Like objects in our rear-view mirror, the future is always closer than it appears. Technology has changed and more importantly, so have consumers. In an increasingly competitive, complex and connected mesh of world, collaboration, agility, transparency, speed and a relentless obsession with customer experience are at the core of this new enterprise. This is a new era of business and our customers are best channel of marketing.

1. GROW IN AN ONDEMAND WORLD
INBOUND MARKETRS
GROWTH PLAN 2019 & AFTER

2. Like objects in our rear-view mirror, the future is always closer than it
appears. Technology has changed and more importantly, so have
consumers.
In an increasingly competitive, complex and connected mesh of world,
collaboration, agility, transparency, speed and a relentless obsession with
customer experience are at the core of this new enterprise.
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Introduction

3. Our customers are our best
This is a new era of business
marketing channel !

4. GROW
IN AN ONDEMAND WORLD

5. As marketers, we tend to
think our customer
journey looks
like this…

6. But it actually looks like
this.

7. To grow better, marketers need to take
the lead on eliminating friction at every
stage of customers journey

8. Let’s take a look at some
common customer
experience pain points
and learn how
marketers can solve for them.

9. ATTRACT

11. You won’t attract prospect
if your blog strategy reads more like a sales
strategy, your social media posts look like
advertisements, and your content is self-
promotional — not educational.

12. To remove friction, write blog and
social media posts that reflect your
brand values — not your brand’s
products. Create content that inspires
and educates, rather than sells. And
avoid centering your marketing around
catch-all offers.* * Some offers are okay! Just use a
relevant CTA (call-to action) to drive the

13. HubSpot marketing team limits
their number of promotional posts.
Instead, they focus on creating helpful
content that educates
and inspires their audience so they can
grow better.

14. To remove friction, stop spamming your
prospects — talk to them when they want.
Prioritize personalization by connecting about
topics that are relevant to them.
And meet them where they are by engaging on
social, email, phone, chat, and more!

15. ENGAGE

16. You can’t engage with
prospects if
you don’t interact with them
how, when, and where
they want.

17. To remove friction, stop spamming
your prospects — talk to them when
they want.
Prioritize personalization by connecting
about topics that are relevant to them.
And meet them where they are by engaging
on social, email, phone, chat, and more!

18. HubSpot, has formed a centralized customer
communications team to improve the way
they engage with customers.
And have invested in emerging channels so
customers, prospects, and fans can reach out
on any channel they like, anytime they want.

19. DELIGHT

20. You won’t delight your customers
if
you don’t prioritize
relationships and
welcome their feedback.

21. To remove friction, collect customer
feedback and act on it.
Host events or launch campaigns dedicated
to celebrating and thanking your customers.
And identify advocates in your customer base
and work to
strengthen those relationships.

22. To remove friction, collect customer
feedback and act on it.
Host events or launch campaigns dedicated
to celebrating and thanking your customers.
And identify advocates in your customer base
and work to strengthen those relationships.

23. HubSpot, aim’s to delight it’s customers by
highlighting their achievements in their content!
They host events to build and strengthen
relationships. And has created an entire customer
marketing team that’s dedicated to keeping
customers’ interests at the center of business.

24. Most importantly, they have said
goodbye to the funnel and
hello to the Flywheel
This switch in strategy allows them to
easily identify and remove
points of friction from customer
experience.

25. Funnel-To- Flywheel
Then = Funnel
Customers as an afterthought
Now = Flywheel
Customer is at the center

27. Time to build
# our flywheel

28. MapleSage is a full-service B2B focused inbound marketing agency. We help
organizations generate leads, nurture relationships, improve buyer engagement,
build awareness, and improve opportunity creation.
Whether you are starting from scratch or looking to improve upon your current
inbound efforts, MapleSage can help.
Our comprehensive inbound service includes everything you need for inbound
success.
A new kind of agency – that integrates marketing, technology, analytics, and
design to achieve business goals.
Your Partner in Growth - From Presence To Profit.
Schedule A No Charge Consultation
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