Britney Smith

1. PERSONAL BRAND EXPLORATION
Britney Smith
Project & Portfolio I: Week 1
April 9th, 2023

2. My name is Britney Smith, after I graduated high
school I had no idea what I wanted my future to
be. I joined the Navy and have been in for 5
years. Over my career I have found that working
with people who are selfless makes me want to
work harder to be that for others. I want to be
able to create a safe and trusting environment
for people to trust their ideas with. Being
trustworthy, selfless, honest, and caring are the
core values my brand is built upon. I can’t wait to
create a comfortable environment for all future
clients.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Web and Digital Interface
Designers
• Digital Marketing Manager
• Digital Marketing Strategist
Caregiver Brand Archetype -
When I approach my work, I think of
ways to make the experience more
personable and how I can provide
support to others. I like creating an
environment of trust and a vibe of
nurturing to help people feel
comfortable.
Marketing Manager for Digital Marketing

4. Digital marketing Human Resource Specialist/ Recruiting manage
TARGET AUDIENCE
Geovanni Collazos
Outreach Plan:
• One task I will complete before initial contact will be to put
together a list of events I have put together such as a Blood
Drive, he is interested in people with volunteer backgrounds.
• He is very active on LinkedIn, my initial contact would be
through LinkedIn, and I would make sure I have posts of
volunteer work on my page in advance
• After initial contact, I would follow up a week after with my
goals and aspirations and what I can bring to the company
HR Specialist at Laurel Circle
Claudia Sepulveda
Outreach Plan:
• It is mentioned on her LinkedIn page that core values
are important to her, I would make sure to include in my
first interaction how I want to make personable and
trusting experiences with clients.
• She does not seem to as active on social media, I
would reach out via email versus LinkedIn,
• I would follow up my interaction by discussing core
values and what I hope to build and create in the future.
Recruiting Manager at
Vallarta Supermarkets
Kelly Burch Golden
Outreach Plan:
• In order to prepare for initial contact I will make sure to
compile what I have done in the past and what I am
proficient in as far as the marketing industry
• She does not have any posts on LinkedIn, so I would
reach out via email or phone for initial contact
• I will follow up with her by reaching out via email or
phone with my resume and what I am looking to bring
to the table along with my values.
No
Picture
On
LinkedIn
HR Management at NDG

5. GOALS
Short Term: (2025)
• I will begin to grow my social media pages to create
traction for potential clients, I will increase my
following on social media platforms by 10%.
Mid Term: (2030)
• I will be affiliated with a company as a digital
marketing manager. I will create more traction for
them and increase their social media presence by
20%.
Long Term: (2040)
• I will have grown from marketing manager to director
and will oversee all social media and marketing for
the company that I work for.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video conferencing software
SOFT
HARD
Novice / Adept / Expert
Database management Novice / Adept / Expert
Mathematics Novice / Adept / Expert
Systems analysis Novice / Adept / Expert
Office Suite Software
SOFT
HARD
Novice / Adept / Expert
Presentation Software Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert

7. I help companies and clients create
personalized brand ideas by learning who
they are personally, and what their goals
are.
PROMISE

8. CREDENTIALS
Work Experience:
• United States Navy: Petty Officer 3rd
Class
• Eye Doctors Office: Ophthalmologic
Scribe
Education:
• Phlebotomy Tech, Norfolk Allied Health
• Digital Marketing, B.S., Full Sail University (2025)
Awards:
• Meritorious Achievement Award (2022)

9. COMPETITION
Terren Vilhauer
Industry Experience:
• Digital marketing specialist- Freelance
• United States Navy IT specialist
Education:
• Facebook Certified Digital Marketing Associate
Leadership Experience:
• United States Navy IT Specialist- Petty Officer
Skills and Proficiencies:
• Team Building
• Social Media Marketing- Brian Esposito
• Digital Marketing- Brian Esposito
Britney Smith
Overall Online Presence:
• He has many connections, his social media presence is
great. He posts a lot and has much of his background in
his profile. He has a very professional headshot
included on his profile.
• Grade: Superior, 100/100
Industry Experience:
• Handled Social Media pages for
NJROTC (2016-2017)
Education:
• Digital Marketing B.S. (2025)
Leadership Experience:
• Petty Officer 3rd class- United States Navy
Skills and Proficiencies:
• Analytical
• Communication
• Problem Solving
Overall Online Presence:
• My current online presence is not great. I do not post
daily, weekly or even monthly. My LinkedIn profile is not
up to date and I need a more professional up to date
picture for my profile.
• Grade: Poor, 50/100

10. COMPETITION
Michelle Dixon
Noteworthy Experience:
• Handled website updating
• Handled PR events for the company
Britney Smith
No Profile
Picture
Industry Experience:
• Internet Manager for Preston
Automotive Group
Education:
• Certificate in Digital Marketing (2000)
Skills and Proficiencies:
• Web design Proficient
• CRM Proficient
• Microsoft Application Profcient
Overall Online Presence:
• While she has many connections and posts almost
daily she does not currently have a professional picture
on her profile. There is no customized URL.
• Grade: Average, 80/100
Industry Experience:
• Handled Social Media for NJROTC
Education:
• Digital Marketing, B.S. (2025)
Leadership Experience:
• Petty Officer 3rd class- United States Navy
Skills and Proficiencies:
• Analytical
• Communication
• Problem Skill
Overall Online Presence:
• My current online presence is not great. I do not post
daily, weekly or even monthly. My LinkedIn profile is not
up to date and I need a more professional up to date
picture for my profile.
• Grade: Poor, 50/100

11. BRAND POSITION
For Digital marketing human resource specialists
who are looking for digital marketing managers, I
provide a nurturing and caring way to make
connections because I care about making
personal connections with clients for a long lasting
partnership.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Online Optimal Project Management
‣ July 7-10 2023 | Online
• Launching your Digital Platform in Today’s Job Market
‣ April 19 2023 | Maryland
• Social Media Basics: Facebook and Instagram
‣ April 26 2023 | Online
Digital Marketing
• Primary Content: The primary content I will be posting is
uplifting and motivational content. I want potential employers
to see that I am personable and want to connect with the
business and customers as much as possible.
• Primary Tools: I will be using Facebook and Instagram
primarily to promote my content, I will update weekly to keep
content updated.
• Website: I will use my digital profile website moving forward to
be able to connect with future employers and clientele so that
I can address any questions and keep myself in line about
updating content.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek someone who works in the digital marketing
field as my mentor to teach me the basics of what
works and what doesn’t work within the industry. I will
be actively looking for a mentor and will have one by
June 2023.
Formal Education
Digital marketing, B.S. (2025)
Technical Skills
• Google UX design – Coursea.org , June 2023
• Google data analytics- Coursea.org, July 2023
• Meta social media marketing,Coursea.org, August 2023
Soft Skills
• Improving communication skills- Coursea.org,
September 2023
• Teamwork Skills- Coursea.org- November 2023
• Creative thinking Skills- Coursea.org- December 2023

14. Britney Smith
You know the struggle of finding someone willing to create a family work
environment? Well, what I do is help bring your ideas to life while crating a
personal connection. In fact,many people say I am very personable and
caring.

15. REFERENCES
11-2021.00 - marketing managers. O*NET OnLine. (n.d.). Retrieved April 9, 2023, from https://www.onetonline.org/link/summary/11-2021.00
15-1255.00 - web and Digital Interface Designers. O*NET OnLine. (n.d.). Retrieved April 9, 2023, from https://www.onetonline.org/link/summary/15-1255.00
15-1299.06 - digital forensics analysts. O*NET OnLine. (n.d.). Retrieved April 9, 2023, from https://www.onetonline.org/link/summary/15-1299.06
Collazos, G. (n.d.). Geovanni collazos - HR specialist/recruiter - laurel circle - linkedin. Retrieved April 9, 2023, from https://www.linkedin.com/in/gcollazos
PhotoMIX-Company. (n.d.). Pixabay. photograph. Retrieved June 13, 2016, from https://pixabay.com/photos/digital-marketing-technology-1433427/.
PhotoMIX-Company. (n.d.). Pixabay. photograph. Retrieved November 7, 2016, from https://pixabay.com/photos/digital-marketing-technology-1433427/.
Vilhauer, T. (n.d.). Terren Vilhauer - information technology technician - linkedin. LinkedIn. Retrieved April 9, 2023, from https://www.linkedin.com/in/terren-vilhauer-468681bb