Getting the Most Out of Facebook's Timeline for Brands WebinarSocial Candy
Facebook just made its biggest announcement for Social Media Marketing Professionals: The Introduction of Timeline for Brand Pages.
On March 5th, 2012, President of Social Candy, Mark Gordon, and Social Media Manager, Shana Ray, hosted a free webinar, sponsored by Social Candy, helping marketers navigate the new layout.
For more information about Social Candy, visit http://social-candy.com or http://facebook.com/getsocialcandy
How to boost your Facebook marketing with custom audiencesBozboz-digital
What are custom audiences on Facebook? This slideshare explains why we see some Facebook ads and the benefits of using custom audiences, lookalike audiences, and Facebook tracking.
Getting the Most Out of Facebook's Timeline for Brands WebinarSocial Candy
Facebook just made its biggest announcement for Social Media Marketing Professionals: The Introduction of Timeline for Brand Pages.
On March 5th, 2012, President of Social Candy, Mark Gordon, and Social Media Manager, Shana Ray, hosted a free webinar, sponsored by Social Candy, helping marketers navigate the new layout.
For more information about Social Candy, visit http://social-candy.com or http://facebook.com/getsocialcandy
How to boost your Facebook marketing with custom audiencesBozboz-digital
What are custom audiences on Facebook? This slideshare explains why we see some Facebook ads and the benefits of using custom audiences, lookalike audiences, and Facebook tracking.
Jelenleg érvényben lévő jogszabályok(20/2012-es EMMI, 326/2013.Korm.rendelet)Vargáné Várszegi Csilla
A 20/2012-es EMMI rendelet, valamint a 326/2013-as Korm.rendelet jelenleg érvényben lévő módosításai a pedagógiai szakmai ellenőrzés, és a pedagógusminősítés szakterületekre vonatkozóan.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
This is a presentation that I've used in various iterations to present the basics of Facebook use for small businesses. Included: how to get started, why a business might want to use Facebook (or not!), how to set up goals and audiences, best practices for posting, how to deal with negative content, and basic metrics/Insights. Examples have been removed.
Selecting a Social Media Platform to be your business landing pageLeik Hong, Leow 廖翊翃
Selecting a right social media platform is essential for your business.
First as a business owner you need to understand and set clear goals and objective on your social media approach. It is for brand awareness, generating leads or even for personal branding?
Then select the proper landing page to drive the online traffics towards it.
Facebook Page is the most common social media landing page businesses choose, so setting a Likeable Facebook Page will be important as your first step to the social media's world.
I created this presentation specifically for the people enrolled in Social Media School at the Pathway Women's Business Center. The presentation gives basic information about how to leverage Facebook for business.
Not sure where to start with using Facebook to generate leads for your small business? Start right here with this quick how-to guide from Titan Web Marketing Solutions
Using Facebook as a tool for nonprofit fundraising seems like a great idea, but as many nonprofits have discovered, it’s not as easy as it might look. This session provides a step-by-step approach on how to plan your Facebook strategy, create a compelling Facebook Page, establish a community management system and integrate Facebook with your web presence. Using real-life examples of nonprofits who successfully use Facebook as a tool, Christy will demonstrate how to engage donors and attract new members to your online community.
Takeaways:
- How to define your Facebook strategy
- How to create a Fantastic Facebook Page
- How to manage your online community and measure your success
Key Takeaways:
1. Using social media to connect and engage with your customers
2. Turning your customers into your brand advocates
3. Using social media to nurture the relationship between your brand and your advocates
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Jelenleg érvényben lévő jogszabályok(20/2012-es EMMI, 326/2013.Korm.rendelet)Vargáné Várszegi Csilla
A 20/2012-es EMMI rendelet, valamint a 326/2013-as Korm.rendelet jelenleg érvényben lévő módosításai a pedagógiai szakmai ellenőrzés, és a pedagógusminősítés szakterületekre vonatkozóan.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
This is a presentation that I've used in various iterations to present the basics of Facebook use for small businesses. Included: how to get started, why a business might want to use Facebook (or not!), how to set up goals and audiences, best practices for posting, how to deal with negative content, and basic metrics/Insights. Examples have been removed.
Selecting a Social Media Platform to be your business landing pageLeik Hong, Leow 廖翊翃
Selecting a right social media platform is essential for your business.
First as a business owner you need to understand and set clear goals and objective on your social media approach. It is for brand awareness, generating leads or even for personal branding?
Then select the proper landing page to drive the online traffics towards it.
Facebook Page is the most common social media landing page businesses choose, so setting a Likeable Facebook Page will be important as your first step to the social media's world.
I created this presentation specifically for the people enrolled in Social Media School at the Pathway Women's Business Center. The presentation gives basic information about how to leverage Facebook for business.
Not sure where to start with using Facebook to generate leads for your small business? Start right here with this quick how-to guide from Titan Web Marketing Solutions
Using Facebook as a tool for nonprofit fundraising seems like a great idea, but as many nonprofits have discovered, it’s not as easy as it might look. This session provides a step-by-step approach on how to plan your Facebook strategy, create a compelling Facebook Page, establish a community management system and integrate Facebook with your web presence. Using real-life examples of nonprofits who successfully use Facebook as a tool, Christy will demonstrate how to engage donors and attract new members to your online community.
Takeaways:
- How to define your Facebook strategy
- How to create a Fantastic Facebook Page
- How to manage your online community and measure your success
Key Takeaways:
1. Using social media to connect and engage with your customers
2. Turning your customers into your brand advocates
3. Using social media to nurture the relationship between your brand and your advocates
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
The IAG unit at Liverpool University have built a community of 2000+ followers! Want to know how they reached their target audience and kept them interested and informed? Based on extensive experience gained through successfully connecting with prospective and existing students, Emma talks about the approach she has developed.
Social Commerce is a way to attract customers by
being where they are so you aren’t pulling them
away from what they are already doing. Lot’s of small
businesses–virtual and brick-and-mortar– are making
millions of dollars engaging customers, building
“community” and selling their goods exclusively on
Facebook, Instagram and other social sites.
This slide deck will help you get your brand started with selling on Facebook.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Similar to Facebook for your business: a deep dive ConvergeSouth2012 (20)
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
2. Agenda
∗ Social media strategy/Facebook strategy
∗ New geo-targeted posting
∗ Increase engagement (content, ads, promotions, etc.)
∗ Be the thought or story leader
∗ Measure your success
∗ Facebook ads= Insights X2
∗ Facebook is your resource
3. Quick Facts
∗ 167,810,060 people in the US have accounts
∗ 154,388,920 people of the aforementioned are 18+
∗ 90,193,180 of the users in the US are women
∗ 75,882,520 of the users are male
∗ 5,443,320 of them are newly weds
∗ 66,050,900 people in the US on FB like to
shop for fashion
∗ 10,962,580 people in the US like luxury products
4. Develop Your Strategy
∗ Know your audience
∗ Develop objectives
∗ Re-charge your audience with fresh, timely content
∗ Plan out your messaging monthly, be flexible
∗ Audit your social presence
6. Improving Your Content
∗ Establish Your Page as a trusted source
∗ Create compelling videos or photos
∗ Let your imagery tell the story
∗ Have a solid call to action
∗ Use full links or create your own branded shortened URL*
∗ Be relevant
∗ Get feedback- Utilize the polling/questions feature
∗ Run contests or promotions
8. Targeting Options
∗ In addition to targeting by location and language, you
can now target by the following:
∗ Gender
∗ Relationship status
∗ Educational status
∗ Interested in
∗ Age
∗ Location
∗ Language
11. Cover Photo
∗ Play with the profile image
∗ Change frequently, seasonally, or match the
mood
∗ Add text
∗ Make it look like your business, campaign, or
organization, not the opposite
∗ Experiment
12. Cover Photo: A Wealth of
Opportunities (sort of)
All covers are public. This means that anyone who visits your
Page will be able to see your cover. Covers can't be
deceptive, misleading, or infringe on anyone else's copyright.
You may not encourage people to upload your cover to their
personal timelines.
13. Cover Photos (cont.)
∗ Covers may not include:
i. price or purchase information, such as "40% off" or
"Download it on socialmusic.com";
ii. contact information such as a website address,
email, mailing address, or information that should go in
your Page's "About" section;
iii. references to Facebook features or actions, such as
"Like" or "Share" or an arrow pointing from the cover
photo to any of these features; or
iv. calls to action, such as "Get it now" or "Tell your
friends."
17. Facebook Ads
Ads are paid messages coming from an
organization, business, or political figure.
Sponsored stories are you posts used as a paid
promotional message to fans or non-fans.
18. Sponsored Stories
Sponsored stories are messages coming from friends
about them engaging with your Page, app or event that
a business, organization or individual has paid to
highlight so there’s a better chance people see them.
19. Types of Ads
∗ Page post text ad
∗ Page post video ad
∗ Logout page
∗ Page post link ad
∗ Question ad
∗ Offer ad
∗ Event ad
∗ App ad
∗ Mobile app install ad
∗ Domain ad
∗ Typeahead ad
20. Simple Promotional Methods
∗ Link your Facebook Fan Page to
your website
∗ Incorporate URL into press
releases, receipts, stickers,
customized bag stuffers, etc.
∗ Create a QR Code that leads to
your FB Page
∗ When aligning with a charity or
having an in-store event, have
them promote the link to your URL
in all of their communications.