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MARA Labs

MARAAin’t a Routing Algorithm

Platform as a Service for Logistics Fulfillment.
April 2015 || Nishith Rastogi
2
Team
Worked for 2 years together at Amazon as engineers, and then built
PinChat, a location based chat app. Together, as team we have strong
expertise in algorithms and engineering, with past experience in building
scalable, externalized, public APIs for Amazon.
Nishith Rastogi
CEO,
Economics + Electronics @BITS-Pilani,
Fraud + ML@Amazon
LinkedIn
Geet Garg
CTO
Computer Science @IIT KGP,
Fraud + AWS@Amazon
LinkedIn

3
Expensive pain point in a Massive Market
Inelegant & un-optimized existing solutions.
All require massive amounts of manual
intervention. Poor end-customer
experience
Fast growing need of better tools in
delivery dispatch, resource assignment,
tracking & route optimization.
Solution needed by e-commerce players,
Uber for X companies, and any operation
with a mobile work force.
A staggering 75% of e-commerce customers feel the need for better tracking. Source
4
Tool for Automated dispatch, tracking & route optimiztion
• Eliminate 90% of human intervention in order
dispatch, using intelligent algorithms
• 75% reduction in effort, when scaling operations to a
new city
• Exceptional experience to end users with live on-road
tracking of order and minute by minute ETA updates
5
You can’t build this in-house while making financial sense
▪ We invest in R&D to create high end algorithms and
technology stack to create a robust common Platform

▪ Platform is available as a service to customer at a very
affordable pricing, with no operational and
maintenance overheads. 

▪ Clean APIs allow the solution to be integrated with
existing stack, with ease
6
Illustrative Use Cases
Provide live update
of School Buses, and
ETA to bus stop to
parents
Schools
Tracking of Goods
Propriety Route deviation
engine, keeps an eye,
and alerts only in case of
deviationsDispatch
Assignment
Making station
managers obsolete for
on-demand delivery.
Laundry Pick Up
Precise pick-up ETA,
accounting for live traffic
conditions
Food-Tech
Faster turnaround times,
delivers food fresh, and
customers see the order
reaching them live
E-Commerce
Route Optimization for
faster delivery and lower
costs
7
Market Size Indicators
Logistics fulfillment is a $231 billion industry
▪ In US alone, $1.5 billion investment in the ‘Uber for X’
economy in 2014 & growing. Source
▪ In India, $400 million investment in Food/Grocery delivery
startups in Q1 2015. Source
▪ The number of Deliveries/Pick-Ups just by – HealthKart,
FabFurnish, YepMe and LensKart: about 10 million a year; 

Source for Estimates and Market Research


8
Business Model
Input Benefits
• Delivery locations
• Delivery times
• Delivery boys available
• Dispatch assignment of order
to a particular delivery boy
• Optimum routes
• Split of route between
delivery boys
• Pushing task/route to their
phones (our app)
• Tracking event completion
• Live & Aggregated reporting
9
Revenue Model
➢ Our B2B product is a Platform as a Service, under the brand name “Locus”
➢ Subscription Model, Card on File
➢ Each API call is charged at a few (single digit) cents per call, depending on API
➢ All tooling, SDKs delivery apps, dashboards, provided free of cost.
10
Demonstration of B2B APIs via a Reference B2C App - RideSafe
Our custom built, in-house developed, proprietary Realtime Route Deviation
Detection (R2D2) engine is demonstrated via our B2C app ‘RideSafe’, which
has received rave reviews from end users
Built on our B2B APIs:
✓ RideSafe makes daily commute safer by
providing Realtime Route Deviation Detection.
✓ Works in real world conditions like alternate
routes, shortcuts, soft roads, driver
preferences, lost network signal, tunnels and
several others edge cases
✓ Provides a live tracking of each trip. Example
http://goo.gl/MPMZKa


In first 4 weeks, 12000+ KM of usage data, 2000
users, 220000+ location points. On Women’s day,
trended as Rank 1 on Play Store in transport
category. No marketing spend.
11
Sample Media Coverage – RideSafe App

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Locus.sh - Seed Round Pitch Deck

  • 1. MARA Labs
 MARAAin’t a Routing Algorithm
 Platform as a Service for Logistics Fulfillment. April 2015 || Nishith Rastogi
  • 2. 2 Team Worked for 2 years together at Amazon as engineers, and then built PinChat, a location based chat app. Together, as team we have strong expertise in algorithms and engineering, with past experience in building scalable, externalized, public APIs for Amazon. Nishith Rastogi CEO, Economics + Electronics @BITS-Pilani, Fraud + ML@Amazon LinkedIn Geet Garg CTO Computer Science @IIT KGP, Fraud + AWS@Amazon LinkedIn

  • 3. 3 Expensive pain point in a Massive Market Inelegant & un-optimized existing solutions. All require massive amounts of manual intervention. Poor end-customer experience Fast growing need of better tools in delivery dispatch, resource assignment, tracking & route optimization. Solution needed by e-commerce players, Uber for X companies, and any operation with a mobile work force. A staggering 75% of e-commerce customers feel the need for better tracking. Source
  • 4. 4 Tool for Automated dispatch, tracking & route optimiztion • Eliminate 90% of human intervention in order dispatch, using intelligent algorithms • 75% reduction in effort, when scaling operations to a new city • Exceptional experience to end users with live on-road tracking of order and minute by minute ETA updates
  • 5. 5 You can’t build this in-house while making financial sense ▪ We invest in R&D to create high end algorithms and technology stack to create a robust common Platform
 ▪ Platform is available as a service to customer at a very affordable pricing, with no operational and maintenance overheads. 
 ▪ Clean APIs allow the solution to be integrated with existing stack, with ease
  • 6. 6 Illustrative Use Cases Provide live update of School Buses, and ETA to bus stop to parents Schools Tracking of Goods Propriety Route deviation engine, keeps an eye, and alerts only in case of deviationsDispatch Assignment Making station managers obsolete for on-demand delivery. Laundry Pick Up Precise pick-up ETA, accounting for live traffic conditions Food-Tech Faster turnaround times, delivers food fresh, and customers see the order reaching them live E-Commerce Route Optimization for faster delivery and lower costs
  • 7. 7 Market Size Indicators Logistics fulfillment is a $231 billion industry ▪ In US alone, $1.5 billion investment in the ‘Uber for X’ economy in 2014 & growing. Source ▪ In India, $400 million investment in Food/Grocery delivery startups in Q1 2015. Source ▪ The number of Deliveries/Pick-Ups just by – HealthKart, FabFurnish, YepMe and LensKart: about 10 million a year; 
 Source for Estimates and Market Research 

  • 8. 8 Business Model Input Benefits • Delivery locations • Delivery times • Delivery boys available • Dispatch assignment of order to a particular delivery boy • Optimum routes • Split of route between delivery boys • Pushing task/route to their phones (our app) • Tracking event completion • Live & Aggregated reporting
  • 9. 9 Revenue Model ➢ Our B2B product is a Platform as a Service, under the brand name “Locus” ➢ Subscription Model, Card on File ➢ Each API call is charged at a few (single digit) cents per call, depending on API ➢ All tooling, SDKs delivery apps, dashboards, provided free of cost.
  • 10. 10 Demonstration of B2B APIs via a Reference B2C App - RideSafe Our custom built, in-house developed, proprietary Realtime Route Deviation Detection (R2D2) engine is demonstrated via our B2C app ‘RideSafe’, which has received rave reviews from end users Built on our B2B APIs: ✓ RideSafe makes daily commute safer by providing Realtime Route Deviation Detection. ✓ Works in real world conditions like alternate routes, shortcuts, soft roads, driver preferences, lost network signal, tunnels and several others edge cases ✓ Provides a live tracking of each trip. Example http://goo.gl/MPMZKa 
 In first 4 weeks, 12000+ KM of usage data, 2000 users, 220000+ location points. On Women’s day, trended as Rank 1 on Play Store in transport category. No marketing spend.
  • 11. 11 Sample Media Coverage – RideSafe App