This document outlines an agency's approach to developing and implementing marketing campaigns for mental health providers to improve existing procedures and adopt trauma-sensitive practices. The agency uses sophisticated communication strategies, rigorous measurement of outcomes, and over 20 years of experience. They help build engagement, expand networks, and ensure high return on investment. Campaigns are based on detailed profiles of target mental health providers and include integrated tactics like websites, email, social media, videos and public relations. The agency's 8-step process includes defining clear messages, setting goals and objectives, and measuring results to improve over time. They offer expertise in various areas and have a team led by an experienced founder with a track record of success.
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
Four things that B2B brands can learn from B2CSelesti
Let’s face it, coming up with marketing campaigns for a B2B audience is tough. It can be hard to get your audience excited when your product is an underground drainage pipe, a batch coding machine, or even ISO certification.
Believe me, I know, as these are some of the clients I work with. It can be really tough to come up with ideas, and it really makes me jealous when I see other people in my team having an absolute field day coming up with creative, exciting ideas for our B2C clients.
It’s easy to see B2B and B2C as worlds apart, but the truth is that it doesn’t have to be like that. In fact, there are many ways you can adopt B2C marketing tactics, and make them work for your B2B audience.
With that in mind, here are four things that B2B marketers can learn from their B2C counterparts, with some examples along the way.
Read the full transcript at:
https://www.selesti.com/knowledge-hub/4-things-that-b2b-brands-can-learn-from-b2c
2020 B2B Content Marketing Trends and BudgetsTheia Marketing
Here are the top content marketing trends in the B2B space for 2020. We look at organic vs. paid distribution and content marketing budgets vs. ROI on content.
Hiubang marketing communication - Company ProfileIshak Tanoto
#HMC is a digital marketing consultancy which specialize in digital communication, social media marketing, online PR and online advertising.
Building the bridge to Challenger Brands’ consumers/target market
Social media marketing plan template 2021Fraser Hay
Social media marketing plan template 2021 is an overview of the coaching and consulting solutions on offer at http://www.fraserhay.co.uk
These include:-
Social Media Marketing Plan Template 2021
Social Media Marketing Strategy 2021
Social Media Marketing Audit
Social Media Marketing System
Marketing funnel
social media strategy
social media situation analysis
social media tactical plan
social media reporting systems
social media coaching
social media marketing consultant
social media plan 2021
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
Four things that B2B brands can learn from B2CSelesti
Let’s face it, coming up with marketing campaigns for a B2B audience is tough. It can be hard to get your audience excited when your product is an underground drainage pipe, a batch coding machine, or even ISO certification.
Believe me, I know, as these are some of the clients I work with. It can be really tough to come up with ideas, and it really makes me jealous when I see other people in my team having an absolute field day coming up with creative, exciting ideas for our B2C clients.
It’s easy to see B2B and B2C as worlds apart, but the truth is that it doesn’t have to be like that. In fact, there are many ways you can adopt B2C marketing tactics, and make them work for your B2B audience.
With that in mind, here are four things that B2B marketers can learn from their B2C counterparts, with some examples along the way.
Read the full transcript at:
https://www.selesti.com/knowledge-hub/4-things-that-b2b-brands-can-learn-from-b2c
2020 B2B Content Marketing Trends and BudgetsTheia Marketing
Here are the top content marketing trends in the B2B space for 2020. We look at organic vs. paid distribution and content marketing budgets vs. ROI on content.
Hiubang marketing communication - Company ProfileIshak Tanoto
#HMC is a digital marketing consultancy which specialize in digital communication, social media marketing, online PR and online advertising.
Building the bridge to Challenger Brands’ consumers/target market
Social media marketing plan template 2021Fraser Hay
Social media marketing plan template 2021 is an overview of the coaching and consulting solutions on offer at http://www.fraserhay.co.uk
These include:-
Social Media Marketing Plan Template 2021
Social Media Marketing Strategy 2021
Social Media Marketing Audit
Social Media Marketing System
Marketing funnel
social media strategy
social media situation analysis
social media tactical plan
social media reporting systems
social media coaching
social media marketing consultant
social media plan 2021
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to:
Create a lead nurture strategy
Nurture leads across channels
Segment a lead database
Choose appropriate content for each lead nurture track and audience
Get the most value from lead nurturing with testing and optimization
Measure and explain lead nurturing’s return on investment
Unique creative content is integral for a comprehensive marketing plan. However, content isn’t simply just good writing. This guide to creating a content marketing plan will help you to understand the importance of a cohesive dynamic approach to content that will help you increase your search engine rankings and keep you ahead of your competitors.
We randomly selected 100 North American control system integrators and assessed their digital marketing effectiveness against 32 separate criteria. These criteria are divided into 5 categories:
Design & Usability: How well does the website welcome visitors and communicate the company’s unique value proposition?
Search Engine Marketing (SEM): Is the website optimized in order to receive organic search traffic and is paid search being leveraged?
Content Marketing: Is there content available on the website to attract visitors and generate links because it offers value to prospective leads?
Social Media: Does the website connect with multiple, active and engaged social media channels?
Marketing Funnel: Are there offers for visitors to enter the marketing funnel at every stage, not simply the bottom, sales stage?
Harnessing the Power of Pinterest Promoted Pins JD Prater
Pinterest Promoted Pins make it easier for brands to reach people who are in that “consideration mindset”—open to inspiration from credible sources. This session will walk through a case study highlighting effective and scalable Pinterest tactics that can be applied to your next campaign.
You will learn:
- How to set up a scalable Promoted Pin campaign
- How to analyze and measure performance with Pinterest Analytics & Google Analytics
- How to optimize your campaign to improve Pin performance
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
B2B Content Marketing Research: Focus on Documenting Your StrategyMadalina Balaban
This reserach - B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove, reflects the progress our industry is making in exciting new ways.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
Throughout this report, you’ll see how technology marketers have changed their content
marketing practices over the last year and how they compare with the overall sample of B2B
marketers who completed our annual content marketing survey
The Search Performance Brief (SPB) is Brafton's proprietary data-driven content creation process that maximizes the likelihood of ranking for target keywords and driving qualified traffic.
Member report: NEWBASE - Marketing Priorities 2017IAB Europe
In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology developments, and watch where the advertising dollars are moving. It is also essential that we understand the priorities of brand marketers, agencies and publishers alike, and build our marketing strategies accordingly.
First Impressions Email Marketing StudyTiffani Allen
You have only seven seconds to make a first impression. This is why we try to look our best when meeting someone new, or why brands create amazing customer experiences. So why should your email marketing program be treated any different?
The answer is, it shouldn’t.
Ciceron is a full service digital marketing agency. We specialize in digital strategy, including email marketing, social media, website design, and brand advocacy.
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to:
Create a lead nurture strategy
Nurture leads across channels
Segment a lead database
Choose appropriate content for each lead nurture track and audience
Get the most value from lead nurturing with testing and optimization
Measure and explain lead nurturing’s return on investment
Unique creative content is integral for a comprehensive marketing plan. However, content isn’t simply just good writing. This guide to creating a content marketing plan will help you to understand the importance of a cohesive dynamic approach to content that will help you increase your search engine rankings and keep you ahead of your competitors.
We randomly selected 100 North American control system integrators and assessed their digital marketing effectiveness against 32 separate criteria. These criteria are divided into 5 categories:
Design & Usability: How well does the website welcome visitors and communicate the company’s unique value proposition?
Search Engine Marketing (SEM): Is the website optimized in order to receive organic search traffic and is paid search being leveraged?
Content Marketing: Is there content available on the website to attract visitors and generate links because it offers value to prospective leads?
Social Media: Does the website connect with multiple, active and engaged social media channels?
Marketing Funnel: Are there offers for visitors to enter the marketing funnel at every stage, not simply the bottom, sales stage?
Harnessing the Power of Pinterest Promoted Pins JD Prater
Pinterest Promoted Pins make it easier for brands to reach people who are in that “consideration mindset”—open to inspiration from credible sources. This session will walk through a case study highlighting effective and scalable Pinterest tactics that can be applied to your next campaign.
You will learn:
- How to set up a scalable Promoted Pin campaign
- How to analyze and measure performance with Pinterest Analytics & Google Analytics
- How to optimize your campaign to improve Pin performance
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
B2B Content Marketing Research: Focus on Documenting Your StrategyMadalina Balaban
This reserach - B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove, reflects the progress our industry is making in exciting new ways.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
Throughout this report, you’ll see how technology marketers have changed their content
marketing practices over the last year and how they compare with the overall sample of B2B
marketers who completed our annual content marketing survey
The Search Performance Brief (SPB) is Brafton's proprietary data-driven content creation process that maximizes the likelihood of ranking for target keywords and driving qualified traffic.
Member report: NEWBASE - Marketing Priorities 2017IAB Europe
In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology developments, and watch where the advertising dollars are moving. It is also essential that we understand the priorities of brand marketers, agencies and publishers alike, and build our marketing strategies accordingly.
First Impressions Email Marketing StudyTiffani Allen
You have only seven seconds to make a first impression. This is why we try to look our best when meeting someone new, or why brands create amazing customer experiences. So why should your email marketing program be treated any different?
The answer is, it shouldn’t.
Ciceron is a full service digital marketing agency. We specialize in digital strategy, including email marketing, social media, website design, and brand advocacy.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Discover the essential marketing strategies that have the power to significantly impact your business sales. Learn how to create effective campaigns, engage target audiences, and boost revenue for long-term success.
We are a communications agency with an unconventional innovation lab, run by smart brand builders and out-of-the-box storytellers. At Turiya Communications LLP, we believe in building relationships and telling stories for our clients in the traditional and online space through simplified communication, keeping in mind their needs and preferences.
Digital Marketing
Branding
Media Strategy & Planning
Public Relations
Social Media Measurement
Market Research
Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It is a broad and dynamic field that encompasses various online strategies and tactics to reach, engage, and convert potential customers. Digital marketing has become an essential component of modern business and is continuously evolving as new technologies and trends emerge.
Here are some key components and strategies within digital marketing:
1. **Search Engine Optimization (SEO)**: SEO involves optimizing your website and its content to rank higher in search engine results pages (SERPs). This helps increase organic (unpaid) traffic to your website. It includes keyword research, on-page optimization, link building, and more.
2. **Content Marketing**: This involves creating and sharing valuable and relevant content to attract and engage your target audience. Content can come in various forms, including blog posts, articles, videos, infographics, and more.
3. **Social Media Marketing**: Using social media platforms like Facebook, Twitter, Instagram, and LinkedIn to build a brand presence, engage with customers, and promote products or services.
4. **Email Marketing**: Sending targeted emails to a list of subscribers to promote products, share updates, and nurture customer relationships. Email marketing can be highly effective when done right.
5. **Pay-Per-Click Advertising (PPC)**: This includes paid advertising on search engines (Google Ads) and social media platforms. Advertisers pay a fee each time a user clicks on their ad, and it's an effective way to drive immediate traffic to a website.
6. **Affiliate Marketing**: Involves partnering with other websites or individuals (affiliates) who promote your products or services and earn a commission for every sale generated through their efforts.
7. **Influencer Marketing**: Collaborating with influencers in your industry or niche to leverage their credibility and reach. Influencers can promote your products or services to their followers.
8. **Online PR and Reputation Management**: Managing your online reputation and presence through public relations efforts, online reviews, and monitoring what is being said about your brand on the internet.
9. **Analytics and Data Analysis**: Using tools and platforms to collect and analyze data to understand the effectiveness of your digital marketing efforts. This data-driven approach allows for continuous improvement.
10. **Mobile Marketing**: Targeting mobile device users with optimized content and advertising, as an increasing number of people use smartphones and tablets for online activities.
11. **Video Marketing**: Creating and promoting video content on platforms like YouTube or social media, as video has become a popular and engaging format.
12. **Chatbots and AI**: Implementing artificial intelligence and chatbots to interact with customers, provide support,
Improve Results: Integrate Your Online and Offline Presenceheligonix
This presentation describes the backbone to Heligonix, an online marketing firm located in the Midwest and developed through the understanding of how to drive leads through traditional marketing means.
In this session, you'll learn about:
• Defining a inbound marketing strategy to identify your current priorities
• Executing a plan to drive the lead and sales you need to reach your growth goals
• Evolving your strategy to develop healthy and scalable strategic planning habits
Originally presented as a webinar by Whole Brain Group CEO, Marisa Smith and HubSpot Director, Dan Tyre on October 30, 2013.
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
The buying process of old times has changed. Marketers need to find new ways to reach the right customers.
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with customers.
Lead generation is an effective way to talk to relevant customers at the right time... however, lead generation in the MENA region has over 65% wastage; with tighter budgets, this calls for a more transparent and accountable process while most lead generation/Affiliate marketing work on a spray and pray method with no confirmation of authentic leads.
Thus we are proud to introduce Verify: A complete lead generation process that verifies the lead and understands at what stage of the purchase journey the lead. This means only verified leads will be delivered to the client in order to avoid wastage of time and resources.
*This product is offered to clients directly and to media agencies
To ensure your content marketing and social media efforts provide a ROI, start with understanding the goals of the business. This will allow you to create a Strategy that connects to the bottom line.
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
Laura Kinoshita
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2. Our Approach:
Persuading mental health providers to improve existing procedures and/or take the
necessary steps required of a trauma-sensitive environment will require sophisticated
communication strategies.
We also understand the ultimate measure of effectiveness is whether you meet your
goals. That’s why we rigorously measure campaign outputs, outgrowths and outcomes
in areas including awareness, engagement, influence and behavior. Our award-winning
campaigns are based on decades of marketing and communications research and more
than 20 years of personal experience.
We help:
• Get the right influencers talking about your issues
• Grow and expand provider relationships, networks
and online discussion forums
• Build an active, engaged community around topics
associated with trauma-centered care
• Ensure you get the highest return-on-investment for
each marketing dollar spent
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3. How We Work:
We will begin with a half-day messaging session to ensure the messages we deliver are appropriate, persuasive, compelling and authentic.
• Our approach engages mental health treatment and service providers in highly effective, meaningful and compelling ways. That’s because we begin
with one or more highly detailed “marketing persona(s)” or ideal mental health provider “avatar(s)” that provides clear direction to campaign efforts.
• You get real-time campaign data: We give you a single dashboard to monitor how your campaign is performing on a daily basis. No more jumping
from one system to another. Everything you need to monitor the health of your campaign is at your fingertips. Data from your social media accounts,
email newsletter, campaign landing pages, SEO keywords and more is integrated all in one place, so you can see what’s working – and why.
Accounts are managed by a senior marketing professional with 10 years or more of relevant industry experience.
We put service first and provide an upbeat, positive attitude in everything we do.
We use service plans to exceed expectations in areas such as professionalism, communication, availability, responsiveness, quality, value, timeliness
and expertise.
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4. We use a proven, 8-step process to ensure success of campaign objectives:
Who are the most important people you need to persuade?
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What problems and pain points are you helping to solve?
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What value – expertise, resources, guidance and tools – can you
bring to mental health providers and to the centers and clinics they
work in?
How are you improving or saving lives?
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What is going to make mental health service providers listen to you?
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What are the 3 greatest strengths of your campaign?
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What are 3 greatest weaknesses?
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What are the greatest opportunities for the future?
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Why should mental health service providers listen to vou?
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Who else is talking about these issues?
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How do you express your message in words, images and actions?
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What are you doing to be truly innovative and move trauma-sensitive
care forward?
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What words and keyword phrases are people using to learn about
this issue? (actual)
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What keyword phrases do we WANT people to use to learn about
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What do you stand for, in 160 characters or less?
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We will educate, inform and persuade mental health providers via an integrated
blend of communication tactics, including website, email lead nurturing,
social media activity, short videos, sponsorships and public relations. The
campaign’s ability to inform and persuade will be affected by campaign and
project staff, as well as mental health service provider experiences and
perceptions throughout the campaign. We will help you define:
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Step 1: Clearly define and distinguish the message
this issue? (desired)
5. We use a proven, 8-step process to ensure success of campaign objectives:
Step 2: Design and deploy a content-driven website Step
Step 3: Set Meaningful Goals
Step 4: Set Specific and Measurable Objectives
Step5:BuildanIntegratedCampaignFueledbytheFourCoreMarketing
Strategies:
Step6:SetDynamicBudgetsthatCanBeShiftedBasedonPerformance
Connect marketing projects (“Epics”) to the audiences and metrics that
matter most. Prioritize activities based on greatest return-on-investment
potential.
Sample Monthly Gameplan
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6. We use a proven, 8-step process to ensure success of campaign objectives:
Step 8: Measure and Improve
Sample Scorecard
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7. Areas of Expertise
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Branding and Competitive Strategy
Web Design & Development
Search Engine Optimization
PPC Campaigns
Reviews & Testimonials
Metrics & ROI Analysis
Graphic Design and Illustration
Policies & Governance
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Print/Radio/Online Advertising
Mobile Optimization
Email Marketing & Lead Nurturing
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Social Media Management
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Online Reputation Management
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Mobile Apps
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Blogging & Inbound Marketing
Search Engine Optimization
To attract quality traffic to your site, you will need to rank well for the words and phrases your ideal customer is searching for. We will give you that competitive analysis and provide you with
a keyword strategy that you can then use to build your content inventory. We will analyze keywords, increase rankings and calculate the return-on-investment. We’ll also track competitors’
rankings and target those keywords. Once rankings improve for a given keyword, we’ll track the number of leads generated by that term so you can better understand which keywords are
impacting your business most. You’ll know exactly which keywords are generating the most leads and customers.
Email Marketing & Lead Nurturing
We’ll help you design emails that make impact. Sadly, most email newsletter add clutter. We work with you to develop email messages your customers look forward to, open and act on.
We will:
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Set up templates, signup forms, thank-you pages and confirmation pages
Organize, research and write content
Manage subscribers
Review performance
Provide email analytics & reports
Advise on topics and content strategy
PPC Campaigns
We help you manage your paid search traffic with top-notch consulting. We develop effective campaigns based on the strategic business goals of your company and your marketing
opportunities. Creating the perfect campaign is not only about knowing where to place the online ads, but also the technical details of getting highly ranked and properly following search
engine protocols for high quality and relevancy scores. We manage this important aspect of your business for you.
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8. Areas of Expertise
Blogging & Inbound Marketing
Fresh, linkworthy pages are the best way to attract new prospects to your website. If you don’t have a website, we will build one for you using the most robust, reliable and flexible content management
system on the market. Businesses that have an optimized website and add content on a regular business average 55% more website visitors than those that don’t. We will work with your team to
install a website that seamlessly ties into your keyword and search engine optimization efforts while allowing you to:
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Create posts easily with a simple editing interface
Get keyword and search engine optimization strategies and tips as you type
Automatically include social sharing icons for each post
Automatically post to multiple social media profiles and platforms at once
Easily put calls to action (CTAs) in your blog posts and turn your readers into new business prospects
Track subscribers, page views, comments and inbound links
Trigger email newsletter workflows
Integrate into your customer relationship management (CRM) system
Keep all your data all in one place, so you can see at a glance what’s working and why
Policies & Governance
In a world where anyone has the ability to speak about the company, it’s essential for frontline employees to be able to carry the message of your company forward. Customer-facing employees carry
the most credibility with consumers. As part of this effort we will identify qualified individuals at your company, including management, service staff, sales associates, support personnel, etc. We will
also help you develop appropriate social media governance policies, working with your Human Resources and Legal teams to review and update existing policies that may affect your marketing efforts.
Social Media Management
People are going to be increasingly talking about you on Facebook, Twitter, TripAdvisor, Pinterest, Yelp and more. We will help you direct the conversation to establish a presence that is authentic,
accessible and interesting. We will build your community of believers and raving fans.
That means we will support and build your brand, listen to and talk with your customers, join industry-specific communities and conversations, monitor your reputation and your competition and actively
seek out opportunities for you to start conversations online. As professional social media managers, we build trust and create contagious enthusiasm for your brand. You get:
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Two-way conversations with customers
A team monitoring and listening to social media conversations on your behalf
An account manager to foreword “need action” items to your team for review
Position your company as a thought leader in the field; break out from the pack
Actively seek out and start conversations about your brand
Support across 3 social media channels (Facebook/Twitter/Instagram)
Two Travel/Review Recommendation sites (Yelp! / TripAdvisor)
Etiquette postings (thanks for @mentions, comments, remove spam)
Recommended responses & strategic counsel for negative feedback or criticism
Monthly insight report and recommendations
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9. Meet the team: Laura Kinoshita
As founder of Kinoshita Communications LLC, Laura leads a small team of creative professionals who are selfmotivated and consistently deliver exceptional results. As team lead, Laura will provide senior strategic counsel
for the development and implementation of all campaign activities.
Laura’s work has earned the 2012 PRSA Koa Anvil Award for Integrated Communications, a Creativity in Public
Relations Award for best product launch and a Silver Telly award for best educational video. Additionally, Laura
Kinoshita was named 2013 Women in Business Champion at the Small Business Administration in January.
Before founding Kinoshita Communications, Laura was Public Information Officer at the W. M. Keck Observatory
where she directed all media relations, visitor services, science communications and public outreach for NASA,
Caltech and the University of California.
Laura Kinoshita
Before Keck, Laura was Managing Supervisor at Fleishman-Hillard, a world-leading international communications
firm with 70 offices worldwide. Laura’s responsibilities included the management of U.S. and European public
relations campaigns for clients such as Excite, Hewlett-Packard, IBM, Seagate, Vicinity Corporation, Websense,
Yahoo! and many others.
Laura earned her Bachelor’s degree in public relations from the College of Communications at California State
University, Fullerton, one of the largest and top-performing programs in the nation. She moved to Hawaii in 2001
to become PIO at W. M. Keck Observatory.
Laura is now board member of Social Media Club, Hawaii chapter, a non-profit organization that connects
media makers from around the world to promote media literacy, industry standards and ethical standards. She
is also an instructor at University of Hawaii Manoa Outreach College, as well as a certified HubSpot Marketing
Professional and Inbound Educator. She was voted one of Hawaii’s Top 15 Social Media Personalities by
Emerging New Media at the 2012 Social Media Awards.
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10. Meet the team: Jillyn Dillon, MBA
Jillyn is a Hawaii-based software developer and business process expert focused on Web design and
development.
Jillyn holds an MBA in Finance and Marketing and completed most of her coursework toward her Master’s of
Science in Systems Engineering at the Naval Postgraduate School in Monterey, California.
Jillyn spent her entire career at Northrop Grumman, until recently. She worked for them for just over a decade in
a diverse array of roles including software development, project engineering, systems engineering, competitive
intelligence, and international business development.
Jillyn Dillon
Jillyn is an analyst at heart. It’s what made her great at Northrop and it’s the reason she’s an excellent Web
developer. Because she’s an analyst, she really looks at what her clients want, what the company does, and how
their Web presence can help bridge that gap. Content matters. Structure matters. And she’s an expert at guiding
clients toward the best decisions on content and structure for their sites.
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11. Meet the team: Deann Ginoza
Deann is the team’s functional hub, keeping projects organized and helping to respond to client demands quickly
and efficiently. She is responsible for activities that require research and decision-making skills to support
client initiatives across many industries and markets. Deann researches and writes client materials, builds and
maintains editorial calendars and media lists, monitors client mentions, researches keyword data, compiles
monthly dashboards and much more.
Before working with Kinoshita Communications, Deann oversaw the day-to-day operations and management
of The Shops at Mauna Lani on the Kohala Coast as well as managed close interactions with all tenants. She
worked hand-in-hand with the property manager to assist in any and all aspects of property management,
including all special activities and entertainment.
Deann Ginoza
Deann holds a bachelor’s degree from University of Hawaii at Hilo with a major in Japanese Studies and a minor
in Business Administration.
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12. Portfolio
We enjoy working with passionate and committed clients who are ready to move
forward in bold and innovative ways
3-Year Agency Revenue Growth
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17. Notable Projects:
2012-Present: Honolulu Police Department:
Online Community Engagement and Social Media Training
Agency Profile:
Established: 2007
Number of Current Active Clients: 12
Number of Account Staff: 5
2012 Billings: Under $200,000
2011: Shops at Mauna Lani:
Turning Digital Communities into
In-Store Traffic
2008-2010: Early Learning Council:
Act 259: Keiki First Steps
2009: Na Honua Mauli Ola: Hawaiian Cultural Guidelines 2nd
Edition
2007-2009: Kamehameha Schools Strategic Planning and Implementation
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18. Awards:
2013 SBA Award
2012 PRSA Koa Anvil,
Integrated Marketing
2012 Top 15 Social Media Influencer
2012 Hermes Creative Gold Award
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21. Clients
Current engagements are marked with an asterisk:
EDUCATION
»» Bilinsky Educational Services
»» Alzheimer’s Care Consultants
»» Good Beginnings Alliance
REAL ESTATE &
PROPERTY MANAGEMENT
HEALTHCARE & FITNESS
»» Dr. John D. Stover, DDS
Maxillofacial and Cosmetic
Centers of Hawaii
»» Hawaii Dept. of Education |
Early Learning Council
»» Kamehame Schools Strategic
Planning & Implementation
»» Augustine Realty, Inc.
»» Hawaii Resort Homes*
»» Lava Rock Realty
»» Le`ale`a Fitness Center*
»» MacArthur & Company |
Sotheby’s International*
LAW ENFORCEMENT
»» Honolulu Police Department*
RETAIL
FOOD & BEVERAGE
»» Hana Hou Island Treasures
»» Bite Me Fishmarket & Grill*
PROFESSIONAL SERVICES
»» The Shops at Mauna Lani
»» JetWay Beverages
»» Kamuela Holistic Retreat
»» Monettes at Mauna Kea
Beach Hote
»» Kona-Kohala Chamber of
Commerce
»» Maui Pacifica dba Maui
Christmas
»» Ultimate Burger
HAWAIIAN CULTURE
»» Na Lau Lama
»» Na Honua Mauli Ola,Uiversity
of Hawaii |
Hawaiian Language College
»» Nonie Toledo & Associates*
VISITOR & TRAVEL
»» Payday Workforce Solutions*
»» ActivityRez*
»» Social Media Club of Hawaii*
»» Bite Me Sportfishing*
EVENTS
»» The Shops at Mauna Lani
»» Mauna Kea Visitor Information
Station, W. M. Keck Observatory