SlideShare a Scribd company logo
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Turn content into an epidemic
David Szabo
Seed Investment Deck
Brandvee Limited
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Social sharing killed free engagement.
Home page traffic and organic reach are both dead.
Pageviews(million)
60
88
115
143
170
2010 2011 2013
Home page traffic (source: NYT)
Organicreachofallpages(%)
2
2.44
2.88
3.32
3.76
4.2
Oct '13 Nov '13 Dec '13 Jan '14 Feb '14
Organic reach of top FB pages (source: Ogilvy)
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Marketers still haven’t cracked the social
sharing code.
Vitality is still “Jedi marketing”
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Content promotion is a nightmare for today's
marketers…
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
“I would expect that next year,
people will share twice as much
information as they share this
year, and next year, they will be
sharing twice as much as they
did the year before.”
Mark Zuckerberg
$0B
$5B
$10B
$15B
$20B
$25B
$30B
$35B
$40B
2013 2014 2015 2016 2017
Social ad spend worldwide ($ billion)
…and while spending grows,
these nightmares are getting worse…
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
In-house solutions
Buzzfeed & NYT have
developed their own
proprietary tools which
they don’t share.
Web analytics tools
Unable to track generations
of sharers, however these
are the best current
predictors of viral traffic.
Promotion networks
P u b l i s h e r s a r e a n
underserved segment for
these networks: the best
they can do is optimising for
clicks but not social sharing,
unable to prove the viral
effect of their traffic.
…without any sign of a proper solution.
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Brandvee makes nightmares go away with
new school social intelligence.
What you see
(old school)
What really happens
(new school)
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Step 1.
Maya - our chatbot - sends a message
when a content should be promoted
Step 2.
Additional insights are available via our
online platform prior to promoting said
content
Step 3.
Our performance reports are extraordinary
sales tools, proving virality and influence
Brandvee uses predictive analytics to
recommend content for promotion.
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
150
188
225
263
300
Week 1 Week 2 Week 3
Additional viral lift for 1000 impressions
Brandvee helped FourFourTwo increase social ROI by30%
FourFourTwo got 83% more shares on promoted
content after switching to Brandvee.
Currently for every $10,000 spent, they are now
getting an additional $3,000 worth of traffic due
to virality for free.*
New school social intelligence brings 30%
higher social ROI without any major changes to
the client’s workflow.
*after deducting Brandvee’s costs
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Integration & automation
Brandvee’s goal is to build an
automated content promotion
m a c h i n e f o r c o n t e n t
marketers. Our clients use
B r a n d v e e ’ s d a t a t o
benchmark these networks
based on viral effect.
Proprietary technology
O u r p r o p r i e t a r y t e c h
redefines sharing from
scratch using network & data
science, content marketing,
w e b a n a l y t i c s a n d
mathematics.
No friction & high lock in
Chatbots are replacing
dashboards. Less friction,
higher lock in, and our
chatbot’s intel drives twice as
m u c h s h a r i n g a s o u r
competitors’.
Unfair advantages
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
David Szabo
CEO
@szabodav
Sales & product; marketing
and data science
background
Zoltan Molnar
CTO
@molnarzol
Tech & architect; CS and applied
maths background
Advisors



David Prasher

Managing Director at
Haymarket




David Prais

Entrepreneur, Investor


Gyorgy Sagi
Network Scientist
The Founders
Tamas Torok
Inbound marketing



Blogger, contributor at Social Media
Examiner, Social Media Today,
MarketingProfs
Attila Varga
Senior Software Engineer



CS background, built Telekom Hungary’s
text login system single-handedly at 19
The Team
Building businesses for over 5 years
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Upcoming partnerships & campaigns
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Milestones & financials
£0K
£63K
£125K
£188K
£250K
£313K
£375K
£438K
£500K
2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q2 2016 Q2
Cash in bank ARR
Beta tests
started
£50k investment
from Collider
£100k follow on
from Collider
Beta tests
ended
Started sales
First enterprise client
£100k bridge round
Break even
Hire dev & sales
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
David Szabo
Co-founder & CEO

@szabodav
david.szabo@brandvee.com
07951 706924
We’re raising £100,000 in equity
Give us a call & let’s meet!
Find more at: brandvee.com/investor

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Brandvee Seed Pitch Deck

  • 1. Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential Turn content into an epidemic David Szabo Seed Investment Deck Brandvee Limited
  • 2. Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential Social sharing killed free engagement. Home page traffic and organic reach are both dead. Pageviews(million) 60 88 115 143 170 2010 2011 2013 Home page traffic (source: NYT) Organicreachofallpages(%) 2 2.44 2.88 3.32 3.76 4.2 Oct '13 Nov '13 Dec '13 Jan '14 Feb '14 Organic reach of top FB pages (source: Ogilvy)
  • 3. Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential Marketers still haven’t cracked the social sharing code. Vitality is still “Jedi marketing”
  • 4. Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential Content promotion is a nightmare for today's marketers…
  • 5. Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before.” Mark Zuckerberg $0B $5B $10B $15B $20B $25B $30B $35B $40B 2013 2014 2015 2016 2017 Social ad spend worldwide ($ billion) …and while spending grows, these nightmares are getting worse…
  • 6. Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential In-house solutions Buzzfeed & NYT have developed their own proprietary tools which they don’t share. Web analytics tools Unable to track generations of sharers, however these are the best current predictors of viral traffic. Promotion networks P u b l i s h e r s a r e a n underserved segment for these networks: the best they can do is optimising for clicks but not social sharing, unable to prove the viral effect of their traffic. …without any sign of a proper solution.
  • 7. Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential Brandvee makes nightmares go away with new school social intelligence. What you see (old school) What really happens (new school)
  • 8. Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential Step 1. Maya - our chatbot - sends a message when a content should be promoted Step 2. Additional insights are available via our online platform prior to promoting said content Step 3. Our performance reports are extraordinary sales tools, proving virality and influence Brandvee uses predictive analytics to recommend content for promotion.
  • 9. Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential 150 188 225 263 300 Week 1 Week 2 Week 3 Additional viral lift for 1000 impressions Brandvee helped FourFourTwo increase social ROI by30% FourFourTwo got 83% more shares on promoted content after switching to Brandvee. Currently for every $10,000 spent, they are now getting an additional $3,000 worth of traffic due to virality for free.* New school social intelligence brings 30% higher social ROI without any major changes to the client’s workflow. *after deducting Brandvee’s costs
  • 10. Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential Integration & automation Brandvee’s goal is to build an automated content promotion m a c h i n e f o r c o n t e n t marketers. Our clients use B r a n d v e e ’ s d a t a t o benchmark these networks based on viral effect. Proprietary technology O u r p r o p r i e t a r y t e c h redefines sharing from scratch using network & data science, content marketing, w e b a n a l y t i c s a n d mathematics. No friction & high lock in Chatbots are replacing dashboards. Less friction, higher lock in, and our chatbot’s intel drives twice as m u c h s h a r i n g a s o u r competitors’. Unfair advantages
  • 11. Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential David Szabo CEO @szabodav Sales & product; marketing and data science background Zoltan Molnar CTO @molnarzol Tech & architect; CS and applied maths background Advisors
 
 David Prasher
 Managing Director at Haymarket 
 
 David Prais
 Entrepreneur, Investor 
 Gyorgy Sagi Network Scientist The Founders Tamas Torok Inbound marketing
 
 Blogger, contributor at Social Media Examiner, Social Media Today, MarketingProfs Attila Varga Senior Software Engineer
 
 CS background, built Telekom Hungary’s text login system single-handedly at 19 The Team Building businesses for over 5 years
  • 12. Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential Upcoming partnerships & campaigns
  • 13. Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential Milestones & financials £0K £63K £125K £188K £250K £313K £375K £438K £500K 2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q2 2016 Q2 Cash in bank ARR Beta tests started £50k investment from Collider £100k follow on from Collider Beta tests ended Started sales First enterprise client £100k bridge round Break even Hire dev & sales
  • 14. Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential David Szabo Co-founder & CEO
 @szabodav david.szabo@brandvee.com 07951 706924 We’re raising £100,000 in equity Give us a call & let’s meet! Find more at: brandvee.com/investor