Jump Social Media Blueprint
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This document outlines a social media marketing strategy for a large recruitment company. It begins by defining the goals of growing business, clients, and revenue. It then discusses how the online landscape has changed and the importance of using social media strategically rather than just focusing on individual tools. The strategy involves defining objectives, tactics, and key performance indicators for positioning, relationships, influence, and accountability. It provides examples of tactics for different social media channels and outlines how success will be measured by metrics like return on investment and achieving the defined objectives.
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Jump Social Media Blueprint
- 1. ‘ No BS’ Social Media Marketing Blueprint Blueprint Blueprint
- 10. What does success look like? ?
- 11. What does success look like? Strategy
- 17. What does success look like? Strategy Positioning Relationships Influence Accountability
- 18. What does success look like? Objectives Strategy Positioning Relationships Influence Accountability
- 24. What does success look like? Objectives Strategy Positioning Relationships Influence Accountability 1-2-3 4-5-6 7-8-9 10
- 25. What does success look like? Objectives Strategy Positioning Relationships Influence Accountability 1-2-3 4-5-6 7-8-9 10 Tactics
- 33. Influential Content Principles All our content is checked and scored against 31 principles of influence
- 42. What does success look like? Objectives Strategy Tactics Positioning Relationships Influence Accountability 1-2-3 4-5-6 1-2-3 10 A B C D FB, Tw, YT, Li, G+.... Measurement & Tracking & Reporting
- 43. What does success look like? Objectives Outcomes Strategy Tactics Positioning Relationships Influence Accountability 1-2-3 4-5-6 1-2-3 10 CDC “ Channel” Careers Site Blog FB, Tw, YT, Li, G+.... Measurement & Tracking & Reporting
- 48. What does success look like? Objectives Outcomes Strategy Tactics Positioning Relationships Influence Accountability 1-2-3 4-5-6 1-2-3 10 CDC Seen in a Category of 1 “ Channel” Deep Relationships Careers Site Responsive Audience Blog ROI 20% & FlexApproach FB, Tw, YT, Li, G+.... Measurement & Tracking
- 49. What does success look like? Objectives Outcomes SUCCESS LOOKS LIKE THIS Strategy Tactics Positioning Relationships Influence Accountability 1-2-3 4-5-6 1-2-3 10 CDC Seen in a Category of 1 “ Channel” Deep Relationships Careers Site Responsive Audience Blog ROI & FlexApproach FB, Tw, YT, Li, G+.... Measurement & Tracking
Editor's Notes
- Hello - my name is Mike Jolley and I am a Director of Jump Social Media. We are grateful for the opportunity to present to you today. My goal in the time available is to articulate a vision to you for the most appropriate application of social media tools by Irwin Mitchell. I would be happy to take any questions during the presentation, but there will also be an opportunity at the end for you to ask questions.
- The presentation will cover the folllowing areas: Success Leaves clues - we have researched the professional social media space for best practice. We make no apology about our intention is to quickly implement what works on your behalf rather than innovate and adopt higher risk, unproven strategies
- The presentation will cover the folllowing areas: Success Leaves clues - we have researched the professional social media space for best practice. We make no apology about our intention is to quickly implement what works on your behalf rather than innovate and adopt higher risk, unproven strategies
- The presentation will cover the folllowing areas: Success Leaves clues - we have researched the professional social media space for best practice. We make no apology about our intention is to quickly implement what works on your behalf rather than innovate and adopt higher risk, unproven strategies
- The presentation will cover the folllowing areas: Success Leaves clues - we have researched the professional social media space for best practice. We make no apology about our intention is to quickly implement what works on your behalf rather than innovate and adopt higher risk, unproven strategies
- The presentation will cover the folllowing areas: Success Leaves clues - we have researched the professional social media space for best practice. We make no apology about our intention is to quickly implement what works on your behalf rather than innovate and adopt higher risk, unproven strategies
- The presentation will cover the folllowing areas: Success Leaves clues - we have researched the professional social media space for best practice. We make no apology about our intention is to quickly implement what works on your behalf rather than innovate and adopt higher risk, unproven strategies
- The presentation will cover the folllowing areas: Success Leaves clues - we have researched the professional social media space for best practice. We make no apology about our intention is to quickly implement what works on your behalf rather than innovate and adopt higher risk, unproven strategies
- Answering this question will form the narrative for our presentation. We do not feel that a pithy, one line response is adequate to address this question, so we will take you through a process that describes our view of what success looks like.
- Taking the first of these areas, strategy