Online Marketing PART 7-Technology as a facilitator
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Online Marketing PART 7-Technology as a facilitator
- 1. Online Marketing Building brands with digital in the core
- 8. Social Media Internet Digitiz ation evolution of connected devices 2020 2014 50 billion 14 billion
- 24. Facebook was down for 27minutes Internet Social Media Digitiz ation
- 41. Professional Nostalgia - Emotion - having fun Personal Achievement - Success - Aspiration We spent time! We invest time! 1 2 3 4 c c
- 43. Social Media Internet Digitiz ation social networking space Interest/ topic based “real life”/ relationship based permanent temporary
- 44. Social Media Internet Digitiz ation social networking space Interest/ topic based “real life”/ relationship based permanent temporary private public
- 45. Social Media Internet Digitiz ation social networking space Interest/ topic based “real life”/ relationship based permanent temporary private public
- 46. social networking space Social Media Internet Digitiz ation one to manyone to one permanent temporary
- 47. social networking space Social Media Internet Digitiz ation one to manyone to one permanent temporary
- 48. social networking space Social Media Internet Digitiz ation one to manyone to one permanent temporary
- 49. social networking space Social Media Internet Digitiz ation one to manyone to one permanent temporary
- 54. social customer care 2010 - 2017 600% Social Media Internet Digitiz ation 2010 2014 12% CV 58% 2017 CV 74%
- 55. social customer care can be hard! Social Media Internet Digitiz ation
- 56. Social Media Internet Digitiz ation social customer care can be hard!
- 59. Social Media Internet Digitiz ation 6 rules of participation listen ask questions open personal engagementhonest ☺ thank you sorry
- 60. social customer care what your customer wants 58% 74% 92% to be treated with dignity 58% 76% their problems to be fixed 74% an explenation 72% a thank you
- 61. Internet Digitiz ation social customer care can be hard! Social Media What’s your reaction?
- 62. social media can be hard!
- 63. social media can be hard!
- 64. social media can be hard!
- 65. social media can be hard!
- 66. social media can be hard! Totale ridiculous photo. At least have something realistic … Give moms a break. I prefer running naked with my children
- 67. social media can be hard! Totale ridiculous photo. At least have something realistic … Give moms a break. I prefer running naked with my children Amazing! Inspiring!… I’m a mum and can be stunning. She looks awesome!!! Be inspired ladies. Not easy but achievable…
- 68. social media can be hard! #fail #fail to predict the audience’s receptivity to pay sufficient attention to detail
- 69. social media can be hard! #fail #fail to predict the audience’s receptivity to pay sufficient attention to detail
- 70. social media creates new opportunities!
- 71. social media creates new opportunities! Here is what you need to do to subscribe and follow the Uk'shona Kwelanga drama series according to Sanlam: 1. SMS your name and surname to (+27) 45603. 2. Save '(+27) 073 174 4396' as 'Sanlam Funeral' in your contacts. Sanlam says you won’t receive any messages if this step is skipped. 3. You will be sent the daily episodes on WhatsApp every day for 7 days.
- 72. Assignment PART 5 Work in groups of 3/4 Choose a company you(r group) should have a online marketing update. Criteria: • low or inactive on social media • only a basic website up and running (information only) To do: What digital value can you create where your customer comes first? Select 2 social media channels which will use (make sure that your influencers match your social media channels!)
- 74. Social Media Internet Digitiz ation connecting with the (hyper)personal customer
- 75. Social Media Internet Digitiz ation Regentstreet is becoming Beaconstreet
- 76. Social Media Internet Digitiz ation mainwhile customers are leaving a data trail
- 77. Social Media Internet Digitiz ation BIG data is the secret weapon for the next level of customer relationship
- 78. Social Media Internet Digitiz ation it’s not about big data it’s about big relevance
- 79. Social Media Internet Digitiz ation “Why are we using customer data?” 1 million dollar question
- 80. Social Media Internet Digitiz ation BIG wisdom BIG help BIG personalisation
- 81. Social Media Internet Digitiz ation every good conversation starts with a good listening
- 82. Social Media Internet Digitiz ation every good conversation starts with a good listening
- 83. Assignment PART 5 Work in groups of 3/4 Choose a company you(r group) should have a online marketing update. Criteria: • low or inactive on social media • only a basic website up and running (information only) To do: What are your customers saying about your company? Analyse 10 messages Who said what? Tone of voice? Reaction of the company?
- 84. Social Media Internet Digitiz ation BIG wisdom BIG help BIG personalisation
- 85. Internet Social Media Digitiz ation a customer relatonship that is faster-than-real-time
- 87. Internet Social Media Digitiz ation Customer service becomes pro-active
- 88. Internet Social Media Digitiz ation Customer service becomes pro-active
- 89. Social Media Internet Digitiz ation BIG wisdom BIG help BIG personalisation
- 91. Internet Social Media Digitiz ation a world of one size fits none
- 93. Internet Social Media Digitiz ation 41% use my data to provide a personalized service
- 94. Internet Social Media Digitiz ation 44% use my data to improve your service
- 95. Internet Social Media Digitiz ation 46% use my data to feed me personalized information
- 96. Internet Social Media Digitiz ation companies will have to win the customers trust to win over the market.
- 98. Internet Social Media Digitiz ation the next level when science fiction becomes science
- 99. Internet Social Media Digitiz ation machines enable us to overcome physical limitations
- 100. Internet Social Media Digitiz ation computers overcome the limitations of the brain
- 102. Internet Social Media Digitiz ation computers changed the world at high speed
- 103. Cognification AI - Artificial Intelligence Internet Social Media Digitiz ation
- 104. Cognification AI - Artificial Intelligence Internet Social Media Digitiz ation
- 105. Cognification AI - Artificial Intelligence Watson helps out with curing cancer Internet Social Media Digitiz ation
- 106. Cognification AI - Artificial Intelligence Watson helps out with curing cancer 80% more accurate Internet Social Media Digitiz ation
- 107. Watson tackles your tax returns. Internet Social Media Digitiz ation
- 111. Over the next 5 years most “knowledge jobs” will transition to cognitive robotics. Internet Social Media Digitiz ation
- 112. Cognification AI - Artificial Intelligence
- 113. Cognification AI - Artificial Intelligence
- 116. The perfect storm Google TensorFlow Internet Social Media Digitiz ation
- 119. Internet Social Media Digitiz ation Artificial smartness in the background
- 127. The Photo Editing Future Is Based on Machine Learning
- 128. Internet Social Media Digitiz ation Online shopping can be a pain in the ***
- 129. Internet Social Media Digitiz ation AI support in online shopping
- 131. The more people use AI the smarter it gets! Internet Social Media Digitiz ation
- 134. Internet Social Media Digitiz ation almost passing the turing test (June 2014)
- 135. Internet Social Media Digitiz ation companies will start to implement human like customer service
- 136. companies will start to implement human like customer service Internet Social Media Digitiz ation
- 137. Internet Social Media Digitiz ation companies will start to implement human like customer service
- 139. Internet Social Media Digitiz ation people will prefer programmed friendliness over authentic unfriendliness
- 140. Internet Social Media Digitiz ation people will prefer programmed friendliness but remember technology will never replace love!