This document discusses strategies for brand promotion and customer relationship management. It outlines several brand promotional strategies such as contests, social media, customer referrals, promotional gifts, and customer appreciation events. It also discusses using customer relationship management (CRM) to build relationships through understanding customer needs and providing unified customer experiences. Social media is presented as a form of internet marketing that utilizes social networking to help companies increase brand exposure. The document emphasizes the importance of employees reflecting a brand's image, being knowledgeable about products and services, being passionate about delivering the brand, preparing for potential issues, and giving best efforts to promote the brand through various marketing channels.

3. BRAND PROMOTION
 Brand Promotion = Brand + Promotion
‘Brand’ implies the overall image of the company in the
market.
‘Promotion’ implies stimulating awareness of the
product in market.
 In short brand promotion is a marketing strategy
which helps in stimulating awareness among
customers & creates the image of a business in market.

4. BRAND PROMOTIONAL STRATEGIES
 CONTESTS :- Pr0mote brand by putting the logo in
front of public rather than making money through
selling campaign. Sponsoring brings attention to your
product.
 SOCIAL MEDIA :- Social network connects with a
world of potential customers that can help to view the
company from different perspectives for e.g. facebook.

5.  CUSTOMER REFFERAL INCENTIVE :- This program is a
way to encourage current customers to your store for eg:
big discounts & cash rewards.
 CAUSES & CHARITY :- Promoting your product by
supporting a cause can be effective promotional strategy.
 PROMOTIONAL GIFTS :- Give small gifts to the
customers for e.g.: put your business cards on magnet or
key chain so that customer can use rather than putting
them in trash.

6.  CUSTOMER APPRECIATION EVENTS :- Free small
refreshments with no necessary purchase is another
effective way to draw attention not only current but
also potential customers.
 AFTER SALE CUSTOMER SURVEY :- Contacting
customers by phone or mail serves the dual purpose of
promoting your company that cares what customer s
think and one that is always striking to provide the
best product.

8.  CRM is a process which includes interaction with
current & prospective customer with the goal to
improving relationship between customer &
organization.
 We can say it is a system for identifying, targeting,
acquiring, & retaining the customers.
CUSTOMER RELATIONSHIP
MANAGEMENT

9.  CRM helps in profiling prospects, understanding the
needs, and in building relationships with customers
by providing the most suitable products and
enhanced customer service.
 It integrates back and front office system to create a
database of customers’ contacts & purchases.
 This database helps the company in presenting a
unified face to its customers, and improve the quality of the
relationship, while enabling customers to manage
some information on their own.

11. SOCIAL MEDIA
 It is a form of Internet marketing that utilizes social
networking websites as a marketing tool. The goal of
SMM is to produce content that users will share with
their social network to help a company increase brand
exposure and broaden customer reach.
 This is a indirect kind of marketing where an
organization cover a vast area of customers by a single
approach of marketing & the targeted customer itself
approach the organization.

14. APPEARANCE IS KEY, SO
LOOK THE PART
 Your brand image is vital, and you must protect it
viciously.
 Make sure your ambassadors (your employees) hold
your brand image high at all times; they need to look
the part to be the part.
 That usually starts at recruitment selection; recruit
those who reflect your brand image in their work life
and personal life. If your brand is fun, energetic, and
vibrant, you would want someone who is highly
sociable or loves to be adventurous.

15. KNOW YOUR STUFFS BACK OF
YOUR HAND
 This tip is a no-brainer; you need to know your brand inside and
out, and so does your team.
 Your team needs to be aware of all the products and services
you're offering to be able to impress your customers.
 The customers are neither stupid nor are they easy to fool. A
typical customer is more cautious and curious and wants to
know what you can offer , how you are going to improve their life
if they buy into your brand. Having a knowledgeable team will
do wonders for your image, and it is definitely something your
customers will pick up immediately!

16. BE PASSIONATE AND
READY TO DELIVER
 Eat, and breathe your brand. That is the key to success!
You and your team need to live.
 Successful companies know that passion in the brand
drives success and that their teams need to deliver all
the time.
 If you want your team members to be passionate about
something, you need to make sure they are
motivated—and, most of all... committed.

17. BE PREPARED FOR THE WORST
 Be prepared for hurdles, and do everything you can do
to overcome them.
 If you are managing the previous steps well, this step
may not be as relevant for you.

18. ALWAYS GIVE YOUR BEST SHOT
 Make sure you have done everything to promote your
brand: direct marketing, mail, email, online
promotions, in-store promotions, demos, social
media, etc. Reach out to your customers, and they will
eventually reach back to you.
 Customer service is the key to selling your brand. If
you really want to build your brand, your customers
have to trust you. Once they do, you will gain their
loyalty. Win your customers' hearts by exceeding their
expectations, and they will come running back.