The document outlines a marketing strategy for a local council. It recognizes the need to strengthen the corporate brand, build marketing skills among staff, and ensure marketing efforts are coordinated to support key council priorities. The strategy aims to achieve a professional, unified corporate identity across information, buildings and services; implement clear systems and processes for corporate coordination; and conduct regular campaigns on priority issues. It also discusses managing partnerships, existing marketing resources, and future plans such as a logo audit and sponsorship policies. Overall the strategy seeks to improve how the council is perceived and ensure marketing resources are used effectively.