This document summarizes Amplitude's Series C funding round from April 2017. It introduces the executive team which includes the CEO and Founder Spenser Skates who graduated from MIT and DRW. It then discusses how product drives business outcomes and how understanding complex user behavior is important for product teams to improve conversions and growth. It also notes that the $17B analytics industry lacks tools to solve tying user behavior to business outcomes in a fast, scalable way.

1. Series C
April 2017

2. Amplitude
CustomersAbout us
Monthly growth in ARRExecutive team
Spenser Skates
CEO & Founder | MIT, DRW
Curtis Liu
CTO & Founder | MIT, Google
Matt Althauser
CRO | Optimizely
Justin Bauer
VP of Product | Stanford, McKinsey
James Donelan
CDO | Mulesoft, Lithium
Caitlin Haberberger
CFO | Flite, Hearsay Systems

4. it’s the product
1995 2005 2015

5. product drives business outcomes
1995 2005 2015
Transactions Page Views Behaviors
Eg: Shows that are binge-watched get much higher CPC ad rates! The best teams learn fast and improve their product
behavior to grow their business. New tools needed to master exponentially more complex user interactions in product.
55% Conversion
from Step 1 > 2
Spent $199

6. understanding complex behavior
How are the navigation
flows affecting trial
conversion?
Does using the product
increase usage of
periphery products?
Have the users who
signed up yesterday
been retained?
Which type of customers
increase their usage over
time?
Are consumers of sister
companies also buying
our products?
Every team needs to run these queries in real time to answer the questions they most need to succeed
Which shows are being
binge watched by
customers?
Sign UpCreate Account
Watched
content
Feature D
Feature C
Becoming
Power User
View Page Feature A
Purchase
Feature B
Sign Up
Cart
Watched
content
Watched
content
Watched
content
Watched
content

7. $17B analytics industry
Product Engineering InfraMarketingBusiness Intelligence
Legacy tools and newer startups simply don’t have the technology required to solve the massive problem of tying
user behavior to business outcomes. They are slow, they can’t do distributed realtime joins or are not user friendly

8. enterprise product teams drive business outcomes
Custom Queries
Behavioral Layer Rapid Collaboration Massive Scalability Product Playbook
May 2, 2017
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