3. Lots to remember confirmations, meetings
Need for constant updates delays, weather, traffic
Sometimes you want to be social sometimes not
Frequent travelers want everything in one place
Everyone wants an easy and elegant user experience
traveling isn’t easy
4. No product
fits all these needs
Sorry, there is nothing matching your search
5. our solution
an evolved travel
marketplace +
management system
6. Organized plans, intuitive marketplace
emphasis on best in class mobile
Full social controls to turn on/off
meet, share, build a wish list
Beautiful user experience
The little things
designed by frequent travelers, for frequent travelers
our solution
8. Nick Farina Kiran Patel Joe Razza
Co-Founder & CEO Founder & CTO Design Director
8 years entrepreneurial 10 years technical & 8 years professional
& marketing experience product experience design experience
Travels +100K miles/yr Winner of Excellence Lead designer of the
Award at Sprint Nextel Walgreens iPad App
Key Advisors
Randy Petersen Jan Grayson “Frequent Flyer 50”
Founder, FlyerTalk Former CIO, Holiday Inn Beta group
the team
10. Early & Continual
Word of mouth,
community building, video,
media relations Growth Stage & Onward
Partnerships with smaller SEM & SEO
OTAs, associations,
innovative airlines and Display & print advertising
hotels
Large-scale partnerships
Email marketing with major airlines, hotels,
SMEs, and airports
user acquisition
12. Acquired Q1 2011 for Strength in Assists with
$120M, with 2M Blackberry market managing miles &
users has ‘leader boards’
No true difference
Outdated UX, basic from TripIt in UX or Low traction
social functionality, feature set
limited feature set
competition
13. Single-feature sites
Many sites offer a piece of the puzzle such as:
deals, information & delay information...
but do not present the complete package that
travelers want
competition
15. Business travel industry Online & Mobile
TAM: $13B+ in U.S. alone The fastest-growing travel
*averaging 2% revenue on unmanaged segments
travel bookings, top 1% of frequent flyer
program members for Elite account
76% of people use internet to
Unmanaged travel growing plan & organize travel, mobile
strongly (fewer people have bookings predicted to hit 8%
assistants) for 2012 (Google)
Business travelers are high
spenders
Our product will also capitalize on BRIC and Middle Eastern
markets that are experiencing rapid business travel growth
and adoption of new technologies
market
17. Advertising Premium Lead Gen
Ability to target at $59/yr Elite account Hotels, flights, cars,
all stages of travel with an enhanced etc.
feature set
Web-based and Referral averages
mobile advertising $5 per booking
*hotels more than airfare
business model
19. User
Innovative & Experience
intuitive features
Clean, crisp,
By frequent travelers, elegant
for frequent travelers
Best in-class
One-stop social functionality
approach Meet new people,
current connections,
True travel or nobody
companion
why we will win
21. Where are we now?
Alpha product built
Where are we going?
Founders provided startup
capital
Current focus:
email parsing system
Initial industry exposure &
mobile
contacts established early user acquisition
adding useful features
4 months real-life market
testing
where are we going
