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The document discusses how to invest in telling your story effectively. It emphasizes understanding your audience in today's contextual world and developing a unique and compelling story. It also stresses telling your story in a way that engages your audience and has impact through various promotional and social media channels, as well as compelling content, in order to deliver an exceptional customer experience. Lady Gaga is quoted as saying audiences are an important but overlooked part of an artist's story.
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- Context is being redefined in a new world of social, location, sensor and "Human API"-originated data
- Content + Context = Mass Personalisation…which generates more usage, conversion and value
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She discusses the evolution and operation of this project, explaining how to tell a story across multiple platforms collaborating with different teams and partners.
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BIMA Next Level Agency Leadership | Don Elgie Keynote
Don Elgie, Business Advisor and Non-Executive Director speaks on how to take your agency to the next level.
BIMA Breakfast Briefing | Breaking into Asian Markets
The document discusses considerations for doing business in China, including cultural differences in communication preferences, management styles, gestures and symbolisms. It provides guidance on integrating marketing efforts across markets and localizing for China, which has a different media consumption environment than other places. Challenges of mergers and acquisitions in Asia are also addressed, such as differing negotiation tactics and motivations that can be difficult to understand.
BIMA Evening Masterclass | How to win a BIMA Award
Celebrating the best in British digital – since 1985.
Be a part of digital marketing’s party of the year, the BIMA Awards. With 33 categories celebrating the best work the UK has to offer, the BIMAs are the longest-running UK awards with a digital focus.
Bagging an illustrious BIMA award is no easy feat, so here are our top tips for writing a winning awards submission. Hear from past winners, judges and the BIMA team on how you can polish your entries to maximise your success.
BIMA Blockchain Breakfast Briefing | Suzy Thomas Presentation | GBG PLC
BIMA Blockchain Breakfast Briefing | Suzy Thomas Presentation | GBG PLCBIMA (British Interactive Media Association)
Will blockchain technology prove to be the biggest disruptor the digital industry has yet faced? Or is it the salvation for creatives and content creators? What exactly is the blockchain? This breakfast briefing will unlock the mystery as you hear from thought leaders and digital practitioners on what the next big thing means for digital.
Suzy discusses the use of blockchain as part of the 'CitizenPass' initiative, which uses blockchain, biometrics and data to certify an individuals' identity. BIMA Blockchain Breakfast Briefing | Benjamin Maugain Presentation | Cyber-Duck
BIMA Blockchain Breakfast Briefing | Benjamin Maugain Presentation | Cyber-DuckBIMA (British Interactive Media Association)
The document discusses the global identification crisis, with over 232 million undocumented migrants and 21 million people trafficked annually. It also discusses identity fraud in the UK, with 80% of fraud occurring online and a 31% increase in confirmed cases from the previous year. The document then examines how blockchain technology could help solve issues of decentralized, reliable, secure and cost-effective identification without borders, but also notes challenges around cost, sustainability, speed and lack of international standards for blockchain identity solutions.BIMA Blockchain Breakfast Briefing | Dave Hrycyszyn Presentation | Head London
BIMA Blockchain Breakfast Briefing | Dave Hrycyszyn Presentation | Head LondonBIMA (British Interactive Media Association)
Will blockchain technology prove to be the biggest disruptor the digital industry has yet faced? Or is it the salvation for creatives and content creators? What exactly is the blockchain? This breakfast briefing will unlock the mystery as you hear from thought leaders and digital practitioners on what the next big thing means for digital.
Dave looks at the types of blockchain and the different ways in which the blockchain can be applied in the 'real world'.BIMA Blockchain Breakfast Briefing | Simon Gill Presentation | DigitasLBi
BIMA Blockchain Breakfast Briefing | Simon Gill Presentation | DigitasLBiBIMA (British Interactive Media Association)
Blockchain is a distributed ledger that records digital events and transactions in a way that is permanent and verifiable. It allows information to be recorded and shared across a network of multiple parties without the need for central record keeping. The technology began with Bitcoin and provides an open record of every Bitcoin transaction. It has potential applications beyond digital currencies for any system requiring a secure and decentralized record of transactions or information.BIMA Breakfast Briefing | The Art of Agile Marketing
Agile marketing techniques can meet the ‘always on, always connected’ need for unprecedented speed and flexibility. Hear how agile marketing allows agencies and brands to work more collaboratively on their marketing campaigns; and how to use metrics to learn and adapt, instead of 12-month plans.
BIMA CSD Presentation by Rufus Leonard
The document discusses several topics related to clients and business relationships. It notes that while business motives are usually focused on profit, people's motives are complex and varied as the human brain is not fully understood. It emphasizes the importance of building trusted relationships with clients by being their strongest ally and having them as advocates. The document also acknowledges that the real world is imperfect and problems will inevitably arise in client relationships, such as conflicting objectives between clients or a client not fully supporting a project.
BIMA Breakfast Briefing | Productivity | Daniel Harvey | SapientNitro
BIMA Breakfast Briefing | Productivity | Daniel Harvey | SapientNitro BIMA (British Interactive Media Association)
The document discusses balancing creativity, productivity, and well-being in the workplace. It introduces two employees, Jen the designer and Pawan in accounts, who are initially unhappy but then happy. It suggests strategies like satellite teams, special projects, and staff rotations to help maintain balance and positive morale.BIMA Breakfast Briefing | Vlogging | Lindsay Nuttall | BBH | Presentation
BIMA Breakfast Briefing | Vlogging | Lindsay Nuttall | BBH | PresentationBIMA (British Interactive Media Association)
This document discusses the rise of influencer marketing and how influencers have become important brand custodians. It notes that consumers highly trust peer recommendations from influencers over traditional ads. Influencers have huge reach among younger demographics and can authentically promote brands in a way that feels genuine to audiences. The document examines case studies of successful influencer campaigns and how the influencer marketing industry has evolved, with top influencers now commanding high fees and audiences growing savvier. It emphasizes that brands must view influencers as a legitimate media channel and collaborate with them authentically rather than forcing promotions to maintain relevance and trust.More from BIMA (British Interactive Media Association) (20)
BIMA Breakfast Briefing | Headless Content Management
BIMA Breakfast Briefing | Headless Content Management
BIMA Scotland Future of Fashion Evening 14 March 2018
BIMA Scotland Future of Fashion Evening 14 March 2018
BIMA Breakfast Briefing: The Rise Of Automation - AI and Machine Learning
BIMA Breakfast Briefing: The Rise Of Automation - AI and Machine Learning
BIMA Breakfast Briefing | Incubating Innovation | 28 Feb
BIMA Breakfast Briefing | Incubating Innovation | 28 Feb
BIMA Breakfast Briefing | GDPR & Why People Say YES to Marketing
BIMA Breakfast Briefing | GDPR & Why People Say YES to Marketing
BIMA Evening Masterclass | Instagram & World Domination
BIMA Evening Masterclass | Instagram & World Domination
BIMA Breakfast Briefing | Artificial Intelligence and Robots
BIMA Breakfast Briefing | Artificial Intelligence and Robots
BIMA Next Level Agency Leadership | Don Elgie Keynote
BIMA Next Level Agency Leadership | Don Elgie Keynote
BIMA Breakfast Briefing | Breaking into Asian Markets
BIMA Breakfast Briefing | Breaking into Asian Markets
BIMA Evening Masterclass | How to win a BIMA Award
BIMA Evening Masterclass | How to win a BIMA Award
BIMA Blockchain Breakfast Briefing | Suzy Thomas Presentation | GBG PLC
BIMA Blockchain Breakfast Briefing | Suzy Thomas Presentation | GBG PLC
BIMA Blockchain Breakfast Briefing | Benjamin Maugain Presentation | Cyber-Duck
BIMA Blockchain Breakfast Briefing | Benjamin Maugain Presentation | Cyber-Duck
BIMA Blockchain Breakfast Briefing | Dave Hrycyszyn Presentation | Head London
BIMA Blockchain Breakfast Briefing | Dave Hrycyszyn Presentation | Head London
BIMA Blockchain Breakfast Briefing | Simon Gill Presentation | DigitasLBi
BIMA Blockchain Breakfast Briefing | Simon Gill Presentation | DigitasLBi
BIMA Breakfast Briefing | The Art of Agile Marketing
BIMA Breakfast Briefing | The Art of Agile Marketing
BIMA Breakfast Briefing | Productivity | Daniel Harvey | SapientNitro
BIMA Breakfast Briefing | Productivity | Daniel Harvey | SapientNitro
BIMA Breakfast Briefing | Vlogging | Lindsay Nuttall | BBH | Presentation
BIMA Breakfast Briefing | Vlogging | Lindsay Nuttall | BBH | Presentation
Bima social media
- 1. Invest In Your STORY Before How You Tell It “Don't overact the story of your name. Overact the story of your work.” Karl Lagerfield
- 2. CONTENT Pull People In
- 4. Where’s Your Audience Gone?
- 6. Standing Out Takes Time, Energy, F ocus & Perseverance “The instrument that I never learned how to play was my fans. You know, they are the part of the story that nobody teaches you. I just want to do the right thing; I want to be a voice with them, among them.” Lady Gaga
- 7. CONTENT Pull People In Be Relevant & Compelling CONTEXT
- 8. Social Data Location Data CONTEXT is being redefined Sensor Data Human “API” Data
- 9. Data
- 10. CONTENT Pull People In MASS Personalisation Compelling Experience CONTEXT
- 11. Segments of ONE
- 12. PROMOTE YOUR STORY Media PROLIFERATE YOUR STORY Social TELL YOUR STORY Content HAVE A UNIQUE & COMPELLING STORY Proposition DELIVER AN EXCEPTIONAL CUSTOMER EXPERIENCE
- 13. INVEST (time, money, attention, focus, energy, people, knowledge) 1. Understanding your audience in the new Contextualised World 2. Developing a unique, compelling and relevant story 3. Telling your story with impact, engagement and resonance
- 14. John Webb Startups Evangelist @ Rackspace john.webb@rackspace.co.uk @WebbJS uk.linkedin.com/in/johnwebb slideshare.net/johns_webb