Curating content for social media can feel like a chore. So in this webinar, we give you some tips for how to curate both your OWN evergreen content as well as content from other websites in order to really beef up your social media feeds. Full webinar can be viewed here: http://app.webinarjam.net/replay/15673/53bc746e7e/1/0

1. Content Creation & Curation 101

2. Content creation vs. curation
Content creation = creating and sharing
(promoting) your OWN content.
Content curation = sharing content created
by other people.

3. Curating your OWN content
Wait, wait, wait. You said content curation = other
people’s content.
You can curate your own content, too!

4. What “curation” really means
“to pull together, sift through, and select
for presentation, as music or website
content”
- Dictionary.com

5. Let’s talk about Evergreen Content
What does “evergreen” mean?
Evergreen content is content that is not time-
sensitive. It’s relevant today, tomorrow, and a
year from now.

6. Evergreen Not Evergreen

7. Evergreen content is content
you can share more than once.

8. Why would I want to share content
more than once?
● What happens if someone sees a post you have
already posted? (Nothing!)
● YOU see everything you post, but no one else
does!
● If a posts gets lots of engagement and shares,
what will happen the next time you post it?

9. YOUR Evergreen content
Your existing content
● Blog posts that will never go stale
● Podcasts or non-time-sensitive webinars
● Promotions and funnels to opt-ins, sales pages,
etc.
● Links to your social media accounts

10. Organizing evergreen content
Don’t let it go to waste!
● Use a tool like Edgar to save it in a library
● Create a spreadsheet of your updates

11. Organizing evergreen content
Do it by category!

12. Introducing OPC
OPC = Other People’s Content
● Links
● Quotes
● Podcasts
● Videos
Anything written or created by
someone other than you/your
team and published somewhere
other than your site.

13. Ways to curate OPC
● Share stuff from sites you already read/follow
● Share your favorite quotes, images, or words of
wisdom
● Stalk your competitors (in a non-creepy way)
○ What’s popular in your industry and network?

14. How do you find what’s popular?
● Hashtag searches
● Create and subscribe
to Twitter lists
● Follow FB pages you
think are killin’ it

15. How do you find what’s popular?
● Use Pages to Watch on FB

16. Tips for curating content
1. Keep your audience in mind

17. Tips for curating content
2. Find a balance

18. Tips for curating content
3. Focus on quality
4. Add your own voice

19. Tips for curating content
5. Pay attention to what works
● What do people respond to/engage with?
○ Use your Insights/Analytics to find out.

20. Insights > Posts > Post Types

21. Analytics > Tweets > Top Tweets

22. Let’s talk with Tom!
(Tom is our blog/social head honcho at Edgar.)
1. How do you curate your OWN (Edgar) content
and organize it?

24. Let’s talk with Tom!
(Tom is our blog/social head honcho at Edgar.)
2. How do you curate OPC for Edgar’s social
accounts?

25. Let’s talk with Tom!
Why people share content online:
1. Sharing valuable information
2. Define themselves to other people
3. Grow and enrich relationships

26. Sources of OPC
● Inspirational quotes: BrainyQuote.com,
Pinterest
● Content: Feedly, BuzzSumo, Swayy,
ContentGems, Scoop.it, Topsy (for Twitter),
Twitter lists

27. Your turn!
Do you have any creative ways of
organizing/curating your evergreen content?
What sites do YOU turn to to find great OPC to
share?