The document outlines how to maximize the benefits of a DigitalSherpa social media marketing program. It discusses what DigitalSherpa is, the top reasons to use it like attracting traffic and finding new customers, what to expect from the setup and launch process, how success can be measured using reports, and ways to further boost results such as encouraging social sharing and providing additional content. The overall message is that DigitalSherpa can help businesses improve their online presence and find more customers, but clients can also enhance the benefits through their own participation.