By Javi Segarra Brufau

1. Marketing and FundraisingDevelopment Project

2. INDEX Introduction 4 Actions 10 Timing 40 2

5. This plan has beendivided into 13 actions. Amongthisare highlighted the 6 most important actions.

6. Both Marketing and Fundraising actions have been covered in this plan.4

7. STARTING POINT Itisimportanttorememberthatcertainareascouldneedeconomicresources (forexampletheweb-sitedesignandmaintenance) butwecouldsearchforthecheapestsolutions, even encouraging charitable colaborations. 5

10. ThemethodsofcolaborationwithRO(adhocdonations, generals, sponsorhips, events…)

11. Developing the “tools” ofpresentation, andtheoperative plan oflaunching (sourcesandtiming)6

13. A Database

14. Anual Project´s Report

15. Associate´s rol?

16. Sponsorships

17. The Website

18. Social networks

19. Newsletters

20. E-shots

21. Google pressenceInterdependenceandconnectionbetweenareas 7

22. WHAT DO WE HAVE TODAY? Facebook Logo Website Newsletter TOOLS/METHODS in use foron-linecomunication Fundraisingevents Publicsubventions Companydonations Fundraising METHODS 8

24. PRIORITY ACTIONS 1. Websitere-design 17 2. Exploitation ofSocial Networks (Facebook) 20 3. Developmentof a fundrasingpresentation Adaptable toprivatecompaniesandpublicorganizations 21 4. Developmentof a database(Potentialdonorsand current donors) 23 5. E-shotusingthedatabase 25 6. DevelopmentofanAnnual Project´sReport 27 10

25. SECONDARY ACTIONS 7. Re-design of theNewsletter 30 8. Introducing“Associate´s rol" 31 9. Sponsorhips 32 10. Developing “Satisfactionform” 33 11. Improve our "Google position" 35 12. Should we rebrand? 36 13. Colaboration in Fundraisingtasks/other tasks 38 11

26. RELATED WITH THE ON-LINE PRESSENCE... IMPORTANCE OF THE ON-LINE PRESSENCE 12

27. RELATED WITH FUNDRAISING... 1. WHAT WE ARE DOING today and WHAT ARE OUR RESULTS? 2. WHAT ARE OTHER ORGANIZATIONS likeusDOING? 3. WHO should be ourpriorityrecipient? 4. HOW should we presenttheproposal? 5. WHAT DO WE ASK FOR, andHOW? 6. WhatOTHER WAYS can weEXPOILTfor FUNDRAISING? 7. Using wich RESOURCES and TIMING? 13

29. Segmentationofourrecipients by database.

32. Sponsorships.

33. Introduce newwaysoffundraisingbasedon a researchfromother similar organizations.

35. Certainareascouldneedeconomicresources (web re-dessign, logo...) Weshouldfindthecheapestway and encourage support from businesses.

36. Theproject´sdurationwould be 4 months, havingJanuary as estimated launch date. SeeTimming.

37. Once theprojectislaunched (January) decide theviabilityof thefollowing phase.15

40. Researchofspecializedcompanies (in websitedessign) thatcouldgiveussupport.

41. Specialimportanceofthe “AnnualProject´sReport” in thewebsite.

42. “Advertisingcampaign” insidethewebsiteforfundraising.17

43. Re-designofthewebsite Today´swebsite 18

44. Re-designofthewebsite EXAMPLE 19

46. Research about other social networks we could join.20

48. Develop SPECIFIC PRESENTATION (more focusedondetails) forpresentingspecificprojects, adaptable tothe recipient oftheprojectandthespecialneedsoftheproject.

49. 2 Delivery Methods: GENERAL and SPECIFIC using ON-LINE & PRESENTIAL delivery methods.21

50. Fundraising presentation EXAMPLE 22

52. Database EXAMPLE 1. Name. 2. Donor Status: (CURRENT DONOR · PREVIOUS DONOR · POTENTIAL DONOR) 3. Type: (COMPANY · PRIVATE PERSON · PUBLIC INSTITUTION · OTHER) 4. Sector: (RETAIL COMPANY · SPORTS COMPANY · AIRLINE COMPANY...) 5. Localization: (MANCHESTER · LONDON · UK) 6. Potential: (A · B · C · D) 7. Contact person. 8. E-mail. 9. Telephone. 10. Direction. 24

54. Develop "sending proceedure"25

55. E-shot EXAMPLE 26

57. Annual Project´sReport EXAMPLE 28

60. Increase frequency (from annual to quarterly)30

62. Define various methods to attract associates 31

64. Brand image on our website.

65. Brand image on our fundraising events.

68. Create satisfaction form for volunteers/mentors

69. Send "Satisfaction form" to all of our current donors and actual and previous volunteers33

70. “Satisfactionform” EXAMPLE 34

73. Should we rebrand? POSIBLE EXAMPLES RO REACH OUT REACHOUT!! 37

75. As a volunteer, obviously, I am open-minded to colaborate in any kind of tasks that Reach Out may need, not just Fundraising or Marketing tasks.38