E marketing Strategies Session at Google ebda2

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E marketing strategies Session at Google ebda2
Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media Optimization, Search engine optimization,

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E marketing Strategies Session at Google ebda2

  1. 1. E-Marketing For Entrepreneurs Fady Ramzy Interact Egypt country Manager Cyberzizo Fady Ramzy Cairo, December 15th
  2. 2. InteractPlay Innovation
  3. 3. Who is Fady Ramzy?- Interact Egypt Country Manager- E-Marketing consultant & speaker- 13+ Digital Media experience- Egyptair.com- PMP, Boeing scholarship 27/03/20123 E-Marketing for Entrepreneurs
  4. 4. Interact Egypt- Launched in June 2009 as the headquarter for MEA region operations- Backed up by 15 years of Italian experience- Customers in Italy, Austria, Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia & Ghana- One-Stop-Shop for online services - Web/Mobile Portal development - Mobile apps development - Streaming platforms - E-marketing - Web video productions 4 27/03/2012 E-Marketing for Entrepreneurs
  5. 5. LetsInteract
  6. 6. Lets go out of this room!! #Ebda2 @Ebda2 @InteractEgypt Slideshare.net/interactspa/6 E-Marketing for Entrepreneurs 27/03/2012
  7. 7. A simple Challenge!How far can you spread this video?!http://t.co/iSsQg7Jw 7 27/03/2012 E-Marketing for Entrepreneurs
  8. 8. So, who is most influencial here??! 8 E-Marketing for Entrepreneurs 27/03/2012
  9. 9. Great, so whatsE-Marketing??!
  10. 10. From Web 1.0 to Web 3.0 (The web of data)10 27/03/2012 E-Marketing for Entrepreneurs
  11. 11. From E-marketing to Online Identity Online Newsletters Website Video Blog Social Title Text Media Identity Your SEO Brand Web Data Analytics Mobile 27/03/2012 11 E-Marketing for Entrepreneurs
  12. 12. Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 27/03/2012 12 E-Marketing for Entrepreneurs
  13. 13. Title Text13 27/03/2012 E-Marketing for Entrepreneurs
  14. 14. What can social mediado for your business?
  15. 15. 15 27/03/2012 E-Marketing for Entrepreneurs
  16. 16. Note 1:E-Marketing is now a Title Text paradigm shift
  17. 17. Step 0:Set your goals
  18. 18. What’s Your Goal!? Business Relations? Building Awareness? Selling?18 27/03/2012 E-Marketing for Entrepreneurs
  19. 19. What’s Your Budget? Cost Effective Necessary not Complementary19 27/03/2012 E-Marketing for Entrepreneurs
  20. 20. TargetDo you know yourAudience!?Know them wellUnderstand their languageand their Mediums20 27/03/2012 E-Marketing for Entrepreneurs
  21. 21. Message you What is the want to send?! Remember to keep your Tone and Style aligned with your Brand Image.21 27/03/2012 E-Marketing for Entrepreneurs
  22. 22. Step 1:Build your identity
  23. 23. 23 E-Marketing for Entrepreneurs 27/03/2012
  24. 24. Twitter24 E-Marketing for Entrepreneurs 27/03/2012
  25. 25. Linkedin25 E-Marketing for Entrepreneurs 27/03/2012
  26. 26. Flickr26 E-Marketing for Entrepreneurs 27/03/2012
  27. 27. YouTube27 E-Marketing for Entrepreneurs 27/03/2012
  28. 28. SlideShare28 E-Marketing for Entrepreneurs 27/03/2012
  29. 29. Finally – Integrate!29 E-Marketing for Entrepreneurs 27/03/2012
  30. 30. Step 2:Promote it
  31. 31. 31 E-Marketing for Entrepreneurs 27/03/2012
  32. 32. EmailMarketing32 E-Marketing for Entrepreneurs 27/03/2012
  33. 33. Blog 33 E-Marketing for Entrepreneurs 27/03/2012
  34. 34. Email signature34 E-Marketing for Entrepreneurs 27/03/2012
  35. 35. Cross Promote35 E-Marketing for Entrepreneurs 27/03/2012
  36. 36. Note 2: atience ersistence Title Text assion
  37. 37. Step 3:Listen - Engage
  38. 38. Note 3: No listening without EngagementNo Engagement without listening
  39. 39. LISTEN People want their service/Product Providers, to listen to what they need! They need Care and Attention! They will stick to you..If you listen to them!39 27/03/2012 E-Marketing for Entrepreneurs
  40. 40. EngageBe Yourself onlyAnswer questions & give feedbackInitiate a Conversation!Give a SOUL to your Online identity! 40 27/03/2012 E-Marketing for Entrepreneurs
  41. 41. Build Trust & Credibility portray yourself as an Expert it shows how established and reliable you are! That’s promotion, too!41 27/03/2012 E-Marketing for Entrepreneurs
  42. 42. Step 4:Build a strategy
  43. 43. The Magical Methodology Plan Do Check Act 43 27/03/2012 E-Marketing for Entrepreneurs
  44. 44. Share “Valuable” ContentContent is KINGExert effort and time in building and sharing itBlog, tweets, posts, photos, videos, articles, sky is the limitKeeps your image as the field expertMeasure how your audience respond to your content 44 27/03/2012 E-Marketing for Entrepreneurs
  45. 45. Involve!Maintain your level of involvement with your audience!!Create a dynamic online persona.No one wants to read a Twitter stream that only deals with menuupdates or sales — people want to engage with a brand.Make it Personal! 45 27/03/2012 E-Marketing for Entrepreneurs
  46. 46. Measure & MonitorThe KPIsTrue reach: Your network size & dynamicsSocial Media influence: How influential you are?Amplification: The likelihood that your content will be acted upon. 46 27/03/2012 E-Marketing for Entrepreneurs
  47. 47. 47 27/03/2012 E-Marketing for Entrepreneurs
  48. 48. 48 27/03/2012 E-Marketing for Entrepreneurs
  49. 49. True Stories from a Web 3.0 Smart-up
  50. 50. 50 27/03/2012 E-Marketing for Entrepreneurs
  51. 51. 51 27/03/2012 E-Marketing for Entrepreneurs
  52. 52. 52 27/03/2012 E-Marketing for Entrepreneurs
  53. 53. Interact Egypt http://Egypt.interact.it Grazie! Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 27/03/201253

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