Maximize sherpa v7 jan 2012
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The document discusses maximizing social media marketing through DigitalSherpa. It explains what DigitalSherpa is, the top reasons to use it, what to expect from the setup process, how to measure success through analytics, and ways to further promote content to supercharge results. Customers are encouraged to actively engage on social media and provide content to help build their online presence over several months.
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Maximize sherpa v7 jan 2012
- 1. Maximize the Power of your social media with Sherpa Making the most of your investment
- 4. What’s Social Media Marketing? Process of promoting your business through social media channels (Your blog, Facebook, Twitter, etc.) Powerful strategy that will get you links , attention and increased traffic Dynamic force that will drive activity that makes your business more profitable over time
- 18. Why So Many Setup Questions? Understand what your customers are searching for and deliver it to them in a relevant and compelling way Content Marketing Strategy Blog posts in broad categories work here Optimize site to best match search query Ready for specific features and details
- 23. How do I know if it’s working?
- 27. Supercharge your Sherpa Investment
Editor's Notes
- Welcome, I’m your host(ess) today. Thank you for coming I know everyone is busy, so I will try to finish up in ~30 mins Housekeeping issues: you are on mute, there is a question box where you can submit questions. Can everyone hear me? Can someone type yes in the question box? Thanks Again, you are muted, but I will take questions via the question box and we’ll go over them at the end. OK, let’s get started!
- New to Sherpa? Or looking for a refresher? This webinar will help you learn to make the most of your investment.
- Social Media and Internet Marketing service for companies of all sizes. DigitalSherpa and all of our Sherpa brands will help your company grow through consistent, quality content and engagement. With our DigitalSherpa products you can outsource the heavy lifting involved in deploying effective social media programs for an affordable and fixed monthly fee. You get all the benefits of a powerful internet marketing campaign without the major time or money investment that is usually required.
- Why do our clients buy Sherpa? The obvious reason is to save you time in managing your social media program. We have found through talking with our clients that there are 5 main reasons why our customers buy Sherpa:
- Definition of content?
- Keywords, organic traffic, referring sites
- Many of our customers already have tried blogging but find they lack the time, inclination or discipline to provide consistent content.
- Some of our customers are new to Social Media and don’t know where to start. Others have already started and just need help keeping it going.
- Building and designing blog is 45-day process
- Do we want to add Influencers to this slide?
- Building and designing blog is 45-day process
- Why 3-6 months? Credit building analogy
- Experience shows it takes 8-16 weeks to see consistent patterns and trends
- Transition slide? Speak to in-depth webinar on understanding reports
- Mention Reporting Deep Dive webinar
- Need to pretty this one up.
- Add Account Mgr to phone contact list now Top 10 and solve customer problem = you are a trusted resource
- Comments on blog, Facebook and twitter mentions are all a form of Lead. Follow up on them! Tell story about unanswered comment on Facebook
- This is an area where you can have a huge impact Want to know more about TweetChats? There’s a webinar…
- Need title…