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Leveraging LinkedIn Presentation
Dr. Barbara O'Neill discusses leveraging LinkedIn for career advancement and professional development. She shares that maintaining an active LinkedIn profile with regular posts, 500+ connections, engaging with others, and adding visuals can help professionals build their personal brand and be visible to recruiters. LinkedIn is important as both a job searching and information sharing tool for professionals.
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Leveraging LinkedIn Presentation
- 1. Leveraging LinkedIn forCareer Advancement and Professional Development Dr. Barbara O’Neill, CFP®, AFC® Owner/CEO, Money Talk
- 2. What Types ofSocial Media Do You Use? Do you tweet? Do you use Facebook? Instagram? TikTok? Do you make YouTube videos? Do you have a blog? Are you LinkedIn?
- 3. Street Cred: MyLinkedIn Story Very casual user for about a decade Updated profile 1/1/20 Started posting content regularly Dozens of requests to connect Dozens of “People are Watching You” e-mails from LinkedIn Several LinkedIn queries led to work for clients
- 4. Workshop Content • Backgroundstatistics about benefits of using LinkedIn • The mechanics of using LinkedIn • Potential LinkedIn content to share • Standing out on LinkedIn • Premium LinkedIn features • LinkedIn resources for educators
- 5. LinkedIn History Began in 2003 Business-oriented socialnetworking site Headquartered in Mountain View, CA Became profitable in 2007 Acquired by Microsoft in 2016 for about 26 billion Clickable hashtags allowed in 2016 Trivia Factoid: LinkedIn account holders must be at least 16 years old
- 6. What is YOURRelationship With LinkedIn? What is LinkedIn? I know what it is, but I do not have a profile I have a profile, but do not check it regularly I check/maintain my profile regularly
- 7. Yes, if you… •Are looking for employees • Are looking for a job • Are looking for useful information • Are following key thought leaders • Want to be a thought leader • Want to build a personal brand
- 8. Is LinkedIn Important? Source:NextGen Personal Finance webinar, May 2021
- 9. Is LinkedIn Important? Source:NextGen Personal Finance webinar, May 2021
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- 11. Have a LinkedInMission Statement My LinkedIn Mission Statement “To provide useful, research- based personal finance information (and occasional, non-controversial personal anecdotes) to an increasing number of connections”
- 12. Have LinkedIn “Guardrails” MyLinkedIn Guardrails Positive language Kindness Useful information and links Non- controversial “Barbservations” No controversial topics No politics Visuals for increased engagement
- 13. LinkedIn Sample HomePage and Profile
- 14. Profile Optimization Source: NextGen PersonalFinance webinar, May 2021
- 15. Consider Adding aProfile Tagline Source: NextGen Personal Finance webinar, May 2021
- 16. Customize Your LinkedInURL • Example: https://www.linkedin.com/in/barbaraoneillmoneytalk/ • Looks more professional than a random string of numbers Two Easy Steps: • Click on “Edit Public Profile and URL” • Enter a customized URL (NO spaces, symbols, or special characters); if the URL is already “taken,” you will be prompted to retry with a new name.
- 17. Getting Started WithLinkedIn • Go to https://www.linkedin.com/ • Set up a unique username and password and start account • Search for/invite connections • Locate the “Start a Post” box and post content (3,000 character limit)
- 18. Content to Shareon LinkedIn Articles that you write Articles written by others Informative video clips Professional accomplishments Questions for your connections
- 19. Post Content Regularly • Theobjective is to be visible and valuable to others • Provide valuable links and resources • Celebrate achievements periodically • Consider posting at least 3 times a week • Create an impression that you are an active and productive professional
- 20. Consider a ContentCalendar Examples: • Blog posts/articles • Polls/poll results • Videos • Podcasts • Question of the week
- 21. Aim for 500+ LinkedIn Connections- ItShows You Are a “Serious Player” Similar to friends on Facebook and Followers on Twitter The more connections you have, the more likely you are to be found by colleagues, recruiters, and people interested in what you do The best connections are people that you know personally Holy Grail: 500+ connections (the highest number that LinkedIn reports)
- 22. Inviting and AcceptingLinkedIn Connections Default Connection Message Personalized Connection Message Which person would you most likely connect with?
- 23. Accepting LinkedIn Connection Requests Do you know theperson? If not, do they tell you how they know you? Do you have things in common? Are they trying to “pitch you” in the request?
- 24. Engage With YourConnections • Avoid pure “broadcasting” • Like, comment, and share • Ask questions • Compliment others • Provide useful information and links • “Work out loud”
- 25.
- 26. Types of Visualsfor LinkedIn Messages Stock images Personal photos Hand drawn sketches Microsoft PAINT graphics Canva graphics PowerPoint jpeg images Photo collages Charts, tables, infographics Professional- looking videos
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- 28. LinkedIn Premium • Fourtiers for job seekers ($29.99 to $59.99 per month) • Higher costs for sales professionals and recruiters
- 29. How to StandOut on LinkedIn • Professional high resolution headshot and background banner photo • Eye-catching headline below your name • Interesting career summary (about 1,000 characters- not 2,600) • Details about education and career experience • Customized URL • 500+ connections • Recommendations and skill endorsements • Regular activity (at least 3 times a week) • All-Star profile rating from LinkedIn
- 30. Final Tips FromLinkedIn Pros Questions? Comments? Experiences?