2. I am a 32- year old female from New Jersey.
After graduating high school at 17 I went straight
into the military. There I honed my skills of
teamwork, selflessness, persistence and
flexibility. I strive to work hard in anything that I
do, but also believe rest and recuperation is a
must. The life quote that I live by is, “The biggest
adventure you can ever take is live the life of
your dreams.”
IDENTITY
3. PROFESSION
Potential Job Titles:
• Market Research Analyst
• Market Analyst
• Market Research Specialist
BRAND ARCHETYPE -My Kaye
Putnam brand personality quiz
revealed that I am the hero
archetype. My qualities of
competence, courage, energy, and
unwavering determination will drive
me to achieve greatness (Putnam,
2023).
[Search Marketing Strategist] for [Healthcare Industry]
Image by <a href="https://www.freepik.com/free-
photo/hospital-
letters_1093648.htm#query=hospital&position=18&from_vi
ew=search&track=sph">Freepik</a>
4. [Hiring Manager/Talent Acquisition]
TARGET AUDIENCE
NICOLE ST. LOUIS
Outreach Plan:
• Prior to initial contact I will obtain google certification for
data analyst to strengthen my portfolio.
• I will use LinkedIn to establish initial contact, regarding
opportunities in my field of interest.
• I will follow up via phone in two weeks time after initial
contact.
[Talent Acquisition Leader] at
[CVS HEALTH ]
NICOLE ADAMS
Outreach Plan:
• Prior to initial contact I will have a strong resume to
send to be kept on file.
• I will use LinkedIn to establish initial contact, as she is
active on LinkedIn, having been active 2 days ago and
updates when the company is hiring.
• I will follow up via phone and email in two weeks time
after initial contact.
[Senior Talent Acquisition
Manager] at [Absolute Care]
MICHELLE NEWMAN
Outreach Plan:
• Prior to initial contact I will make sure I have a strong
portfolio and resume.
• For initial contact I will call HR at the BJC Healthcare
company and connect with Michelle.
• I will follow up via phone and email in two weeks time
after initial contact for an update.
[Talent Acquisition Specialist ]
at [BJC HealthCare]
5. GOALS
Short Term: (April, 2025)
• Attain additional Google data analytics certification
‣In 6 months time completing additional
certification in data analytics to strengthen my
portfolio
Mid Term: (2030)
• Evaluating strengths and weakness.
‣While working in my chosen field as an
employee or an intern, I need to evaluate
where I started to where I would be currently.
Analyze if I am learning and growing, what I
need to do to improve.
Long Term: (2040)
• Senior Data Analyst Position.
‣Work with a smaller company where I can work
independent, display my skills and grow the
business and within the company. Getting
promoted every two years.
7. I help strengthen the marketing department
of my company, by taking advantage of
online courses and training programs to
expand my skill set and stay up to date with
the latest tools and technologies in market
research.
PROMISE
8. CREDENTIALS
Work Experience:
• Radiographer
• Automated Logistics Specialist
Education:
• Associates of Science in Radiologic Technology, A.S., Advent Health University (2016)
Leadership Roles:
• 1st shift lead in a radiology department
• Clinical Preceptor for student in the
clinical setting
• Military squad leader for a team of six
members
https://www.digitalvidya.com/blog/data-analysis-jobs/
9. COMPETITION
JOHNATHAN RIVERA
Noteworthy Experience:
• Obtained his Masters in Digital Marketing in March
2023
• Intership in Marketing in April 2023
COURTNEY BRYANT
Industry Experience:
• Marketing Specialist at CLX
Education:
• Masters in Digital Marketing
Skills and Proficiencies:
• Spanish - 0 endorsements
• Customer service - 1 endorsements
• Marketing- 0 endorsements
Overall Online Presence:
• Jonathan has 159 connections
• A custom banner of his current employment,
• No professional headshot
• Most recent LinkedIn post was 3 months ago
• No published articles, recent post or additional social
media links
• Grade: Average site presence
Industry Experience:
• Currently enrolled as a digital
marketing student
Education:
• B.S in Digital Marketing, March 2025
• A.S in Radiologic Technology
Leadership Experience:
• Military squad leader of a team of six
• Clinical Preceptor
Skills and Proficiencies:
• Data Entry - 0 endorsements
• Skilled Multitasker- 0 endorsements
• Data entry - 0 endorsements
Overall Online Presence:
• 8 connections,
• Banner isn’t customized
• Professional headshot
• LinkedIn URL customized, no additional social media
linked
• Grade: Poor
10. COMPETITION
CeCe Taylor
Industry Experience:
• Digital Marketing Manager, Training
and Certification, Amazon Current
• Marketing Manger CRM and Analytics
Education:
• M.S Internet Marketing
Leadership Experience:
• Digital Marketing Manager
• Marketing Manager
• Sr. Analyst
Skills and Proficiencies:
• Social Media- 20 endorsements
• Social Media Marketing - 21 endorsements
• Email Marketing - 2 endorsements
Overall Online Presence:
• 500 connections, no banner image
• Professional headshot,
• Very detailed profile with detail of certifications and
notable recommendations received.
• Active LinkedIn account Grade: Superior
Industry Experience:
• Currently enrolled as a digital
marketing student
Education:
• B.S in Digital Marketing, March 2025
• A.S in Radiologic Technology
Leadership Experience:
• Military squad leader of a team of six
• Clinical Preceptor
Skills and Proficiencies:
• Data Entry - 0 endorsements
• Skilled Multitasker- 0 endorsements
• Data entry - 0 endorsements
Overall Online Presence:
• 8 connections,
• Banner isn’t customized
• Professional headshot
• LinkedIn URL customized, no additional social media
linked
• Grade: Poor
COURTNEY BRYANT
11. BRAND POSITION
Hiring managers who work in the medical
industry, I provide a long standing relationship in
selfless service, technologic work experience and
clinical job history. I combine my passion for
technology and my love of the healthcare
industry.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Florida Digital Marketing Professionals
‣ JUNE, 2023 | ORLANDO, FL
• Excellence in Digital Marketing
‣ JULY 17-18, 2023 | ONLINE
• Digital Marketing Group #1 Internet Online Advertising
SEO Social Media Mobile
‣ JUNE, 2023 | LINKEDIN ONLINE
Digital Marketing
• Primary Content: My primary content will document my
journey as a student of digital marketing. As a hero archetype
my content will be used to uplift, encourage and empower my
readers with all my knowledge.
• Primary Tools: Word press will be my primary social media
network that I will use to connect with my audience. I will post
a blog once a month updating them on my current classes and
certification and new things I’ve learned.
• Website: By documenting my journey my audience will be
inform of my progress and skills.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Data Analyst who currently works in the medical
industry, or has worked in the medical industry in the
last six months. Desired start of partnership is January,
2025 prior to graduation.
Formal Education
• B.S Digital Marketing, March 2025
Technical Skills
• SQL Data Analysis (LinkedIn Course), December,2024
• Microsoft SQL Server 2022 Essential Training(LinkedIn
Course), January, 2025
• Excel Essential Training (Microsoft 365)(LinkedIn
Course), Febuary, 2025
Soft Skills
• Critical Thinking at Work, (O’Reilly course) November,
2024
• Public Speaking Skills for Dummies (O’Reilly book),
September, 2023
• Word Press Essential Training, Septemeber, 2023
14. Courtney Bryant
You know how most hospitals have multiple sites both outpatient and
inpatient and sometimes need to share resources? Well while taking on
a new task that required me to travel and a current work assignment that
required me on site, I was able to do both simultaneously. In fact, I
developed my own process and procedures that was both cost effective
and saved time, tapping into courier services that were already available
to the company.
15. REFERENCES
Bryant, C. (2016). Courtney B. - Full sail university -
Orlando, Florida ... - linkedin. LinkedIn.
https://www.linkedin.com/in/courtney-b-834031121
Connolly, A. (n.d.). Public speaking skills for dummies.
O’Reilly Online Learning.
https://learning.oreilly.com/library/view/public-
speaking-skills/9781119335573/
Digital Marketing Group - #1 Internet Online Advertising
SEO Social Media Mobile. LinkedIn. (2020,
September).
https://www.linkedin.com/groups/3416532/
Excellence in MarketingJuly 17-19, 2023. SNAC
International. (2023, June 29).
https://snacintl.org/event/excellence-in-marketing/
Simpson, N. (2020, December 7). Getting started with SQL
analysis for developers: What is the data telling us? -
SQL video tutorial: Linkedin learning, formerly
Lynda.com. LinkedIn. https://rb.gy/xb52y
Missimer, C. (n.d.). Critical thinking at work. O’Reilly Online
Learning. https://learning.oreilly.com/videos/critical-
thinking-at/9781492028383/
Nimmons, A. (2022, June 28). Getting started with
WordPress - Wordpress Video tutorial: Linkedin
learning, formerly Lynda.com. LinkedIn.
Psychology Driven Brand Strategist.
https://www.kayeputnam.com/brand-archetype-hero/
Rivera, J. (2017). Jonathan Rivera - Marketing specialist -
cybertron (CLX) | linkedin. LinkedIn.
https://www.linkedin.com/in/jonathanrivera88
Taylor, C. (2014). Cecilia Taylor | Linkedin. LinkedIn.
https://www.linkedin.com/in/cecilia-taylor-6a223a29
Taylor, D. (2022, December 12). Getting started with Excel
for Microsoft 365 - excel essential training (microsoft
365) video tutorial: Linkedin learning, formerly
Lynda.com. LinkedIn. https://rb.gy/1axaz
Wilbert, A. (2022, September 30). Create databases with
SQL Server 2022 - SQL server video tutorial: Linkedin
learning. LinkedIn. https://rb.gy/1axaz
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
