1) Marketing in 2020 will focus less on individual channels and more on marginal gains across all channels. Optimization will be about small improvements rather than major breakthroughs from a single channel. 2) Personalization will be key as generic marketing converts very few visitors into customers. 3) Companies will need to leverage multiple communication channels like chatbots, push notifications, and social messaging due to declining email click rates. Relying only on email lists will be less effective.
These slides were presented at the Semrush webinar "Top E-commerce Marketing Channels in 2021". Video replay is available at https://www.semrush.com/webinars/top-e-commerce-marketing-channels-in-2021/
2021 is in full swing, so we wanted to check in with marketers to see how a new year has changed their programs and their outlook. Here’s what we learned.
Drive business growth with top digital marketing trends in 2021Kelly Ston
Yes, global advertising use has declined by 2020, but given the financial turmoil that followed the Covid-19 crisis, this decline is only natural. After all, the global epidemic has completely changed the way businesses have always operated. However, because of the disruption, the world is finally convinced that digital media is the way to go. Some of the first obstacles can make you anxious but stay there if you see long-term success.
Pay per click has become one of the most influential marketing techniques businesses can leverage today. Especially after the Coronavirus outbreak, PPC has gained tremendous popularity and has helped numerous companies reach the right audience, gain quality leads, and boost sales.
As there is a major shift in the PPC trends, we will be discussing the trends we should look forward to for the rest of the year and in 2021. Whether you are a beginner or the Top PPC Services Company in India, keep these trends in mind the next time you create a strategy.
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
These slides were presented at the Semrush webinar "Top E-commerce Marketing Channels in 2021". Video replay is available at https://www.semrush.com/webinars/top-e-commerce-marketing-channels-in-2021/
2021 is in full swing, so we wanted to check in with marketers to see how a new year has changed their programs and their outlook. Here’s what we learned.
Drive business growth with top digital marketing trends in 2021Kelly Ston
Yes, global advertising use has declined by 2020, but given the financial turmoil that followed the Covid-19 crisis, this decline is only natural. After all, the global epidemic has completely changed the way businesses have always operated. However, because of the disruption, the world is finally convinced that digital media is the way to go. Some of the first obstacles can make you anxious but stay there if you see long-term success.
Pay per click has become one of the most influential marketing techniques businesses can leverage today. Especially after the Coronavirus outbreak, PPC has gained tremendous popularity and has helped numerous companies reach the right audience, gain quality leads, and boost sales.
As there is a major shift in the PPC trends, we will be discussing the trends we should look forward to for the rest of the year and in 2021. Whether you are a beginner or the Top PPC Services Company in India, keep these trends in mind the next time you create a strategy.
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
Affiliate marketing has changed. It no longer works the same way today. If you want to know how to succeed with affiliate marketing in today's economy, then go through this presentation.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
Each year since 2004, Anvil has polished the crystal ball and made bold predictions about digital marketing. For 2021, Anvil pulled our 20 year record, talented team, and tea leaves to share noteworthy trends that should meaningfully impact digital marketing. In this webinar, Anvil’s President & Founder, Kent Lewis, briefly recaps the Anvil team’s predictions from 2020 and outlines the Anvil team’s top digital marketing predictions for 2021, ranging from post-pandemic consumer behavior and ad targeting to SEO and influencer marketing.
Digital Marketing Megatrends - Breaking Taboos and NormsGeorgiana Ghiciuc
It’s that time of the year again when we look back at 2017, gaze at the things that impacted the digital marketing scenario, and look ahead into what the future holds. We predict that 2018 will bring bigger, bolder changes to the world of digital marketing.
Break taboos and norms with our 10 digital marketing megatrends for 2018. Check them out, and you might have a chance of survival in the digital marketing “sharktank”.
With hundreds of different ways to reach customers online, businesses are competing to stay relevant in a complex and crowded environment. We surveyed 200+ digital marketing executives to hear their thoughts on the future of digital marketing and how it's evolving.
In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities.
In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community.
About The MO Pros
In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance.
About OpsStars
OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development.
Subjects include:
- The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand
- Branded Community Guides: Ways that you and your business can contribute to great communities
- Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community
As 2017 draws to a close, we as marketers are developing strategies and tactics to continue to wow our customers in 2018. To help you get ahead, we've compiled a list from the team at Marketo on what they think is important to focus on in the coming year.
In this Presentation, I share various Tools for Startups. The PPT was shared in an eChai Event, Ahmedabad.
The tools I had covered were:
1) Screaming Frog
2) Google Analytics [Advance Tracking)
3) Ahrefs
4) Sumo
5) Ninja Outreach
6) Bonus (Websites to get Lifetime Deals on Tools)
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
2021 Business and Digital Marketing TrendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
The digital-evolution-in-marketing-apurva chamariaApurva Chamaria
2 Digital Media Achievements at HCL
7 Digital Trends
12 Common Digital Media Ailments
What makes a successful digital strategy
Lets look at some successful examples
2021 business and digital marketing trendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Affiliate marketing has changed. It no longer works the same way today. If you want to know how to succeed with affiliate marketing in today's economy, then go through this presentation.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
Each year since 2004, Anvil has polished the crystal ball and made bold predictions about digital marketing. For 2021, Anvil pulled our 20 year record, talented team, and tea leaves to share noteworthy trends that should meaningfully impact digital marketing. In this webinar, Anvil’s President & Founder, Kent Lewis, briefly recaps the Anvil team’s predictions from 2020 and outlines the Anvil team’s top digital marketing predictions for 2021, ranging from post-pandemic consumer behavior and ad targeting to SEO and influencer marketing.
Digital Marketing Megatrends - Breaking Taboos and NormsGeorgiana Ghiciuc
It’s that time of the year again when we look back at 2017, gaze at the things that impacted the digital marketing scenario, and look ahead into what the future holds. We predict that 2018 will bring bigger, bolder changes to the world of digital marketing.
Break taboos and norms with our 10 digital marketing megatrends for 2018. Check them out, and you might have a chance of survival in the digital marketing “sharktank”.
With hundreds of different ways to reach customers online, businesses are competing to stay relevant in a complex and crowded environment. We surveyed 200+ digital marketing executives to hear their thoughts on the future of digital marketing and how it's evolving.
In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities.
In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community.
About The MO Pros
In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance.
About OpsStars
OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development.
Subjects include:
- The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand
- Branded Community Guides: Ways that you and your business can contribute to great communities
- Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community
As 2017 draws to a close, we as marketers are developing strategies and tactics to continue to wow our customers in 2018. To help you get ahead, we've compiled a list from the team at Marketo on what they think is important to focus on in the coming year.
In this Presentation, I share various Tools for Startups. The PPT was shared in an eChai Event, Ahmedabad.
The tools I had covered were:
1) Screaming Frog
2) Google Analytics [Advance Tracking)
3) Ahrefs
4) Sumo
5) Ninja Outreach
6) Bonus (Websites to get Lifetime Deals on Tools)
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
2021 Business and Digital Marketing TrendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
The digital-evolution-in-marketing-apurva chamariaApurva Chamaria
2 Digital Media Achievements at HCL
7 Digital Trends
12 Common Digital Media Ailments
What makes a successful digital strategy
Lets look at some successful examples
2021 business and digital marketing trendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
How has digital marketing changed in 2020Kelly Ston
2020 is coming to an end and with all that has happened in the world, I think it is safe to say that I am not the only one who will not miss it. But before the end of the year, I wanted to take some time to think about what will permanently change in marketing and learning that I will be conducting in 2021.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
9 Digital Marketing Trends To Watch Out For In 2020Sujoy Mukherji
Digital Marketing is defined as an online platform where one can advertise their products and services on the internet or any other digital medium.
As we have already approached the year 2020, let’s look at a few of the upcoming Digital Marketing Trends this 2020. I like to call it the Digital Era!
Competition is always out there, and businesses should be well prepared with the latest trends.
Discover the 9 Digital Marketing Trends to Watch Out For in 2020>>>
Where To Spend Your Marketing Budget - Social media Vs WebsiteXpand Marketing
Social media Vs your website:
Where should you be investing in 2023?
Presented by:
• Jag Panesar
• Danni Johnson
Discover:
• How your audience are using social media and Google to find your business.
• Future predictions for social media in the B2B arena.
• Future predictions for websites and SEO in the B2B arena.
• How to decide where to invest your budget.
• Useful tools
https://xpandmarketing.co.uk/
2018 has seen many advancements to the digital marketing world, and technology is showing no signs of slowing down in 2019.The digital landscape is progressing at a rapid pace — and businesses need to stay on top of these latest trends and strategies to find success in 2019.
India is a Startup economy now. You find the number of startups coming up every year.
This is a great time to be a start-up!
But the Billion dollar question is: How many of these startups will remain standing once the initial set up is done?
The Evolution Of Digital Marketing | Digital MArketing AGency Dubai- Megatask...Megatask Technologies
Megatask Web is a leading-edge Digital Marketing Agency based in Dubai. We specialize in offering a comprehensive range of digital marketing solutions, aimed at driving business growth for our diverse client portfolio. Our services include cutting-edge SEO Services and PPC management in Dubai and across the globe. Our team of experts is versed in leveraging social media platforms effectively with robust SMO, Instagram Marketing, and Tiktok Marketing strategies. Engage with Megatask Web today, and elevate your business to new heights in the digital world.
https://megataskweb.com/service/digital-marketing-agency
Our 12 Truths of Digital Marketing book was published in late 2014. Although the physical book is now out-of-print, you can get an electronic copy by subscribing to the Bam Digital monthly newsletter. To find out more about the 12 Truths book, we've written about it on this post: The Making of 12 Truths https://www.bam.com.au/blog/behind-the-scenes/the-making-of-12-truths/
Advanced Digital Marketing Training Institute in Ongole | Hyderabad | Bangalorehariharish9177
Godigital Academy, is the one the Digital Marketing Training Institute in Ongole, Andhra Pradesh, who maintains the quality of training at very high level.
Similar to Digital marketingtoolsmagazinejan2010pgs1 25 (20)
It may seem contrary to hear one of the most prolific accounts of
Jewish History, Passover, from a non-Jew. But since the story is so
profound and relevant, I hope you will at least hear me out.
Especially since my story is true.
CUÉNTANOS TU HISTORIA
Cuéntanos a quién le quieres regalar la canción. Sus anécdotas, historias, vuestros
sentimientos… ¡lo que se os ocurra! Y si lo necesitas te ayudaremos con nuestro cuestionario
¿Necesitas música en directo?
¿Quieres sorprender y crear un
momento inolvidable?.
¿Música en la iglesia?
En el coctel?
¿Un banda en directo para el
Baile?
Personalizamos tu actuación,
nos adaptamos a tus gustos
musicales y a tu presupuesto.
Do you feel lost, unfocused ?
Does life feel like you are alone in the Jungle without
a compass ?
Do your negative emotions seem to control you ?
Is it a struggle to try and be positive ?
The NESTA Personal Fitness Trainer certification is proudly accredited through the National Commission for Certifying Agencies (NCCA), which is the industry gold standard.
Interesting Cryptocurrency business ideas for 2019
2018 is the year, the world has woke up all eyes wide to Cryptocurrencies and Blockchain. All of the sudden there is a huge rush among Entrepreneurs, Investors, Startups towards starting an innovative Cryptocurrency Business.
Terrorism is a malignant tumor in today’s world. The brutal killing of innocent civilians is unacceptable and unforgivable for any mankind and society . On March 15, the terrorist attacks in two mosques in central Christchurch, New Zealand killed 50 people; On April 21, the eight suicide bombing attacks in Sri Lanka including its capital city of Colombo left at least 253 people dead. The international community has strongly condemned the terrorist attacks.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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1. 1Digital Marketing Tools Magazine
MARKETING TOOLS
DIGITAL
Digital Marketing Tools Magazine | Issue 79 | January 2020
HOW TO BUILD
A SOCIAL MEDIA
FOLLOWING
(IT’S NOT WHAT YOU THINK)
SPECIAL:
21 NO-FAIL TACTICS TO
BOOST YOUR
MARKETING
TRENDS FOR
2020: HERE’S
WHAT WILL HAPPEN
GROUP ENGAGEMENT
THE 8 BEST
TOOLS FOR MASSIVE
INSTAGRAM
GROWTH IN 2020
WHAT
SAYS VS. WHAT
SEOS BELIEVE
3. how to use this app
Tap and hold screen to show the top bar
Swipe horizontally to move between pages
Tap and Hold screen to show the bottom bar
Tap “HOME” to return to the App home page
Swipe horizontally to quickly navigate between pages
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4. 4Digital Marketing Tools Magazine
The9-StepSEOStrategyFor2019[NEW]TableOfContents
05 EDITORS NOTES
07 COVER STORY
Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About
by Neil Patel
FEATURE STORIES
21 MARKETING 2030:
7 LAWS FOR CONTENT MARKETING SUCCESS
by Joe Pulizzi
35 HOW TO USE WAVE.VIDEO TO RAPIDLY CREATE
AWESOME VIDEO CONTENT
by Ian Cleary
42 THE ULTIMATE GUIDE FOR YOUR
PRODUCT PAGE KEYWORD RESEARCH
by Ann Smarty
54 21 NO-FAIL TACTICS TO BOOST YOUR FACEBOOK
GROUP ENGAGEMENT (AND KEEP MEMBERS AROUND)
by Kim Garst
67 THE 8 BEST INSTAGRAM TOOLS FOR MASSIVE
INSTAGRAM GROWTH IN 2020
By Jeff Bullas
76 HOW TO BUILD A SOCIAL MEDIA FOLLOWING
(IT’S NOT WHAT YOU THINK)
by Melonie Dodaro
RESOURCES & REVIEWS
90 CONTRIBUTOR BIO’S
99 WHAT GOOGLE SAYS
VS. WHAT SEOS BELIEVE
By Eric Enge
Contents
5. 5Digital Marketing Tools Magazine
Welcome to Digital Marketing Tools!
Thank you to everyone who clicked the link below and
took my quick survey. You said you wanted more SEO
and Content Marketing Tips.
My goal is to bring you the latest digital marketing tools,
practical step-by-step guides and ‘how-to’ blueprints from
the best SEO, Social and Content Marketing masters on
the planet!
That said, here are the latest marketing strategies, Content
Marketing tools, Social Selling tips and SEO blueprints
from today’s top digital marketing professionals.
• Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About
• Marketing 2030: 7 Laws for Content Marketing Success
• How to Use Wave.video to Rapidly Create Awesome Video Content
• The Ultimate Guide for Your Product Page Keyword Research
• 21No-FailTacticstoBoostYourFacebookGroupEngagement(andKeepMembersAround)
• The 8 Best Instagram Tools for Massive Instagram Growth in 2020
• How to Build a Social Media Following (It’s Not What You Think)
• What Google Says vs. What SEOs Believe
Please connect with our contributors and tell me what you think!
NickEditor-in-Chief
Editor’sNotes
Editor’s Notes
6. 6Digital Marketing Tools Magazine
SUBSCRIBE TO
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DIGITALMARKETING TOOLS
7. 7Digital Marketing Tools Magazine
by Neil Patel
Marketing Trends for 2020: Here’s What Will Happen
That Nobody is Talking About
Cover Story
MarketingTrendsfor2020:Here’sWhatWillHappenThatNobodyisTalkingAbout
T
he new year is right around the corner. And I know you are already prepared because you
read this blog and tons of other marketing blogs, right?
But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing
YouTube channels, and listen to the same podcasts you do.
And I’ve noticed that very few people are talking about what’s really going to happen in 2020.
8. 8Digital Marketing Tools Magazine
Sure, they will tell you things like voice search is going to account for over 50% of the search
queries next year but all of that stuff has already been talked about.
And there are actually more interesting trends that will affect your marketing that no one is really
talking about.
So, what are these trends? What’s going to happen in 2020?
Alright, here goes…
Trend #1: Companies who rely on
Google Analytics will get beat by
their competition
We all love Google Analytics.
Heck, I love it so much I log in at least 3 or 4 times a day. And here is the kicker: I get so much
traffic that my Google Analytics only updates once a day.
I really need to break that habit but that’s for another day.
You are probably wondering, what’s wrong with Google Analytics?
There actually isn’t much wrong with it. It’s a great tool, especially considering that it’s free.
But here is the thing… marketing has been changing. New channels are being constantly
introduced, such as voice search.
And transactions no longer are as simple as someone coming and buying from you and that’s it.
These days there are things like upsells, down sells, repeat purchases, and even checkout
bumps. On top of that, there are so many different ways you can generate revenue for your
online business, such as partnerships, affiliate marketing, and even webinars.
This has caused companies to start using analytics solutions that tie into their database better,
such as Amplitude. Or better yet, you are seeing a big push into business intelligence.
MarketingTrendsfor2020:Here’sWhatWillHappenThatNobodyisTalkingAbout
9. 9Digital Marketing Tools Magazine
A central place where you can tie in all of your data and make better-informed decisions so you
can optimize for your lifetime value instead of your short-term income.
In 2020, you will see more companies adopting business intelligence solutions… from paid
ones to free ones like Google Data Studio.
If you haven’t checked out Data Studio, you’ll want to start now because it is easy to pass in all
of your business and marketing data into one place. For example, you can pass in more granular
data from your Facebook ad campaigns into Data Studio while that would be a bit difficult to do
with Google Analytics.
MarketingTrendsfor2020:Here’sWhatWillHappenThatNobodyisTalkingAbout
10. 10Digital Marketing Tools Magazine
Trend #2: Companies will
optimize for voice search,
but not for revenue
According to ComScore, over 50% of the searches in 2020 will be from voice search. But that’s
not really a new trend… everyone has been talking about that for years.
So, what’s the big deal?
Optimizing for voice search is a great way to get your brand out more, but how is that going to
convert into sales?
I haven’t seen too many solutions so far when it comes to capitalizing on your voice search
traffic, but so far there is Jetson.ai.
If you aren’t familiar with Jetson.ai, it makes it so people can buy from your site using voice search.
It doesn’t matter if it is Alexa or Google Home, they work with most of the popular devices.
VIDEO PLACEHOLDERINTERNET CONNECTION REQUIRED
MarketingTrendsfor2020:Here’sWhatWillHappenThatNobodyisTalkingAbout
11. 11Digital Marketing Tools Magazine
What’s cool about Jetson.ai is that it can learn from each customer and customize the interactions.
For example, if I keep ordering the same toothpaste from a specific store using voice search,
Jetson.ai keeps track of that so you can easily keep ordering the same product over and over
again with little to no friction.
Heck, it’s easier than logging into your computer or pulling out your phone to make a purchase.
Trend #3: Your lists won’t convert
as well, so you’ll have to look for
alternative communication channels
Email, it’s something we all use in the corporate world.
But here is something interesting when it comes to marketing emails… I’m in a group with a bit
over 109 email marketers across different industries in different parts of the world.
And can you guess what we are all noticing?
Our open rates are staying roughly the same and that’s largely because we all know how to
clean and optimizing for deliverability.
But our click rates are going down.
So far as a group we have seen our click rates drop by 9.4% in 2019.
That’s crazy considering as a group we have over 146 million email addresses.
Now does this mean email is dead?
Of course not!!!
Email is here to stay and will be here for a very long time.
But what companies will have to do in 2020 is to leverage more communication channels.
MarketingTrendsfor2020:Here’sWhatWillHappenThatNobodyisTalkingAbout
12. 12Digital Marketing Tools Magazine
Chatbots will take off drastically. Not necessarily the Intercom’s or Drift’s of the world but more
so the solutions like ManyChat and MobileMonkey.
ManyChat and MobileMonkey leverage Facebook Messenger and as they connect it with
Instagram and WhatsApp it will get even more popular.
In addition to chatbots, you’ll see more people leveraging tools that allow push notifications
like Subscribers.
It’s so powerful, here is the impact I’ve been able to generate from push notifications so far
using Subscribers.
You can wait till next year to lever chatbots and push notifications, but I’d recommend you start
sooner than later.
MarketingTrendsfor2020:Here’sWhatWillHappenThatNobodyisTalkingAbout
13. 13Digital Marketing Tools Magazine
Trend #4: Moats will almost be
non-existent, other than brands
You’ve probably heard the word “moat” before. If you haven’t, just think about water around
a castle.
Back in the day, they had water all around the castle and they used a drawbridge to get in and
out of the castle, so it would protect them from invaders.
With your business, you may have a moat. It could be a feature, your cost structure, a technological
advantage, or even a marketing advantage.
Over the years, moats in the online world have slowly been disappearing.
It’s easy for anyone to copy these days. So, what’s separating you from your competition?
Something could work right now, but it won’t last forever…
MarketingTrendsfor2020:Here’sWhatWillHappenThatNobodyisTalkingAbout
14. 14Digital Marketing Tools Magazine
But do you know what will still be a strong moat in 2020 and even a stronger one in the future?
It’s branding.
People buy Jordan shoes because they love Michael Jordan. His brand is stronger than ever
even though he hasn’t played in the NBA for roughly 16 years.
His shoes are so popular, it’s helped him boost his net worth to over a billion dollars. Plus
owning a basketball team doesn’t hurt either.
But what’s interesting is he’s made more money after retirement than he did as a basketball player.
And it’s not just Jordan who built a strong brand… so have the Kardashians.
Kylie launched a billion-dollar company according to Forbes and it was all because of her
personal brand. Her cosmetic company isn’t doing anything revolutionary. She just has a strong
brand… and good for her for monetizing her brand.
The same goes for companies like Nike, Ferrari, Tesla, American Express… and the list goes on
and on.
It’s why companies are spending over 10 billion dollars a year on influencer marketing.
MarketingTrendsfor2020:Here’sWhatWillHappenThatNobodyisTalkingAbout
15. 15Digital Marketing Tools Magazine
Just look at my agency NP Digital. It’s literally one of the fastest-growing ad agencies out there.
And when I look at all of my competitors’ numbers, we are growing at a much faster pace
because of my brand.
Yes, we have a great team, but again, that really isn’t a moat as a lot of agencies have great
teams. It’s my brand that gave us a really fast kick start and continues to hopefully push us up.
You’ll want to build a brand in 2020. Whether it is personal or corporate, it’s the best moat you
can build in marketing. Plus, it will help you with Google’s EAT.
Trend #5: Marketing will become a
more even playing field, you’ll have
no choice but to use automation
When I first started off as an entrepreneur, I turned to SEO because I couldn’t afford the big ad
budgets as my competitors.
Heck, I couldn’t even afford to run any paid ads.
Over the years, the playing field has become more level.
There are credit card companies like Brex that make it easier for startups to get approved for
larger limits and you may not have to pay them back right away.
There are financing companies that will give you cash to spend on marketing, so non-venture
funded companies can more easily compete.
There are even companies like Lighter Capital that will give you loans without all of the headaches
based on your existing revenue.
And to top it off, software solutions are now starting to integrate AI to give better recommendations.
From Clickflow and RankScience to Distilled ODN… everyone is trying to use AI to make SEO
and other forms of marketing.
Heck, BrightEdge can even automate your SEO (or at least a large portion of it). According to
them, their automated SEO solution increases page views per visit by 60% as well as provides
21% more keywords on page one.
MarketingTrendsfor2020:Here’sWhatWillHappenThatNobodyisTalkingAbout
16. 16Digital Marketing Tools Magazine
Keep in mind their clients are really big (their software starts in the thousands of dollars per
month) so they would probably see better results than most companies, but still, you will start
seeing many more software companies leverage AI.
Even with Ubersuggest, I’m working on creating AI that does the SEO for you so you no longer
have to spend endless hours while, at the same time, saving you thousands of dollars.
In other words, the marketing playing field is getting more even. And if you want to do well, you
are going to have to leverage AI and automation.
If everyone else is using it and you aren’t, you are going to get crushed because it will make
changes faster and more accurately than a human. Again, it’s the only option you’ll have if you
want to continually compete.
But don’t worry, there will be affordable/free solutions that exist, it’s just a matter
of time.
If everyone is leveraging the same AI marketing technology, how can you beat your competitors?
Well, it will come down to everything else… price, customer service, upselling, operations,
sales… All of the small stuff is what’s going to help you win.
MarketingTrendsfor2020:Here’sWhatWillHappenThatNobodyisTalkingAbout
17. 17Digital Marketing Tools Magazine
Trend #6: There will be no more
silver bullets, we will all have to
optimize for marginal gains
A lot of businesses were built off of one marketing channel.
Dropbox grew through referral marketing. Invite more friends, get more free space.
MarketingTrendsfor2020:Here’sWhatWillHappenThatNobodyisTalkingAbout
18. 18Digital Marketing Tools Magazine
Facebook was built off your email
address book. Facebook used to tap
into it and invite all of your contacts to
use Facebook on your behalf.
Companies like Quora and Yelp were
built off of SEO. All of those rankings
really help drive their businesses.
But you no longer can build a business
through just one marketing channel.
Good channels now get saturated
extremely fast.
Even if they work and cause explosive
growth, it will only last for a short while
before your competitors jump on board
and make it harder.
Marketing is now heading in the direction of being about “marginal gains.”
There’s a British cycling coach named Dave Brailsford. His belief was that if you improved
every area related to cycling by just 1 percent, then those small gains would add up to
remarkable improvement.
And he’s right, that’s how you win a race.
The same will be with your marketing. There will be a big shift from people focusing on one
channel and trying to find the “Holy Grail of marketing” to working on slightly improving each
area of your marketing.
From split testing your title tags to get a few ranking improvements to adding checkout bumps
to your order page so you can spend a little bit more on your paid ads to using Google Data
Studio so you can better optimize for your lifetime value…
It’s all about the little things. That’s what is going to add up to winning.
That’s what you’ll have to shift your mindset to in order to win in 2020 and beyond.
MarketingTrendsfor2020:Here’sWhatWillHappenThatNobodyisTalkingAbout
19. 19Digital Marketing Tools Magazine
Trend #7: Personalization is the
new marketing
The problem with marketing as it exists today is that 95% of your visitors will never convert into
a customer. And that’s if you are lucky.
Chances are you are more likely looking at 97% plus of your visitors never converting.
The big reason isn’t that your marketing sucks or that all of those visitors are junk and unqualified.
It’s that your message doesn’t fit every single one of your visitors.
But through personalization, you can convert more of your visitors into customers.
A basic example of this is Amazon. When you go to Amazon, they know your patterns and
what you typically buy so they show you what they think you want to see in order to boost
their conversions.
And it works! When I log into Amazon I see tons of household supplies because that is what
I buy the most often. I never buy dog food (which is smart because I don’t have a dog,) so I’ll
never see ads for dog food.
MarketingTrendsfor2020:Here’sWhatWillHappenThatNobodyisTalkingAbout
20. 20Digital Marketing Tools Magazine
Businesses are also trying to personalize each and every single experience both online and offline.
Companies like Amperity are trying to create a customer relationship engine so you can better
serve each of your customers, whether it is online or offline.
Marketing is going to become a game of personalization. With ad costs and even general
marketing costs rising, you have no choice but to figure out how to convert the 97% of your
traffic that just never comes back.
You’ll see a big push for this in 2020.
Conclusion
I know a lot of the stuff I mentioned above isn’t talked about a lot and they aren’t popular
marketing topics that everyone wants to hear… but it is the future.
These are trends that will come true, some already are, and you have to adapt for them.
Here’s the beautiful part, though. You just read this, and now have a chance to act on the
information before your competition. So, make sure you go and do so.
I want to see you not only succeed but I want you to beat your competition. And I believe you
can, whether you are a big company, or just starting off with very little to no money.
So, what do you think of the trends above? Do you see any marketing trends that will
come true in 2020 that few people talk about?
MarketingTrendsfor2020:Here’sWhatWillHappenThatNobodyisTalkingAbout
21. 21Digital Marketing Tools Magazine
by Joe Pulizzi
Marketing 2030:
7 Laws for Content Marketing Success
Marketing2030:7LawsforContentMarketingSuccess
T
his article is based on Joe’s keynote presentation at Content Marketing World 2019. You
can see the presentation slides here.
First, I’d like to apologize.
Back in 2008, when Newt Barrett and I wrote the book Get Content Get Customers (please, do
not buy this book), I wrote some things that simply aren’t true. At least not anymore.
Now don’t get me wrong. I love that book. Without that book, there wouldn’t be a Content
Marketing Institute or a Content Marketing World. Heck, “content marketing” wasn’t even a
“thing” when we wrote that book.
22. 22Digital Marketing Tools Magazine
But, I did write things like “create content wherever your customers are at.” Ouch. Please don’t
do that. Or, if you look at the mock case study at the end of the book, I’m telling people to launch
multiple content initiatives at the same time. In this case, it was a print magazine, an e-book
series, a blog, a research white paper series, etc. Uh, don’t do that either (more on that later).
And here we are today, and in many cases, content runs amok. Marketers think that because they
can, they should. In some circles, content marketing has a black eye. Many believe (and shout
it from the blogtops) that content marketing like this doesn’t work. Well, because it doesn’t.
But there is hope. There is a way out. I’ve made it a mission to go back to the basics. To speak
the “truth” about what does work in content marketing and what doesn’t. This article is a start
to that.
A word of warning: These recommendations are not for the weak of heart. To be a
successful content marketer moving forward you have to be strong-willed. You need fortitude.
You must have a fighting spirit. You’ll make it out alive, but you’ll probably look like Rocky at the
end of Rocky I, II, III … Worth it? Yes. Easy? No.
Here we go. My seven laws for the next decade of marketing. The seven things that will,
hopefully, lead you to success in 2030.
Law 1: Always be selling internally
There are many high-profile content marketing failures to choose from. There’s mattress
company Casper’s shutdown of its content brand, Van Winkle. Verizon shuttering its news site,
SugarString, also comes to mind. When I first started in content marketing, our client Agilent
Technologies closed its B2B magazine for engineers without ever really telling us why.
And there will be more to come, but not for the reason you think.
Over my 20 years in content marketing, I’ve preached over and over why content marketing
programs fail:
• No documented strategy
• Inconsistent content delivery
• Lack of valuable or differentiated content
• Company doesn’t have patience and kills the program
before results are met
Marketing2030:7LawsforContentMarketingSuccess
23. 23Digital Marketing Tools Magazine
All good reasons for failure, but they are not the main one. The biggest reason why content
marketing programs are killed is because the people in the organization who control the budget
and decisions have no idea what you are doing.
Let me restate this just in case you missed it. Most content marketing programs don’t stop
because of lack of results. They don’t stop because they aren’t working (the Agilent Technologies
one I mentioned was working quite well). They stop because the people with the purse strings
– the ones who control the budget – don’t understand content marketing, why you are doing it,
and what impact it could and should make on the organization.
And when that happens, your content marketing goes bye-bye.
I learned this the hard way when I first started selling content marketing projects. No matter
how well the programs were doing, my boss couldn’t understand why I was selling custom
magazines and newsletters over advertising programs.
The fix
There is a solution. First, find those people who control the budget: the chief marketing officer,
the chief financial officer, anyone else who truly influences budgetary and strategic decisions.
Second, create an internal content marketing program just for them. It could be a regular email,
a handwritten note with samples, an audio overview … whatever … but it’s your job to teach
them about the craft of content marketing. Teach them why it’s important. Who’s doing it well?
What’s the payoff?
If your content marketing program gets canceled, you can no longer blame the executive team
because they didn’t understand what you were doing. And if you don’t educate them, there’s
only one person to blame when your project ends up on the cutting board.
Law 2: Plan for multiple lines of revenue
When you launch a content marketing initiative, you start with a marketing goal. It could be lead
generation or to help in the nurturing process. Maybe the goal is to increase the value of current
customers or to keep customers longer.
Marketing2030:7LawsforContentMarketingSuccess
24. 24Digital Marketing Tools Magazine
Your marketing goal is your most important goal and you need to focus on it. But is it enough?
Did you know that BuzzFeed, through its Tasty brand, is going to sell approximately $260 million
of household appliances in 2019, with plans for a half-billion dollars in 2020? And here come
Tasty Toys, Tasty Spices, Tasty Ice Cream, and more.
Did you know Cleveland Clinic’s Health Essentials blog drives almost enough direct revenue
to cover its cost of operation? Sure, Cleveland Clinic’s main goal for the blog is to drive more
patients into its health system (and it does that very well). But at the same time, it drives
direct revenue through advertising and sponsored content. The Health Essentials team creates
original health-related content for large technology companies. It also syndicates content on
other platforms.
Marketing2030:7LawsforContentMarketingSuccess
25. 25Digital Marketing Tools Magazine
The fix
In 2017, Robert Rose and I wrote Killing
Marketing. One of the core concepts of the book
was planning for multiple lines of revenue. In
the book we predicted that the most innovative
organizations would drive five, six, or even
seven lines of revenue from their audience-
building efforts:
Traditional content marketing revenue choices:
• Sell more products
• Sell more services
• Drive repeat customer sales
• Create more profitable customers (yield increase)
• Sell other products to current customers (cross-sales)
Traditional media revenue choices:
• Advertising/sponsorship
• Conference and event revenue
• Paid content subscriptions
• Premium content for sale (e.g., e-books, research reports)
• Donations (e.g., Patreon)
It’s your job to plan and anticipate these types of revenue opportunities. If done correctly, as
with the Cleveland Clinic, your department could be self-sustaining.
Marketing2030:7LawsforContentMarketingSuccess