General Company Overview

1. STILLGOINGGet Still, To Keep Going
www.stillgoingmeditation.com

2. Customer Persona: Professionals Requiring
High Level of Sustained Focus and Interactivity
10 Most Stressed
Cities In America:
1. Washington, DC
2. New York, NY
3. Miami, FL
4. San Francisco, CA
5. Jersey City, NJ
6. Oakland, CA
7. Chicago, IL
8. Newark, NJ
9. Philadelphia, PA
10.Los Angeles, CA
TEACHING
AVIATION RELATED
PROFESSIONS
HEALTH CARE
WORKERS
PROFESSIONAL
SERVICES
FIRST RESPONDERS ARTIST/ CREATIVES
Target
Locations

3. Problem: Americans Are Paying For Stress
With Their Health & Well Being
Over half of the 550 million working
days lost annually in the U.S. from
absenteeism are stress related.
43% of adults report that stress has
caused them to lie awake at night in
the past month.
The World Health Organization
estimates the cost of stress to
American businesses is as high as
$300 billion.
Diminished
Focus
Insomnia
Reduced
Emotional
Capacity
Increased
Absenteeism
Loss of
Productivity
Stress
Related
Illnesses

4. Why STILLGOING?
CALM
Headspace
Take A Break
The
Mindfulness
App
WHAT SETS US APART
 First “Live” Guided Meditation
App
 Pay as You Use Model
 Personalized Experience
 Sessions Use Multiple Exercises
To Keep Users Engaged
 Network of Experienced
Coaches Like Never Before
 “Live” Group Class Option
 Video and Audio Only Options
Growing market of mindfulness/ meditation apps:
• 2K iPhone Meditation Related Apps
• 250 Google Play Meditation Related Apps

5. We are determined to create an engaged meditation practice that
helps our users live their very best life.
We are obsessed with bringing a transformational experience to both
our users and coaches.

6. How It Works
(3) Select Coach, Pay & Meditate(2) Choose Session Type
o Select the type
of session you
want.
o Select a group
meditation class
or initiate a
1-on-1 coaching
session.
o Listed active
coaches are
selected based on
users meditation
goals.
o A picture and quick
summary of each
coaches credentials
are provided to aid
in users selection.
(1) Login/ Register
o Login via mobile
app or desktop.
o Users provide
information on
meditation goals.

7. Organizational/ Employer Offering
 STILLGOING partners with the organization to promote service usage
and the benefits of meditation
 Organizational Coupon Code indicates prepaid or discounted service
based on selected partner program.
GOLD Partner:
 Requires Retainer
 Usage Invoiced Monthly
 Listed STILLGOING Partner On Our Website & Publications
SILVER Partner:
 10% Discount Offered
 Listed STILLGOING Partner On Our Website & Publications
 Allows STILLGOING a direct channel to promote service with
organizational users.

8. Pricing & Revenue Model
1-on-1 Coaching
$20 = 16 Min
• Live Session
• Interactive
• 1-on-1 consultation
• Customized Guided Session
• Video or Audio-Only Interface Options
Group Coaching
$10 = 30 Min
• Live Prescheduled Sessions
• Video or Audio-Only session options
• Max 100 Group Participants
25% STILLGOING Fee
75% Coach Fee
35% STILLGOING Fee
65% Coach Fee
Using PayPal Adaptive Split Pay To Collect & Distribute Fees

9. Capture Strategy:
Customers & Coaches
END USERS
Customer
Targeting
Direct Engagement/
User Awareness
Benefit
Offering
Employer &
Organizational
Partnerships
Viral
Campaign
Inbound Marketing
& Social Strategy
MEDITATION COACHES
Targeted LinkedIn, Indeed
and Simply Hired Targeted
Searches
Partnering With Established
Meditation Coaching
Certification Programs
Inbound Marketing
(SEO, Landing Pages, etc.)

10. Our Team
“The Crazy Interns”
Starr Barbour, Founder + CEO
• Fifteen year of executive experience leading major finance and IT
transformations.
• Responsibilities: Fundraising, Outsourced Technical Development,
Setting The Course For The STILLGOING Movement.
Kathryn Lomax, COO + Chief Meditation Curator
• Corporate transformation expert with focus on optimizing human
service delivery
• Responsibilities: Meditation Program Development, Coach Curation, All
Things Surrounding “Making It Happen”.
Michael Barclay, Chief Marketer
• Experiential marketer and social media strategist leading campaigns
with some of Americas most recognized brands.
• Responsibilities: Inbound Marketing, Social Strategy, and Viral
Marketing Campaign.
Osvin Web Solutions (Outsourced Development Team)
• Osvin Web Solutions is a leading off shore web and mobile development
firm having taken several companies from idea to market to include most
recently “Doctors On Demand”. The Osvin team is truly a part of
STILLGOING.

11. Our Journey:
From Idea To Reality
MAR 2015
•SXSW Startup
Spotlight
(Concept Showcase)
•Develop Wireframe
MAY 2015
•Outsourced
Development
JUL 2015
•SXSW V2V
Startup
Spotlight
(Service
Demo)
•Accelerate
w/Google
SEP/ OCT
2015
•User Testing
DEC 2015
• Test Release
of MVP
(IOS
Platform)
JAN/ FEB 2016
•Secure Seed Funding
For Launch
•Launch First
Corporate Partner
Program [10/15
Confirmed Tahzoo
Partner Program]
MAR 2016
•Release Version 2.0
of Technical Release
(IOS & ANDROID)
at SXSW
May 2016
•Launch
National
Marketing
Campaign

12. Traction
 On boarded +200 Coaching Partners.
 Developed fully functional MVP submitted to Apple IOS
awaiting “Go-Live” approval/release.
 Secured pilot corporate partnership with Tahzoo for
their US Offices (January 2016).
 Marketing:
 Added an experienced marketer (Michael Barclay) to help us
launch a lean viral campaign.
 Participated in the Accelerate With Google program to learn
how to build an Inbound Marketing strategy.
Member of 1776 a Washington, DC based accelerator.
Winner of InnovateHer Reston local pitch competition.
 Selected for Atlanta and DC Pipeline Angels Pitch
Summit. Selected as a follow-up post Go-Live company.

13. Our Give Back
Teaching the tool of meditation
to those in need in order to
empower them to “be the
change they wish to see in the
world”.
 Armor Down Partnership
Partnering with Armor Down to allow for in-app
$5 donations towards Armor Down. Armor Down
teaches mindfulness and meditation to returning
service members to help them in their transition.
 Mindful Streets
Teaching meditation to young people (Ages 12-25)
in some of America’s toughest neighborhoods.
We seek to leverage our network of coaches to
facilitate this program.