Tweeting your way to the top mixwest13

@drelevance | relevance.com @haleighvic
Holly Hammond » Who is this girl?
» Indianapolis born & raised
» Marian University Grad, Writing Major
» Soccer Player
» DigiRel employee for 2+ years
» Zac Efron is my soul mate
» And the most important thing: I’m addicted to baking

@drelevance | relevance.com
@haleighvic
Tweeting Your Way
to the Top
» How to Utilize Social Profiles for
Rankings
#Mixwest13 #SocialRank

In the past, this is what Search looked
like:
» Owning a website/posting online
was for the tech savvy
» Tech savvy individuals were the
ones figuring out what works
» Webmasters were able to
manipulate websites and backlinks
were a huge part of determining
what was popular

And now:
» Social media accounts and blogs
allow everyone to have an
opinion, not just the tech savvy
» Relevant content has taken
center stage with the idea of link
earning
» Consumer shopping habits have
changed

Where do we start?
Google’s Answer to Social
Facebook Search Monster
Google’s Courtship of Twitter

@haleighvic
» Orkut
o Not very popular in the US, but
very active in Brazil/India
o Early social network
» Opensocial
o Deemed as the war on Facebook
o Make it easier to build apps on
social networks, etc.
» Google+
o “In this basic, human way, online
sharing is awkward. Even broken.
And we aim to fix it.”
o The idea was simple. Make online
sharing customizable based on the
network you were sharing with

Google Wants to Earn Your Trust
» Google knows consumer habits are changing
» People do research, people read reviews
» People trust what other REAL people are saying
» Google+ is an opportunity to authenticate people &
gain trust with consumers

@haleighvic
Case Study: Google+
» Jeff Sauer’s post on YouMoz created buzz for a case study with 4
websites to show correlation of Google+/rankings
(http://www.jeffalytics.com/establish-google-plus-authority/)

So How Do You Mimic These
Results?
» Be on Google+ and be real
» Add Authorship Markup
» Focus on local
» Encourage reviews

@haleighvic
Accept Google+ for What it’s Worth

@haleighvic
Specially Packaged Results

Google acknowledged that
Carousel is only 1% of what they
would like it to be, meaning it’s
something to keep your eye on &
try to evolve with it

Key Takeaways?
Don’t fake it
Encourage Reviews
Utilize Google+
Add Authorship

@haleighvic

Tiny Prints Case Study
» Set targeted goals for Twitter
activity
» Identify how Twitter will
drive rank, traffic
» Uncover page and keyword
opportunities
» Deliver the right message
through Tweets

So How Do You Mimic These
Results?
» Optimize Profiles
» Utilize Content Sharing
» #Hashtags and Keyword Rich Tweets
» Link to yourself

@haleighvic
Optimizing Your Profile
» Use a real picture NOT
» Add your real name & real location
» Utilize bio space
» Share!

Rule of Thirds
Your own content
Content relating to your followers
from 3rd party
Being you

Keywords are still a thing
» Share what you know
» Take into account why people follow you
» Target keywords and #hashtags that relate to you/your website
» If you tweet targeted kw’s, Google picks up on that!
» Encourage followers to share

Link to Yourself!
» Don’t forget… links still matter!

Key Takeaways?
Create an effective profile
Share your content
#hashtag
Utilize keywords
Don’t be shy

» Story Bumping
» Last Actor
» Chronological by Actor
ANOTHER New Newsfeed…

@haleighvic
#theconjuring

Key Takeaways?
Know your audience
Utilize hashtags
Encourage sharing via promotions
Garner recommendations

Questions?

Tweeting your way to the top mixwest13

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