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E-Marketing For Entrepreneurs


                        Fady Ramzy
                 Interact Egypt country Manager

                                            Cyberzizo
                                          Fady Ramzy




                                    Cairo, December 15th
Interact
Play Innovation
Who is Fady Ramzy?


-   Interact Egypt Country Manager

-   E-Marketing consultant & speaker

-   13+ Digital Media experience

-   Egyptair.com

-   PMP, Boeing scholarship




                                       27/03/2012
3      E-Marketing for Entrepreneurs
Interact Egypt

-       Launched in June 2009 as the headquarter for
        MEA region operations

-       Backed up by 15 years of Italian experience

-       Customers in Italy, Austria, Egypt, Tunisia,
        Algeria, Pakistan, Kuwait, Saudi Arabia & Ghana

-       One-Stop-Shop for online services

        -   Web/Mobile Portal development

        -   Mobile apps development

        -   Streaming platforms

        -   E-marketing

        -   Web video productions
    4                                                  27/03/2012
            E-Marketing for Entrepreneurs
Lets
Interact
Lets go out of this room!!

                                    #Ebda2
               @Ebda2 @InteractEgypt


                Slideshare.net/interactspa/


6   E-Marketing for Entrepreneurs        27/03/2012
A simple Challenge!




How far can you spread this video?!
http://t.co/iSsQg7Jw

   7                                      27/03/2012
          E-Marketing for Entrepreneurs
So, who is most influencial here??!




 8   E-Marketing for Entrepreneurs   27/03/2012
Great, so what's
E-Marketing??!
From Web 1.0 to Web 3.0 (The web of data)




10                                   27/03/2012
     E-Marketing for Entrepreneurs
From E-marketing to Online Identity



      Online                       Newsletters                                Website
      Video
                                                              Blog




       Social
                                                 Title Text
       Media
      Identity
                                         Your                   SEO
                                         Brand
                                                                             Web Data
                                                                             Analytics
                     Mobile




                                                                27/03/2012
 11      E-Marketing for Entrepreneurs
Your Social Media “Identity”



                                          Facebook
          Linkedin
                                                                               Youtube

                                                                Twitter
                                                   Title Text

       Social
        Media                             Social
      Monitoring                          Media                                Social
                                                                               Media
                                                                               tools




                                                                  27/03/2012
 12       E-Marketing for Entrepreneurs
Title Text




13                                                27/03/2012
     E-Marketing for Entrepreneurs
What can social media
do for your business?
15                                   27/03/2012
     E-Marketing for Entrepreneurs
Note 1:
E-Marketing is now a
         Title Text


   paradigm shift
Step 0:
Set your goals
What’s Your   Goal!?
                                     Business Relations?
                                     Building Awareness?
                                     Selling?




18                                             27/03/2012
     E-Marketing for Entrepreneurs
What’s Your            Budget?
     Cost Effective
     Necessary not Complementary



19                                     27/03/2012
       E-Marketing for Entrepreneurs
Target
Do you know your

Audience!?
Know them well
Understand their language
and their Mediums




20                                    27/03/2012
      E-Marketing for Entrepreneurs
Message you
                            What is the

                            want to send?!
                            Remember to keep your Tone and Style
                            aligned with your Brand Image.




21                                                   27/03/2012
     E-Marketing for Entrepreneurs
Step 1:
Build your
 identity
23   E-Marketing for Entrepreneurs   27/03/2012
Twitter




24   E-Marketing for Entrepreneurs   27/03/2012
Linkedin




25   E-Marketing for Entrepreneurs   27/03/2012
Flickr




26   E-Marketing for Entrepreneurs   27/03/2012
YouTube




27   E-Marketing for Entrepreneurs   27/03/2012
SlideShare




28   E-Marketing for Entrepreneurs   27/03/2012
Finally – Integrate!




29   E-Marketing for Entrepreneurs   27/03/2012
Step 2:
Promote it
31   E-Marketing for Entrepreneurs   27/03/2012
Email
Marketing




32   E-Marketing for Entrepreneurs   27/03/2012
Blog




 33   E-Marketing for Entrepreneurs   27/03/2012
Email signature




34   E-Marketing for Entrepreneurs   27/03/2012
Cross Promote




35   E-Marketing for Entrepreneurs   27/03/2012
Note 2:

  atience
  ersistence
   Title Text


  assion
Step 3:
Listen - Engage
Note 3:

 No listening without
     Engagement

No Engagement without
      listening
LISTEN

                                     People want their service/Product
                                     Providers, to listen to what they
                                     need!

                                     They need Care and Attention!


                                     They will stick to you..If you
                                                           listen to them!


39                                            27/03/2012
     E-Marketing for Entrepreneurs
Engage

Be Yourself only

Answer questions & give feedback

Initiate a Conversation!

Give a SOUL to your Online identity!




   40                                    27/03/2012
         E-Marketing for Entrepreneurs
Build Trust & Credibility
                               portray yourself as an Expert
                      it shows how established and reliable you are!
                                  That’s promotion, too!




41                                                     27/03/2012
      E-Marketing for Entrepreneurs
Step 4:
Build a strategy
The Magical Methodology


                                              Plan
                                               Do
                                             Check
                                              Act
 43                                   27/03/2012
      E-Marketing for Entrepreneurs
Share “Valuable” Content


Content is   KING
Exert effort and time in building and sharing it

Blog, tweets, posts, photos, videos, articles, sky is the limit

Keeps your image as the field expert

Measure how your audience respond to your content




   44                                                   27/03/2012
          E-Marketing for Entrepreneurs
Involve!

Maintain your level of involvement with your audience!!

Create a dynamic online persona.

No one wants to read a Twitter stream that only deals with menu
updates or sales — people want to engage with a brand.

Make it Personal!




   45                                               27/03/2012
         E-Marketing for Entrepreneurs
Measure & Monitor


The KPIs
True reach: Your network size & dynamics

Social Media influence: How influential you are?

Amplification: The likelihood that your content will be acted upon.




   46                                                27/03/2012
         E-Marketing for Entrepreneurs
47                                   27/03/2012
     E-Marketing for Entrepreneurs
48                                   27/03/2012
     E-Marketing for Entrepreneurs
True Stories from
        a
    Web 3.0
    Smart-up
50                                   27/03/2012
     E-Marketing for Entrepreneurs
51                                   27/03/2012
     E-Marketing for Entrepreneurs
52                                   27/03/2012
     E-Marketing for Entrepreneurs
Interact Egypt
               http://Egypt.interact.it

     Grazie!   Twitter: @interactegypt
               Facebook & Linkedin: Interact Egypt


               Fady Ramzy
               Twitter: @cyberzizo
               Linkedin: Fady Ramzy




                       27/03/2012
53

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E-Marketing Strategies for Entrepreneurs

  • 1. E-Marketing For Entrepreneurs Fady Ramzy Interact Egypt country Manager Cyberzizo Fady Ramzy Cairo, December 15th
  • 3. Who is Fady Ramzy? - Interact Egypt Country Manager - E-Marketing consultant & speaker - 13+ Digital Media experience - Egyptair.com - PMP, Boeing scholarship 27/03/2012 3 E-Marketing for Entrepreneurs
  • 4. Interact Egypt - Launched in June 2009 as the headquarter for MEA region operations - Backed up by 15 years of Italian experience - Customers in Italy, Austria, Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia & Ghana - One-Stop-Shop for online services - Web/Mobile Portal development - Mobile apps development - Streaming platforms - E-marketing - Web video productions 4 27/03/2012 E-Marketing for Entrepreneurs
  • 6. Lets go out of this room!! #Ebda2 @Ebda2 @InteractEgypt Slideshare.net/interactspa/ 6 E-Marketing for Entrepreneurs 27/03/2012
  • 7. A simple Challenge! How far can you spread this video?! http://t.co/iSsQg7Jw 7 27/03/2012 E-Marketing for Entrepreneurs
  • 8. So, who is most influencial here??! 8 E-Marketing for Entrepreneurs 27/03/2012
  • 10. From Web 1.0 to Web 3.0 (The web of data) 10 27/03/2012 E-Marketing for Entrepreneurs
  • 11. From E-marketing to Online Identity Online Newsletters Website Video Blog Social Title Text Media Identity Your SEO Brand Web Data Analytics Mobile 27/03/2012 11 E-Marketing for Entrepreneurs
  • 12. Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 27/03/2012 12 E-Marketing for Entrepreneurs
  • 13. Title Text 13 27/03/2012 E-Marketing for Entrepreneurs
  • 14. What can social media do for your business?
  • 15. 15 27/03/2012 E-Marketing for Entrepreneurs
  • 16. Note 1: E-Marketing is now a Title Text paradigm shift
  • 18. What’s Your Goal!? Business Relations? Building Awareness? Selling? 18 27/03/2012 E-Marketing for Entrepreneurs
  • 19. What’s Your Budget? Cost Effective Necessary not Complementary 19 27/03/2012 E-Marketing for Entrepreneurs
  • 20. Target Do you know your Audience!? Know them well Understand their language and their Mediums 20 27/03/2012 E-Marketing for Entrepreneurs
  • 21. Message you What is the want to send?! Remember to keep your Tone and Style aligned with your Brand Image. 21 27/03/2012 E-Marketing for Entrepreneurs
  • 22. Step 1: Build your identity
  • 23. 23 E-Marketing for Entrepreneurs 27/03/2012
  • 24. Twitter 24 E-Marketing for Entrepreneurs 27/03/2012
  • 25. Linkedin 25 E-Marketing for Entrepreneurs 27/03/2012
  • 26. Flickr 26 E-Marketing for Entrepreneurs 27/03/2012
  • 27. YouTube 27 E-Marketing for Entrepreneurs 27/03/2012
  • 28. SlideShare 28 E-Marketing for Entrepreneurs 27/03/2012
  • 29. Finally – Integrate! 29 E-Marketing for Entrepreneurs 27/03/2012
  • 31. 31 E-Marketing for Entrepreneurs 27/03/2012
  • 32. Email Marketing 32 E-Marketing for Entrepreneurs 27/03/2012
  • 33. Blog 33 E-Marketing for Entrepreneurs 27/03/2012
  • 34. Email signature 34 E-Marketing for Entrepreneurs 27/03/2012
  • 35. Cross Promote 35 E-Marketing for Entrepreneurs 27/03/2012
  • 36. Note 2: atience ersistence Title Text assion
  • 38. Note 3: No listening without Engagement No Engagement without listening
  • 39. LISTEN People want their service/Product Providers, to listen to what they need! They need Care and Attention! They will stick to you..If you listen to them! 39 27/03/2012 E-Marketing for Entrepreneurs
  • 40. Engage Be Yourself only Answer questions & give feedback Initiate a Conversation! Give a SOUL to your Online identity! 40 27/03/2012 E-Marketing for Entrepreneurs
  • 41. Build Trust & Credibility portray yourself as an Expert it shows how established and reliable you are! That’s promotion, too! 41 27/03/2012 E-Marketing for Entrepreneurs
  • 42. Step 4: Build a strategy
  • 43. The Magical Methodology Plan Do Check Act 43 27/03/2012 E-Marketing for Entrepreneurs
  • 44. Share “Valuable” Content Content is KING Exert effort and time in building and sharing it Blog, tweets, posts, photos, videos, articles, sky is the limit Keeps your image as the field expert Measure how your audience respond to your content 44 27/03/2012 E-Marketing for Entrepreneurs
  • 45. Involve! Maintain your level of involvement with your audience!! Create a dynamic online persona. No one wants to read a Twitter stream that only deals with menu updates or sales — people want to engage with a brand. Make it Personal! 45 27/03/2012 E-Marketing for Entrepreneurs
  • 46. Measure & Monitor The KPIs True reach: Your network size & dynamics Social Media influence: How influential you are? Amplification: The likelihood that your content will be acted upon. 46 27/03/2012 E-Marketing for Entrepreneurs
  • 47. 47 27/03/2012 E-Marketing for Entrepreneurs
  • 48. 48 27/03/2012 E-Marketing for Entrepreneurs
  • 49. True Stories from a Web 3.0 Smart-up
  • 50. 50 27/03/2012 E-Marketing for Entrepreneurs
  • 51. 51 27/03/2012 E-Marketing for Entrepreneurs
  • 52. 52 27/03/2012 E-Marketing for Entrepreneurs
  • 53. Interact Egypt http://Egypt.interact.it Grazie! Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 27/03/2012 53