This document presents an overview of modern SEO best practices and myths from Michael Reynolds, the president and CEO of SpinWeb. It discusses how SEO has evolved from outdated tactics like keyword stuffing to a focus on creating helpful content for buyer personas and building social media profiles and partnerships. Key myths debunked include the importance of meta tags, targeting exact keywords, and that SEO can be done as a one-time project. The document advocates for a holistic inbound marketing approach centered around producing high-quality content and optimizing the user experience over time.