Build Your Marketing Toolkit: Proven Marketing Techniques for Small Business Growth
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This document provides an overview of marketing strategies and tactics for small businesses. It discusses four pillars of marketing success: getting found through search engine optimization and social media; nurturing relationships through email marketing and list growth; driving action with campaigns, offers and events; and using analytics to make decisions. The document recommends starting marketing efforts where customers are and outlines next steps like attending local seminars or working with expert partners. It concludes by offering a free Constant Contact account setup, template and first month fee as a special promotion.
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Build Your Marketing Toolkit: Proven Marketing Techniques for Small Business Growth
- 1. Build Your Marketing Toolkit A framework for small businesses and organizations. ยฉ 2014
- 3. Content Marketing: Email marketing Company newsletters Anything that has writing Social Media strategy & marketing SEO WordPress Websites Blog content Engage your clients
- 4. Get Thes e Slidemake sure we have your email address
- 5. Great Big Hugestick around until the end for a special offer
- 7. 7 Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Offers & Promotions Events & Registrations Newsletters & Announcements Feedback & Surveys
- 8. Marketing has changed Goals and objectives 4 Pillars of Marketing Success Get found (discoverability) Nurture relationships, grow your lists, increase loyalty Use campaigns that drive action Analytics and decision-making Next steps 8 Agenda
- 9. Marketing | Goals & objectives | 4 pillars | Next steps
- 10. Marketing You have an advantage You can be your authentic self
- 11. 11 marketing Marketing At its core, marketing is about eliciting a physical and measureable response
- 12. 12 Marketing Marketing has changed. Find Marketing then. Marketing now. Convert Keep
- 13. ยฉ Constant Contact 2012 Marketing Engagement marketing ~10% New business ~90% Current customers 17
- 14. Marketing Engagement marketing new business ~90% Word of mouth ~10% New prospects New business 18
- 15. Marketing Engagement marketing ~9% Word of mouth ~1% New prospects ~90% Current customers 19
- 16. 20 Marketing Engagement marketing is marketing for the other 99% 99%
- 17. 21 Marketing Engagement is the new word of mouth
- 18. 23 Marketing Small business marketing isnโt Color schemes Catchy slogans Super Bowl ads โPrettyโ emails
- 19. 24 Marketing Small business marketing is Getting measureable results Delivering on your promise Nurturing relationships
- 20. Marketing | Goals & objectives | 4 pillars | Next steps
- 21. 26 Goals & objectives Marketing goals new customers, donorsReach repeat business, supportDrive leads and relationshipsNurture members, advocates, volunteers Engage donations, revenueIncrease
- 22. 27 Goals & objectives Get more specific with objectives donations this monthDrive content to tradeshow leadsDeliver seats on a SundayFill
- 23. 28 Goals & objectives Get more specific with objectives seats on a SundayFill
- 24. 33 Goals & objectives Is it a good objective? Three questions to ask Will achieving this objective help my business grow? 1 2 Is this objective attainable? 3 How will I measure it, or my progress towards it?
- 25. Marketing | Goals & objectives | 4 pillars | Next steps
- 26. 36 4 Pillars Getting found & discoverability Engage & nurture relationships Campaigns that drive action Analytics & making decisions
- 27. 37 4 Pillars Getting found & discoverability Engage & nurture relationships Campaigns that drive action Analytics & making decisions Mobile Search & SEO Social Listings
- 28. 38 4 Pillars Getting found & discoverability Engage & nurture relationships Campaigns that drive action Analytics & making decisions Engagement marketing List growth & management Loyalty Permission CAN-SPAM compliance THANK YOU Bonus Of fer! Mobile Search & SEO Social Listings
- 29. Engagement marketing List growth & management Loyalty Permission CAN-SPAM compliance THANK YOU Bonus Of fer! 39 4 Pillars Newsletters & Announcements Feedback & Surveys Offers & Promotions Events & Registration Getting found & discoverability Engage & nurture relationships Campaigns that drive action Analytics & making decisions Mobile Search & SEO Social Listings
- 30. Results & reporting Analytics โ โso what?โ Adjustment and iteration Hypothesis testing Newsletters & Announcements Feedback & Surveys Offers & Promotions Events & Registration Engagement marketing List growth & management Loyalty Permission CAN-SPAM compliance THANK YOU Bonus Of fer! 40 4 Pillars Getting Found & Discoverability Engage & Nurture Relationships Campaigns That Drive Action Analytics & Making Decisions ? Mobile Search & SEO Social Listings
- 31. 41 4 Pillars Getting Found & Discoverability Engage & Nurture Relationships Campaigns That Drive Action Analytics & Making Decisions Newsletters & Announcements Feedback & Surveys Offers & Promotions Events & Registration Engagement marketing List growth & management Loyalty Permission CAN-SPAM compliance THANK YOU Bonus Of fer! Results & reporting Analytics โ โso what?โ Adjustment and iteration Hypothesis testing? Mobile Search & SEO Social Listings
- 32. Marketing | Goals & objectives | 4 pillars | Next steps
- 33. 43 Next steps This is important
- 34. 44 Next steps You can do this!
- 35. 45 Next steps Start where you are And where your customers and relationships are. SAVE!
- 36. Want to learn more? www.constantcontact.com Select Resources ยป Local Learning ยป Seminars Local learning near youโฆ Want help in your area? marketplace.constantcontact.com Select โServicesโ and use search box to find a partner near you Expert partners near youโฆ ยฉ 2014
- 37. ยฉ 2014 2014 Future Workshops All workshops are from 9 - 11 am, Keller Williams Realty, 540 Lake Center Parkway, Ste. 201, Cumming, GA Thursday, June 19 Email and Social Engagement Campaigns That Drive Action Thursday, Aug. 21 A Morning of Social Media Friday, Sept. 19 Creating Offers and Promotional Campaigns That Drive Action Thursday, Oct. 16 Event Marketing Campaigns That Drive Action Thursday, Nov. 20 Customer Insight & Research Campaigns That Drive Action
- 38. Great Big Hugestick around until the end for a special offer
- 39. ยฉ 2014 Quick Start Email> Social Marketing Promotion You will receiveโฆ 1. FREE Constant Contactโข Account Setup 2. FREE Website Match Email Template 3. FREE Import of your lists 4. PLUS Ghost Partner will pay for your first month See Evaluation Form at your table
- 40. Q&A
Editor's Notes
- Welcome!! And thank you for joining us for todayโs sessionโฆweโre going to show you a framework for small business marketing that will help you recognize the various things you should be thinking about as you develop your marketing efforts.
- Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact.(Ask people in the room if any of them have ever attended a previous seminar. If there are a lot,Clarify that this is new content but that some of the same strategies we have taught in the past still applySo they might see a few familiar strategies or tips along the way. (Then mention the workbook โ explain what it is, briefly, and let them know that you will refer to itThroughout the session with short exercises for them to complete. Next ask โฆ)How many people in the room are small businesses or work for a small business?How many are nonprofits โฆ.on purpose (they will laugh) relate to the room that you know itโs been a tough year for some and that the informationCovered in the session should help them start to move the needle.
- Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact.(Ask people in the room if any of them have ever attended a previous seminar. If there are a lot,Clarify that this is new content but that some of the same strategies we have taught in the past still applySo they might see a few familiar strategies or tips along the way. (Then mention the workbook โ explain what it is, briefly, and let them know that you will refer to itThroughout the session with short exercises for them to complete. Next ask โฆ)How many people in the room are small businesses or work for a small business?How many are nonprofits โฆ.on purpose (they will laugh) relate to the room that you know itโs been a tough year for some and that the informationCovered in the session should help them start to move the needle.
- Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact.(Ask people in the room if any of them have ever attended a previous seminar. If there are a lot,Clarify that this is new content but that some of the same strategies we have taught in the past still applySo they might see a few familiar strategies or tips along the way. (Then mention the workbook โ explain what it is, briefly, and let them know that you will refer to itThroughout the session with short exercises for them to complete. Next ask โฆ)How many people in the room are small businesses or work for a small business?How many are nonprofits โฆ.on purpose (they will laugh) relate to the room that you know itโs been a tough year for some and that the informationCovered in the session should help them start to move the needle.
- Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact.(Ask people in the room if any of them have ever attended a previous seminar. If there are a lot,Clarify that this is new content but that some of the same strategies we have taught in the past still applySo they might see a few familiar strategies or tips along the way. (Then mention the workbook โ explain what it is, briefly, and let them know that you will refer to itThroughout the session with short exercises for them to complete. Next ask โฆ)How many people in the room are small businesses or work for a small business?How many are nonprofits โฆ.on purpose (they will laugh) relate to the room that you know itโs been a tough year for some and that the informationCovered in the session should help them start to move the needle.
- This slide should give you a chance to quickly introduce the Constant Contact suite of products to your audience.Many will not know we have all of these, so itโs a great and short commercial. ๏
- Hereโs what weโre going to do todayโฆ[click to build] we already talked about how marketing has changedโฆbut weโre going to talk a bit more about how some core elements have shifted, and your thinking (and your marketing efforts) should be shifting as well.[click to build] next weโll talk about where your marketing starts โ with goals and objectives. Without those, youโre just throwing darts in the darkโฆ[click to build] then weโre going to lay out a framework for you that will help you see the breadth of marketing activities that you should be thinking of. Weโre not going to tell you that you need to be doing every one of these right now, but after we show this to you youโll have a better sense of all of the elements of marketing that are important to a small business or organization.[click to build] finally, weโll give you something to keep in mind as you get going with your own efforts, or as you revisit the plans and strategies you already have in place.I also want to make a quick not about โforโ and โnonโ profits, andindustry verticalsโฆIโm often asked how the things Iโm talking about should be adjusted or changed for a nonprofit or a services (B2B firm) or someone in a different industry vertical. I hear โIโm not a brick-and-mortar business, so how does this apply to me. The good news is that the principles that will be discussed are largely universalโฆthey can benefit a non-profit just as much as they can a for-profit, a B2B business can follow these just as readily as a B2C, that a restaurant can succeed with these ideas just as readily as a yoga studio, a church or a book store. Yes, you may have different considerations to make for your select audiences, but in large part what weโre teaching are best practices, and theyโre best practices across the board.OK? Whoโs ready to get started?
- So, letโs keep talking about some core marketing concepts, and how we view them a bit differently todayโฆ
- One of the best things I can tell you is that, as a small business or a nonprofit, you actually have an advantage over โbig businessโ in this new era of marketing โ it is specific to your use of email and social media marketing. You have an advantage because you can be the face of the company, the person people associate with that business or organization. You can be your authentic self. Best Buy cannot do that. Pepsi cannot do that. Today weโre going to talk about some of the ways you can leverage this advantage and also take some of the mystery out of online marketing strategies and how email and social media can help you grow your business.[click to next slide]
- I want to give you a simple definition, or a framework, for what marketing really is.You already know, generally, what it is โ but when I say the word marketing, I mean something very specific and itโs important that we are on the same page. My definition of marketing has three simple parts โ you define an audience: a group of people that you want to target. You reach out to them with a message that is specific to that audience. And you seek to elicit a physical and measurable response. A click, a reply, a call, a purchase, a referral โ these are all actions that represent a decision made by a human to react to your message.Keep this in mind as we discuss marketing and marketing campaigns and the ways to deliver the most effective campaigns. Youโre doing these things because you want people โ your customers, your clients, your donors or supporters โ to DOSOMETHING.[click to next slide]
- So, as I said before, marketing has changedโฆ.Some of the change is obvious, but I want to talk briefly about one of the subtle changes that affects you and your ability to grow your business using all of the new online tools: thatโs a basic shift in the way you may find and keep customers with todayโs business climate. [click to build] Look at this model โ it a typical sales funnel, using traditional marketing methods, things like print ads, radio, television, direct mail. This model is all about your reach โ reaching out to FIND new customers. itโs bigger at the top, which is where you spend a lot your time, your money and your energy in this model. Andโฆit makes sense. Your reach out to as many people as you can, convert a certain percentage into paying customers and keep even fewer of those people โ mainly because so much of your time, money and energy went into the reach. Itโs a standard, sales, numbers game and it makes sense. We are all familiar with this model โ the problem with this traditional funnel is that itโs expensive โ those ads cost a lot of money and itโs hard for a small company or organization to compete in this landscape.[click to next build] So letโs look at what new marketing tools have done to the funnel โ when you begin to use new marketing tools, Like email marketing and Facebook, linked in, twitter, events, surveys, etcโฆ you reach to people you already know. On the left, the funnel, itโs all about reaching out to strangers. New marketing is about reaching out to people that already know youโฆ you reach out, on a regular basis, with information and offers that are relevant to your contacts and it turns out that if you do it right โ and after todayโs session, you should have a pretty good idea about how to do this โ you will actually begin to convert more people than you are reaching to, because of the forward button and social sharing links. You grow your base, your business through repeat business and referrals โ at the end of this marketing day, turns out you keep a lot more of your existing customers so you donโt need as many strangers, and it costs less and takes less time and energy.This is called flipping the funnel. And itโs a fundamental change in the way most small business owners think about their marketing โ but it works. We see it working every day.
- Another way to look at this gets us down to brass tacks, and starting with an understanding of your current revenue mix. What % of you would say more than 50% of your business is repeat sales? Keep your hands up โ more than 75% โฆMore than 90% [click to build]approximately 90% of your business comes from current and returning customers90% is roughly typical of most established businesses.. That means 10% of your business is new business โ letโs break that down a little
- Another show of hands โ how many of you think 50% of your new business comes from referrals or word of mouth? Keep your hands up if more than 75% is referrals/word of mouthโฆmore than 90%? What we hear from the businesses we talk to is that in a lot of cases as much as [click to build]90% of their new business comes from Word of Mouth referrals.Which means that [click to build] approximately 10% of their new business comes from brand new prospects. Letโs put this back in the context of your overall efforts. [click to next slide]
- For those keeping track, that means that of the total pie we started with [click to build], 90% is focused on current customers, about [click to build] 9% is focused on those word of mouth referrals and only [click to build] 1% of business is coming from brand new prospects. I also suspect, that if we charted the time, effort and money you spend on those groups, that weโd find that the majority of your focus is on that small group of brand new prospects. Does that seem out of balance to anyone else?What weโre going to talk about today, a solution to that imbalance, will get you focused on the 99%. [click to next slide]
- Engagement Marketing is marketing to grow the other 99%. This is important, because at the end of the day, focusing on the 99% will allow you to accelerate your repeat business from your current customers and create raving fans, it will accelerate the word of mouth that those customers share and it will accelerate your ability to attract that 1% of your business that comes from brand new prospects. It will drive more revenue and new customers and it does that through two simple ideasโฆโฆ[click to next slide]
- Think about what weโve just laid out for you: WOM has always been #1 way to get new customers.What has changed is that now these conversations are no longer happening just over the kitchen island or the back fenceโฆthey now happen [click to build]on Facebook, Twitter, LinkedIn, Google& and Pinterest. Thatโs been one of the great shifts in recent years โ those conversations are now happening on-lineโฆwhen they happen on-line that changes everything. Not only are two people having that conversation, now tens, hundreds, even thousands of other people can โeavesdropโ on the conversation. Think about yourself โ you may not be an active part of every conversation you see on-line, but youโre certainly seeing them.ย This โeavesdroppingโ is important because the advent of social networks has made it incredibly easy for us as consumers and business people to see those reviews and recommendations, whether weโre soliciting them directly or just looking at the conversations that are already happening
- For those presenters (and audiences) where it makes sense, this slide shows the Engagement Marketing cycle,
- I mentioned a minute ago that I would tell you more about what marketing is and also what it isnโtโฆletโs start with what it isnโt.[click to build] First, it isnโt about color schemes, or stunning visuals.[click to build] Second, it isnโt catchy slogans or memorable taglines.[click to build] Itโs not taking the โSuper Bowlโ approach to spreading your message, delivering it to the masses and hoping you get results. Hope is not a strategy![click to build] And it also isnโt pretty emails or templates. That may sound a bit funny, coming from an email marketing company, but whatโs important to note about all of these things is that these are actually part of branding, or advertising, not marketing. Sure, theyโre elements of marketing (weโll actually talk about design a bit later), but at the end of the day, theyโre not what we consider marketing.[click to next slide]
- relationshipsdelivering on the promise you make when someone engages with youmeasurable results: show a screenshot of a results reportโฆThis will be the segue point to the next sectionโฆbecause if youโre focused on measurable results, the place to start is with goals and objectivesโฆ
- Weโve just talked about some of the core ideas that underlie our understanding of what marketing is all about. Letโs now jump into talking about how you set your directionโฆthrough the goals and objectives you set for your business or organization.
- All businesses have goalsโฆand across all of the businesses and organizations in this room there are likely some very similar, high-level goals. Marketing โGOALSโ are something that we all have [click to build], and they are fairly standard across the board for all businesses or nonprofit organizations because youโre in business to do something, and at the highest level thatโs what these are.Another way to think about these is that they are the โ30,000 foot viewโ of marketingโฆvery much part of your marketing strategy. But what weโre here to do today is come down a bit, and get more specific. [click to next slide]All businesses have goalsโฆand across all of the businesses and organizations in this room there are likely some very similar, high-level goals. Marketing โGOALSโ are something that we all have, and they are fairly standard across the board for all businesses or nonprofit organizations because youโre in business to do something, and at the highest level thatโs what these are.Another way to think about these is that they are the โ30,000 foot viewโ of marketingโฆvery much part of your marketing strategy. But what weโre here to do today is come down a bit, and get more specific. [click to next slide]
- What is really more helpful when youโre planning your marketing is to think in terms of OBJECTIVES,which will require you to get much more specific. Look at some examples of objectives you want to set for a specific marketing effortโฆ[click to build] drive donations[click to build] deliver content to your tradeshow leads[click to build] or fill your seats on a Sunday evening[click to next slide]
- You may be able to juggle more than one of objectiveat a time, but for todayโs session letโs focus and choose just oneโฆWorking with a one objective at a time can make it easier to ensure that youโre getting the most out of the steps weโre going to be outlining later as we discuss campaigns and channels. It also makes it easier for the people youโre targeting to take action and help you actually get the results you want. [click to next slide]
- What is really more helpful when youโre planning your marketing is to think in terms of OBJECTIVES,which will require you to get much more specific. Look at some examples of objectives you want to set for a specific marketing effortโฆ[click to build] drive donations[click to build] or fill your seats on a Sunday evening[click to build] deliver content to your tradeshow leads[click to next slide]
- You may be able to juggle more than one of objectiveat a time, but for todayโs session letโs focus and choose just oneโฆWorking with a one objective at a time can make it easier to ensure that youโre getting the most out of the steps weโre going to be outlining later as we discuss campaigns and channels. It also makes it easier for the people youโre targeting to take action and help you actually get the results you want. [click to next slide]
- What is really more helpful when youโre planning your marketing is to think in terms of OBJECTIVES,which will require you to get much more specific. Look at some examples of objectives you want to set for a specific marketing effortโฆ[click to build] or fill your seats on a Sunday evening[click to build] deliver content to your tradeshow leads[click to build] drive donations[click to next slide]
- You may be able to juggle more than one of objectiveat a time, but for todayโs session letโs focus and choose just oneโฆWorking with a one objective at a time can make it easier to ensure that youโre getting the most out of the steps weโre going to be outlining later as we discuss campaigns and channels. It also makes it easier for the people youโre targeting to take action and help you actually get the results you want. [click to next slide]
- Now what you need to do is consider three questions that will help you take the emotion out of setting your objectives.
- Presenter: unhide this slide if you want to walk the audience through this exercise
- As we mentioned at the start, marketing isnโt just advertisements or the emails you sendโฆitโs more than just one concept. In fact, there is an entire continuum of ideas and activities to focus on.Which brings us to the 4 Pillarsโฆ
- Here are the 4 Pillars of Marketing Success.Notice how these loosely follow the steps that a business or nonprofit has to go through as they market to their audiences.These center around four primary elements of marketingโฆ.[click to build]Letโs talk about what is included under each of these Pillarsโฆ [click to next slide]
- Talk through each elementโฆthis could be brief or more in depth depending upon the speakerโs comfort levelโฆ.
- if youโre going to invest in making it as easy as possible for new customers, supporters, clients, volunteers or donors to find you, they youโre going to want to develop a deeper understanding ofโฆ[build out the items]You donโt just put the seed in the groundโฆyou then have to take care of it!
- With those relationships that youโre building and nurturing, you now have an audience for the various marketing efforts youโre going to make. And just as thereโs a continuum of key ideas at the heart of small business marketing, there are a collection of marketing activities that you need to be building as tools for your small businessโฆall of them fitting together in your marketing toolkit. Itโs not just email anymoreโฆ
- This pillar represents โclosing the loopโ on your marketing activitiesโฆbut also sets the stage for moving forward. Yes, you want to be able to see how your activities fared โ did people respond? But then you want to go a step further and ask critical questions about what you learned, the answers to which should help you adjust and iterate your activities, and test hypotheses for future marketing.
- So sit back for a second and look at the breadth of things that make up โmarketingโ for small businessesโฆAgain, weโre not telling you that you need to be doing all of this todayโฆor even half of it. I suspect, however, that a lot of you may be doing pieces of this (and some of you a lot of pieces of this) already. What this framework helps you do is get a sense of where you might focus your efforts now and in the future.This also allows you to see where the piece weโre talking about today [mention the topic again] fits in the grand scheme of things
- That was a lot, wasnโt it? But donโt worryโฆitโs all going to help you make your marketing better.
- these ideas arenโt just academic โ theyโre at the heart of how you think about marketing your business. You may not be in business to be a โmarketer,โ but by being an effective marketer you can focus more of your attention and passion on what it is that your business or organization do. (review engagement marketing, marketing goals and objectives)This stuff is importantโฆand weโre here to help you. But weโre also here to tell you that [click to build]
- You CAN do this. Like I just said, youโve likely already started thinking about your marketing in one these waysโ which is GREAT! As you learn more, youโll only be building on that foundationโฆand trust us when we tell you that you can do these things.
- we mentioned a lot of tactics (reference search, SEO, mobile, contact management, list growth and maintenance, newsletters/announcements, surveys/feedback, events/registration, offers/promotions, reports, decision-making)โฆthe good news is that you donโt have to try to add all of these to the mix right away, today, NOW! Noโฆyou can start from where you and your organization are right now โ and then build in these pieces on your way to running a truly effective marketing effort.How many of you [click to build] already use email, a website and a social media channel (say, Facebook)? Greatโฆkeep doing those!! And keep making them work more and more for your success.Next, you might think about [click to build] adding another social network (like Twitter). Then, maybe you add [click to build] a blog and start offering deals and promotions. Next you could think about [click to build] how your communications and marketing work across multiple platforms (mobile, tablets, desktop, etc.). You could add [click to build] events to your marketing mix (they work for all sorts of businesses), and finally you could build [click to build]even more of a social presence.But start small, start where you are, and build in a way that makes sense for your business.
- I want to thank you for joining me todayโฆand I have a few suggestions for steps you might take next if youโre interested more in what Constant Contact has to offer.[Speaker: walk through each of these, and add any other special instructions youโd like to relative to your audience. NOTE: If you are pairing this presentation with others, then consider only presenting this slide at the very end, unless youโre worried that you may lose part of your audience before the next component.]
- Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact.(Ask people in the room if any of them have ever attended a previous seminar. If there are a lot,Clarify that this is new content but that some of the same strategies we have taught in the past still applySo they might see a few familiar strategies or tips along the way. (Then mention the workbook โ explain what it is, briefly, and let them know that you will refer to itThroughout the session with short exercises for them to complete. Next ask โฆ)How many people in the room are small businesses or work for a small business?How many are nonprofits โฆ.on purpose (they will laugh) relate to the room that you know itโs been a tough year for some and that the informationCovered in the session should help them start to move the needle.
- Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact.(Ask people in the room if any of them have ever attended a previous seminar. If there are a lot,Clarify that this is new content but that some of the same strategies we have taught in the past still applySo they might see a few familiar strategies or tips along the way. (Then mention the workbook โ explain what it is, briefly, and let them know that you will refer to itThroughout the session with short exercises for them to complete. Next ask โฆ)How many people in the room are small businesses or work for a small business?How many are nonprofits โฆ.on purpose (they will laugh) relate to the room that you know itโs been a tough year for some and that the informationCovered in the session should help them start to move the needle.
- Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact.(Ask people in the room if any of them have ever attended a previous seminar. If there are a lot,Clarify that this is new content but that some of the same strategies we have taught in the past still applySo they might see a few familiar strategies or tips along the way. (Then mention the workbook โ explain what it is, briefly, and let them know that you will refer to itThroughout the session with short exercises for them to complete. Next ask โฆ)How many people in the room are small businesses or work for a small business?How many are nonprofits โฆ.on purpose (they will laugh) relate to the room that you know itโs been a tough year for some and that the informationCovered in the session should help them start to move the needle.