The document discusses how to take control of one's online presence by coordinating social media efforts. It recommends focusing efforts by defining goals and missions, coordinating messaging across platforms using consistent branding and calls to action. Cross-promotion between platforms can help draw audiences back to a central "hive" or website where analytics can be tracked and monetization opportunities explored. Choosing the right tools depends on where one's audience is located and if the tool supports defined goals. Narrowing efforts requires considering content timeliness, demographics and calls to action for different platforms and audiences.

1. Bring the
Conversation Home
How to take control of your online
presence

2. ...anyone in touch with this emotion?

4. Let’s take control
•What’s your mission?
•Coordinate the message
•Focus your efforts

5. A story about bees

6. The hive mentality
• Focus all social outposts to
draw bees back to your hive
• They’ll make honey there

7. What’s your honey?
•Money?
•Awareness?
•Social good?
•Happy customers?

8. What the hive does
•SEO & long-term content equity
•Traffic on your own turf
•You control; no surprises
•Analytics
•Monetize opportunity

9. Choose your tools
•Is my audience there?
•Is it a “shiny object?”
•Do I know how to use it?
•Does it support my goals?

10. Narrowing Down
•Is the content time-sensitive?
•Consider demographics of your target
•Is it easy for audience to take action?
•Mobile vs non-mobile
•What’s the topic?

11. Focus your message
•Look at your tone, personality
•Call to action
•Pay attention to the specific social tool

12. Consistency
•Who are you? Mission & personality...
•Imagery
•Rules of engagement
•Set expectations
•Many voices, one message

13. Cross-pollination
Badges Link Lists
Cohesive Branding Embed Codes
RSS Feeds Widgets
Teaser Content Single Login
Social Sharing

14. Real Example

15. Homework
• List your current social tools
• For each, evaluate why you’re using, is
it effective
• What does your hive look like?
• Find best tool to bring it all together on
your website You CAN
do it!
• Look for integration points

16. Let’s connect!
Rosemary O’Neill
President, Social Strata
http://socialstrata.com
We make Hoop.la, the ultimate social
community
Twitter: @rhogroupee
LinkedIn: /rosemaryoneill
Images:
Jordan Fischer and Fifth World Art via Flickr.com
Creative Commons