SlideShare a Scribd company logo
Nishant Patel (mnishant)
Persona/Problem
Product
User Growth
2 Million
Paid Users
Financials
$215 Million
Raised
~$900 Million
Valuation
Business Model
Freemium
Model
All Courses
- $70/Year
Student Plan -
$10/Year
Basics Course
- Free
Start
Secret Sauce
â—Ź Destigmatizing Meditation
â—Ź Making Meditation Modern
â—Ź Targeting User Pains
What’s Hot
â—Ź Always New Content
â—Ź Move
Competitors
Guided
Meditations
Content for
Sleep
Exercise Structured
Courses
Headspace
âś“ âś“ âś“ âś“
Calm
âś“ âś“ âś“ âś•
Buddhify
âś“ âś• âś• âś•
The Mindfulness
App âś“ âś• âś• âś•
Future Plans for Success
Sources
â—Ź https://www.businessofapps.com/data/headspace-statistics/#:~:text=Even%2
0with%20this%20growing%20interest,such%20as%20Google%20and%20Lin
kedIn
â—Ź https://productmint.com/the-headspace-business-model-how-does-headspace
-make-money/#:~:text=The%20business%20model%20of%20Headspace,an%
20FDA%2Dapproved%20wellness%20program.
â—Ź https://www.bbc.com/news/business-49394848
â—Ź https://www.headspace.com/about-us
â—Ź https://www.healthline.com/health/mental-health/top-meditation-iphone-and
roid-apps#the-mindfulness-app
â—Ź https://www.cbsnews.com/news/headspace-meditation-app-launches-headsp
ace-health/
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Headspace Company Presentation (redo)