CRY (Child Relief and You), now called Child Rights and You, is a non-profit organization that was founded in 1979 with 50 rupees by 7 friends who wanted to improve conditions for underprivileged children in India. Over three decades, CRY has worked across 23 states in India and helped millions of children by addressing the root causes of issues like lack of education, exploitation, and vulnerability. CRY's vision is to build a society with dignity, justice and equality where all children can grow up happy, healthy and able to reach their full potential.

1. Presented by
R.Rajasimman

2. What we are
 Name: CRY - Child Rights and You. (CRY changed it's
name from Child Relief and You to Child Rights and
You as on April 1, 2006.)
 Over three decades of working for children and their
families across 23 states in India,
 we've learnt that lasting change is only possible when
we tackle the root causes that continue to keep them
uneducated, exploited and vulnerable.

3. Vision
A happy, healthy and creative
child whose rights are protected
and honoured in a society that is
built on respect for dignity,
justice and equity for all.

4. Mission
 To enable people to take responsibility for the situation of
the deprived Indian child
 To motivate them to seek resolution through individual and
collective action thereby enabling children to realise their
full potential.
 Enable people to discover their potential for action and
change.
 To enable peoples' collectives and movements
encompassing diverse segments, to pledge their particular
strengths, working in partnership to secure, protect and
honour the rights of India's children.

6. Origin
 These qualities of resourcefulness and
determination were to come in handy
when Rippan and 6 of his friends started
CRY with Rs. 50/- around Rippan's
mother's dining table. That was 29 years
ago, in 1979. They felt that something
needed to be done to improve the
situation of the underprivileged Indian
child.

7. Milestone
 2008
 CRY partners NAFRE Jan Andolan in the Jan Haq Yatra -
traversing 210,000 km over 2 months, amplifying the Voice
of the 15 lakh People across 16 states demanding change
at the grassroots.
 CRY wins in the Large NGO category at Indian NGO
awards 2007 after a thorough process of evaluation, field
visits and multilevel audits.
 Child Rights and You UK Limited is formally registered in
the UK

8. Milestone
 2009
 CRY launches a signature campaign to demand changes for
equal and quality education for all children in India. 'Sabko
Shiksha, Samaan Shiksha' reaches out to local communities
across urban and rural India as well as people overseas to gather
more than 7.7 lakh signatures. The charter of demands along
with the signatures is submitted to the Honourable President of
India, Pratibha Patil.
 P&G makes the largest ever corporate grant of Rs. 3 crores to us
under Project Shiksha
 The CRY Shop is rebranded as CRY World - a space to see,
know and do what's right for India's children, especially the
marginalised.

9. SWOT
Strength
Weakness
Opportunities
 Threats

10. STRENGTHS OPPERTUNITES
• International image. • Unexplored areas of service.
• Has a strong base from the • Can raise funds through schools
corporate middle class. and small and medium scale
• Strong in the field of childe welfare industries.
and education.
WEAKNESS THREATS
• Depended dominantly on Volunteers. • Political influence .
• Concentration only on child welfare. • Decline in the inflow of volunteers.
• Rising funds from only the Upper
class.

12. Political (incl. Economic Sociocultural Technological
Legal)
Environmental regulations Economic growth Income distribution Government research
and protection spending
Tax policies Interest rates & Demographics, Industry focus on
monetary policies Population growth rates, technological effort
Age distribution
International trade Government spending Labor / social mobility New inventions and
regulations and restrictions development
Contract enforcement law Unemployment policy Lifestyle changes Rate of technology
Consumer protection transfer
Employment laws Taxation Work/career and leisure Life cycle and speed
attitudes of technological
Entrepreneurial spirit obsolescence
Government organization / Exchange rates Education Energy use and costs
attitude
Competition regulation Inflation rates Fashion, hypes (Changes in)
Information
Technology
Political Stability Stage of the business Health consciousness & (Changes in) Internet
cycle welfare, feelings on
safety
Safety regulations Consumer confidence Living conditions (Changes in) Mobile
Technology