The document discusses strategies for successful national campaigns including involving stakeholders at all stages, setting realistic goals, and clearly defining roles. It specifically focuses on the British Heart Foundation's National Heart Month campaign which aims to raise awareness and funds through coordinated national and local efforts including volunteer mobilization and community events. Key elements are managing integrated project teams while empowering local fundraisers and volunteers.

1. National Campaigns
Local Delivery
Sarah Lennon

8. Key Steps to success
• Involve all key stakeholders at the outset and
at every stage of planning the campaign
• Be clear on team and individuals roles and
responsibilities
• Draw on individual and team skills
• Set realistic goals
• Provide regular updates and communications
on progress

9. February is National Heart
Month
BHF Wide Campaign
Launched in 2009
 Raise awareness of heart and circulatory disease
 Encourage people to take steps to improve their (and
their family’s) heart health
 Raise funds

10. National Heart Month
• Central Project Team manage the
overall project
• Integrated project teams and project
groups with representatives from
across the BHF
• Community Fundraising a key
stakeholder in delivery

11. Key Steps to success
• Involve all key stakeholders at the outset and
at every stage of planning the campaign
• Set realistic goals
• Be clear on team and individuals roles and
responsibilities
• Draw on individual and team skills
• Provide regular updates and communications
on progress

12. The role of Community
Fundraisers on the ground

13. Local Delivery
 Mobilise volunteers and warm donors to support the
campaign either to participate or become promoters of
the campaign
 Add value and enrichment to the stewardship of
people signed up to take part in Rock Up In Red or
previous participants
 Add value and local perspective to the national
marketing and media plans
 Organise collections, pin badge box placement and
static tins by teams of volunteers

18. Summary
• Identify and be confident in your own
unique skills and talents
• Think global act local
• Share your ideas and take time to build
relationships with your colleagues
• Never underestimate the power of team
work