"Go Mobile or Get Left Behind" by Howard Flint of Ghost PartnerGhost Partner
The document makes the case for businesses to go mobile or risk falling behind competitors. It provides numerous statistics showing the growing importance and prevalence of mobile devices. The document outlines tips for businesses to make their content mobile-friendly, such as using less text, a single column, clear calls to action, and avoiding small fonts. It emphasizes that businesses don't decide which devices people use and must meet customers on their preferred mobile platforms.
Making the Case for Mobile Marketing - Beyond Text Messaging!Vanessa CEO
Whether you know it or not, mobile is already having an influence on the way people interact with your small business or nonprofit organization.
Customers are using mobile devices. A lot. There are now more mobile phones than humans. It's time to start thinking about how your business has to build mobile into its marketing strategy. In this seminar, you will learn:
Five tips for what you can do today to start taking advantage of mobile marketing.
How to better understand and apply the spread of mobile behavior.
How to build your own mobile strategy.
How to make the most of your mobile email, website, and social media campaigns.
And more...
Embracing mobile marketing is about the success of your efforts to communicate with your customers, and the success to connect with them where they are now: on their phone.
The case for mobile is getting stronger every click and call.
All the Data You Need for the Perfect Summer VacationWebtrends
Webtrends Summer Finale Fun Planner
There’s sun. There’s warm air. There’s the unflinching desire to go DO something. Start now with this handy infographic. It’s packed with helpful tips you really need to know. READY? We have all the data you need to plan the perfect vacation before summer is gone.
Presentation given to the Cleveland State University marketing department on August 6th, 2009.
Note: Annotations will hopefully be added at a future date.
What's so Great about Pinterest? by Howard Flint of Ghost PartnerGhost Partner
Pinterest is a visual discovery tool where users create boards to collect and organize images and videos on their interests. It has over 85 million users who spend over 15 minutes per visit discovering new content. For businesses, Pinterest allows them to showcase their brand visually and tell their story. It can drive traffic to websites and provide SEO benefits as content is searchable and pins link back to their sources. The document provides best practices for businesses using Pinterest including having a content strategy, using engaging high-quality images, being consistent and descriptive with pins, and understanding when and how users engage on the platform.
[GHOST PARTNER] Content is the killer appGhost Partner
The document discusses the importance of content marketing for businesses. It notes that content can help grow a business by finding new customers and keeping current customers engaged. It provides tips for creating effective content, such as determining the audience, developing an editorial calendar, writing in an engaging story format, and staying consistent in publication frequency. The document advocates using multiple channels like blogs, newsletters and social media to distribute content and offers GhostPartner's content creation services to help businesses with their marketing strategies.
Albany Door Systems - Dealer>Customer newsletter LIST IMPORTINGGhost Partner
This document provides instructions for importing a contact list into Constant Contact. It discusses exporting contact lists from various programs like Outlook, QuickBooks, and Gmail. It then outlines the steps to import the list by selecting the list, choosing to add via file upload, granting permissions, mapping data fields, and starting the import. Customer support contact information is provided at the end.
Social Media Marketing Made Simple SEP 2012Ghost Partner
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, how to connect with customers on key social networks like Facebook, Twitter, and LinkedIn, how to create engaging content, and how to have conversations and measure engagement. The document emphasizes creating original, relevant content and sharing it across networks to drive engagement and encourage word-of-mouth marketing. Case studies are provided of businesses that successfully used social media and email together to increase sales and build customer loyalty.
"Go Mobile or Get Left Behind" by Howard Flint of Ghost PartnerGhost Partner
The document makes the case for businesses to go mobile or risk falling behind competitors. It provides numerous statistics showing the growing importance and prevalence of mobile devices. The document outlines tips for businesses to make their content mobile-friendly, such as using less text, a single column, clear calls to action, and avoiding small fonts. It emphasizes that businesses don't decide which devices people use and must meet customers on their preferred mobile platforms.
Making the Case for Mobile Marketing - Beyond Text Messaging!Vanessa CEO
Whether you know it or not, mobile is already having an influence on the way people interact with your small business or nonprofit organization.
Customers are using mobile devices. A lot. There are now more mobile phones than humans. It's time to start thinking about how your business has to build mobile into its marketing strategy. In this seminar, you will learn:
Five tips for what you can do today to start taking advantage of mobile marketing.
How to better understand and apply the spread of mobile behavior.
How to build your own mobile strategy.
How to make the most of your mobile email, website, and social media campaigns.
And more...
Embracing mobile marketing is about the success of your efforts to communicate with your customers, and the success to connect with them where they are now: on their phone.
The case for mobile is getting stronger every click and call.
All the Data You Need for the Perfect Summer VacationWebtrends
Webtrends Summer Finale Fun Planner
There’s sun. There’s warm air. There’s the unflinching desire to go DO something. Start now with this handy infographic. It’s packed with helpful tips you really need to know. READY? We have all the data you need to plan the perfect vacation before summer is gone.
Presentation given to the Cleveland State University marketing department on August 6th, 2009.
Note: Annotations will hopefully be added at a future date.
What's so Great about Pinterest? by Howard Flint of Ghost PartnerGhost Partner
Pinterest is a visual discovery tool where users create boards to collect and organize images and videos on their interests. It has over 85 million users who spend over 15 minutes per visit discovering new content. For businesses, Pinterest allows them to showcase their brand visually and tell their story. It can drive traffic to websites and provide SEO benefits as content is searchable and pins link back to their sources. The document provides best practices for businesses using Pinterest including having a content strategy, using engaging high-quality images, being consistent and descriptive with pins, and understanding when and how users engage on the platform.
[GHOST PARTNER] Content is the killer appGhost Partner
The document discusses the importance of content marketing for businesses. It notes that content can help grow a business by finding new customers and keeping current customers engaged. It provides tips for creating effective content, such as determining the audience, developing an editorial calendar, writing in an engaging story format, and staying consistent in publication frequency. The document advocates using multiple channels like blogs, newsletters and social media to distribute content and offers GhostPartner's content creation services to help businesses with their marketing strategies.
Albany Door Systems - Dealer>Customer newsletter LIST IMPORTINGGhost Partner
This document provides instructions for importing a contact list into Constant Contact. It discusses exporting contact lists from various programs like Outlook, QuickBooks, and Gmail. It then outlines the steps to import the list by selecting the list, choosing to add via file upload, granting permissions, mapping data fields, and starting the import. Customer support contact information is provided at the end.
Social Media Marketing Made Simple SEP 2012Ghost Partner
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, how to connect with customers on key social networks like Facebook, Twitter, and LinkedIn, how to create engaging content, and how to have conversations and measure engagement. The document emphasizes creating original, relevant content and sharing it across networks to drive engagement and encourage word-of-mouth marketing. Case studies are provided of businesses that successfully used social media and email together to increase sales and build customer loyalty.
Ghost Partner, Social Media Marketing Made Simple JAN 2013Ghost Partner
The document provides tips and guidance for businesses on using social media marketing. It encourages businesses to create profiles on Facebook, Twitter, and LinkedIn to engage customers and share relevant content. It emphasizes that businesses should focus on being experts in their industry and sharing knowledge to build trust, rather than overt self-promotion. The document also provides recommendations for tools to manage social media profiles and monitor brand mentions and discussions.
Event Marketing - Simple Strategies for Better Events by Howard Flint of Gho...Ghost Partner
This document provides strategies for effective event marketing. It discusses getting people to sign up for an event, speak up by providing feedback, and show up on the day of the event. Key recommendations include sending reminder emails, collecting registration information, encouraging social sharing, and following up after the event to maintain engagement. The overall goal is to use events to build connections and drive people to take a specific action.
Build Your Marketing Toolkit: Proven Marketing Techniques for Small Business...Ghost Partner
This document provides an overview of marketing strategies and tactics for small businesses. It discusses four pillars of marketing success: getting found through search engine optimization and social media; nurturing relationships through email marketing and list growth; driving action with campaigns, offers and events; and using analytics to make decisions. The document recommends starting marketing efforts where customers are and outlines next steps like attending local seminars or working with expert partners. It concludes by offering a free Constant Contact account setup, template and first month fee as a special promotion.
RHS Band Cruise 2014 Last details + SetSail Pass mar14Ghost Partner
This document provides instructions and an itinerary for a band trip taking place from March 20-25, 2014 that involves an overnight cruise. It outlines the check-in process, what to bring including identification documents and any required medication forms. It also details the onboard expense account options, chaperone assignments, dress codes for meals, and daily plans which involve traveling to the port city, performances, visits to Bahamian islands, and disembarking. Students will be accompanied by chaperones and must follow rules including curfews while enjoying activities at sea and in ports of call.
The document provides information about using email and social media for marketing purposes. It discusses using campaigns and newsletters to drive engagement through email. It emphasizes using both email and social media together to amplify messages and drive traffic between the different channels. The document also provides tips for writing effective email content, when to send emails, and tools to expand email lists and reach across social media.
Social Media basics - Microsoft store presentation JUN14 - GHOST PARTNERGhost Partner
The document provides an overview of social media marketing basics. It discusses why businesses and nonprofits should use social media, highlighting statistics showing the majority use it and its influence on purchasing decisions. It outlines the top 5 social networks - Facebook, LinkedIn, Twitter, Pinterest - describing their primary audiences and best uses. The document advises spending 50% of social media posts entertaining and inviting conversation, 30% providing useful industry information, and 20% promoting the business. It includes tips for getting started on Facebook and provides a sample weekly posting schedule.
Campaigns that Drive Action: Newsletters and Annoucements - GHOST PARTNERGhost Partner
The document discusses email marketing campaigns and newsletters. It begins by defining campaigns and newsletters, noting that campaigns are designed to elicit a physical response from recipients while newsletters keep audiences informed. It then covers various topics related to effective email marketing like writing compelling subject lines, using images appropriately, scheduling emails, and integrating email with social media platforms. The document concludes by offering tools to expand email lists and providing an upcoming workshop schedule.
This document provides tips for increasing sales by keeping current clients engaged and attracting new clients through digital marketing. It recommends sending a company newsletter to current clients to stay top-of-mind while also publishing the newsletter on social media and a company blog. This cross-promotion of content helps search engines index the fresh content and increases the chances new businesses will find the company online when searching. While simple in concept, maintaining consistent newsletters can be difficult, so the document offers a service to create and publish newsletters across multiple online channels.
SCORE + Cobb Chamber of Commerce "Growing Your Business with Email and Socia...Ghost Partner
A presentation given by Howard Flint of Ghost Partner to a group at the Cobb County Chamber of Commerce. The event was sponsored by SCORE. The presentation was "Growing Your Business with Email and Social Media Marketing"
See this presentation as part of our free webinar: "How to Market Your Small Business in 2014" at http://www.prescriptionsforonlinesuccess.com/register-small-business-recorded-webinar/
Did you know that 44% of email is opened on a mobile device? Are you designing your communications to be read on a cell phone or tablet? Just think of the impact mobile devices have on: What you say, How you say it, Where you place your calls to action, and What is likely invisible to your readers on a mobile device.
In this webinar, we discuss how your audiences are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases and donations. Small businesses and nonprofits that start embracing mobile now, will be the ones best able to compete tomorrow and into the future.
Get great ideas for how to adapt your online marketing efforts to include mobile.
The document discusses the growing importance of mobile marketing. Some key points:
- Over 129 million Americans own smartphones and 29% only use mobile to access the internet.
- Many consumers check their mobile devices over 200 times per day and spend significant time on them.
- Mobile searches often lead directly to purchases or actions within an hour.
- Around 44% of emails are now opened on mobile devices.
- The majority of small businesses are using mobile for communications and operations, but some have yet to adopt mobile strategies.
- Tips are provided for making marketing content mobile-friendly through easy-to-read formatting and clear calls to action.
How Mobile Is Transforming the Path to PurchaseFedor Virin
This document summarizes a presentation about how mobile is transforming the path to purchase. It discusses eMarketer's outlook for mobile commerce growth driven by increasing smartphone and tablet adoption. It defines today's mobile shopper as using multiple devices throughout the shopping process. It also discusses challenges for brands in meeting mobile-enabled shoppers, like showrooming, and examples of brands effectively dealing with this like Apple, Nordstrom, and Walgreens through experiences, services and seamless shopping.
eMarketer Webinar: How Mobile Is Transforming the Path to PurchaseeMarketer
Join eMarketer's Noah Elkin as he provides an overview of the shifting digital commerce landscape and the information you need to stay connected with increasingly mobile shoppers.
This document discusses strategies for marketing to mobile consumers. It notes that consumers now check their mobile devices 150 times per day on average and are using mobile for a wide variety of activities including shopping, gaming, and payments. The document advocates testing multiple acquisition strategies including paid search, building content sites to support SEO efforts, and partnering with SMS platforms to reach opted-in consumers. Case studies show acquisition via SMS can provide effective cost per acquisition. The document emphasizes the importance of understanding shifting consumer behaviors and device usage to effectively engage mobile users.
If mobile is not in your strategy yet, the presentation shows you why you should get in. And If you are trying to get into the mobile ecosystem, the presentation gives you basic tips and trends to help you get started. For more information reach out to us - www.mobinett.com or see our blog blog.mobinett.com
eMarketer Webinar: Key Digital Trends, a Midyear UpdateeMarketer
This document summarizes a presentation on key digital trends from mid-2013. It discusses the expanding number of digital screens and platforms consumers use. Traditional media still accounts for most media time but digital is growing rapidly. Mobile is fragmenting with different uses of smartphones and tablets for shopping. Marketers must adapt to reach consumers across many devices and platforms.
This document summarizes an eMarketer webinar on online holiday shopping trends for 2013. Key points include:
- US digital holiday sales are expected to grow in the mid-teens to 20% range year-over-year, outpacing overall retail growth. Mobile commerce continues boosting online sales to new highs.
- Omnichannel retailing, with a focus on customer experience across channels, will be important. Mobile tools can benefit both shoppers and sales associates.
- Fulfillment options are expanding with one-day delivery and in-store order pickup. Inventory transparency across channels is also a focus.
- While social media's direct impact on sales is uncertain, retailers are getting better
This document summarizes an eMarketer webinar on online holiday shopping trends for 2013. Key points include:
- US digital holiday sales are expected to grow in the mid-teens to 20% range, outpacing overall retail growth. Mobile commerce continues boosting online sales to new highs.
- In 2012, US holiday ecommerce sales reached $42.3 billion, up 14% from 2011, as mobile commerce increased significantly.
- For 2013, trends include the continued blurring of online and in-store shopping, more mobile tools for shoppers and sales associates, expanded fulfillment and delivery options, and social media playing a smaller role in direct sales.
Ghost Partner, Social Media Marketing Made Simple JAN 2013Ghost Partner
The document provides tips and guidance for businesses on using social media marketing. It encourages businesses to create profiles on Facebook, Twitter, and LinkedIn to engage customers and share relevant content. It emphasizes that businesses should focus on being experts in their industry and sharing knowledge to build trust, rather than overt self-promotion. The document also provides recommendations for tools to manage social media profiles and monitor brand mentions and discussions.
Event Marketing - Simple Strategies for Better Events by Howard Flint of Gho...Ghost Partner
This document provides strategies for effective event marketing. It discusses getting people to sign up for an event, speak up by providing feedback, and show up on the day of the event. Key recommendations include sending reminder emails, collecting registration information, encouraging social sharing, and following up after the event to maintain engagement. The overall goal is to use events to build connections and drive people to take a specific action.
Build Your Marketing Toolkit: Proven Marketing Techniques for Small Business...Ghost Partner
This document provides an overview of marketing strategies and tactics for small businesses. It discusses four pillars of marketing success: getting found through search engine optimization and social media; nurturing relationships through email marketing and list growth; driving action with campaigns, offers and events; and using analytics to make decisions. The document recommends starting marketing efforts where customers are and outlines next steps like attending local seminars or working with expert partners. It concludes by offering a free Constant Contact account setup, template and first month fee as a special promotion.
RHS Band Cruise 2014 Last details + SetSail Pass mar14Ghost Partner
This document provides instructions and an itinerary for a band trip taking place from March 20-25, 2014 that involves an overnight cruise. It outlines the check-in process, what to bring including identification documents and any required medication forms. It also details the onboard expense account options, chaperone assignments, dress codes for meals, and daily plans which involve traveling to the port city, performances, visits to Bahamian islands, and disembarking. Students will be accompanied by chaperones and must follow rules including curfews while enjoying activities at sea and in ports of call.
The document provides information about using email and social media for marketing purposes. It discusses using campaigns and newsletters to drive engagement through email. It emphasizes using both email and social media together to amplify messages and drive traffic between the different channels. The document also provides tips for writing effective email content, when to send emails, and tools to expand email lists and reach across social media.
Social Media basics - Microsoft store presentation JUN14 - GHOST PARTNERGhost Partner
The document provides an overview of social media marketing basics. It discusses why businesses and nonprofits should use social media, highlighting statistics showing the majority use it and its influence on purchasing decisions. It outlines the top 5 social networks - Facebook, LinkedIn, Twitter, Pinterest - describing their primary audiences and best uses. The document advises spending 50% of social media posts entertaining and inviting conversation, 30% providing useful industry information, and 20% promoting the business. It includes tips for getting started on Facebook and provides a sample weekly posting schedule.
Campaigns that Drive Action: Newsletters and Annoucements - GHOST PARTNERGhost Partner
The document discusses email marketing campaigns and newsletters. It begins by defining campaigns and newsletters, noting that campaigns are designed to elicit a physical response from recipients while newsletters keep audiences informed. It then covers various topics related to effective email marketing like writing compelling subject lines, using images appropriately, scheduling emails, and integrating email with social media platforms. The document concludes by offering tools to expand email lists and providing an upcoming workshop schedule.
This document provides tips for increasing sales by keeping current clients engaged and attracting new clients through digital marketing. It recommends sending a company newsletter to current clients to stay top-of-mind while also publishing the newsletter on social media and a company blog. This cross-promotion of content helps search engines index the fresh content and increases the chances new businesses will find the company online when searching. While simple in concept, maintaining consistent newsletters can be difficult, so the document offers a service to create and publish newsletters across multiple online channels.
SCORE + Cobb Chamber of Commerce "Growing Your Business with Email and Socia...Ghost Partner
A presentation given by Howard Flint of Ghost Partner to a group at the Cobb County Chamber of Commerce. The event was sponsored by SCORE. The presentation was "Growing Your Business with Email and Social Media Marketing"
See this presentation as part of our free webinar: "How to Market Your Small Business in 2014" at http://www.prescriptionsforonlinesuccess.com/register-small-business-recorded-webinar/
Did you know that 44% of email is opened on a mobile device? Are you designing your communications to be read on a cell phone or tablet? Just think of the impact mobile devices have on: What you say, How you say it, Where you place your calls to action, and What is likely invisible to your readers on a mobile device.
In this webinar, we discuss how your audiences are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases and donations. Small businesses and nonprofits that start embracing mobile now, will be the ones best able to compete tomorrow and into the future.
Get great ideas for how to adapt your online marketing efforts to include mobile.
The document discusses the growing importance of mobile marketing. Some key points:
- Over 129 million Americans own smartphones and 29% only use mobile to access the internet.
- Many consumers check their mobile devices over 200 times per day and spend significant time on them.
- Mobile searches often lead directly to purchases or actions within an hour.
- Around 44% of emails are now opened on mobile devices.
- The majority of small businesses are using mobile for communications and operations, but some have yet to adopt mobile strategies.
- Tips are provided for making marketing content mobile-friendly through easy-to-read formatting and clear calls to action.
How Mobile Is Transforming the Path to PurchaseFedor Virin
This document summarizes a presentation about how mobile is transforming the path to purchase. It discusses eMarketer's outlook for mobile commerce growth driven by increasing smartphone and tablet adoption. It defines today's mobile shopper as using multiple devices throughout the shopping process. It also discusses challenges for brands in meeting mobile-enabled shoppers, like showrooming, and examples of brands effectively dealing with this like Apple, Nordstrom, and Walgreens through experiences, services and seamless shopping.
eMarketer Webinar: How Mobile Is Transforming the Path to PurchaseeMarketer
Join eMarketer's Noah Elkin as he provides an overview of the shifting digital commerce landscape and the information you need to stay connected with increasingly mobile shoppers.
This document discusses strategies for marketing to mobile consumers. It notes that consumers now check their mobile devices 150 times per day on average and are using mobile for a wide variety of activities including shopping, gaming, and payments. The document advocates testing multiple acquisition strategies including paid search, building content sites to support SEO efforts, and partnering with SMS platforms to reach opted-in consumers. Case studies show acquisition via SMS can provide effective cost per acquisition. The document emphasizes the importance of understanding shifting consumer behaviors and device usage to effectively engage mobile users.
If mobile is not in your strategy yet, the presentation shows you why you should get in. And If you are trying to get into the mobile ecosystem, the presentation gives you basic tips and trends to help you get started. For more information reach out to us - www.mobinett.com or see our blog blog.mobinett.com
eMarketer Webinar: Key Digital Trends, a Midyear UpdateeMarketer
This document summarizes a presentation on key digital trends from mid-2013. It discusses the expanding number of digital screens and platforms consumers use. Traditional media still accounts for most media time but digital is growing rapidly. Mobile is fragmenting with different uses of smartphones and tablets for shopping. Marketers must adapt to reach consumers across many devices and platforms.
This document summarizes an eMarketer webinar on online holiday shopping trends for 2013. Key points include:
- US digital holiday sales are expected to grow in the mid-teens to 20% range year-over-year, outpacing overall retail growth. Mobile commerce continues boosting online sales to new highs.
- Omnichannel retailing, with a focus on customer experience across channels, will be important. Mobile tools can benefit both shoppers and sales associates.
- Fulfillment options are expanding with one-day delivery and in-store order pickup. Inventory transparency across channels is also a focus.
- While social media's direct impact on sales is uncertain, retailers are getting better
This document summarizes an eMarketer webinar on online holiday shopping trends for 2013. Key points include:
- US digital holiday sales are expected to grow in the mid-teens to 20% range, outpacing overall retail growth. Mobile commerce continues boosting online sales to new highs.
- In 2012, US holiday ecommerce sales reached $42.3 billion, up 14% from 2011, as mobile commerce increased significantly.
- For 2013, trends include the continued blurring of online and in-store shopping, more mobile tools for shoppers and sales associates, expanded fulfillment and delivery options, and social media playing a smaller role in direct sales.
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...eMarketer
eMarketer's Catherine Boyle discusses the latest mobile messaging trends and how leading brands are beginning to use a variety of channels to engage consumers.
eMarketer Webinar: Key Digital Trends for 2014eMarketer
Join eMarketer for a free webinar covering a variety of topics including the challenges of marketing to the always-on, increasingly mobile-centric consumer.
MobiU2013 Seminar: Mobile Hispanics - PresentationKimberly-Clark
Imran Hirani, VP of Media Analytics, provides stats and insights into the mobile behaviors of Hispanics. Presented 6/13/13 at the MobiU2013 Seminar: Mobile Hispanics at Edelman - Chicago.
eMarketer Webinar: Key Digital Trends for 2013eMarketer
as he covers a variety of topics including four-screen media multitasking, the growing need to prioritize mobile, and the ways “Big Data” can serve as the antidote to a world of fragmented platforms, devices and audiences
SMF 171213 - 5 Social Media Trends for 2014 Be Connect
The document discusses trends in social media and content marketing. It notes that image-centric and video content is becoming more popular and engaging for users. It also discusses the growth of mobile usage and how mobile, especially Facebook's mobile app, is driving the largest source of social traffic. Key platforms like Vine and Instagram are seeing strong growth in video sharing as well.
Building Customer Love and Loyalty in a Mobile WorldApptentive
In Robi Ganguly's MozCon Local 2016 talk, we discuss how the best companies in the world leverage mobile communication to relate to customers, create a personal touch, and foster customer loyalty at scale. Packed with industry stats, this presentation will help you bridge the gap between impersonal mobile engagement and today's consumers' high expectations, along with helping you make the case internally for investing in your mobile customer communication strategy.
Robi Ganguly is the co-founder and CEO of Apptentive, the easiest way for every company to communicate with their mobile app customers. Visit us at http://www.apptentive.com/
Corey Padveen - Advancing your mobile strategyiGB Affiliate
The document discusses how personalization and targeting content to the right audience can be achieved through data and mobile optimization. It notes that over 50% of consumer time is spent engaging with digital media on mobile devices, with over 80% of mobile time spent in apps. Therefore, the document recommends focusing mobile marketing efforts on creating valuable content, segmenting campaigns for mobile and desktop, keeping mobile optimizations fast and light, partnering with mobile-focused operators, and optimizing the user experience.
Similar to Ghost Partner: Making the case for Going Mobile (20)
Growing your Business with Email and Social Media MarketingGhost Partner
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
Getting found on Google by Howard Flint of Ghost Partner, Inc.Ghost Partner
Search engine optimization (SEO) is the process of affecting the visibility of a website in organic search results. The factors that influence rankings include content, title tags, directories, backlinks, social media, and freshness of content. Content is especially important, as Google rewards websites with original, relevant content over those with duplicate or stale content.
GHOST PARTNER - "Social Media Marketing Made Simple" JAN14Ghost Partner
This document provides an overview of social media marketing and recommendations for businesses. It discusses the benefits of using major social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+ to reach customers and generate sales. Specific tips are provided for setting up and using each channel effectively. The document also covers best practices for creating and sharing content, monitoring results, and addressing customer concerns on social media.
The document discusses developing a marketing framework including setting goals and objectives, running campaigns on relevant channels, and measuring results. It provides tips for writing compelling content and crafting effective email campaigns, including testing different send times. The overall message is that marketing should elicit measurable responses by getting people to take specific actions.
GHOST PARTNER: Grow your Business with Email and Social Media MarketingGhost Partner
The document provides a marketing strategy and framework for small businesses to grow their business using email and social media. It outlines a three step process: 1) Set marketing goals and objectives, 2) Run campaigns on relevant channels, and 3) Get measurable results. It discusses defining goals and specific, measurable objectives. It also covers types of campaigns, best channels, tools for building email lists and expanding reach on social media, and tips for writing subject lines and scheduling posts and emails. The overall strategy emphasizes the importance of defining objectives and metrics to measure the impact of marketing campaigns across multiple channels.
Instructions for creating a custom company profileGhost Partner
This document provides instructions for editing a company profile within a client center. It directs the user to click on the Company Profile option within the client center drop down menu to access modules like marketing where a mission statement or marketing message can be added or modified.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
46. March Workshops
“Getting Started with Constant Contact”
Thursday March 13th, 9:30-11:30am
Chambrel Senior Center
~~~~~~~~~~~~~~~~~~~~
Workshop + Wine
Free Wine Tasting after workshop
Wednesday March 27th, 6:30-8:30pm
Total Wine by Perimeter Mall
48
Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact.(Ask people in the room if any of them have ever attended a previous seminar. If there are a lot,Clarify that this is new content but that some of the same strategies we have taught in the past still applySo they might see a few familiar strategies or tips along the way. (Then mention the workbook – explain what it is, briefly, and let them know that you will refer to itThroughout the session with short exercises for them to complete. Next ask …)How many people in the room are small businesses or work for a small business?How many are nonprofits ….on purpose (they will laugh) relate to the room that you know it’s been a tough year for some and that the informationCovered in the session should help them start to move the needle.
Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact.(Ask people in the room if any of them have ever attended a previous seminar. If there are a lot,Clarify that this is new content but that some of the same strategies we have taught in the past still applySo they might see a few familiar strategies or tips along the way. (Then mention the workbook – explain what it is, briefly, and let them know that you will refer to itThroughout the session with short exercises for them to complete. Next ask …)How many people in the room are small businesses or work for a small business?How many are nonprofits ….on purpose (they will laugh) relate to the room that you know it’s been a tough year for some and that the informationCovered in the session should help them start to move the needle.
hello and thank you for joining us…we know that mobile and the use of mobile in business are a big topic these days, and we’re happy to have you here as we pull together what we think will be some very helpful information and tips as you think about mobile for your small business.At this time of year (summer), you’re either flat-out busy because you rely on the nicer weather, or you’re in a slow cycle waiting for business to pick up in the fall. In either case, we know that you’re thinking today about what you can do to build tomorrow’s success…and we hope to give you just a few things to think about with respect to mobile, and how you can start taking advantage of mobile today.[click to next slide]
hello and thank you for joining us…we know that mobile and the use of mobile in business are a big topic these days, and we’re happy to have you here as we pull together what we think will be some very helpful information and tips as you think about mobile for your small business.At this time of year (summer), you’re either flat-out busy because you rely on the nicer weather, or you’re in a slow cycle waiting for business to pick up in the fall. In either case, we know that you’re thinking today about what you can do to build tomorrow’s success…and we hope to give you just a few things to think about with respect to mobile, and how you can start taking advantage of mobile today.[click to next slide]
If you’re inspired to share any of the stats or tips you hear today, you’ve got a few ways to do that. You can add questions or comments to our timeline on our Facebook page (and we’ll actually respond!), and you can Tweet using our handle and the hashtag #ccmobile…you can also visit our blog where we have lots of great posts about mobile and small businesses.OK, with that out of the way, let’s get to our topic of the day…[click to next slide]
I’m going to lay out what we’re going to do today in a moment, but first I just want to get right to the point. Some of you listening today noted in your registration that you’re “already sold” or “I’m in and just want some tips” – we’ll get to those later. There were a lot of comments about needing help making the case to others in your organization to “go mobile.” Well…here are three stats that ought to help do that pretty quickly [build out the stats]Simply put, your customers are using mobile devices. A lot. These statistics alone should be enough to make the case and help convince you that it’s time to start thinking about how your business has to build mobile into it’s strategy. So, if you need to walk away right now, I hope this helps make the case – mobile is becoming an increasingly seamless part of our lives, and that includes your customers, members, supporters or followers.As an aside, the numbers I’m going to share today relate to a US-based population. I know we’ve got an international audience today, and I can tell you that the trends are moving in similar directions across the globe.[click to next slide]
Let’s just look at your use of mobile… [click to build]In one of our recent audiences, 85% said they were already using mobile devices to help manage their personal lives…CAN I SEE A SHOW OF HANDS IN THIS AUDIENCE OF HOW MANY USE MOBILE DEVICES TO MANAGE YOUR PERSONAL LIVES? You all can already appreciate the perspective of your customers, clients and supporters. When we look a little bit further at the physical connection of mobile devices to people, we see stats like this one [click to build]a recent study found that approximately 80% of adults have their mobile phone within arms reach for 22 hours a day. (http://www.mediabistro.com/alltwitter/smartphones_b39001) if you think this sounds a little bit crazy, consider how you reacted the last time you thought you lost your phone…So, without even getting to a discussion about mobile and your business, just look at how mobile has become a seamless part of our personal lives…your customer’s lives…[click to next slide]
Simply put, “mobile” as a technology has become largely inseparable from how we go about our days, our personal lives, and as we’ll talk about today, our professional lives as well. As you might imagine, there is a LOT that we could choose to focus on or discuss when it comes to mobile. In fact, if you Google “small business mobile marketing” you’ll get [click to build] over 200 million hits..…but we don’t have a week to spend together, so we made some choices when creating this webinar on what we wanted to address, and here’s what we’re going to do today…. [click to next slide]
Simply put, “mobile” as a technology has become largely inseparable from how we go about our days, our personal lives, and as we’ll talk about today, our professional lives as well. As you might imagine, there is a LOT that we could choose to focus on or discuss when it comes to mobile. In fact, if you “small business mobile marketing” on Bing you’ll get [click to build] over 200 million hits..…but we don’t have a week to spend together, so we made some choices when creating this webinar on what we wanted to address.[click to next slide]
One of the ways that we narrowed the scope of what we’re going to talk about today is by deciding which “big ticket mobile question” to focus on. There’s two sides to this…You’ve seen, or may have heard, that when people talk about mobile they usually start by asking something like [click to build] “is your site, or are your emails, mobile-responsive or mobile-friendly?” At the heart, that’s a [click to build]technology question…one that addresses how different platforms (desktops, tablets, mobile phones) display different content, websites or images.The other side of this is to consider [click to build]“mobile friendly” as a marketing and strategy question, one focused on how a small business thinks about their customers or supporters, how a small business creates content,and how mobile has changed the way that their audiences consume that content.Today we’re going to focus on [click to build] the second – the idea of becoming more mobile-friendly from the perspective of the choices you can make to be better positioned in a world in which mobile has become a part of us.With that in mind, let’s look at where we’re going today.[click to next slide]
[click to build] we’ve been setting the stage, but we’re about to move on to…[click to build] really driving home the point and some more of the evidence about why you can’t ignore mobile, even if you think your customers aren’t using it. There’s a lot of data out there…we’ve pulled together the statistics that we think will most likely make you sit up and take notice. Then, we’ll…[click to build] take that look into mobile a step deeper, and closer to where you are today – the reality of mobile use by businesses and nonprofits for business, fundraising, communicating, etc. [click to build] Finally, we’re going to share with you some simple tips you can use today to start preparing your business or organization to go mobile. You don’t have to change everything about your business to start making the move to mobile, but you do have to be thoughtful about a lot of aspects of your business and how they intersect with the mobile reality. (DN NOTE: this needs to be in a format that can be delivered via PDF and that will display well on a mobile device)You may choose not to take steps to leverage mobile for your business or organization, or you may decide that now isn’t the right time. But by the end of this presentation you’ll at least be making those decisions informed about the place that mobile now holds in the worlds of small businesses.[click to next slide]
Spread of mobileIn 2013, smartphone subscriptions in the US are expected to grow 28% year over year. (Mary Meeker, Kleiner Perkins -- http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013, slide 40)By the end of 2013, worldwide smartphone usage will reach 1.4 billion and tablet usage will reach 268 million. (ABI Research)[click to next slide]
PeoplePeople are doing all sorts of things on their mobile phones. In fact, recent research shows that we look at our mobile devices [click to build] up to 150 times per day. That number goes up of [click to build] you consider smartphones only…That’s for email, checking calendars, listening to music, taking or viewing pictures…and, oh, right…making phone calls!!Let’s look at some other ways in which mobile has become a part of our behavior…SourcesData came originally from TomiAhonen…source cited is from Alan Moore Slidesharehttp://www.slideshare.net/fullscreen/alan.smlxl/society-organisations-economies-reshaped-by-mobile/1 are doing all sorts of things on their mobile phones. In fact, recent research shows that we look at our mobile devices [click to build] up to 150 times per day. That number goes up of [click to build] you consider smartphones only…
Nonprofits are starting to experience an impact from the rise of mobile…[click to build]40% of Americans under the age of 35 said they used a mobile device like a phone or a tablet to make a donation.[click to build] Another half (50%) of them said that they used their smart phone or tablet to browse non-profit websites and emails. As mobile fundraising becomes a prominent way that donors connect with organizations, it’s essential that non-profits capitalize on the trend by looking towards mobile fundraising solutions.1 in 10 American adults have texted a charitable donation from their phones (http://pewinternet.org/Reports/2012/MobileGiving.aspx) [click to next slide]
one area in which behavior has clearly been influenced and aided by mobile has to do with what is referred to as “local search” – essentially, finding something you need. It could be food (restaurants) or stuff (goods and services), but there’s no denying mobile has become a part of our search for what we want.[click to build] 75% of mobile users are looking for real-time, location based information on their phones[click to build] 90% of those mobile searches lead to an action (gomonews.com)[click to build] and 70% of those actions take place within an hour of the search (CMO Council) -- which makes sense, because we search for something when we need it…and finding a solution to that need, especially one that is close by, makes taking action incredibly compelling…[click to next slide]
one area in which behavior has clearly been influenced and aided by mobile has to do with what is referred to as “local search” – essentially, finding something you need. It could be food (restaurants) or stuff (goods and services), but there’s no denying mobile has become a part of our search for what we want.[click to build] 75% of mobile users are looking for real-time, location based information on their phones[click to build] 90% of those mobile searches lead to an action (gomonews.com)[click to build] and 70% of those actions take place within an hour of the search (CMO Council) -- which makes sense, because we search for something when we need it…and finding a solution to that need, especially one that is close by, makes taking action incredibly compelling…[click to next slide]
one area in which behavior has clearly been influenced and aided by mobile has to do with what is referred to as “local search” – essentially, finding something you need. It could be food (restaurants) or stuff (goods and services), but there’s no denying mobile has become a part of our search for what we want.[click to build] 75% of mobile users are looking for real-time, location based information on their phones[click to build] 90% of those mobile searches lead to an action (gomonews.com)[click to build] and 70% of those actions take place within an hour of the search (CMO Council) -- which makes sense, because we search for something when we need it…and finding a solution to that need, especially one that is close by, makes taking action incredibly compelling…[click to next slide]
one area in which behavior has clearly been influenced and aided by mobile has to do with what is referred to as “local search” – essentially, finding something you need. It could be food (restaurants) or stuff (goods and services), but there’s no denying mobile has become a part of our search for what we want.[click to build] 75% of mobile users are looking for real-time, location based information on their phones[click to build] 90% of those mobile searches lead to an action (gomonews.com)[click to build] and 70% of those actions take place within an hour of the search (CMO Council) -- which makes sense, because we search for something when we need it…and finding a solution to that need, especially one that is close by, makes taking action incredibly compelling…[click to next slide]
And one of the most prominent activities managed via mobile is the reading and management of email. Email itself is a ubiquitous form of communication, and mobile phones have only increased the ever-present nature of email.But just how much email is being viewed on mobile devices? A whopping [click to build] 43% of emails!! That number has grown steadily in just the last 2 years (up from 10% in 2011).This should make you sit up and take notice. Have we made the point? Apologies if we started to shade into overstatement, but it’s all there: more people are using mobile phones, more mobile phones are “smart,” enabling a more seamless connection between the user, their needs, their searches and communication, and ultimately their decision to buy or support a business or organization. And as we just showed…to actually take action!Whether or not your customers or supporters are using mobile at the moment to interact with you, they are using mobile to interact with the world, of which you are most certainly a part. And more and more they will be expecting to be able to interact with businesses large and small through their mobile devices.[click to next slide]
And since that number is so high, businesses that send email need to keep two more numbers in mind…[click to build] mobile email, and a mobile email experience that is easy for your readers to navigate, is incredibly important. Arecent study (from Blue Hornet) found that 80% of email recipients delete mobile email that doesn’t look good… [click to build]and 30% unsubscribe from the email list…put that all together and what you have is an argument for considering mobile as you build your emails and communications [click to next slide]
If you’ve found yourself wondering “Should I be figuring out mobile for my organization?” or saying “I don’t need to worry about it…my business or my customers don’t ‘fit’ mobile” – well, we’re going to shed some light on what other small businesses and nonprofits have already figured out. Since we’ve been listening to and talking with our customers (over 500,000 small businesses) about mobile, it’s at this point that we usually get the question “how are small businesses using mobile?” They’ve seen the numbers like the ones we just showed you, and they’re quickly moving to understand and respond to the impact on them.So, not only are they seeing the numbers a lot of them have already begun incorporating “mobile” into their business and strategies. In this section we’re going to look at some of the ways in which small businesses are facing mobile head-on (and that you could consider)…and we’ll address a couple of the things we hear when small businesses push back a bit.[click to next slide]
We recently conducted a survey of our customers to uncover how they’re using mobile, as we found that a clear majority of them, [click to build], 66%, are using mobile for their businesses. That does mean, however, that a bit more than 1/3rd of small businesses aren’t.What reasons are given by the other 34%? Let's take a look…[click to next slide]
We hear that of the 34% not using mobile (and that might include some of you), here are the top 3 reasons they’re not using mobile for their business:[click to build]quite simply, 65% say that they have no plans to adopt mobile in the future[click to build]56% cite a lack of customer demand[click to build]and 28% say “mobile isn’t relevant to my industry or business”This last one makes some sense…it may not immediately be clear how mobile could be applied within some industries. Which got us to thinking – what industries out there might not immediately come to mind (like a lot of business-to-consumer businesses) as leveraging the growth of mobile? Here are just 4 that we found…[click to next slide]
[click to build]Hope Hummus is, as the name suggests, a food manufacturer…and they sell through distributors (grocery stores and supermarkets). They have a mobile website that focuses on showing people how to connect through social media, and most importantly provides a button (“Find Hope”) to start a local search for hope Hummus[click to build]Wheels Manufacturing is a small manufacturer of bicycle parts…and they sell through distributors. Their emails offer insights into new products coming, and even on a mobile device their brand is prominent (soid (986302660937(jkqqdsw7))[click to build]Funeral Innovations is a small start-up in the funeral services industry, and they provide innovative technical solutions to their partners. One of their solutions provides QR codes to be placed on materials, directing those that scan the code a mobile site allowing for relations of the deceased to leave memories or photos, and to get information about upcoming services.[click to build] Here is a Liberty Tax franchise, a provider of tax-preparation services. In this email there is a clear call-to-action placed where it can be easily accessed by someone viewing the email on a mobile phone.For now, we’re not looking at how these businesses did or did not follow mobile best practices…we’re focused on the fact that across industries you might not have expected mobile is becoming part of the toolkit to work with customers. In short, if mobile is coming to the two absolutes in life, then it’s likely not far from your business!![click to next slide]
I mentioned earlier that a lot of the questions from the registration form were about how to convince others in the organization to embrace mobile. Here are 4 push-backs you’re likely to hear, and a comment on each for why these should be more “speedbump” than “roadblock” on your way to adopting mobile…[click to build]We’re a nonprofit and don’t sell productsNonprofits are starting to experiment with accepting donations via mobile devices – Square…there are limitations, but new ideas are being tested…Nonprofits could also benefit from the proliferation of tools for mobile phones and tablets that make running events easier – apps for checking in attendees and certainly apps for taking pictures, capturing video and distributing them via social media live, during the event!![click to build]We’re highly regulated by the governmentYou might not use mobile to exchange sensitive information…but your emails help you to remain in touch with your clients or constituents and stay top-of-mind. It’s a communication consideration…In fact, the US government (including the Pentagon!), has started building out security and management solutions for mobile technology…and making it easier for government contractors to reach procurement officers on “any available operating platform, whether it is iOS or Android” (http://governmentcontractingtips.com/gct/2013/05/30/new-government-formatted-website-package-designed-for-procurement-smart-phones-and-tablets/)[click to build]Mobile wouldn’t be best for my particular productsYou may not sell your products via mobile, but you could consider mobile as a channel for communicating to your customers about your products (can you take pictures and send those? Can you create excitement and drive people to visit your store? Do you have a mobile-optimized web-site that you could direct people to through emails and posts?)There are also ways to collect information (like email addresses) from the people you meet (think about events or conferences) – you could have them Text to Join your email list, scan a QR code on your business card, etc.[click to build]Costs too highIf you’re already doing email marketing or social media marketing, you’re already “invested” – what we’re suggesting is more of shift in how you think about things you already do, like creating content.[click to next slide]
In addition to starting to incorporate mobile into considerations for how to market themselves, our recent study also uncovered a selection of data showing ways that SMBs are using mobile for their operations:[click to build]82% of small businesses use mobile for calendar or time management[click to build]74 % use a customer communications app.[click to build]52 % use a GPS and mapping app.[click to build]44 % use an accounting/invoicing app.Small businesses (and this means you) ARE mobile today…for various aspects of their business…[click to next slide]
Here are some more examples of how some small businesses are embracing mobile in their efforts to connect with their audiences[click to build] the NB Fitness Clubshows that sometimes the use case for mobile and a small business can be pretty simple. They had to communicate a change in their hours over the holiday…perfect example of a great communication for mobile (outside of the small font)…it’s a focused message, branded and unambiguous.[click to build] here is Alex’s Lemonade Stand, a non-profit that has considered mobile as it built an email announcement about an upcoming event. Notice the easy-to-locate call to action button, and good use of images (located after the most important information and the call to action).[click to build] the South Grove PTA…exercise a best practice and creates simple messages, easy to digest on a mobile device…with [click to build] a clear call to action (click the link) in the second one.[click to build] in this example, Boloco, a chain of burrito restaurants announces their Mother’s Day promotion with a simple email. As with the first two here, the text could be larger (we’ll mention that in a few minutes)…but note the simplicity. None of these involved hours of brainstorming around a conference room table…What you see here are small businesses thinking and working at building mobile into their communications strategies. They’re doing this because they’ve realized something that eventually all businesses will…[click to next slide]
read the quotation…it’s worth the speaker reading this.Once you recognize this, I mean really recognize this at a foundational level, you’ll be ready to see that…[click to next slide]
Mobile can enable small businesses to work more effectively – at the moment that matters, whether that’s using mobile check-in to allow a consultant to step out from behind a registration table at a networking event and engage better with his prospective customers or letting a flower shop owner create and send an email coupon to her subscribers to draw in new business on rainy Tuesday. At the end of the day, embracing mobile is about success – the success of your efforts to communicate with your customers or supporters, and the success of your efforts to connect with them where they are…because they are most certainly connecting with their worlds via mobile.[click to next slide]
we've shown you how mobile has become prevalent in the world around us, and we've shown you how mobile is an increasingly important tool in the toolbox of small businesses…now we want to show you 5 tips for what you can do today to start preparing for or taking advantage of mobile...[click to next slide]
Tip #1: avoid using too much textThink about it – do you want to read long and complex messages on your phone? When you’re on the go? No. Which means neither do your customers or supporters. Do you want to read a message like the one here? [click to build] Probably not…What you want is to see something more like [click to build] this…the result of some basic considerations as you build your message:Start to re-think your content. Long-form content (think newsletters that have more than a couple of short, to-the-point paragraphs) doesn’t work for mobile readers. So look at the content you’re building and start to re-think it: could it be condensed? Can a picture tell the story better? Can you turn one newsletter into a series by cutting it into pieces?If you have longer, or more complex content or assets you want to share (like a product guide, or new regulations fo your clients or a research report that supporters of your non-profit would be interested in), send an email with a clear call-to-action that directs people to where that asset lives (on your website, blog, etc.[click to next slide]
Tip #2: avoid using multiple columnsPrior to the rise of mobile and mobile communication, emails had started to take on an almost website-like feel – with multiple columns and navigation elements similar to what you find on websites. But with mobile communications driving content to be more focused, and also just to fit a more physically condensed space, multiple columns cause problems.Here are two examples of what can happen:[click to build] In this first one, you can see how the mobile email client has tried to figure out what to do with the multiple columns…and it has [click to build]squished them together in a less than optimal way.[click to build] in this example, the email has been forced into a single column [click to build], but clearly that process has also created an ungainly single column that will make the email practically unreadable.[click to next slide]
Tip #3: clear and easy calls to actionYou want to make it easy for your readers to take an action, to do something that keeps them connected to you – come to your website or event registration page, click through to a white paper you wrote, learn more about your services. You can increase the odds of them taking that action by carefully thinking through the design of your emails. Let’s look at two examples of how not to do it, and one way to make it easier.[click to build] in this example, there are calls to action, but they’re [click to build] hard to see, and would be even harder to get a finger or thumb to hit them easily.[click to build] in this one, the calls to action are probably easier to get clicked on, but because they’re [click to build] bunched together, the likelihood that the reader will be able to click on the one they want is lower.[click to build] here’s one that works…notice how the call to action is [click to build] a button that is clearly separated from the rest of the content, both visually and spatially? This will make it easier for the reader to click on it. You should also consider making your images clickable…they’re ready-made buttons waiting to be clicked!A note here on buttons versus text links. What you really want to do is make it easy for your readers to take the action you suggest. Whether you give them large text links (with clear separation from surrounding text) or easy to tap buttons, make sure that there is no confusion about what action you want your reader to take: learn more? Register for an event? Make a donation? Make it incredibly easy…You should also be thinking about where that button or link takes them – will they be dumped into a screen that is hard to see on a mobile device? That could derail the entire experience for them… [click to next slide]
Tip #4: avoid using tiny fontsThis one would seem to be pretty self-explanatory…but is no less important.[click to build] here’s a sample with 9-point font. Yes, a lot of text fits on the screen, but who can read it? People will need to pinch-to-zoom the text, and then have to scroll around. They’re more likely to delete the message, as well as unsubscribe from future small-fonted emails.[click to build] this one is a bit better, as the font starts to reach a minimum size that we’d recommend (11 points for body text and 22 points for headlines), and starts to bring greater contrast between the text and the background. But it’s still hard to read.[click to next slide]
Tip #4: avoid using tiny fonts (continued)this third one gets better still…the font is now at a size that works better on a mobile device, but on a desktop it[click to build] won’t be overly large. So, at a minimum, use 11 point font for body text (and go larger for headlines – 22 points is good) and strong color contrast (dark text on a light background) – but also be sure to test the content on yourself…send the email to yourself and view it on your phone or tablet…or borrow one from a friend…[click to next slide]
Tip #5: use images carefullyImages are a great way to convey a message, tell a story…create a connection. But if you don’t carefully consider how you’re going to use images, you may end up with some unintended consequences that lead, at best, to someone not reading your email. At worst they’ll unsubscribe from your list and you won’t be able to communicate with them at all. Here are some common challenges to consider:[click to build] notice the red “X” here? That’s there because some mobile email clients may not display images by default…so be sure that you’re using what is called “Alt Text,” or text that appears if the image doesn’t, to at least let people know what’s there. [click to build] in this example, there’s a great picture – the promotional poster used for a fundraiser, and when viewed on a desktop email client it may look great…but the problem is that on a mobile device, in order to see it, or the rest of the message, [click to build] the reader will have to scroll the message. Notice also that the image has pushed the call to action all the way to the bottom of the message, making it less likely that the reader will actually click through.[click to build] finally, be aware of where or how an image may appear. You may need to resize images as you build your email (a lot of email marketing tools have simple, built in image-editing capabilities).Before you send any message out to your customers or supporters, TEST THE EMAIL BY SENDING IT TO YOURSELF!! And then view it with your readers in mind…and make changes accordingly. A few extra minutes of testing can save a lot of headache later.[click to next slide]
Bonus Tip #1: don’t ignore local searchOK, so remember when we said there’s so much out there about mobile that it’s hard to narrow down? Well, we had a hard time doing that for this section, so we’ve got some bonus tips for you. The first one is to make sure you keep local search in mind. If you’re a restaurant, a retailer of products or something that people are likely to search for as they’re out and about, there are a lot of listing services and apps out there that give small businesses the ability to get found. Here are just three examples:[click to build] yelp is one of the most popular location-based services…with lots of different categories available for people to search on. It can search by location, providing a map of the options available in the area where the search takes place.[click to build]urbanspoon is another, focused on finding dining options. As with most of these apps, patrons can leave reviews or photos…and there is easy access to directions and phone numbers.[click to build] Like we showed earlier, more and more mobile phone users are searching for information about local businesses through their phones – and they often act on those searches almost immediately. If you’re not listing your business or services everywhere you can, you’re missing opportunities. Spend some time to look over services like Yelp, YellowPages online, etc., and claim your name, claim your listing, make sure that at a minimum you’ll show up in searches when someone is looking for a service like yours. You can also seek out tools like SinglePlatform by Constant Contact, which allow you to update your information in one place and have that update flow out to all of the popular search tools and sites.When people search for you, you’d love to have the top listing on one of those search engines, or make sure your business’ “flag” shows up on the map like the one shown here.[click to next slide]
Bonus Tip #2: don’t turn the phones off!Unlike at the start of movies in a theater, lectures in a large hall or perhaps in church, you shouldn’t ask your customers, supporters, event attendees, etc. to turn their phones off. Phones have become an extension of how people experience the world…and how they share that experience with others. So they take pictures and post them to different channels…sometimes in real time. And along with that picture and that post comes an implied endorsement. Mobile phones also enable social media…posts, tweets, messages…it’s all right there at an individual’s fingertips.[click to build] these two examples are from Instagram – pictures were posted up by customers, offering emotional connections to the experiences that those customers were having.[click to build] In this one, you can see Tweets from customers endorsing products, an endorsement being shared with their networks, networks filled with individuals that might become that businesses’ next customer!We understand that you may have proprietary or sensitive information that you don’t want your customers or supporters to transmit, and in those cases you should obviously provide appropriate direction to your customers, supporters, clients or audiences. But as much as possible, allow people to keep their phones on. Make it clear that you welcome them sharing their thoughts of your presentation or content, and make it easy for them to do so (provide them with hashtags, Twitter handles, etc.).[click to next slide]
Bonus Tip #3: don’t youignore mobile technologyAlmost all phones manufactured today have a camera and messaging tools…that you can use to capture and share the personality of your organization. The volume of images and video being taken and shared every day is staggering [click to build] – offering a clue to just how much communication has become visual. In addition to taking pictures (of new items you’ve got in stock, of your employees interacting with customers, of your customers having a great time at an event or fundraiser), or videos of your organization’s supporters at that event, your phone can be a gateway to the social networks that you choose to use, making it easier for you to connect to your followers and audiences. And the most important thing to keep in mind with respect to mobile technology? Experiment, experiment, experiment…you’ll learn what works and what doesn’t for you and your supporters.[click to next slide]
We’ve put a lot in front of you today, we know. But don’t worry…you’re going to be hearing more from us in the future about mobile, and we’re going to be here to help you as you figure out how to make mobile work for your small business. Let me just review some of the things I want to make sure you take away from this presentation:First, we tried to make it clear that you can’t ignore mobile any longer.[click to build] with almost a third of Americans getting to the internet only through their mobile devices, and [click to build] close to half of all email being opened on mobile devices…[click to build] and ONLY 3% of people reading those emails and then doing something with them on a desktop)It has become increasingly clear that the behaviors of your customers, supporters (or potential customers and supporters) is moving them to consume information on mobile devices. More and more, if you want to connect to your audiences, you’re going to have to incorporate mobile into your thinking.[click to next slide]
We showed you how small businesses everywhere are embracing mobile for their own business operations [click to build] – they’re seeing mobile as a tool that can help them run a more successful business or nonprofit.They’re also jumping in to the world of mobile…testing and experimenting [click to build]– figuring out how to leverage mobile to help people find their products, get or share information and to let supporters or customers help tell their story (through images, reviews, etc.)[click to next slide]
Finally, we gave you a lot of tips to keep in mind as you start to think about how to make mobile a part of your communication strategy…[click to build]have more focused content; use single-column layouts; make it EASY for people to click on the links or buttons that you create for them to take an action[click to build]use the largest fonts reasonably can (don’t forget to test on yourself and your devices first); be careful with image use; be sure to visit local search sites like Yelp or Yellow Pages and claim your listings…or better yet, use a solution like SinglePlatform to manage your presence on multiple listing sites all at once[click to build]finally, encourage your customes, supporters, event attendees, clients to use their mobile phone when they’re in your shop, at your event, after a client meeting. Let them become a part of the voice of your organization. And don’t forget the power you hold in your hands with a mobile device…take pictures and video, post to social networks when you’re inspiredIn short, start to make “mobile” a part of your professional life and your thinking, and you’ll be off and running.[click to next slide]
And because what these numbers, and others we’ve mentioned here today, show is that people are using their mobile devices all the time. So go ahead and dip your toe in the water…and then get ready to jump in all the way!Calls to actionfollow the link that is now in the chat window to get your copy of the “Getting Ready for Mobile” checklist…which brings together a number of the things we talked about today, and which you can use as you review your content and make changes to make it more mobile-friendlyif you’re ready to review your email template and would like some help, call one of our coaches today [need appropriate 800#]If you want to learn more about how to make the most of your small business marketing (through email, social media, events and more), look for some of our fantastic seminars in your area…We’ll reference the “next” session as we get closer to a date…We set the stage today. What we didn’t discuss…More in-depth examples of where and how small businesses are using mobile – in-store, at events, to help grow their contact listsHow to create more engaging content with your mobile deviceWe’ll be pulling together some great examples and more tips for a session we’ll be running this fall…[click to next slide]
Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact.(Ask people in the room if any of them have ever attended a previous seminar. If there are a lot,Clarify that this is new content but that some of the same strategies we have taught in the past still applySo they might see a few familiar strategies or tips along the way. (Then mention the workbook – explain what it is, briefly, and let them know that you will refer to itThroughout the session with short exercises for them to complete. Next ask …)How many people in the room are small businesses or work for a small business?How many are nonprofits ….on purpose (they will laugh) relate to the room that you know it’s been a tough year for some and that the informationCovered in the session should help them start to move the needle.
Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact.(Ask people in the room if any of them have ever attended a previous seminar. If there are a lot,Clarify that this is new content but that some of the same strategies we have taught in the past still applySo they might see a few familiar strategies or tips along the way. (Then mention the workbook – explain what it is, briefly, and let them know that you will refer to itThroughout the session with short exercises for them to complete. Next ask …)How many people in the room are small businesses or work for a small business?How many are nonprofits ….on purpose (they will laugh) relate to the room that you know it’s been a tough year for some and that the informationCovered in the session should help them start to move the needle.
Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact.(Ask people in the room if any of them have ever attended a previous seminar. If there are a lot,Clarify that this is new content but that some of the same strategies we have taught in the past still applySo they might see a few familiar strategies or tips along the way. (Then mention the workbook – explain what it is, briefly, and let them know that you will refer to itThroughout the session with short exercises for them to complete. Next ask …)How many people in the room are small businesses or work for a small business?How many are nonprofits ….on purpose (they will laugh) relate to the room that you know it’s been a tough year for some and that the informationCovered in the session should help them start to move the needle.