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Sample LinkedIn Marketing and Sales Flowchart
The document outlines a LinkedIn marketing and sales strategy flowchart. It shows how to optimize individual profiles and company pages to drive awareness through groups, status updates, referrals, and SEO tactics. Prospecting templates, target lists, and follow up tactics are used to engage leads and qualify hot prospects. Pre-call preparation, scripts, and demos are then used in the sales process to close viable opportunities that meet the criteria. Leads that do not meet criteria are put in a marketing nurture process or identified as non-viable.
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Sample LinkedIn Marketing and Sales Flowchart
- 1. Individual Profiles Company Page Optimization LinkedInGroups Awareness Engage Qualify Present Close Profile Optimization! Prospecting Templates! Target lead list! Follow up tactics! Status updates, Referrals, SEO Tactics, White Papers, Case Studies & Webinars Plan, Events, Ad strategy, Driving Demo Inbound Marketing! Leads Sales Driven! Leads No Viable Opportunity Hot Prospects! $$$ Pre-Call Prep Strategy, ! Call & Email Scripts! !! ! Lead does not ! meet our sales criteria! Pre-Call Prep Strategy, Call & Email Scripts! Marketing Nurture No Viable Opportunity Watchdog LinkedIn Marketing & Sales Strategy Flowchart! Developed by Jeff Zelaya Strategy to leverage LinkedIn groups to drive awareness to profiles! ! Strategy to leverage individual profiles to drive awareness to Company Page! ! Leveraging Discussions! Driving Traffic ! Networking Strategy! Lead is ! sales ready! Lead does not ! meet our marketing criteria! Lead does not meet our sales criteria!