A down-and-dirty, tactic-laden, six-week program to develop a digital brand online. As you build out a content platform to promote your brand through social channels, and a digital hub to handle in-bound traffic, you'll need a variety of low-cost, effective tools and tactics to help you get the most out of your marketing efforts. This presentation will help. Updated for Q1 2014.
Pinterest: 9 Ways to Drive Traffic to Your BlogWishpond
So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers?
Do you promote it well on Pinterest?
When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it?
Here are 9 actionable methods to drive traffic from Pinterest to your blog.
Read more at: blog.wishpond.com
12 Effective Ways to use Facebook to Drive Traffic to Your BlogWishpond
Driving traffic to your blog is essential. Regardless of the quality of articles you write, without readers, your efforts as a marketer fail.
Facebook provides incredible opportunities to increase your blog article readership.
Here are 12 actionable, effective, creative methods on Facebook to drive traffic to your blog.
Methods include: Make your updates short, use questions and quotes, take our the link, embed blog videos, make weekly blog reviews, and more...
Read more social media marketing tips: blog.wishpond.com
10 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW13Mari Smith
Mari Smith, co-author of Facebook Marketing: An Hour a Day, reveals 10 proven strategies to boost your Facebook reach and ultimately impact your bottom line. You’ll discover ways to create viral buzz, generate quality leads and tips to instantly increase your fan page reach and results. Mari also reveals what prevents brands and businesses from optimizing their Facebook results and how to fix it. You’ll end up with actionable tips and inspiration to breathe new life into your Facebook marketing. The result: increased customer engagement, more loyal fans and measurable growth.
Day 3 of Social Media Bootcamp presented through Community Media Workshop by Demetrio Maguigad and Marissa Wasseluk. Here we cover social media tools & best practices for their use.
Pinterest: 9 Ways to Drive Traffic to Your BlogWishpond
So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers?
Do you promote it well on Pinterest?
When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it?
Here are 9 actionable methods to drive traffic from Pinterest to your blog.
Read more at: blog.wishpond.com
12 Effective Ways to use Facebook to Drive Traffic to Your BlogWishpond
Driving traffic to your blog is essential. Regardless of the quality of articles you write, without readers, your efforts as a marketer fail.
Facebook provides incredible opportunities to increase your blog article readership.
Here are 12 actionable, effective, creative methods on Facebook to drive traffic to your blog.
Methods include: Make your updates short, use questions and quotes, take our the link, embed blog videos, make weekly blog reviews, and more...
Read more social media marketing tips: blog.wishpond.com
10 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW13Mari Smith
Mari Smith, co-author of Facebook Marketing: An Hour a Day, reveals 10 proven strategies to boost your Facebook reach and ultimately impact your bottom line. You’ll discover ways to create viral buzz, generate quality leads and tips to instantly increase your fan page reach and results. Mari also reveals what prevents brands and businesses from optimizing their Facebook results and how to fix it. You’ll end up with actionable tips and inspiration to breathe new life into your Facebook marketing. The result: increased customer engagement, more loyal fans and measurable growth.
Day 3 of Social Media Bootcamp presented through Community Media Workshop by Demetrio Maguigad and Marissa Wasseluk. Here we cover social media tools & best practices for their use.
12 Tips: How to Use Email to Drive Traffic to Your BlogWishpond
You’ve written an amazing blog post. You’ve published it on your awesome blog. Why is nobody reading it?
Use email.
Email marketing is still one of the most effective methods of directly communicating with your readership (and customers). Pump up your great email list with social contests, RSS feeds and opt-in pop ups. Then generate awesome emails to drive tons of traffic to your blog posts.
In this presentation, I give you 12 actionable tips you can start using today.
How to Generate Leads on Twitter in 25 Minutes a DayHubSpot
Getting through the noise on Twitter can be tough, and generating real business value from it can be even more difficult! That's why we partnered up with Twitter to give you an exclusive webinar to cover how you can see success in under 25 minutes a day. View the recorded webinar here: http://offers.hubspot.com/generate-leads-on-twitter-webinar
25 Tips: Email Lead Generation from Social MediaWishpond
Facebook, Twitter, Google+, Pinterest, Instagram...
Each one of these major social networking sites gives you an amazing opportunity to begin the sales cycle through nurturing relationships, and amplifying your brand.
But how do you get the lucrative email from your Fans and Followers? How do you take your social relations further along in your sales conversion?
In this presentation, I give you tried and tested methods to reach your markets - and get email leads - from the top 5 social networking sites.
12 Most Tedious Blogging Tasks You Can OutsourceLinda Dessau
There are many tasks that ensure a blog post will do its job of effectively attracting new customers for your business. Luckily you don’t have to do them all yourself. If you’re put off by all the technical tasks involved in getting a blog post published to your website and promoted on social media, Linda Dessau of Content Mastery Guide offers a list of business blogging tasks you can outsource to someone else.
In this hour you’ll review the basics of Social Media from a quick tool review to developing a social media strategy for your organization. You’ll also learn time saving tips to make your social media efforts more effective and authentic.
Many people wish to be famous on Facebook since this social media platform has a lot of active users. Thus, reaching out to many potential followers is relatively easy.
Are you struggling with your online marketing? Are you overwhelmed with all of the gurus and not sure what specifically you can do to get traffic and convert it into sales? Online Marketing Chicks Connect is a group for women just like you! We tackle real issues regarding your internet marketing efforts and focus on actionable items to get results. During our first meeting, we will create goals and a training track to achieve your goals. If you are not a member of Chicks Connect, ask me how to join. This hangout will focus on Manipulating the Facebook Newsfeed. Find out more at https://ampros7.isrefer.com/go/chickshomepage/lunasol/
I picked up some of my favourite Infographics on social media from www.happymarketer.com and put them up for you in this slideshare! Enjoy and do tell which one do you like the best!
How to Optimize Your LinkedIn Presence to Generate New BusinessSamantha Russell
LinkedIn is home to the largest group of influential, affluent, and educated people worldwide. Yet the truth is that LinkedIn is one of the most underrated marketing channels among financial professionals.
It’s no longer enough to just simply have a LinkedIn profile, you need to have a presence that cuts through the noise. Join us for this one-hour workshop with Samantha Russell, Chief Evangelist, to learn exactly how to optimize your LinkedIn presence to generate new business.
Learn how to supercharge your activity on LinkedIn, including:
- 5 steps to creating a strong profile
- How to develop a thoughtful and engaging content strategy
- Latest updates on the LinkedIn algorithm
- How to attract followers and drive engagement
Here is a cutdown of the class I've been teaching at Hatchwork Real Learn in Irvine, CA. I've updated the deck from the previous version of these ideas to reflect some new tools and techniques from 2015. Please post comments and ideas below. Let's talk about it.
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antono...Mary Agnes Antonopoulos
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antonopoulos - Master Slide Deck for Social Media strategic placement and content funnel creation from video to all social spaces.
12 Tips: How to Use Email to Drive Traffic to Your BlogWishpond
You’ve written an amazing blog post. You’ve published it on your awesome blog. Why is nobody reading it?
Use email.
Email marketing is still one of the most effective methods of directly communicating with your readership (and customers). Pump up your great email list with social contests, RSS feeds and opt-in pop ups. Then generate awesome emails to drive tons of traffic to your blog posts.
In this presentation, I give you 12 actionable tips you can start using today.
How to Generate Leads on Twitter in 25 Minutes a DayHubSpot
Getting through the noise on Twitter can be tough, and generating real business value from it can be even more difficult! That's why we partnered up with Twitter to give you an exclusive webinar to cover how you can see success in under 25 minutes a day. View the recorded webinar here: http://offers.hubspot.com/generate-leads-on-twitter-webinar
25 Tips: Email Lead Generation from Social MediaWishpond
Facebook, Twitter, Google+, Pinterest, Instagram...
Each one of these major social networking sites gives you an amazing opportunity to begin the sales cycle through nurturing relationships, and amplifying your brand.
But how do you get the lucrative email from your Fans and Followers? How do you take your social relations further along in your sales conversion?
In this presentation, I give you tried and tested methods to reach your markets - and get email leads - from the top 5 social networking sites.
12 Most Tedious Blogging Tasks You Can OutsourceLinda Dessau
There are many tasks that ensure a blog post will do its job of effectively attracting new customers for your business. Luckily you don’t have to do them all yourself. If you’re put off by all the technical tasks involved in getting a blog post published to your website and promoted on social media, Linda Dessau of Content Mastery Guide offers a list of business blogging tasks you can outsource to someone else.
In this hour you’ll review the basics of Social Media from a quick tool review to developing a social media strategy for your organization. You’ll also learn time saving tips to make your social media efforts more effective and authentic.
Many people wish to be famous on Facebook since this social media platform has a lot of active users. Thus, reaching out to many potential followers is relatively easy.
Are you struggling with your online marketing? Are you overwhelmed with all of the gurus and not sure what specifically you can do to get traffic and convert it into sales? Online Marketing Chicks Connect is a group for women just like you! We tackle real issues regarding your internet marketing efforts and focus on actionable items to get results. During our first meeting, we will create goals and a training track to achieve your goals. If you are not a member of Chicks Connect, ask me how to join. This hangout will focus on Manipulating the Facebook Newsfeed. Find out more at https://ampros7.isrefer.com/go/chickshomepage/lunasol/
I picked up some of my favourite Infographics on social media from www.happymarketer.com and put them up for you in this slideshare! Enjoy and do tell which one do you like the best!
How to Optimize Your LinkedIn Presence to Generate New BusinessSamantha Russell
LinkedIn is home to the largest group of influential, affluent, and educated people worldwide. Yet the truth is that LinkedIn is one of the most underrated marketing channels among financial professionals.
It’s no longer enough to just simply have a LinkedIn profile, you need to have a presence that cuts through the noise. Join us for this one-hour workshop with Samantha Russell, Chief Evangelist, to learn exactly how to optimize your LinkedIn presence to generate new business.
Learn how to supercharge your activity on LinkedIn, including:
- 5 steps to creating a strong profile
- How to develop a thoughtful and engaging content strategy
- Latest updates on the LinkedIn algorithm
- How to attract followers and drive engagement
Here is a cutdown of the class I've been teaching at Hatchwork Real Learn in Irvine, CA. I've updated the deck from the previous version of these ideas to reflect some new tools and techniques from 2015. Please post comments and ideas below. Let's talk about it.
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antono...Mary Agnes Antonopoulos
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antonopoulos - Master Slide Deck for Social Media strategic placement and content funnel creation from video to all social spaces.
Hubspot created this presentation an included 7 great Google tools to help you with your inbound marketing efforts and how to use them to increase your effectiveness.
Social Media Marketing Plan | Social Media Marketing Strategy for the network marketing industry. For more social media marketing tips & tricks head over to http://mlmsuccesscoaches.com/
Do you want to harness the power of social media to grow your business. Don't know where to start? Watch this step by step tutorial and you will be on your way to social media superstardom!
This is a presentation I gave to the Boston Chapter of the IABC about curating content to boost your professional brand to meet different career-related goals.
Social Business Coach and Advisor Dawn Jensen of Virtual Options Coaching and Training provided an overview of ways business can build momentum in creating online presence.
What works for you - Social Media and the Job SearchIllinois workNet
This presentation gives businesses tips on how to use social media to recruit new employees. It also addresses how job seekers can use social media to build a personal brand and find job openings on social media.
Book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay. This book is a hands-on guide to building an optimized presence in the Social Web.
Increasingly the CMO and the CIO are collaborating on tools to help both the marketing suite and the internal communications suite—for the mutual benefit of both. Here are a few insights form having worked in between both suites for the last 7 years.
The Lions of Memory Hacking - KanjiliciousSaren Sakurai
A quick overview of the 5 most important thinkers behind Kanjilicious, a mobile game for learning Japanese. Kanjilicious is currently live on Kickstarter: http://bit.ly/kanjikick
In many ways Japan is well ahead of the world as a digital and mobile market. Here are some of the most important statistics to help guide insights, strategy, and ideation.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
5. Table of Contents
Week One
Establish
Your Brand
Online
Week Two
Establish a
Central
Brand Hub
Week Three
Meet Your
Audience
Week Four
Find
Influencers
Week Five
Dig for
Content
Week Six
Collect &
Curate
Each daily task should take >1 Hour
10. The Real Power of Social Marketing
•Meeting users where they dwell
•Real time listening and responding
•Building relationships
•Building loyalty
11. Goals for Social Media Marketing
• Build brand awareness
• Find new customers/users
• Introduce new products
• Sell products/services
12. My Approach
•Establish Your Brand Hub
•Define Your Audience
•Find and Connect with Key Channels
•Begin a “Test & Learn” Phase with Content
We’ll talk Content Strategy later.
13. Two Quick Tips
Before You Start
0.0
Photo by http://www.flickr.com/photos/jon_marshall/
14. Get a Great Browser
0.1
Best feature: multiple user accounts
15. Get a Management Tool
TweetDeck
0.2
Best feature: scheduling your posts.
45. Personas are NOT Profiles
•Describe your target in 1st person.
•List their pain points and needs.
•List their objectives
•What are their obstacles?
•What channels do they use? When?
3.3.1
81. Marketing Playbook Checklist
Week One
Week Two
Week Three
Establish Your Brand
Establish a Hub
Meet Your Audience
Week Four
Week Five
Week Six
1.1 Get a Google Account
1.2 Secure Your Domain
1.3 Register on NameChk
1.4 Upgrade to Google Apps
1.5 Sign Up for MailChimp
1.6 Set Identity (Logo/etc.)
1.7 Set Up a Facebook Page
Find Influencers
4.1 Leverage Klout.com
4.2 Note Categories & Tags
4.3 Join Groups, Like Pages
4.4 Create & Follow Circles
4.5 Ask & Answer
4.6 Listen & Learn
4.7 Write Down Patterns
2.1 Choose a Web Host
2.2 Choose a Publishing Tool
2.3 Select a Great Theme
2.4 Add in Crucial Plug-ins
2.5 Launch “Coming Soon”
2.6 Write “About Us” Page
2.7 Google Webmaster
Dig for Content
5.1 Compile Your Keywords
5.2 Find Content Sources
5.3 Find Content Lists
5.4 Track Trends
5.5 Subscribe to Everything
5.6 Set Email Alerts
5.7 Ask for Recommendations
3.1 Describe Your Target
3.2 Define Demographics
3.3 Create Some Personas
3.4 Find Their Hangouts
3.5 Choose Key Channels
3.6 Brand Each Channel
3.7 Connect Friends & Family
Collect & Curate
6.1 Pin Pictures on Pintrest
6.2 Like Videos on YouTube
6.3 Favorite Tweets
6.4 Like on Instagram
6.5 Retweet on Twitter
6.6 Prepare to Blog
6.7 Invite to Join/Follow/Like
http://sarensakurai.com/startup-marketing-playbook/
For a PDF of this page, and a library of links, please visit http://sarensakurai.com/
82. After six weeks you will
•Own your digital brand
•Be much closer to your consumer
•Be connected to influencers
•Be sharing as a brand
•Start to get great feedback