. Video  Description  –  Provide  descriptive  text  to  explain  the  video  content.   9. Views  –  The  number  of  times  this  video  has  been  viewed  on  YouTube   10. Review  –  Give  feedback  for  the  video  with  a  “thumbs  up”  or  “thumbs  down”  rating.   11. Share  &  Save  –  Share  or  send  the  video  to  friends  and  colleagues.    Save  the  video  to   your  favorites,  or  include  it  in  a  playlist  of  videos  you  enjoy.   12. Embed  Option  –  Access  code  to  copy  and  paste  on  a  website  or  blog  so  that  the  video   can  be  shared  outside  of  YouTube.     3   ©  2010  Teach  to  Fish  Digital,  LLC  
  • 4.   Creating  an  Account   Since  YouTube  is  property  of  Google,  creating  an  account  is  very  easy,  and  chances  are  you   already  have  one.    If  you  have  not  yet  created  a  Google/YouTube  account,  follow  the   following  steps.     1.  Select  the  “Create  Account”  link  at  the  top  of  the  page  on  YouTube.com.         2.  Select  a  username  that  aligns  with  your  personal   identity  or  company  name.    Indicate  your   location,  postal  code  and  date  of  birth.         3.  From  here  you  will  be  able  to  add  assign  this   YouTube  account  to  an  existing  account  or   create  a  new  Google  account.     4.  After  step  3,  you  have  successfully  created  your  YouTube  account.    At  this  point,  you  can   customize  a  YouTube  Channel,  upload  new  videos  and  refresh  account  settings.           4   ©  2010  Teach  to  Fish  Digital,  LLC  
  • 5.   Recording  &  Uploading   There  are  literally  hundreds  of  available  recording  devices  for  YouTube  video  content.     From  sophisticated,  high  definition  digital  video  recorders  to  inexpensive  tools  that  fit  in   your  pocket,  like  the  Flip  below,  your  decision  when  choosing  a  recorder  will  depend  upon   your  goals  with  YouTube,  your  audience,  your  content  and  your  budget.    You  can  even   record  video  from  an  enabled  mobile  phone  or  your  computer’s  webcam.         As  long  as  you  can  create  and  export  a  digital  file,  your  device  will  work  with  YouTube.     Accepted  file  formats  include:     • Windows  Media  Video  (.WMV)   • .3GP  (cell  phones)   • .AVI  (windows)   • .MOV  (mac)   • .MP4  (ipod/psp)   • .MPEG   • .FLV  (adobe  flash)   • .MKV  (h.264)       YouTube  places  a  size  limit  on  videos  that  can  be  uploaded.    No  video  can  be  greater  than   2GB  in  file  size  or  10  minutes  in  length.     Once  you  have  a  video  that  is  suitable  for  uploading,  follow  these  steps:     1.  Click  the  upload  button         2.  Select  a  movie  from  your  computer  or  record  a  video  from  your  webcam.       5   ©  2010  Teach  to  Fish  Digital,  LLC  
  • 6.   3.  Name  the  video  –  use  a  descriptive  title  and   helpful  description     4.  Use  tags  –  these  are  keywords  that  indicate   what  the  video  contains     5.  Select  a  video  category     6.  Decide  to  make  the  video  public  or  private     7.  Choose  sharing  and  publishing  items  to   allow/disallow  comments,  ratings,   embedding,  etc.     8.  Save  your  video  settings         9.  Wait  for  processing  –  usually  a  few  minutes   but  can  depend  upon  the  size  of  the  video.     10.  Share  it  on  Facebook,  Twitter  and  Google  Reader  using  AutoShare  options.             Once  the  video  is  process  and  live  on   YouTube  in  public  or  private  settings,   you  may  also  choose  to  embed  the   video  onto  a  website  or  blog  by  copying   and  pasting  embed  code  wherever  you   want  to  show  it.           6   ©  2010  Teach  to  Fish  Digital,  LLC  
  • 7.   Editing  Video   Once  a  video  has  been  uploaded,  YouTube  allows  users  to  enhance  and  modify  each  file.     Audio,  annotations,  captions  and  subtitles  can  be  included.     To  edit  your  video,  simply  click  on  your  account  name  in   the  upper  right-­‐hand  corner  of  the  YouTube  page  and   select  “My  Videos”.    Choose  the  video  you  would  like  to   edit  by  clicking  the  “Edit”  button  next  to  that  video.     Audio  –  Add  various  music,  hymns  and  beats  by  selecting  the  audio  tab.    The  music  will   replace  the  existing  audio.    Choose  from  a  number  of  musical  genres,  artists  and  titles.           Annotations  –  Add  textual  callouts  and   speech  bubbles  during  key  moments  in   your  video.    Include  calls  to  action,   invitations  and  links  to  other  YouTube   content  (videos,  channels,  playlists,  search   queries,  etc.).    Choose  when  and  where   your  annotations  will  air  within  the  video.     Add  one  or  multiple  annotations.  You  can   save  annotations  and  continue  editing   prior  to  publishing  the  video.     Captions  –  Insert  captions  for  hearing  impaired  audiences  and  those  speaking  other   languages  to  enjoy  your  video  content.    Unlike  annotations,  captions  cannot  be  typed   directly  in  the  interface.    Captions  must  be  uploaded  as  a  special  file  that  denotes  the  text   you  would  like  inserted.    For  more  information  visit  YouTube’s  Help  section  on  the  subject.       7   ©  2010  Teach  to  Fish  Digital,  LLC  
  • 8.   YouTube  Channels   By  virtue  of  having  a  YouTube  account  and  uploaded  video,  you  have  a  YouTube  Channel.    A   Channel  page  is  similar  to  your  YouTube  home  base.    This  is  the  place  where  you  and   others  can  view  and  share  all  the  videos  you  have  uploaded  to  YouTube.    People  can   subscribe  to  your  Channel  to  receive  updates  when  new  content  is  created.    Channels  can   be  customized  to  your  personal  preference  or  to  match  your  brand  look  and  feel.    Here  are   some  features  YouTube  provides  for  customizing  Channels.     First,  you  must  go  to  your  YouTube  channel.    Click  on   your  account  name  in  the  upper  right-­‐hand  corner  of   any  YouTube  page  and  select  “My  Channel.”     At  the  top  of  your  Channel,  you  will  have  several   options  from  which  to  choose:     Bulletins:  Post  messages  or  status  updates  to  alert  subscribers  of  new  content,  relevant   alerts  and  promotions.    Bulletin  messages  will  appear  on  your  Channel  and  be  sent  to  your   Channel’s  subscribers.     Settings:  On  the  settings  tab,  Channel  owners  can  edit  the  Channel’s  title  and  tags.    Tags   contain  meta  data  that  help  visitors  understand  what  your  Channel  is  all  about.     Themes  and  Colors:  Customize  the  appearance  of  your  YouTube  channel  with  Themes  and   Colors.  You  can  select  from  several  available  color  schemes  or  create  your  own.    By  hitting   the  “show  advanced  options”  link,  you  can  select  specific  colors  for  backgrounds,  wrappers   and  text  on  your  Channel.  Save  each  different  theme  you  create  by  clicking  the  “new  theme”   button.    You  can  also  upload  custom  background  images  to  further  align  your  Channel  with   your  personal  or  corporate  brand  standards.  Hit  “Save”  to  apply  your  changes.     8   ©  2010  Teach  to  Fish  Digital,  LLC  
  • 9.         Modules:  This  tab  gives  you  the  control  over  what  specific  pieces  of  content  you  would  like   to  appear  on  your  channel.    Determine  what  specific  information  you  would  like  to  share   with  Channel  visitors  and  subscribers.         Videos  and  Playlists:  Similar  to  modules,  this  tab  allows  Channel  owners  to  decide  what   video  content  should  appear  on  the  Channel.    Choose  to  show  your  own  videos  and/or  the   videos  you  have  selected  as  favorites.    You  can  also  show  your  playlists  on  your  Channel.   Playlists  can  be  used  to  group  videos  in  thematic  lists.    Within  this  tab,  you  can  choose  to   show  a  featured  video  or  list  them  all  in  a  grid  layout.     9   ©  2010  Teach  to  Fish  Digital,  LLC  
  • 10.   Advertising  Opportunities   YouTube  offers  three  basic  programs  for  advertising  and  promotion.         1. Text  and  display  ads  via  the  Google  Content  network   2. YouTube  promoted  videos   3. Involved  advertising  programs  and  branding  campaigns     Google  Content  Network   Using  Google’s  advertising   platform,  Google  Adwords,   advertisers  can  select  specific   sites  on  which  they  would  like   their  marketing  messages  to   appear.    YouTube  is  just  one  of   those  sites.    By  creating  a  Google   AdWords  account  and  choosing   to  promote  text-­‐based,  display  (like  the  example  above)  or  video  ad  in  the  Content   Network,  your  organization  can  promote  itself  on  YouTube.    Ad  space  can  be  purchased  on   a  cost  per  click  or  cost  per  impressions  basis.    Read  more  about  the  Content  Network.     YouTube  Promoted  Videos   If  your  business  has  a  video  or   Channel  that  you  would  like  to   promote,  YouTube  Promoted   Videos  allows  you  to  do  so.     Similar  to  Google  AdWords,   advertisers  must  choose   keywords  with  which  they  would   like  to  associate  their  video   content.    Promoted  videos  appear  in  YouTube  search  results  or  near  videos  with  related   content.    For  more  information,  see  ads.youtube.com.       Advertising  Campaigns  –  Many  businesses  participate   in  other  opportunities  from  YouTube  in  which  ads  are   displayed  on  the  YouTube  Home  page,  as  expandable   takeovers  that  fill  the  visitor’s  entire  screen  or  as  in-­‐ stream  messages  that  overlay  videos  as  they  are   played.  All  these  buys  require  a  greater  investment   and  typically  a  media  buy  through  an  ad  serving   company  like  DoubleClick,    Bluestreak  or  PointRoll.     View  the  YouTube  media  kit  for  further  information.   10   ©  2010  Teach  to  Fish  Digital,  LLC