A social media presentation for Professor Jennifer Follis' Journalism 200 students at the University of Illinois at Urbana-Champaign

1. SOCIAL MEDIA
BUILDING & DISCOVERING NEW COMMUNITIES

2. #UIUCJOUR
LIVE TWEET

3. TWITTER
FIRST IMPRESSIONS:

4. WHY?

5. WHY USE SOCIAL
MEDIA?

6. WHY USE SOCIAL
MEDIA (CONT.)
Extension of real life
relationships

7. WHY USE SOCIAL
MEDIA?
Build Relationships:
• With Your Community
• With your classmates
• With your friends
• With your family
• With local community
• With celebrities

8. WHY USE SOCIAL
MEDIA (CONT.)
Discover New Communities
/ Ideas

9. WHY USE SOCIAL
MEDIA (CONT.)
An opportunity to be
helpful

10. HOW?

11. HOW TO BUILD
RELATIONSHIPS ON
TWITTER

13. SOCIAL MEDIA
GOLDEN RULE
Tweet others the way
You want to be tweeted

14. HOW TO BUILD
RELATIONSHIPS ON
TWITTER
1. Identify needs
2. Provides solutions to needs

15. HOW TO BUILD
RELATIONSHIPS ON
TWITTER
Create Conversation:
Listen // Ask Questions // Respond //
Add something meaningful

16. LISTENING IS KEY

17. WHAT?
WHAT DO YOU TWEET ABOUT?

18. THE
PRACTICAL
SOCIAL MEDIA IN ACTION

20. LISTENING
WHAT DO YOU TWEET ABOUT

21. GOOD WAYS TO
LISTEN
Follow the right people
• Community Leaders
• Industry Leaders
• University leaders

22. COMMUNITY
LEADERS
• @chambanamoms
• @chambanalaura
• @CHCEDC
• @CUMTD
• @colaburbana
• @cityofurbana
• @champarks
• @smcchambana
• @smilepolitely
What about industry leaders?

23. GOOD WAYS TO
LISTEN
Use + Follow the Right Hashtags
Community
• #chambana
• #UIUC
• #UrbanaLove
My Industry
• #socEnt
• #STEMtoSTEAM

24. JOURNALISM
HASHTAGS
• #journchat
• #wjchat
• #mybxb
• #digitaljournalism
• #newmedia
• #digitalmedia

25. GOOD WAYS TO
LISTEN
Create Twitter Lists
• Industry Leaders (Journalism, Design,
Social Media, etc)
• Friends (Location-based, Family, etc)
• Topics (Sports, TV, Celebrities, etc)

29. RESPONDING
WHAT DO YOU TWEET ABOUT // CONVERSATIONS

35. HOW TO RESPOND
WELL
• Have conversations with others
• Begin your conversations and Reply with “@”
• Reply to others who mention you as soon as you can
(within 24 hours)
• Retweet what’s relevant to your community or business by
selecting a tweet and clicking “Retweet”
• Turn your notifications on – phone or email so you know
when people interact with you

36. RETWEETS

40. CONTEXT
BEFORE
CONTENT

41. CREATING
TWEETS

42. THE ANATOMY OF A
TWEET

47. WHAT DO YOU TWEET
ABOUT?
Be A Leader
1) Be a hyperlocal community leader
2) Be an industry thought leader
3) Be active in your community and industry

48. HYPERLOCAL
"SOCIAL MEDIA IS AN
OPPORTUNITY TO RETURN LOCAL
FLAVOR TO LOCAL COMMUNITIES."
#ATMW @CHAMBANALAURA

49. TIPS FOR WELL-
COMPOSED TWEETS
• Mention your information source (where you found the
link, image, etc.)
• Use hashtags that give information about your tweet and
promote your brand (i.e. #journalism #socialmedia)
• Make shorter tweets – aim for 120 characters or less to
increase the likelihood of retweets
• When mentioning a twitter username at the beginning of a
tweet use a period (.) in front of the username. (eg
“.@carlcatedral is speaking at #UIUCJOURN)

50. BE A LEADER
THROUGH
SERVING
WHAT DO YOU TWEET ABOUT

51. CASE
STUDIES
SOCIAL MEDIA IN ACTION

54. RESOURCES

55. RESOURCES AND
LINKS
Live Tweets from #UIUCJOURN via storify:
http://storify.com/carlcatedral/uiucjour-live-tweets
#UIUCJOURN Twitter List: https://twitter.com/carlcatedral/lists/uiucjour
Tweetdeck: http://www.tweetdeck.com/
More info on Twitter Lists:
http://mashable.com/2013/05/31/new-twitter-lists/#_
http://mashable.com/2009/11/02/twitter-lists-guide/
Favoriting Tweets: http://socialmediatoday.com/adam-barrell/1444991/2-big-reason-
why-you-should-be-favouriting-tweets

56. SOCIAL MEDIA CLUB
CHAMBANA:HTTPS://TWITTER.COM/SMCCHAM
BANA

57. #SMLiveECI: www.carlcatedral.com/smliveeci

59. CONTACT
www.carlcatedral.com
carl@catedralconsulting.com

60. THANK YOU